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市場調查報告書
商品編碼
1813306
CBD 舒緩碳酸飲料市場預測(至 2032 年):按產品、CBD 含量、包裝類型、分銷管道、應用、最終用戶和地區進行的全球分析CBD Relaxation Seltzers Market Forecasts to 2032 - Global Analysis By Product (Flavored CBD Seltzers and Original CBD Seltzers), CBD Content, Packaging Type, Sales Channel, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球 CBD 舒緩型碳酸飲料市場預計在 2025 年達到 2.2901 億美元,預測期內的複合年成長率為 28.3%,到 2032 年將達到 13.105 億美元。 CBD 舒緩型碳酸飲料旨在促進平靜、緩解壓力和整體放鬆。它們通常含有大麻二酚 (CBD),一種從工業大麻中提取的非精神活性化合物,並與碳酸水、天然香料混合,有時還會添加適應原和植物成分以增強健康益處。與傳統軟性飲料和酒精飲料不同,這些碳酸飲料提供了一種清爽且具有功效的替代品,有助於保持心理平衡而不會讓人陶醉。它們方便且低調,通常作為生活方式飲料銷售,面向注重健康、尋求自然壓力管理的消費者。 CBD 舒緩型碳酸飲料因其將保濕、風味和治療功效融合於一體的能力而越來越受歡迎。
功能性健康飲料的需求不斷成長
消費者正在尋求天然、無酒精和補充劑的替代品。年輕一代透過生活方式的契合和社交媒體的影響力推動了這類產品的普及。低卡路里和潔淨標示的特性對注重健康的消費者越來越有吸引力。不斷擴展的數位零售通路也提高了產品的可近性。這些趨勢正在將CBD碳酸飲料定位為主流的健康解決方案。
標籤檢視和品管問題
缺乏標準化的測試和認證通訊協定,導致產品安全存在不確定性。區域監管分散,使合規和行銷工作更加複雜。標籤錯誤的風險會影響品牌聲譽和消費者忠誠度。規模較小的生產商可能難以滿足不斷變化的透明度要求。這些挑戰持續限制市場的擴充性。
產品創新和多樣化
各大品牌紛紛推出專注於睡眠、專注力和免疫力支援的產品。混合了草藥、適應原和維生素的沖劑廣受消費者青睞。季節性和限量版產品的推出也吸引了那些跟上潮流的消費者。包裝升級和品牌故事的敘述也提升了品牌的差異化。這些創新正在促進品類的多元化和成長。
恥辱感和消費者猶豫
對合法性和精神活性作用的擔憂阻礙了人們嘗試和重複購買。廣告和零售通路的限制降低了人們對該產品的認知度。監管方面的挫折和負面報告加劇了消費者的猶豫。缺乏明確的教育和宣傳,限制了人們對產品益處的理解。這些因素對主流市場的接受度構成了風險。
新冠疫情對CBD舒緩型碳酸飲料市場產生了多方面的影響。最初,供應鏈中斷、生產停工和分銷挑戰減緩了市場成長。然而,疫情封鎖期間,人們的壓力、焦慮和睡眠問題加劇,刺激了消費者對健康型飲料的需求。人們對自然療法的認知度不斷提高,線上零售通路的擴張也支撐了銷售。儘管監管的不確定性和有限的店內促銷活動帶來了一些障礙,但人們向健康生活方式的轉變,加速了後疫情時代CBD舒緩型碳酸飲料的接受度。
預計在預測期內,調味 CBD 碳酸飲料市場將成為最大的市場。
由於消費者對口味和多樣性的強烈偏好,預計調味型CBD碳酸飲料細分市場將在預測期內佔據最大市場佔有率。植物、柑橘和漿果的風味增強了產品吸引力,並推動了重複購買。口味創新正在幫助品牌在競爭激烈的零售環境中脫穎而出。潔淨標示和低糖配方符合健康趨勢。零售商正在優先考慮調味產品以滿足需求。預計該細分市場將在整個CBD飲料類別中保持主導地位。
睡眠和放鬆輔助產品領域預計將在預測期內以最高複合年成長率成長
在預測期內,由於對天然壓力和睡眠解決方案的需求不斷成長,睡眠和放鬆輔助產品領域預計將實現最高成長率。 CBD的鎮靜作用正被用於專門的夜間配方中。焦慮和睡眠障礙的日益流行,推動了人們對非藥物療法的興趣。功能性品牌和網紅行銷正在提升認知度。數位平台正在助力消費者教育和試用。該領域預計將在以健康為中心的市場中快速成長。
預計北美將在預測期內佔據最大市場佔有率,這得益於消費者對健康和機能飲料的強烈認知。該地區受益於有利的監管發展、創新產品的推出以及成熟的零售網路。人們對緩解壓力和天然酒精替代品的興趣日益濃厚,進一步推動了飲料的普及。品牌和生活方式的定位對購買模式有著顯著的影響,其中年輕族群的接受度更高。然而,市場競爭和各州法律的差異化構成了障礙,迫使企業優先考慮品質差異化和透明度。
受健康趨勢和植物來源放鬆產品日益普及的推動,預計歐洲將在預測期內實現最高的複合年成長率。零售擴張步伐緩慢,主要受線上通路和小眾健康食品商店的推動。文化多樣性影響口味偏好和行銷策略,因此在地化必不可少。儘管監管協調存在挑戰,但對酒精替代品和健康飲料日益成長的需求預計將帶來機遇,尤其是在都市區注重健康的人群中。
According to Stratistics MRC, the Global CBD Relaxation Seltzers Market is accounted for $229.01 million in 2025 and is expected to reach $1310.5 million by 2032 growing at a CAGR of 28.3% during the forecast period. CBD relaxation seltzers are sparkling, infused beverages designed to promote calmness, stress relief, and overall relaxation. They typically contain cannabidiol (CBD), a non-psychoactive compound derived from hemp, combined with carbonated water, natural flavors, and sometimes adapt gens or botanicals for added wellness benefits. Unlike traditional soft drinks or alcoholic beverages, these seltzers offer a refreshing and functional alternative that supports mental balance without intoxication. Convenient and discreet, they are often marketed as lifestyle drinks for wellness-conscious consumers seeking natural stress management. CBD relaxation seltzers are gaining popularity for their ability to blend hydration, flavor, and therapeutic benefits in a single product.
