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市場調查報告書
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1813409

2032 年草根運動收益市場預測：按收益來源、運動類型、經營模式、最終用戶和地區進行的全球分析

Grassroots Sports Monetization Market Forecasts to 2032 - Global Analysis By Revenue Stream, Sport Type, Business Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球草根體育收益市場預計在 2025 年達到 33 億美元，到 2032 年將達到 68 億美元，預測期內的複合年成長率為 10.9%。

草根體育收益是指透過贊助、數位互動、門票銷售、串流媒體、商品銷售等方式從地方體育賽事中獲取收益的策略和平台。它使地方俱樂部、運動員和組織者能夠在擴大球迷參與度的同時實現財務永續性。日益壯大的體育文化、數位轉型以及瞄準本地受眾的品牌興趣推動著體育盈利的成長。行動應用程式和基於區塊鏈的門票銷售等新興技術正在增加收益的可能性。

社區體育參與度的提高

日益成長的草根體育參與度是市場成長的主要驅動力。社區正在投資本地聯賽、青少年計畫和休閒設施，培育積極參與的文化。參與度的激增不僅擴大了球迷基礎，吸引了贊助商，還為透過門票銷售、周邊商品銷售和本地轉播權實現收益鋪平了道路。此外，人們對社區健康和福祉的日益重視進一步推動了這一趨勢，使草根體育成為更廣泛體育生態系統中的基礎元素。

社區體育資金有限

資金限制仍然是草根體育擴張的一大障礙。許多地方計畫面臨預算不足的困境，阻礙了基礎設施、教練團隊和人才培養舉措的發展。缺乏資金導致設施簡陋、推廣受限，從而降低了草根運動的整體品質和吸引力。這反過來又使其難以吸引贊助和媒體關注，阻礙了潛在的收益來源和成長機會。

品牌對本地受眾的興趣日益濃厚

品牌越來越認知到透過草根體育與本地觀眾建立聯繫的價值。這種轉變的背後是品牌渴望與社群建立真誠的關係，並提升品牌忠誠度。贊助、本地行銷宣傳活動和社區參與計劃為品牌提供了進入這一細分市場的豐厚機會。此外，數位平台的興起使品牌能夠更有效地接觸和與本地體育迷互動，從而進一步擴大其影響力。

區域擴張面臨的挑戰

將草根體育項目拓展到地方之外面臨重大挑戰。地區利益、文化偏好和經濟狀況的差異可能會阻礙其均衡發展。此外，與基礎設施、勞動力發展和監管合規相關的物流問題也使擴展工作變得複雜。這些障礙可能導致專案品質參差不齊和市場滲透率受限，從而影響草根體育營運的整體永續性和盈利。

COVID-19的影響：

新冠疫情嚴重擾亂了草根體育，導致地方聯賽和區域項目暫停。封鎖和健康擔憂限制了人們的線下參與，財務不確定性也抑制了贊助和投資。然而，這場危機加速了數位轉型，虛擬賽事和線上參與策略成為新的選擇。這種適應性凸顯了草根體育的韌性，並強調了在充滿挑戰的時期，創新方法對於維持社區聯繫和參與的重要性。

混合模式市場預計將成為預測期內最大的市場

混合模式預計將在預測期內佔據最大的市場佔有率。這種方式將傳統的線下活動與數位平台結合，提供了靈活性和更廣泛的覆蓋範圍。透過整合線上串流媒體、虛擬參與和社交媒體互動，混合模式增強了賽事的可及性和與粉絲的互動。這種適應性在後疫情時代尤其有利，因為觀眾正在尋求多樣化、便捷的參與方式來觀看草根體育賽事。

預計板球運動在預測期內將以最高的複合年成長率成長

預計板球運動將在預測期內實現最高成長率。快速成長得益於這項運動在亞洲等地區的持久人氣以及日益成長的全球影響力。青少年參與度的提升、教練計畫的強化以及基礎設施的改善，使草根板球舉措受益匪淺。此外，透過區域聯賽和數位平台，這項運動在草根層面的商業化也吸引了大量投資和贊助，從而推動了其快速成長。

