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1813370

2032 年榴槤市場預測：按產品類型、形態、分銷管道、最終用途和地區進行的全球分析

Durian Fruit Market Forecasts to 2032 - Global Analysis By Product Type (Musang King, Monthong, D24, Red Prawn, Black Thorn, Chanee and Other Product Types), Form, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 預測，全球榴槤市場規模預計在 2025 年將達到 19.1 億美元，到 2032 年將達到 26.7 億美元，預測期內的複合年成長率為 4.9%。榴槤是一種原產於東南亞的熱帶水果，以其個頭大、果皮多刺和香氣濃郁而聞名。其獨特的蛋奶凍狀質地和複雜的風味，融合了甜味、鹹味和堅果味，是其辛辣而鮮明的香氣的特徵。榴槤也因其豐富的營養成分而備受推崇，包括健康脂肪、維生素和礦物質。榴槤在泰國、馬來西亞和印尼等國家廣泛種植，是一種重要的農產品，既可鮮食，也可加工成各種形式食用。其獨特的品質和高市場價值使其成為當地經濟的重要組成部分，也是全球數百萬人喜愛的美食。

電子商務和跨境貿易的成長

電子商務使生產商能夠繞過傳統的通路，直接接觸海外消費者。完善的物流基礎設施和數位支付系統促進了跨境貿易，從而促進了榴槤的全球出口。此外，西方市場對異域水果的需求日益成長，促使供應商擴大業務規模並改善包裝標準。這種數位化轉型也提升了不同地區的品牌知名度和消費者興趣。

季節和價格波動

季節性波動常常導致供需失衡，進而引發價格突然波動，對種植者和零售商都造成影響。此外，乾旱或過量降雨等惡劣天氣條件會擾亂開花週期，降低水果的品質和產量。這些失衡因素給庫存規劃和長期合約帶來了挑戰，尤其是在出口市場。榴槤易腐爛的特性進一步加劇了物流的複雜性，增加了腐敗和經濟損失的風險。

加值產品開發

市面上榴槤衍生衍生正在快速創新，包括冷凍乾燥零食、糕點、冰淇淋和即食果肉。這些加值產品迎合了追求便利性又不失風味的都市區消費者的需求。食品加工和保鮮技術的進步延長了榴槤的保存期限，擴大了銷售範圍。此外，製造商正在探索機能性食品的應用，將榴槤的高營養價值融入到注重健康的產品中。這種多樣化發展正在創造新的收益來源，並減少對新鮮水果銷售的依賴。

害蟲、疾病伴隨經濟波動和貿易爭端

各地區缺乏標準化的植物檢疫通訊協定，使國際貿易變得複雜，並經常導致貨物被拒收。此外，地緣政治緊張局勢和關稅徵收可能會擾亂現有的供應鏈，影響市場穩定。外匯波動和通膨壓力也會影響生產成本和消費者的負擔能力。所有這些因素都對市場的永續成長和盈利構成了重大風險。

COVID-19的影響

疫情最初擾亂了榴槤供應鏈，原因是勞動力短缺、運輸受限以及市場進入減少。然而，隨著生產商轉向線上平台維持銷售，疫情也加速了數位化進程。封鎖措施激發了消費者對宅配的異國水果的興趣，推動了對衛生包裝榴槤的需求。出口商對此作出了回應，投資於低溫運輸物流和非接觸式配送模式。儘管國際貿易面臨挑戰，但國內消費卻顯著成長，尤其是在東南亞地區。

預計貓山王（Mao Shang Wang）市場在預測期內將佔據最大佔有率

貓山王（貓山灣）蘋果預計將在預測期內佔據最大市場佔有率，這得益於其高階定位和強大的品牌認知度，並在國內外市場日益普及。種植者正在擴大種植面積並採用嫁接技術來滿足日益成長的需求。該領域受益於有針對性的行銷宣傳活動以及與高階零售商的策略夥伴關係。此外，貓山王穩定的品質和較長的保存期限也使其對出口導向企業具有吸引力。

預計 B2C 細分市場在預測期內將以最高複合年成長率成長

受線上市場和直銷模式興起的推動，B2C 市場預計將在預測期內實現最高成長率。受便利性和促銷活動的推動，消費者擴大透過行動應用程式和電商平台購買榴槤。零售商正在利用數據分析來個人化產品並最佳化庫存。基於訂閱的配送服務和虛擬品嚐活動也越來越受歡迎，從而提升了客戶忠誠度。

