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市場調查報告書
商品編碼
1818051
全球高價值特種作物市場:預測(至 2032 年)-按產品類型、生產方式、形式、分銷管道、用途、最終用戶和地區進行分析High-Value Specialty Crops Market Forecasts to 2032 - Global Analysis By Crop Type, Production Method, Form, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球高價值特種作物市場預計在 2025 年達到 398.2 億美元,到 2032 年將達到 606.7 億美元,預測期內的複合年成長率為 6.2%。
高價值特種作物是指集約化種植的農產品,例如水果、蔬菜、堅果、香草和鮮花,由於其獨特的屬性、加工工藝或利基市場需求,擁有較高的市場價格。這些作物通常透過有機認證、包裝和手工方式進行估價,使其經濟價值超越其原始狀態。這些作物通常用於食品、藥用或化妝品用途,它們支持當地經濟,並在多元化農業系統中提供競爭優勢。
根據美國經濟研究局的數據,到 2022 年,特色作物(包括水果、蔬菜、堅果、園藝作物和苗圃作物)將占美國農場現金收入的約 790 億美元,約佔作物總收入的 27%。
健康意識增強,可支配所得增加
隨著可支配收入的增加,消費者,尤其是城市消費者,願意為營養豐富、有機種植且符合道德標準的農產品支付高價。健康媒體的蓬勃發展和網紅主導的飲食潮流進一步推動了這一轉變。特種作物因其在機能性食品配方、營養保健品和美食烹飪中的應用而日益受到青睞,進一步提升了其市場吸引力。生活方式升級和飲食意識的提升預計將長期維持對特種作物的需求。
勞力密集生產
儘管特種作物市場潛力巨大,但它們通常需要精細的種植方法,包括手工種植、修剪和收穫。這些勞動密集任務增加了生產成本,並限制了擴充性,尤其是在勞動力短缺或工資結構較高的地區。此外,對熟練農業勞動力和專業化收穫後處理的需求使供應鏈變得複雜。由於許多特種作物的脆弱性,機械化程度仍然有限。
加值加工和氣候適應型種植
冷凍乾燥、發酵和冷壓萃取等增值加工技術的創新,正在為特色作物種植者釋放新的收入來源。這些技術可以延長保存期限,保持營養完整性,並使其能夠融入補充劑和護膚等高利潤產品類型。同時,垂直農業、水耕和耐旱品種等氣候適應性種植技術正在降低與不穩定天氣模式相關的風險。
病蟲害
作物專用農藥和生物防治手段的匱乏加劇了這個問題,尤其是在有機農業體系中。病害爆發導致產量大幅下降,擾亂了供應的連續性,並影響了零售商的信心和消費者的信任。此外,氣候變遷加劇了害蟲的遷徙,改變了病媒,對作物健康和生產力構成了進一步的威脅。
新冠疫情再形成了整個特種作物產業的消費行為和供應鏈動態。早期的封鎖擾亂了農場勞動力和物流,造成了暫時的短缺和浪費。但這場危機也加速了對增強免疫力和機能性食品的需求,引發了人們對薑黃、生薑和辣木等作物的興趣。電商平台和直銷模式日益流行,使生產商能夠繞過傳統的分銷瓶頸。
預計在預測期內,傳統露天農地佔比最大
預計在預測期內,傳統露天農場將佔據最大的市場佔有率,這得益於其成本效益和擴充性。該行業擁有完善的基礎設施、傳統的專業知識以及大片土地等優勢。儘管該行業面臨氣候變遷和病蟲害防治方面的挑戰,但其以具有競爭力的價格進行大規模生產的能力使其成為主流零售商和食品加工商的首選。
預計在預測期內,專業零售和美食店領域將以最高的複合年成長率成長。
預計在預測期內,專業零售和美食商店細分市場將呈現最高成長率,這得益於優質作物品種高成長的分銷管道。這些平台迎合了追求獨特風味、有機認證和可追溯來源的挑剔消費者的需求。該細分市場透過精心策劃的體驗、訂閱盒和廚師主導的合作模式呈現快速擴張。數位店面和精品市場使小型生產商能夠接觸到利基消費者,從而進一步擴大其覆蓋範圍。
預計北美將在預測期內佔據最大市場佔有率,這得益於強勁的消費需求、先進的農業技術和強大的零售基礎設施。該地區受益於廣泛的有機農業實踐以及成熟的農貿市場、合作社和健康食品連鎖網路。對永續農業的監管支持和食品標籤的透明度也增強了市場信譽。此外,領先的農業技術公司和研究機構的存在正在推動作物遺傳學、病蟲害管理和收穫後處理的創新。
受都市化加快、飲食結構多樣化和中產階級規模不斷擴大的推動,亞太地區預計將在預測期內實現最高的複合年成長率。印度、中國和越南等國家對異國水果、藥用植物和功能性蔬菜的消費量正在增加。此外,該地區適當的氣候和生物多樣性為種植各種特色作物提供了肥沃的土壤。對低溫運輸物流和農業技術新興企業的策略性投資正在進一步推動這一成長動能。
According to Stratistics MRC, the Global High-Value Specialty Crops Market is accounted for $39.82 billion in 2025 and is expected to reach $60.67 billion by 2032 growing at a CAGR of 6.2% during the forecast period. High-value specialty crops are intensively cultivated agricultural products such as fruits, vegetables, tree nuts, herbs, and floriculture that command premium market prices due to their unique attributes, processing, or niche demand. These crops often undergo value addition through organic certification, packaging, or artisanal methods, enhancing their economic worth beyond raw form. Typically grown for food, medicinal, or aesthetic use, they support local economies and offer competitive advantages in diversified farming systems
According to the USDA Economic Research Service, specialty crops including fruits, vegetables, tree nuts, horticulture, and nursery crops-accounted for approximately $79 billion in farm cash receipts in the United States in 2022, representing nearly 27% of total crop receipts.
