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市場調查報告書
商品編碼
1813371
2032 年杜松子酒市場預測:按產品類型、生產方式、口味、價格分佈、分銷管道和地區進行的全球分析Gin Market Forecasts to 2032 - Global Analysis By Product Type, Production Method, Flavor, Price Point, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球琴酒市場規模預計在 2025 年達到 176 億美元,到 2032 年將達到 254 億美元,預測期內的複合年成長率為 5.4%。
金酒是一種清澈的烈酒,其獨特的風味源自於杜松子。作為一種中性穀物烈酒,它與多種植物成分(包括但不限於香菜籽、當歸根、柑橘皮和其他香辛料)重新蒸餾,以創造出其獨特的風味。雖然金酒的法律定義和生產方法因地區而異,但其核心特徵仍然是其濃郁的杜松子風味。金酒起源於荷蘭,並在英國逐漸流行,如今已發展成為一種用途廣泛、用途廣泛的烈酒,是許多經典和現代雞尾酒的基酒。
罐裝琴通寧、雞尾酒和碳酸飲料的爆炸性成長
消費者越來越被預混合料雞尾酒和碳酸軟性飲料的便利性、便攜性和始終如一的口味所吸引。這種趨勢在年輕人和都市區人群中尤其明顯,他們追求無需調酒技巧的高階體驗。包裝和風味注入的創新進一步提升了產品的吸引力,各大品牌紛紛嘗試添加植物成分和異國風味。零售通路的擴張和電商滲透也推動了即飲飲料類別的發展,使這些產品比以往任何時候都更容易獲得。
植物供應鏈不穩定
氣候條件波動、地緣政治緊張局勢和運輸瓶頸阻礙了這些原料的供應。此外,對穩定品質和可追溯性的需求也增加了採購流程的複雜性。當植物原料供應受到影響時,種植者將面臨保持風味一致性的挑戰,這可能會影響品牌聲譽。特種原料成本的上漲和海關延誤進一步影響了生產計劃和利潤。
加強直接面對消費者(DTC)管道
DTC平台讓品牌能夠講述獨特的故事,提供個人化的產品組合,並收集寶貴的客戶洞察。訂閱模式和限量版發行日益流行,提升了品牌忠誠度和重複購買率。增強的物流和履約能力可以加快交付速度並改善客戶服務。此外,社群媒體和網紅行銷正在提升品牌知名度,並幫助小眾和精釀金酒生產商在不完全依賴傳統零售商的情況下觸及目標消費者。
加強政府監管和課稅
為抑製酒精消費,各地區政府正在提高消費稅、標籤檢視要求並限制廣告投放。這些措施可能會顯著影響盈利,尤其對中小型釀酒廠而言。監管的不確定性也阻礙了長期規劃和創新投資。一些市場也限制了酒精的線上銷售和跨境運輸,限制了新興DTC模式的潛在成長。
疫情重塑了金酒市場的消費行為與供應鏈動態。儘管由於封鎖和保持社交距離,店內消費有所下降,但隨著消費者尋求居家舒適,路邊和線上銷售卻飆升。精釀酒廠轉向數位化互動和虛擬品鑑,創造了新的體驗式模式。然而,原料採購中斷和勞動力短缺影響了生產計劃,尤其是對於手工品牌而言。這場危機也加速了人們對健康配方的興趣,促使生產者探索低酒精度和植物性配方。
倫敦乾杜松子酒市場預計將在預測期內達到最大
倫敦乾金酒市場預計將在預測期內佔據最大市場佔有率,這得益於其經典的風味、清晰的監管體系和廣泛的消費者認可。其生產過程禁止在蒸餾後添加人工香料,確保了始終如一的正宗口味,吸引了純粹主義者和調酒師的青睞。該市場受益於其強大的品牌傳承以及在成熟市場和新興市場中建立的分銷網路。
在預測期內,塔式蒸餾琴酒的複合年成長率將最高。
受技術進步和消費者偏好變化的推動,預計塔式蒸餾金酒市場將在預測期內呈現最高成長率。這種方法可以更好地控制純度和風味提取,使生產商能夠創造出細緻入微、富有創新性的酒品。該領域正受到那些嘗試使用稀有植物和永續生產技術的精釀釀酒商的關注。其可擴展性和高效性使其對尋求滿足日益成長的需求的大型企業具有吸引力。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於可支配收入的成長、都市化以及人們對頂級烈酒日益成長的喜愛。日本、印度和澳洲等國家正經歷手工釀酒廠的激增,並嘗試使用本地種植的植物原料。向西式雞尾酒的文化轉變以及高階酒吧的盛行正在推動消費。該地區的公司正在利用本土原料,創造出符合當地口味的獨特產品。
在預測期內,北美預計將實現最高的複合年成長率,這得益於精釀烈酒機芯和消費者對手工產品日益成長的興趣。該地區擁有充滿活力的小批量釀酒廠生態系統,這些釀酒廠重視透明度、永續性和創新性。調味和浸泡金酒的需求正在上升,尤其是在追求創新飲酒體驗的千禧世代和Z世代消費者中。對精釀酒精的監管支持以及品酒室和釀酒廠參觀活動的擴展,正在推動品牌參與度的提升。
According to Stratistics MRC, the Global Gin Market is accounted for $17.6 billion in 2025 and is expected to reach $25.4 billion by 2032 growing at a CAGR of 5.4% during the forecast period. Gin is a clear, distilled alcoholic spirit known for its predominant flavor derived from juniper berries. As a neutral grain spirit, it is redistilled with a variety of botanicals, including but not limited to coriander seed, angelica root, citrus peel, and other spices, to create its distinctive profile. The legal definition and production methods of gin vary by region, but its core identity remains its juniper-forward taste. Originating in the Netherlands and gaining popularity in England, gin has evolved into a versatile and widely used spirit, serving as the base for a multitude of classic and modern cocktails.