比最大的地區

預計歐洲將在預測期內佔據最大的市場佔有率。歐洲完善的體育基礎設施、強大的社區參與度以及多元化的體育文化，使其在草根體育收益方面佔據優勢。擁有健全體育政策和資金籌措機制的國家進一步鞏固了該地區的地位。此外，數位平台與創新商業化戰略的整合，正在使歐洲的草根體育更具擴充性和盈利。

複合年成長率最高的地區：

預計亞太地區將在預測期內實現最高的複合年成長率。快速的都市化、不斷成長的可支配收入以及不斷壯大的中階，正在推動印度、中國和日本等國家對草根體育的需求。體育基礎設施的投資、政府推廣體育活動的舉措以及板球和籃球等運動的普及，都推動了這一成長。此外，數位平台的興起也促進了更廣泛的覆蓋範圍和參與度，進一步加速了該地區的市場擴張。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球草根運動收益市場（依收益來源）

  • 贊助與夥伴關係
  • 門票銷售和活動收益
  • 商品行銷和許可
  • 媒體權利與廣播
  • 數位平台和串流媒體服務
  • 捐贈、津貼和群眾集資

第6章 全球草根運動收益市場（依運動類型）

  • 足球
  • 籃球
  • 蟋蟀
  • 田徑和跑步項目
  • 橄欖球
  • 其他社區體育

第7章 全球草根運動收益市場（依經營模式）

  • 直接面向風扇 (D2F) 平台
  • 專利權及學院體系
  • 混合模式

第8章全球草根運動收益市場（依最終用戶）

  • 當地俱樂部和學院
  • 學校和大學
  • 社區協會
  • 體育賽事主辦單位

9. 全球草根運動收益市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Genius Sports
  • Hudl
  • IBM
  • Orion Innovation
  • Podium Analytics
  • SAP
  • Sportradar
  • Sportz Interactive
  • SportVot
  • STATS Perform
  • Telecoming
  • Trumedia Networks
Product Code: SMRC30858

According to Stratistics MRC, the Global Grassroots Sports Monetization Market is accounted for $3.3 billion in 2025 and is expected to reach $6.8 billion by 2032 growing at a CAGR of 10.9% during the forecast period. Grassroots sports monetization refers to strategies and platforms that generate revenue from community-level sports through sponsorships, digital engagement, ticketing, streaming, and merchandise. It enables local clubs, athletes, and organizers to build financial sustainability while expanding fan participation. Growth is driven by rising sports culture, digital transformation, and interest from brands targeting regional audiences. Emerging technologies like mobile apps and blockchain-based ticketing enhance monetization potential.

Market Dynamics:

Driver:

Rising popularity of local sports participation

The increasing engagement in grassroots sports is a significant driver of market growth. Communities are investing in local leagues, youth programs, and recreational facilities, fostering a culture of active participation. This surge in involvement enhances fan bases, attracts sponsors, and creates monetization avenues through ticket sales, merchandise, and local broadcasting rights. Moreover, the emphasis on community health and wellness further propels this trend, establishing grassroots sports as a foundational element in the broader sports ecosystem.

Restraint:

Limited funding for community sports

Financial constraints remain a substantial barrier to the expansion of grassroots sports. Many local programs struggle with inadequate budgets, hindering the development of infrastructure, coaching, and talent identification initiatives. This lack of investment can lead to subpar facilities and limited outreach, reducing the overall quality and appeal of grassroots sports. Consequently, attracting sponsorships and media attention becomes challenging, stifling potential revenue streams and growth opportunities within the sector.

Opportunity:

Growing brand interest in local audiences

Brands are increasingly recognizing the value of connecting with local audiences through grassroots sports. This shift is driven by the desire to build authentic relationships with communities and enhance brand loyalty. Sponsorships, localized marketing campaigns, and community engagement initiatives present lucrative opportunities for brands to tap into this market segment. Additionally, the rise of digital platforms enables brands to reach and interact with local sports fans more effectively, further amplifying their presence and impact.

