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1813458

2032 年情緒追蹤應用程式市場預測：按平台、數據分析、追蹤機制、應用程式介面、訂閱模式、應用程式和地區進行的全球分析

Mood Tracker App Market Forecasts to 2032 - Global Analysis By Platform (iOS, Android and Web-based), Data Analysis, Tracking Mechanism, App Interface, Subscription Model, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球情緒追蹤應用程式市場預計在 2025 年達到 27.4 億美元，到 2032 年將達到 53.5 億美元，預測期內的複合年成長率為 10.0%。

情緒追蹤應用程式是一種數位工具，可讓使用者透過表情符號、筆記和標籤等可自訂的輸入方式記錄和監測自身隨時間變化的情緒狀態。這有助於識別情緒模式、觸發因素和行為之間的關聯，從而提升心理健康意識和自我調節能力。許多應用程式提供分析、日記和提醒功能，以鼓勵使用者持續使用。透過視覺化情緒趨勢，這些應用可以幫助使用者識別壓力源，增強自我反思，並指導治療或生活方式的調整，從而改善健康狀況。

根據《正向心理學雜誌》的報導，經常使用要點式情緒追蹤器的人的情緒自我認知會提高 25%，這與隨著時間的推移增強的情緒調節和更好的心理健康結果相關。

提高人們對心理健康的認知並減少對心理健康的恥辱感

公共衛生宣傳活動、職場健康舉措和教育推廣有助於消除心理健康討論中的污名化，鼓勵人們尋求情緒監測的數位工具。這些應用程式為使用者提供了非侵入式的方式來反思自己的心理狀態、追蹤情緒模式並識別觸發因素。情緒追蹤與更廣泛的健康生態系統（包括健身應用程式和遠距治療平台）的整合，進一步擴大了其影響力。

資料隱私和安全問題

許多應用程式會收集詳細的情緒日誌、行為模式，甚至生物特徵輸入，這引發了人們對未授權存取和資料外洩的擔憂。遵守 GDPR 和 HIPAA 等監管框架至關重要，但並非所有平台都統一執行。使用者越來越擔心在數據使用不透明的情況下共用個人心理健康資訊。缺乏標準化的加密通訊協定和第三方整合，進一步加劇了隱私保障的複雜性，並可能阻礙市場在注重隱私的消費者群體中的擴張。

遊戲化和個人化用戶體驗

情緒條紋、成就徽章和互動日記等遊戲化功能正在改變情緒追蹤應用程式的使用者參與度。這些元素使情緒自我監測變得有益，不再局限於臨床，從而鼓勵使用者持續使用。此外，人工智慧驅動的個人化功能使應用能夠根據個人行為提供客製化的洞察、情緒預測和應對策略。與穿戴式裝置和語音輸入的整合也提高了應用程式的可存取性。

與大型科技公司的競爭

蘋果、Google和 Meta 等大型公司正利用其龐大的用戶群和先進的基礎設施，將情緒相關功能融入更廣泛的健康生態系統。這些公司受益於跨平台整合、卓越的數據分析和品牌信任，這使得利基市場參與者難以競爭。此外，他們能夠捆綁並提供健身追蹤、睡眠監測和心理健康工具等服務，這可能會稀釋獨立情緒追蹤應用程式的市場佔有率。

COVID-19的影響：

隨著越來越多的人與孤立、焦慮和日常生活的干擾作鬥爭，疫情加速了情緒追蹤應用的普及。封鎖和遠距工作環境增加了對自主心理健康工具的需求，推動了下載和日常使用的激增。許多應用程式推出了針對新冠疫情的功能，例如壓力檢查和虛擬支援社區，以應對新的情緒挑戰。同時，向遠端醫療的轉變也為情緒追蹤器與遠端醫療平台的整合創造了機會，從而增強了護理的連續性。

預計 iOS 市場在預測期內將佔據最大佔有率

預計iOS平台將在預測期內佔據最大市場佔有率，這得益於其在高階市場強大的用戶群和較高的應用程式收益率。 Apple生態系統提供強大的隱私控制，並與健康相關的API無縫整合，使其成為心理健康應用的理想平台。開發者通常優先考慮iOS的早期版本和功能豐富的版本，因為它們兼容高級分析和穿戴式設備，從而吸引了尋求安全、高品質解決方案的用戶，並因此獲得了較高的採用率。