Explosive growth of pre-mixed canned gin & tonics, cocktails, and seltzers
Consumers are increasingly drawn to the convenience, portability, and consistent flavor profiles offered by pre-mixed cocktails and seltzers. This trend is particularly strong among younger demographics and urban populations seeking premium experiences without the need for bartending skills. Innovations in packaging and flavor infusion are further enhancing product appeal, with brands experimenting with botanicals and exotic ingredients. The RTD segment is also benefiting from expanded retail distribution and e-commerce penetration, making these products more accessible than ever.
Supply chain volatility for botanicals
Fluctuations in climate conditions, geopolitical tensions, and transportation bottlenecks have disrupted the steady supply of these ingredients. Additionally, the need for consistent quality and traceability adds complexity to procurement processes. Producers face challenges in maintaining flavor consistency when botanical availability is compromised, which can affect brand reputation. Rising costs of specialty ingredients and delays in customs clearance are further straining production timelines and margins.
Strengthening direct-to-consumer (DTC) sales channels
DTC platforms allow brands to showcase their unique stories, offer personalized product bundles, and gather valuable customer insights. Subscription models and limited-edition releases are gaining traction, fostering brand loyalty and repeat purchases. Enhanced logistics and fulfillment capabilities are enabling faster delivery and better customer service. Moreover, social media and influencer marketing are amplifying brand visibility, helping niche and craft gin producers reach targeted audiences without relying solely on traditional retail.
Increased government regulations and taxes
Governments across various regions are implementing higher excise duties, labeling requirements, and advertising restrictions aimed at curbing alcohol consumption. These measures can significantly impact profitability, especially for small and mid-sized distillers. Regulatory unpredictability also hampers long-term planning and investment in innovation. In some markets, restrictions on online alcohol sales and cross-border shipping are limiting the growth potential of emerging DTC models.
The pandemic reshaped consumer behavior and supply chain dynamics within the gin market. While on-premise consumption declined due to lockdowns and social distancing, off-premise and online sales surged as consumers sought at-home indulgence. Craft distilleries pivoted toward digital engagement and virtual tastings, creating new experiential formats. However, disruptions in raw material sourcing and labor shortages affected production schedules, especially for artisanal brands. The crisis also accelerated interest in health-conscious formulations, prompting some producers to explore low-alcohol or botanical-forward variants.
The london dry gin segment is expected to be the largest during the forecast period
The london dry gin segment is expected to account for the largest market share during the forecast period due to its classic flavor profile, regulatory clarity, and widespread consumer recognition. Its production method, which prohibits artificial flavoring post-distillation, ensures a consistent and authentic taste that appeals to purists and mixologists alike. The segment benefits from strong brand heritage and established distribution networks across both mature and emerging markets.
The column distilled gin segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the column distilled gin segment is predicted to witness the highest growth rate driven by technological advancements and evolving consumer preferences. This method allows for greater control over purity and flavor extraction, enabling producers to craft nuanced and innovative expressions. The segment is attracting attention from craft distillers experimenting with exotic botanicals and sustainable production techniques. Its scalability and efficiency make it appealing for large-scale operations looking to meet rising demand.
During the forecast period, the Asia Pacific region is expected to hold the largest market share fueled by rising disposable incomes, urbanization, and a growing appreciation for premium spirits. Countries like Japan, India, and Australia are witnessing a surge in craft distilleries and local botanical experimentation. Cultural shifts toward Western-style cocktails and the proliferation of upscale bars are driving consumption. Regional players are leveraging indigenous ingredients to create distinctive offerings that resonate with local palates.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR propelled by the craft spirits movement and increasing consumer interest in artisanal products. The region is home to a vibrant ecosystem of small-batch distilleries that emphasize transparency, sustainability, and innovation. Demand for flavored and infused gins is rising, particularly among millennials and Gen Z consumers seeking novel drinking experiences. Regulatory support for craft alcohol and the expansion of tasting rooms and distillery tours are enhancing brand engagement.
Key players in the market
Some of the key players in Gin Market include William Grant & Sons Ltd., The Sustainable Spirit Company, The East India Company Ltd, Suntory Holdings Limited, St. George Spirits, San Miguel Corporation, Radico Khaitan Ltd, Pernod Ricard, Nao Spirits & Beverages Pvt. Ltd., Lucas Bols N.V., Hayman's of London, Four Pillars Distillery, Forest Spirits by La Hanoudiere, Edinburgh Gin, Diageo plc, Davide Campari-Milano N.V., Bayab African Gin, and Bacardi Limited.
In June 2025, Nao Spirits & Beverages Pvt. Ltd. announced it acquired a majority controlling stake in Nao Spirits (makers of Greater Than and Hapusa). The move makes Nao part of Diageo's India premium strategy, integrating well-performing craft gin brands into a larger distribution footprint.
In June 2025, Edinburgh Gin announced the opening of a new state-of-the-art distillery and launched a Rooftop Garden Gin distillery-exclusive. Edinburgh Gin also ran a new campaign in April 2025 to support brand activity around the distillery and new releases.
In May 2025, Four Pillars unveiled novel limited editions in early 2025 and made its mainland China debut / signed travel-retail distribution partnerships. The brand's 2025 activity emphasises creative limited releases and stepping up international distribution in APAC / travel retail.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.