Threat:

Challenges in scaling across regions

Expanding grassroots sports initiatives beyond local boundaries presents significant challenges. Variations in regional interests, cultural preferences, and economic conditions can impede uniform growth. Moreover, logistical issues related to infrastructure, talent development, and regulatory compliance complicate efforts to scale. These obstacles can lead to inconsistent program quality and limited market penetration, affecting the overall sustainability and profitability of grassroots sports ventures.

Covid-19 Impact:

The COVID-19 pandemic severely disrupted grassroots sports, leading to the suspension of local leagues and community programs. Lockdowns and health concerns limited physical participation, while financial uncertainties curtailed sponsorships and investments. However, the crisis also accelerated digital transformation, with virtual events and online engagement strategies emerging as alternatives. This adaptation highlighted the resilience of grassroots sports and underscored the importance of innovative approaches in maintaining community connection and engagement during challenging times.

The hybrid models segment is expected to be the largest during the forecast period

The hybrid models segment is expected to account for the largest market share during the forecast period. This approach combines traditional in-person events with digital platforms, offering flexibility and broader reach. By integrating online streaming, virtual participation, and social media engagement, hybrid models enhance accessibility and fan interaction. This adaptability is particularly advantageous in the post-pandemic era, where audiences seek diverse and convenient ways to engage with grassroots sports.

The cricket segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cricket segment is predicted to witness the highest growth rate. This surge is attributed to the sport's deep-rooted popularity in regions like Asia and its expanding global footprint. Grassroots cricket initiatives are benefiting from increased youth participation, enhanced coaching programs, and improved infrastructure. Additionally, the sport's commercialization at the grassroots level, through local leagues and digital platforms, is attracting significant investment and sponsorship, fueling its rapid growth.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share. Europe's well-established sports infrastructure, strong community engagement, and diverse sporting culture contribute to its dominance in grassroots sports monetization. Countries with robust sports policies and funding mechanisms further bolster the region's position. Moreover, the integration of digital platforms and innovative monetization strategies enhances the scalability and profitability of grassroots sports in Europe.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing disposable incomes, and a growing middle class are driving the demand for grassroots sports in countries like India, China, and Japan. Investments in sports infrastructure, government initiatives promoting physical activity, and the popularity of sports like cricket and basketball are fueling this growth. Additionally, the rise of digital platforms facilitates broader reach and engagement, further accelerating market expansion in the region.

Key players in the market

Some of the key players in Grassroots Sports Monetization Market include Genius Sports, Hudl, IBM, Orion Innovation, Podium Analytics, SAP, Sportradar, Sportz Interactive, SportVot, STATS Perform, Telecoming, and Trumedia Networks.

Key Developments:

In September 2025, Genius Sports announced a partnership with Todos Querem Jogar to power multiple Brazilian sportsbook brands with official data and BetVision technology. This partnership covers top-tier sports competitions.

In August 2025, Hudl acquired SportContract, a hockey-first software platform built to streamline video, data, and communication workflows for professional and youth teams. This strategic move represents their third acquisition in hockey as they continue to invest in the sport.

In June 2025, TruMedia announced a first-of-its-kind partnership with Trackman and the Cape Cod Baseball League to bring Trackman's ball-tracking data to college baseball teams through TruMedia's platform. This collaboration allows college teams to utilize data for scouting and transfer portal efforts.

Revenue Systems Covered:

  • Sponsorships & Partnerships
  • Ticketing & Event Revenue
  • Merchandising & Licensing
  • Media Rights & Broadcasting
  • Digital Platforms & Streaming Services
  • Donations, Grants, and Crowd Funding

Sports Types:

  • Football (Soccer)
  • Basketball
  • Cricket
  • Athletics & Running Events
  • Rugby
  • Other Community Sports

Business Models Covered:

  • Direct-to-Fan (D2F) Platforms
  • Franchise & Academy Systems
  • Hybrid Models

End Users Covered:

  • Local Clubs & Academies
  • Schools & Universities
  • Community Associations
  • Sports Event Organizers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Grassroots Sports Monetization Market, By Revenue Stream

  • 5.1 Introduction
  • 5.2 Sponsorships & Partnerships
  • 5.3 Ticketing & Event Revenue
  • 5.4 Merchandising & Licensing
  • 5.5 Media Rights & Broadcasting
  • 5.6 Digital Platforms & Streaming Services
  • 5.7 Donations, Grants, and Crowd Funding

