![]() |
市場調查報告書
商品編碼
1813294
2032 年澳洲堅果市場預測:按產品、等級、特性、加工方法、分銷管道、應用和地區進行的全球分析Macadamia Nuts Market Forecasts to 2032 - Global Analysis By Product (In-shell and Shelled), Grade, Nature, Processing Method, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,預計 2025 年全球澳洲堅果市場規模將達到 18.6 億美元,到 2032 年將達到 34.3 億美元,預測期內的複合年成長率為 9.13%。
澳洲堅果是從澳洲堅果屬常綠喬木中收穫的可食用種子。澳洲堅果原產於澳大利亞,現已在南非、夏威夷、拉丁美洲和其他地區廣泛種植。澳洲堅果以其濃郁的奶油風味和順滑的口感而聞名,通常生吃、烤製,或加入烘焙點心和鹹味菜餚。澳洲堅果營養豐富,富含健康的單元不飽和脂肪、膳食纖維、維生素以及鎂和錳等礦物質。其細膩的口感和高含油量使其成為全球市場上的優質堅果,因其烹飪和健康益處而備受推崇。
增強健康意識
澳洲堅果富含健康脂肪、抗氧化劑和必需營養素,對注重健康的人極具吸引力。隨著人們對心臟健康、體重管理和植物性飲食的日益關注,澳洲堅果的需求也隨之成長。潔淨標示和低加工零食的流行也推動了澳洲堅果的消費。此外,澳洲堅果在健康糖果甜點、烘焙食品和乳製品替代品的應用也正在迅速擴大。隨著人們越來越重視健康,澳洲堅果正成為全球備受青睞的高階健康零食。
生產加工成本高
澳洲堅果樹需要數年才能成熟,因此需要大量投資才能收穫。此外,專業勞動力和複雜的加工流程也增加了整體成本。這些高成本使得澳洲堅果比其他堅果更昂貴,降低了價格敏感型消費者的負擔能力。因此,需求成長受到限制,尤其是在新興市場。這項挑戰也阻礙了新進入者的進入,並減緩了市場擴張。
擴大線上零售和全球分銷
電商平台為消費者提供了便捷的途徑,讓他們能夠購買來自世界各地的優質特色堅果產品。線上通路也使生產者能夠更有效地觸及利基市場和注重健康的消費者。同時,全球經銷夥伴正在提升供應鏈效率,擴大產品供應。這些發展正在提升品牌知名度,並增強各地區消費者的信任度。因此,線上零售的成長和全球分銷的不斷擴張共同推動了澳洲堅果的整體市場需求。
監管負擔高且交易複雜
嚴格的品質、安全和標籤要求增加了合規成本,並降低了利潤率。國際貿易法規和關稅往往會降低出口產品在全球市場的競爭力。冗長的認證和檢驗流程會延誤出貨,擾亂供應鏈。規模較小的生產商難以達到這些標準,限制了市場進入。總而言之,這些挑戰減緩了澳洲堅果產業的全球擴張,並限制了其成長機會。
COVID-19的影響
新冠疫情對澳洲堅果市場產生了多方面的影響。全球供應鏈中斷、勞動力短缺和貿易限制最初阻礙了生產和分銷。餐飲業的停業抑制了需求,但隨著消費者尋求健康、增強免疫力的零食,零售額有所成長。出口挑戰和運輸延誤影響了國際貿易,損害了生產商和加工商的利益。然而,消費者對營養豐富的植物來源食品日益成長的興趣支撐了長期成長前景。電子商務和直銷通路也推動了市場發展,支持其逐步復甦。
預計在預測期內,帶殼部分將佔據最大佔有率
帶殼堅果因其便利性和即食性,預計將在預測期內佔據最大的市場佔有率,這吸引了注重健康的消費者。其在零嘴零食、糖果甜點和烘焙產品中的多功能性將推動整個食品產業的需求。消費者對高階和增值堅果產品的日益成長的偏好將推動該細分市場的成長。帶殼堅果還能減少最終用戶的加工工作量,並增強其在零售和餐飲服務管道的吸引力。總體而言,該細分市場正透過迎合現代生活方式和消費趨勢來推動市場擴張。
預計預測期內化妝品和個人護理品類的複合年成長率最高。
預計化妝品和個人護理領域將在預測期內實現最高成長率,因為澳洲堅果富含的油脂在護膚和護髮產品中備受推崇。澳洲堅果油富含必需脂肪酸和抗氧化劑,是保濕霜、洗髮精、護髮素和抗衰老霜中的熱門成分。消費者對天然和有機個人保健產品的日益偏好,進一步推動了對澳洲堅果配方的需求。澳洲堅果油質地輕盈,吸收迅速,使其成為高階護膚和護髮解決方案的理想選擇。因此,其在美容和保健行業的應用日益廣泛,推動著全球澳洲堅果市場的擴張。
由於消費者對健康零食和植物蛋白來源的偏好日益成長,預計亞太地區將在預測期內佔據最大的市場佔有率。都市化加快、飲食習慣的改變以及優質堅果在糖果甜點和烘焙食品中的流行,都在推動需求成長。不斷拓展的零售通路、線上平台以及人們對澳洲堅果高營養價值的認知度,進一步推動了市場發展。中國、日本、澳洲和韓國等國家是主要貢獻者,其中澳洲是主要生產國。該地區強勁的出口重點也有助於推動市場擴張。
由於消費者對優質堅果品種的認知度不斷提升,預計北美地區在預測期內的複合年成長率將達到最高。其在美食、烘焙產品和乳製品替代品中的應用不斷擴大,推動了其消費量的成長。注重健康的消費者青睞澳洲堅果,因為其口感濃郁、營養價值高。知名品牌的崛起、零售通路的廣泛覆蓋範圍以及澳洲堅果增值產品的創新,共同推動市場的成長。由於澳洲堅果的國內產量有限,需求主要依賴進口,其中夏威夷堅果的貢獻尤其顯著。永續性和潔淨標示趨勢正在進一步推動市場發展。
According to Stratistics MRC, the Global Macadamia Nuts Market is accounted for $1.86 billion in 2025 and is expected to reach $3.43 billion by 2032 growing at a CAGR of 9.13% during the forecast period. Macadamia nuts are edible seeds obtained from the evergreen trees of the genus Macadamia, primarily native to Australia and now widely cultivated in regions like South Africa, Hawaii, and Latin America. Known for their rich, buttery flavor and creamy texture, they are often consumed raw, roasted, or incorporated into baked goods, confectionery, and savory dishes. Macadamia nuts are highly nutritious, being an excellent source of healthy monounsaturated fats, dietary fiber, vitamins, and minerals such as magnesium and manganese. Their delicate taste and high oil content make them a premium nut in global markets, valued for both culinary and health benefits.