高級分析領域預計將在預測期內實現最高複合年成長率

預計高階分析領域將在預測期內實現最高成長率，這得益於對更深入的情緒洞察和預測性心理健康工具的需求不斷成長。這些應用程式利用機器學習演算法來檢測情緒趨勢、預測情緒狀態並推薦個人化介入措施。使用者越來越傾向於那些超越基本日誌記錄、提供資料驅動回饋和可操作策略的平台。與生物識別感測器和語音情緒分析的整合進一步增強了這些應用程式的分析能力。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於其龐大的智慧型手機用戶群和日益增強的心理健康意識。在都市化、數位素養和政府主導的心理健康舉措的推動下，印度、中國和日本等國家正在擴大採用健康科技。本地開發者正在推出符合當地文化的應用程式，以迎合當地情感規範和語言偏好。

複合年成長率最高的地區：

受快速數位轉型和心理健康資源獲取管道不斷拓展的推動，亞太地區預計將在預測期內實現最高的複合年成長率。新興經濟體正在投資行動行動醫療基礎設施，使得情緒追蹤應用程式即使在半都市區和農村地區也能廣泛普及。正念、瑜伽和整體健康在亞洲的流行，正在與基於應用程式的情緒監測產生協同效應。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球情緒追蹤應用市場（按平台）

  • iOS
  • Android
  • 基於網路

第6章全球情緒追蹤應用市場：數據分析

  • 基本分析
  • 進階分析
  • 預測分析

7. 全球情緒追蹤應用市場（按追蹤機制）

  • 自我報告
  • 基於感測器

8. 全球情緒追蹤應用市場（按應用程式介面）

  • 基於文字
  • 基於視覺
  • 遊戲化

9. 全球情緒追蹤應用程式市場（按訂閱模式）

  • 自由的
  • 免費增值
  • 優質的

第10章全球情緒追蹤應用程式市場（按應用程式）

  • 控制憂鬱症和焦慮
  • 壓力管理
  • 健康管理
  • 治療躁鬱症
  • 其他應用

第 11 章。按地區分類的全球情緒追蹤應用程式市場

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章：企業概況

  • Daylio
  • Moodfit
  • Calm
  • Headspace
  • Sanvello
  • MoodKit
  • Worry Watch
  • eMoods Bipolar Mood Tracker
  • MoodTools-Depression Aid
  • Reflectly
  • MindShift CBT
  • MoodMission
  • Breathe2Relax
  • iMoodJournal
  • Moodtrack Diary
Product Code: SMRC30907

According to Stratistics MRC, the Global Mood Tracker Market is accounted for $2.74 billion in 2025 and is expected to reach $5.35 billion by 2032 growing at a CAGR of 10.0% during the forecast period. Mood Tracker App is a digital tool that enables users to log and monitor emotional states over time, often through customizable inputs like emojis, notes, or tags. It helps identify mood patterns, triggers, and behavioral correlations, supporting mental health awareness and self-regulation. Many apps offer analytics, journaling features, and reminders to encourage consistent use. By visualizing emotional trends, these apps assist users in recognizing stressors, enhancing self-reflection, and informing therapeutic or lifestyle adjustments for improved well-being

According to Journal of Positive Psychology, individuals who regularly used bullet journal mood trackers experienced a 25% improvement in emotional self-awareness, which correlated with enhanced emotional regulation and better mental health outcomes over time.

Market Dynamics:

Driver:

Growing mental health awareness and reduced stigma

Public health campaigns, workplace wellness initiatives, and educational outreach have contributed to destigmatizing mental health discussions, encouraging individuals to seek digital tools for emotional monitoring. These apps offer users a non-intrusive way to reflect on their psychological state, track emotional patterns, and identify triggers. The integration of mood tracking into broader wellness ecosystems such as fitness apps and teletherapy platforms has further expanded their reach.

Restraint:

Data privacy and security concerns

Many applications collect detailed emotional logs, behavioral patterns, and even biometric inputs, raising concerns about unauthorized access and data breaches. Regulatory compliance with frameworks like GDPR and HIPAA is essential, yet not uniformly enforced across all platforms. Users are increasingly cautious about sharing personal mental health information without clear transparency on data usage. The lack of standardized encryption protocols and third-party integrations further complicates privacy assurance, potentially hindering market expansion among privacy-conscious consumers.