佔比最高的地區

預計亞太地區將在預測期內佔據最大市場佔有率，這得益於其良好的農業氣候條件和對榴蓮的文化親和性。馬來西亞、泰國和印尼等國家是榴槤的主要生產國，並受到政府措施和出口獎勵措施的支持。該地區強勁的國內需求，加上通往中國和新加坡的貿易路線不斷拓展，進一步增強了其優勢。對收穫後技術和認證項目的投資正在進一步提升榴槤產品的品質和全球競爭力。

複合年成長率最高的地區

在預測期內，北美預計將出現最高的複合年成長率，這得益於人們對異國風味和機能性食品日益成長的興趣。注重健康的消費者正在探索榴槤的抗氧化特性和獨特的口味。進口商正在與東南亞的供應商合作，以確保穩定的供應並遵守食品安全標準。零售連鎖店和專賣店正在擴大其熱帶水果的種類，並進行有針對性的行銷和教育宣傳活動。

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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球榴槤市場依產品類型

  • 茂山王(茅山灣)
  • Monton（金枕頭）
  • D24（蘇丹）
  • 紅蝦
  • 黑刺李
  • 錢尼
  • 其他

6. 全球榴槤市場類型

  • 新鮮整果
  • 冷凍果肉和果醬
  • 冷凍榴蓮
  • 加工產品
  • 其他

7. 全球榴槤市場分銷管道

  • B2B
  • B2C
    • 大賣場/超級市場
    • 專賣店
    • 網上零售/電子商務
    • 便利商店
  • 其他

8. 全球榴槤市場（依最終用途）

  • 家庭消費
  • 飲食
  • 化妝品和個人護理
  • 營養補充品
  • 其他

9. 全球榴槤市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Bao Sheng Durian Farm
  • Chainoi Food Co., Ltd.
  • Charoen Pokphand Group
  • Dole Asia Holdings
  • Durian Harvests
  • Freshmax Group
  • Fruitways
  • Green World Durian
  • Monthong Exporters Co. Ltd.
  • PT Great Giant Pineapple
  • Sunshine International Co., Ltd.
  • Tan Beng Huat Farm
  • Thai Agri Foods Public Co. Ltd.
  • Tridge Inc.
  • DurianBB
Product Code: SMRC30817

According to Stratistics MRC, the Global Durian Fruit Market is accounted for $1.91 billion in 2025 and is expected to reach $2.67 billion by 2032 growing at a CAGR of 4.9% during the forecast period. Durian is a tropical fruit native to Southeast Asia, recognized for its large size, spiky outer shell, and potent aroma. Renowned for its unique, custard-like texture and complex flavor profile, it combines sweet, savory, and nutty notes. While its pungent and polarizing aroma is a defining characteristic, the fruit is highly prized for its rich nutritional content, including healthy fats, vitamins, and minerals. Cultivated extensively across countries like Thailand, Malaysia, and Indonesia, durian is a significant agricultural product, consumed both fresh and in various processed forms. Its distinct qualities and high market value have made it a cornerstone of the regional economy and a culinary delicacy enjoyed by millions worldwide.

Market Dynamics:

Driver:

Growth of e-commerce and cross-border trade

E-commerce enables producers to bypass traditional distribution channels, offering direct access to international consumers. Enhanced logistics infrastructure and digital payment systems have facilitated smoother cross-border transactions, boosting global durian exports. Moreover, the increasing demand for exotic fruits in Western markets is encouraging suppliers to scale operations and improve packaging standards. This digital shift is also fostering brand visibility and consumer engagement across diverse geographies.

Restraint:

Seasonal availability and price volatility

Seasonal fluctuations often result in supply-demand imbalances, causing sharp price variations that affect both producers and retailers. Additionally, adverse weather events such as droughts or excessive rainfall can disrupt flowering cycles, reducing fruit quality and volume. These inconsistencies pose challenges for inventory planning and long-term contracts, especially in export markets. The perishability of durians further complicates logistics, increasing the risk of spoilage and financial losses.

Opportunity:

Development of value-added products

The market is witnessing a surge in innovation around durian-based derivatives such as freeze-dried snacks, pastries, ice creams, and ready-to-eat pulp. These value-added formats cater to urban consumers seeking convenience without compromising on flavor. Technological advancements in food processing and preservation are enabling longer shelf life and broader distribution. Additionally, manufacturers are exploring functional food applications by incorporating durian into health-oriented products, leveraging its nutritional profile. This diversification is opening new revenue streams and reducing dependence on fresh fruit sales.