Increasing health consciousness & rising disposable incomes
As disposable incomes rise, especially in urban centers, consumers are increasingly willing to pay premium prices for nutrient-dense, organic, and ethically sourced produce. This shift is further supported by the proliferation of health-focused media and influencer-driven dietary trends. Specialty crops are gaining traction in functional food formulations, nutraceuticals, and gourmet culinary applications, reinforcing their market appeal. The convergence of lifestyle upgrades and dietary consciousness is expected to sustain long-term demand.
Labor-intensive production
Despite their market potential, specialty crops often require meticulous cultivation practices, including manual planting, pruning, and harvesting. These labor-intensive operations increase production costs and limit scalability, especially in regions with labor shortages or high wage structures. Furthermore, the need for skilled agricultural workers and specialized post-harvest handling adds complexity to supply chains. Mechanization remains limited due to the delicate nature of many specialty crops, which are prone to damage.
Value-added processing & climate-resilient cultivation
Innovations in value-added processing such as freeze-drying, fermentation, and cold-press extraction are unlocking new revenue streams for specialty crop producers. These technologies enhance shelf life, preserve nutritional integrity, and enable integration into high-margin product categories like supplements and skincare. Simultaneously, climate-resilient cultivation techniques, including vertical farming, hydroponics, and drought-tolerant varietals, are mitigating risks associated with erratic weather patterns.
Pests and diseases
Limited access to crop-specific pesticides and biological controls exacerbates the problem, especially in organic farming systems. Disease outbreaks can lead to significant yield losses and disrupt supply continuity, impacting retailer confidence and consumer trust. Moreover, climate change is intensifying pest migration and altering disease vectors, posing additional threats to crop health and productivity.
The COVID-19 pandemic reshaped consumer behavior and supply chain dynamics across the specialty crops sector. Initial lockdowns disrupted farm labor availability and logistics, leading to temporary shortages and wastage. However, the crisis also accelerated demand for immunity-boosting and functional foods, propelling interest in crops like turmeric, ginger, and moringa. E-commerce platforms and direct-to-consumer models gained traction, allowing producers to bypass traditional distribution bottlenecks.
The open-field conventional segment is expected to be the largest during the forecast period
The open-field conventional segment is expected to account for the largest market share during the forecast period due to its cost-effectiveness and scalability. This segment benefits from established infrastructure, traditional expertise, and access to large tracts of arable land. While it faces challenges related to climate variability and pest control, its ability to produce high volumes at competitive prices makes it the preferred choice for mainstream retailers and food processors.
The specialty retailers & gourmet stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the specialty retailers & gourmet stores segment is predicted to witness the highest growth rate owing to high-growth distribution channels for premium crop varieties. These platforms cater to discerning consumers seeking unique flavors, organic certification, and traceable sourcing. The segment is witnessing rapid expansion through curated experiences, subscription boxes, and chef-driven collaborations. Digital storefronts and boutique marketplaces are further amplifying reach, enabling small-scale producers to access niche audiences.
During the forecast period, the North America region is expected to hold the largest market share driven by strong consumer demand, advanced agricultural technologies, and robust retail infrastructure. The region benefits from widespread adoption of organic farming practices and a well-established network of farmers' markets, co-ops, and health food chains. Regulatory support for sustainable agriculture and food labeling transparency also enhances market credibility. Additionally, the presence of leading agro-tech firms and research institutions fosters innovation in crop genetics, pest management, and post-harvest processing.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising urbanization, dietary diversification, and expanding middle-class populations. Countries like India, China, and Vietnam are witnessing increased consumption of exotic fruits, medicinal plants, and functional vegetables. Moreover, the region's favorable climate and biodiversity offer a rich foundation for cultivating a wide array of specialty crops. Strategic investments in cold chain logistics and agri-tech startups are further accelerating growth momentum.
Key players in the market
Some of the key players in High-Value Specialty Crops Market include Cargill, Inc., Bayer CropScience AG, Corteva Agriscience, Syngenta AG, Archer-Daniels-Midland Company (ADM), Olam Group, Wilmar International Ltd., Bunge Global SA, Dole Food Company, Inc., Fresh Del Monte Produce Inc., Sakata Seed Corporation, Netafim Ltd., Sun-Maid Growers of California, Diamond Fruit Co., Rice Fruit Company, Calavo Growers, Inc., and Tanimura & Antle Fresh Foods, Inc.
In June 2025, Netafim (Orbia) rolled out new irrigation innovations in 2025 (examples include the Hybrid Dripline and field solutions) and announced digital-farm partnerships to expand GrowSphere sensing/analytics. These 2025 announcements reflect Netafim's product and digital-ag expansion for heat protection and precision irrigation.
In May 2025, Cargill's bioindustrial division announced a research partnership with ASU to develop novel bio-based materials relevant to semiconductor and advanced materials customers. The release positions Cargill's bioindustrial effort as an R&D collaboration to accelerate commercialisation of sustainable feedstocks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.