Opportunity:

Gamification and personalized user experience

Gamified features such as mood streaks, achievement badges, and interactive journaling-are transforming user engagement in mood tracking apps. These elements foster consistent usage by making emotional self-monitoring feel rewarding and less clinical. Additionally, AI-driven personalization is enabling apps to deliver tailored insights, mood predictions, and coping strategies based on individual behavior. Integration with wearable devices and voice-based input is also enhancing accessibility.

Threat:

Competition from large technology companies

Giants like Apple, Google, and Meta are embedding mood-related features into their broader health ecosystems, leveraging vast user bases and advanced infrastructure. These companies benefit from cross-platform integration, superior data analytics, and brand trust, making it difficult for niche players to compete. Additionally, their ability to offer bundled services such as fitness tracking, sleep monitoring, and emotional health tools can dilute the market share of standalone mood tracking apps.

Covid-19 Impact:

The pandemic accelerated the adoption of mood tracker apps as individuals grappled with isolation, anxiety, and disrupted routines. Lockdowns and remote work environments heightened the need for self-guided mental health tools, prompting a surge in downloads and daily usage. Many apps introduced COVID-specific features, such as stress check-ins and virtual support communities, to address emerging emotional challenges. At the same time, the shift toward telehealth created opportunities for mood trackers to integrate with remote therapy platforms, enhancing continuity of care.

The iOS segment is expected to be the largest during the forecast period

The iOS segment is expected to account for the largest market share during the forecast period due to its strong user base in premium markets and higher app monetization rates. Apple's ecosystem offers robust privacy controls and seamless integration with health-related APIs, making it a preferred platform for mental wellness applications. Developers often prioritize iOS for early releases and feature-rich versions, given its compatibility with advanced analytics and wearable devices contributing to higher adoption among users seeking secure and high-quality solutions.

The advanced analysis segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the advanced analysis segment is predicted to witness the highest growth rate driven by rising demand for deeper emotional insights and predictive mental health tools. These applications leverage machine learning algorithms to detect mood trends, forecast emotional states, and recommend personalized interventions. Users are increasingly drawn to platforms that go beyond basic journaling, offering data-driven feedback and actionable strategies. Integration with biometric sensors and voice sentiment analysis is further enhancing the analytical capabilities of these apps.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to massive smartphone user base and growing mental health awareness. Countries like India, China, and Japan are witnessing increased adoption of wellness technologies, fueled by urbanization, digital literacy, and government-led mental health initiatives. Local developers are launching culturally tailored apps that resonate with regional emotional norms and language preferences.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid digital transformation and expanding access to mental health resources. Emerging economies are investing in mobile health infrastructure, enabling broader reach of mood tracking applications even in semi-urban and rural areas. The popularity of mindfulness, yoga, and holistic wellness practices in Asia is synergizing with app-based emotional monitoring.

Key players in the market

Some of the key players in Mood Tracker Market include Daylio, Moodfit, Calm, Headspace, Sanvello, MoodKit, Worry Watch, eMoods Bipolar Mood Tracker, MoodTools - Depression Aid, Reflectly, MindShift CBT, MoodMission, Breathe2Relax, iMoodJournal, and Moodtrack Diary.

Key Developments:

In June 2025, Headspace announced a direct-to-consumer, insurance-covered therapy offering, making therapy accessible to ~90M Americans via its platform. The corporate press release / BusinessWire listing summarises scope, pricing context and national rollout.

In May 2025, Discover Puerto Rico announced a destination partnership with Calm to release immersive audio experiences and promoted limited free/discounted Calm Premium access. This collaboration was published as a May 22, 2025 press release and covered by PR Newswire / Discover Puerto Rico.