Threat:

Pests, diseases with economic volatility and trade disputes

The lack of standardized phytosanitary protocols across regions complicates international trade, often leading to shipment rejections. Furthermore, geopolitical tensions and tariff impositions can disrupt established supply chains, affecting market stability. Currency fluctuations and inflationary pressures also influence production costs and consumer affordability. These factors collectively pose significant risks to sustained market growth and profitability.

Covid-19 Impact:

The pandemic initially disrupted durian supply chains due to labor shortages, transport restrictions, and reduced market access. However, it also accelerated digital adoption, with producers turning to online platforms to maintain sales. Lockdowns increased consumer interest in home-delivered exotic fruits, driving demand for hygienically packaged durians. Exporters adapted by investing in cold chain logistics and contactless delivery models. While international trade faced hurdles, domestic consumption saw a notable uptick, especially in Southeast Asia.

The musang king (mao shan wang) segment is expected to be the largest during the forecast period

The musang king (mao shan wang) segment is expected to account for the largest market share during the forecast period propelled by its premium positioning and strong brand recognition make it highly sought-after in both domestic and international markets. Producers are expanding cultivation acreage and adopting grafting techniques to meet rising demand. The segment benefits from targeted marketing campaigns and strategic partnerships with luxury retailers. Additionally, Musang King's consistent quality and longer shelf life enhance its appeal for export-oriented businesses.

The business-to-consumer segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the business-to-consumer segment is predicted to witness the highest growth rate driven by the proliferation of online marketplaces and direct-to-consumer models. Consumers are increasingly purchasing durians through mobile apps and e-commerce platforms, attracted by convenience and promotional offers. Retailers are leveraging data analytics to personalize offerings and optimize inventory. Subscription-based delivery services and virtual tasting events are also gaining traction, enhancing customer loyalty.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its favorable agro-climatic conditions and cultural affinity for durians. Countries like Malaysia, Thailand, and Indonesia are leading producers, supported by government initiatives and export incentives. The region's robust domestic demand, coupled with expanding trade routes to China and Singapore, reinforces its dominance. Investments in post-harvest technologies and certification programs are further enhancing product quality and global competitiveness.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR propelled by growing interest in exotic and functional foods. Health-conscious consumers are exploring durians for their antioxidant properties and unique taste profile. Importers are collaborating with Southeast Asian suppliers to ensure consistent supply and compliance with food safety standards. Retail chains and specialty stores are expanding their tropical fruit offerings, supported by targeted marketing and educational campaigns.

Key players in the market

Some of the key players in Durian Fruit Market include Bao Sheng Durian Farm, Chainoi Food Co., Ltd., Charoen Pokphand Group, Dole Asia Holdings, Durian Harvests, Freshmax Group, Fruitways, Green World Durian, Monthong Exporters Co. Ltd., PT Great Giant Pineapple, Sunshine International Co., Ltd., Tan Beng Huat Farm, Thai Agri Foods Public Co. Ltd., Tridge Inc., and DurianBB.

Key Developments:

In April 2025, CPF announced it will acquire Itochu's remaining 23.8% stake in C.P. Pokphand for about $1.1 billion. This makes CPF the sole owner of C.P. Pokphand, giving CPF greater management flexibility and strategic control over the China/Vietnam agri-food operations.

In March 2025, Dole Asia Holdings announced a commercial collaboration with Givaudan to upcycle unripe/green bananas into a commercial green-banana powder ingredient. The partnership makes Givaudan the exclusive commercial collaborator for Dole's green banana powder in key European and American markets, enabling new ingredient uses in flavours and formulations.

In January 2025, Freshmax Group announced it will be acquired by Roc Partners Roc Partners stated plans to invest for long-term growth while retaining Freshmax leadership. The transaction was positioned as a strategic investment to support Freshmax's growth, innovation and market expansion across Australasian fresh-produce operations.