Growing demand for functional wellness beverages
Consumers are gravitating toward natural, non-intoxicating alternatives to alcohol and supplements. Younger demographics are driving adoption through lifestyle alignment and social media influence. Low-calorie and clean-label attributes are enhancing appeal across health-conscious segments. Expansion of digital retail channels is improving product accessibility. These trends are positioning CBD seltzers as mainstream wellness solutions.
Labeling & quality control concerns
Lack of standardized testing and certification protocols creates uncertainty around product safety. Regulatory fragmentation across regions complicates compliance and marketing efforts. Risk of mislabeling affects brand reputation and consumer loyalty. Smaller producers may struggle to meet evolving transparency requirements. These challenges continue to restrict market scalability.
Product innovation & diversification
Brands are launching products tailored to sleep, focus, and immunity enhancement. Infusions with herbs, adaptogens, and vitamins are broadening consumer appeal. Seasonal and limited-edition releases are driving engagement among trend-sensitive buyers. Packaging upgrades and storytelling are improving brand differentiation. These innovations are fueling category diversification and growth.
Stigma & consumer hesitation
Concerns about legality and psychoactive effects hinder trial and repeat purchases. Restrictions on advertising and retail placement reduce visibility. Regulatory setbacks or negative press can amplify consumer hesitation. Lack of clear educational outreach limits understanding of product benefits. These factors pose risks to mainstream market acceptance.
The Covid-19 pandemic had a mixed impact on the CBD relaxation seltzers market. Initially, supply chain disruptions, production halts, and distribution challenges slowed market growth. However, rising stress, anxiety, and sleep-related issues during lockdowns fueled consumer demand for wellness-oriented beverages. Increased awareness of natural remedies and growing online retail channels supported sales. While regulatory uncertainties and limited in-store promotions posed hurdles, the shift toward health-focused lifestyles accelerated the acceptance of CBD relaxation seltzers in the post-pandemic era.
The flavored CBD seltzers segment is expected to be the largest during the forecast period
The flavored CBD seltzers segment is expected to account for the largest market share during the forecast period owing to strong consumer preference for taste and variety. Botanical, citrus, and berry profiles are improving product appeal and driving repeat purchases. Flavor innovation is helping brands stand out in competitive retail environments. Clean-label and low-sugar formulations are aligning with wellness trends. Retailers are prioritizing flavored offerings to meet demand. This segment will remain dominant across CBD beverage categories.
The sleep & relaxation aid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sleep & relaxation aid segment is predicted to witness the highest growth rate due to rising demand for natural stress and sleep solutions. CBD's calming effects are being utilized in targeted night-time formulations. Increasing prevalence of anxiety and sleep disorders is boosting interest in non-pharmaceutical options. Functional branding and influencer marketing are enhancing visibility. Digital platforms are supporting consumer education and trial. This segment is poised for rapid growth across wellness-focused markets.
During the forecast period, the North America region is expected to hold the largest market share is shaped by strong consumer awareness of wellness and functional beverages. The region benefits from favorable regulatory movements, innovative product launches, and an established retail network. Growing interest in stress relief and natural alternatives to alcohol further drives adoption. Branding and lifestyle positioning strongly influence purchasing patterns, with younger demographics showing higher acceptance. However, there are obstacles due to market rivalry and differing state laws, which force businesses to prioritise quality distinction and transparency.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR is driven by wellness trends and increasing acceptance of plant-based relaxation products. Retail expansion is gradual, with more traction in online channels and niche health stores. Cultural diversity influences flavor preferences and marketing strategies, requiring localization. Despite challenges in harmonized regulations, growing demand for alcohol alternatives and wellness beverages is expected to foster opportunities, especially among urban health-conscious populations.
Key players in the market
Some of the key players in CBD Relaxation Seltzers Market include Recess, Mad Tasty, Vybes, Day One, Cann, Cloud Water, Aplos, Miraflora, Weller, Rhythm CBD Seltzers, CBD Living, Kalo, Sweet Reason, Bimble and Plnt Water.
In June 2025, Vybes expanded its "Gentle Energy" line with two new canned flavors-Strawberry Rose and Passionfruit Hibiscus-infused with CBD isolate and guayusa-derived caffeine. These beverages offer a dual benefit of calm and alertness, targeting wellness consumers seeking non-alcoholic functional drinks.
In May 2025, Recess launched its "Zero Proof" mocktail line, combining hemp extract, adaptogens, and natural fruit flavors to offer alcohol-free relaxation alternatives. The line includes Blackberry Chai and Pomegranate Hibiscus, designed for social occasions and marketed as a calming substitute for wine or cocktails.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.