Platforms Covered:

  • iOS
  • Android
  • Web-based

Data Analysis Covered:

  • Basic Analysis
  • Advanced Analysis
  • Predictive Analysis

Tracking Mechanisms Covered:

  • Self-Report
  • Sensor-Based

App Interfaces Covered:

  • Text-Based
  • Visual-Based
  • Gamified

Subscription Models Covered:

  • Free
  • Freemium
  • Premium

Applications Covered:

  • Depression & Anxiety Management
  • Stress Management
  • Wellness Management
  • Bipolar Disorder Management
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mood Tracker App Market, By Platform

  • 5.1 Introduction
  • 5.2 iOS
  • 5.3 Android
  • 5.4 Web-based

6 Global Mood Tracker App Market, By Data Analysis

  • 6.1 Introduction
  • 6.2 Basic Analysis
  • 6.3 Advanced Analysis
  • 6.4 Predictive Analysis

7 Global Mood Tracker App Market, By Tracking Mechanism

  • 7.1 Introduction
  • 7.2 Self-Report
  • 7.3 Sensor-Based

8 Global Mood Tracker App Market, By App Interface

  • 8.1 Introduction
  • 8.2 Text-Based
  • 8.3 Visual-Based
  • 8.4 Gamified

9 Global Mood Tracker App Market, By Subscription Model

  • 9.1 Introduction
  • 9.2 Free
  • 9.3 Freemium
  • 9.4 Premium

10 Global Mood Tracker App Market, By Application

  • 10.1 Introduction
  • 10.2 Depression & Anxiety Management
  • 10.3 Stress Management
  • 10.4 Wellness Management
  • 10.5 Bipolar Disorder Management
  • 10.6 Other Applications

11 Global Mood Tracker App Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Daylio
  • 13.2 Moodfit
  • 13.3 Calm
  • 13.4 Headspace
  • 13.5 Sanvello
  • 13.6 MoodKit
  • 13.7 Worry Watch
  • 13.8 eMoods Bipolar Mood Tracker
  • 13.9 MoodTools - Depression Aid
  • 13.10 Reflectly
  • 13.11 MindShift CBT
  • 13.12 MoodMission
  • 13.13 Breathe2Relax
  • 13.14 iMoodJournal
  • 13.15 Moodtrack Diary

List of Tables

  • Table 1 Global Mood Tracker App Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Mood Tracker App Market Outlook, By Platform (2024-2032) ($MN)
  • Table 3 Global Mood Tracker App Market Outlook, By iOS (2024-2032) ($MN)
  • Table 4 Global Mood Tracker App Market Outlook, By Android (2024-2032) ($MN)
  • Table 5 Global Mood Tracker App Market Outlook, By Web-based (2024-2032) ($MN)
  • Table 6 Global Mood Tracker App Market Outlook, By Data Analysis (2024-2032) ($MN)
  • Table 7 Global Mood Tracker App Market Outlook, By Basic Analysis (2024-2032) ($MN)
  • Table 8 Global Mood Tracker App Market Outlook, By Advanced Analysis (2024-2032) ($MN)
  • Table 9 Global Mood Tracker App Market Outlook, By Predictive Analysis (2024-2032) ($MN)
  • Table 10 Global Mood Tracker App Market Outlook, By Tracking Mechanism (2024-2032) ($MN)
  • Table 11 Global Mood Tracker App Market Outlook, By Self-Report (2024-2032) ($MN)
  • Table 12 Global Mood Tracker App Market Outlook, By Sensor-Based (2024-2032) ($MN)
  • Table 13 Global Mood Tracker App Market Outlook, By App Interface (2024-2032) ($MN)
  • Table 14 Global Mood Tracker App Market Outlook, By Text-Based (2024-2032) ($MN)
  • Table 15 Global Mood Tracker App Market Outlook, By Visual-Based (2024-2032) ($MN)
  • Table 16 Global Mood Tracker App Market Outlook, By Gamified (2024-2032) ($MN)
  • Table 17 Global Mood Tracker App Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 18 Global Mood Tracker App Market Outlook, By Free (2024-2032) ($MN)
  • Table 19 Global Mood Tracker App Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 20 Global Mood Tracker App Market Outlook, By Premium (2024-2032) ($MN)
  • Table 21 Global Mood Tracker App Market Outlook, By Application (2024-2032) ($MN)
  • Table 22 Global Mood Tracker App Market Outlook, By Depression & Anxiety Management (2024-2032) ($MN)
  • Table 23 Global Mood Tracker App Market Outlook, By Stress Management (2024-2032) ($MN)
  • Table 24 Global Mood Tracker App Market Outlook, By Wellness Management (2024-2032) ($MN)
  • Table 25 Global Mood Tracker App Market Outlook, By Bipolar Disorder Management (2024-2032) ($MN)
  • Table 26 Global Mood Tracker App Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.