Product Types Covered:

  • Musang King (Mao Shan Wang)
  • Monthong (Golden Pillow)
  • D24 (Sultan)
  • Red Prawn
  • Black Thorn
  • Chanee
  • Other Product Types

Forms Covered:

  • Whole Fresh Fruit
  • Frozen Pulp & Paste
  • Frozen Whole Durian
  • Processed Goods
  • Other Forms

Distribution Channels Covered:

  • Business-to-Business
  • Business-to-Consumer
  • Other Distribution Channels

End Users Covered:

  • Household Consumption
  • Food & Beverage
  • Cosmetics & Personal Care
  • Nutritional Supplements
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Durian Fruit Market, By Product Type

  • 5.1 Introduction
  • 5.2 Musang King (Mao Shan Wang)
  • 5.3 Monthong (Golden Pillow)
  • 5.4 D24 (Sultan)
  • 5.5 Red Prawn
  • 5.6 Black Thorn
  • 5.7 Chanee
  • 5.8 Other Product Types

6 Global Durian Fruit Market, By Form

  • 6.1 Introduction
  • 6.2 Whole Fresh Fruit
  • 6.3 Frozen Pulp & Paste
  • 6.4 Frozen Whole Durian
  • 6.5 Processed Goods
  • 6.6 Other Forms

7 Global Durian Fruit Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Business-to-Business
  • 7.3 Business-to-Consumer
    • 7.3.1 Hypermarkets/Supermarkets
    • 7.3.2 Specialty Stores
    • 7.3.3 Online Retail/E-commerce
    • 7.3.4 Convenience Stores
  • 7.4 Other Distribution Channels

8 Global Durian Fruit Market, By End User

  • 8.1 Introduction
  • 8.2 Household Consumption
  • 8.3 Food & Beverage
  • 8.4 Cosmetics & Personal Care
  • 8.5 Nutritional Supplements
  • 8.6 Other End Users

9 Global Durian Fruit Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Bao Sheng Durian Farm
  • 11.2 Chainoi Food Co., Ltd.
  • 11.3 Charoen Pokphand Group
  • 11.4 Dole Asia Holdings
  • 11.5 Durian Harvests
  • 11.6 Freshmax Group
  • 11.7 Fruitways
  • 11.8 Green World Durian
  • 11.9 Monthong Exporters Co. Ltd.
  • 11.10 PT Great Giant Pineapple
  • 11.11 Sunshine International Co., Ltd.
  • 11.12 Tan Beng Huat Farm
  • 11.13 Thai Agri Foods Public Co. Ltd.
  • 11.14 Tridge Inc.
  • 11.15 DurianBB

List of Tables

  • Table 1 Global Durian Fruit Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Durian Fruit Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Durian Fruit Market Outlook, By Musang King (Mao Shan Wang) (2024-2032) ($MN)
  • Table 4 Global Durian Fruit Market Outlook, By Monthong (Golden Pillow) (2024-2032) ($MN)
  • Table 5 Global Durian Fruit Market Outlook, By D24 (Sultan) (2024-2032) ($MN)
  • Table 6 Global Durian Fruit Market Outlook, By Red Prawn (2024-2032) ($MN)
  • Table 7 Global Durian Fruit Market Outlook, By Black Thorn (2024-2032) ($MN)
  • Table 8 Global Durian Fruit Market Outlook, By Chanee (2024-2032) ($MN)
  • Table 9 Global Durian Fruit Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 10 Global Durian Fruit Market Outlook, By Form (2024-2032) ($MN)
  • Table 11 Global Durian Fruit Market Outlook, By Whole Fresh Fruit (2024-2032) ($MN)
  • Table 12 Global Durian Fruit Market Outlook, By Frozen Pulp & Paste (2024-2032) ($MN)
  • Table 13 Global Durian Fruit Market Outlook, By Frozen Whole Durian (2024-2032) ($MN)
  • Table 14 Global Durian Fruit Market Outlook, By Processed Goods (2024-2032) ($MN)
  • Table 15 Global Durian Fruit Market Outlook, By Other Forms (2024-2032) ($MN)
  • Table 16 Global Durian Fruit Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Durian Fruit Market Outlook, By Business-to-Business (2024-2032) ($MN)
  • Table 18 Global Durian Fruit Market Outlook, By Business-to-Consumer (2024-2032) ($MN)
  • Table 19 Global Durian Fruit Market Outlook, By Hypermarkets/Supermarkets (2024-2032) ($MN)
  • Table 20 Global Durian Fruit Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 21 Global Durian Fruit Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 22 Global Durian Fruit Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 23 Global Durian Fruit Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 24 Global Durian Fruit Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Durian Fruit Market Outlook, By Household Consumption (2024-2032) ($MN)
  • Table 26 Global Durian Fruit Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 27 Global Durian Fruit Market Outlook, By Cosmetics & Personal Care (2024-2032) ($MN)
  • Table 28 Global Durian Fruit Market Outlook, By Nutritional Supplements (2024-2032) ($MN)
  • Table 29 Global Durian Fruit Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.