6 Global Grassroots Sports Monetization Market, By Sport Type

  • 6.1 Introduction
  • 6.2 Football (Soccer)
  • 6.3 Basketball
  • 6.4 Cricket
  • 6.5 Athletics & Running Events
  • 6.6 Rugby
  • 6.7 Other Community Sports

7 Global Grassroots Sports Monetization Market, By Business Model

  • 7.1 Introduction
  • 7.2 Direct-to-Fan (D2F) Platforms
  • 7.3 Franchise & Academy Systems
  • 7.4 Hybrid Models

8 Global Grassroots Sports Monetization Market, By End User

  • 8.1 Introduction
  • 8.2 Local Clubs & Academies
  • 8.3 Schools & Universities
  • 8.4 Community Associations
  • 8.5 Sports Event Organizers

9 Global Grassroots Sports Monetization Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Genius Sports
  • 11.2 Hudl
  • 11.3 IBM
  • 11.4 Orion Innovation
  • 11.5 Podium Analytics
  • 11.6 SAP
  • 11.7 Sportradar
  • 11.8 Sportz Interactive
  • 11.9 SportVot
  • 11.10 STATS Perform
  • 11.11 Telecoming
  • 11.12 Trumedia Networks

List of Tables

  • Table 1 Global Grassroots Sports Monetization Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Grassroots Sports Monetization Market Outlook, By Revenue Stream (2024-2032) ($MN)
  • Table 3 Global Grassroots Sports Monetization Market Outlook, By Sponsorships & Partnerships (2024-2032) ($MN)
  • Table 4 Global Grassroots Sports Monetization Market Outlook, By Ticketing & Event Revenue (2024-2032) ($MN)
  • Table 5 Global Grassroots Sports Monetization Market Outlook, By Merchandising & Licensing (2024-2032) ($MN)
  • Table 6 Global Grassroots Sports Monetization Market Outlook, By Media Rights & Broadcasting (2024-2032) ($MN)
  • Table 7 Global Grassroots Sports Monetization Market Outlook, By Digital Platforms & Streaming Services (2024-2032) ($MN)
  • Table 8 Global Grassroots Sports Monetization Market Outlook, By Donations, Grants, and Crowd Funding (2024-2032) ($MN)
  • Table 9 Global Grassroots Sports Monetization Market Outlook, By Sport Type (2024-2032) ($MN)
  • Table 10 Global Grassroots Sports Monetization Market Outlook, By Football (Soccer) (2024-2032) ($MN)
  • Table 11 Global Grassroots Sports Monetization Market Outlook, By Basketball (2024-2032) ($MN)
  • Table 12 Global Grassroots Sports Monetization Market Outlook, By Cricket (2024-2032) ($MN)
  • Table 13 Global Grassroots Sports Monetization Market Outlook, By Athletics & Running Events (2024-2032) ($MN)
  • Table 14 Global Grassroots Sports Monetization Market Outlook, By Rugby (2024-2032) ($MN)
  • Table 15 Global Grassroots Sports Monetization Market Outlook, By Other Community Sports (2024-2032) ($MN)
  • Table 16 Global Grassroots Sports Monetization Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 17 Global Grassroots Sports Monetization Market Outlook, By Direct-to-Fan (D2F) Platforms (2024-2032) ($MN)
  • Table 18 Global Grassroots Sports Monetization Market Outlook, By Franchise & Academy Systems (2024-2032) ($MN)
  • Table 19 Global Grassroots Sports Monetization Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 20 Global Grassroots Sports Monetization Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Grassroots Sports Monetization Market Outlook, By Local Clubs & Academies (2024-2032) ($MN)
  • Table 22 Global Grassroots Sports Monetization Market Outlook, By Schools & Universities (2024-2032) ($MN)
  • Table 23 Global Grassroots Sports Monetization Market Outlook, By Community Associations (2024-2032) ($MN)
  • Table 24 Global Grassroots Sports Monetization Market Outlook, By Sports Event Organizers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.