Growing health consciousness
Macadamia nuts are rich in healthy fats, antioxidants, and essential nutrients, making them attractive to health-conscious individuals. Rising awareness about heart health, weight management, and plant-based diets further boosts their demand. The trend of clean-label and minimally processed snacks also supports macadamia nut consumption. Moreover, their use in healthy confectionery, bakery, and dairy alternatives is expanding rapidly. As people prioritize wellness, macadamia nuts are becoming a preferred premium health snack worldwide.
High production & processing costs
The trees require several years to mature, demanding significant investment before yielding returns. Additionally, specialized labor and advanced processing techniques add to overall expenses. These high costs make macadamia nuts more expensive compared to other nuts, reducing affordability for price-sensitive consumers. As a result, demand growth is restrained, especially in developing markets. This challenge also discourages new entrants, slowing market expansion.
Growing online retail & global distribution
E-commerce platforms provide consumers with convenient access to premium and specialty nut products worldwide. Online channels also allow producers to reach niche markets and health-conscious consumers more effectively. At the same time, global distribution partnerships are enhancing supply chain efficiency and ensuring wider product availability. These developments are increasing brand visibility and consumer trust across regions. As a result, both online retail growth and global distribution expansion are propelling the overall market demand for macadamia nuts.
High regulatory burdens & trade complexity
Strict quality, safety, and labelling requirements increase compliance costs, reducing profit margins. International trade regulations and tariffs often make exports less competitive in global markets. Lengthy certification and inspection processes delay shipments and disrupt supply chains. Smaller producers face difficulties meeting these standards, limiting their market access. Overall, these challenges slow down global expansion and restrict growth opportunities for the macadamia industry.
Covid-19 Impact
The Covid-19 pandemic had a mixed impact on the macadamia nuts market. Disruptions in global supply chains, labour shortages, and restrictions on trade initially hampered production and distribution. Foodservice closures reduced demand, while retail sales saw an uptick as consumers sought healthy and immunity-boosting snacks. Export challenges and shipping delays affected international trade, impacting growers and processors. However, rising consumer interest in plant-based and nutritious foods supported long-term growth prospects. E-commerce and direct-to-consumer channels also gained traction, helping the market recover gradually.
The shelled segment is expected to be the largest during the forecast period
The shelled segment is expected to account for the largest market share during the forecast period by offering convenience and ready-to-eat options, attracting health-conscious consumers. Its versatility in snacks, confectionery, and bakery products boosts demand across food industries. Higher consumer preference for premium and value-added nut products enhances the growth of this segment. Shelled nuts also reduce processing effort for end-users, strengthening their appeal in retail and foodservice channels. Overall, the segment drives market expansion by meeting modern lifestyle and consumption trends.
The cosmetics & personal care segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cosmetics & personal care segment is predicted to witness the highest growth rate, due to the nut's rich oil content, which is highly valued for skin and hair care products. Macadamia oil is a natural source of essential fatty acids and antioxidants, making it a popular ingredient in moisturizers, shampoos, conditioners, and anti-aging creams. Rising consumer preference for natural and organic personal care products further drives demand for macadamia-based formulations. The oil's lightweight texture and quick absorption enhance its appeal in premium skincare and haircare solutions. Consequently, growing applications in beauty and wellness industries propel market expansion for macadamia nuts worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer preference for healthy snacks and plant-based protein sources. Increasing urbanization, changing dietary habits, and the popularity of premium nuts in confectionery and bakery applications are driving demand. Expanding retail channels, online platforms, and awareness of macadamia's nutritional benefits further support the market. Countries such as China, Japan, Australia, and South Korea are key contributors, with Australia being a leading producer. The region's focus on exports also strengthens market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer awareness about premium nut varieties. Growing applications in gourmet foods, bakery products, and dairy alternatives are boosting utilization. Health-conscious consumers prefer macadamias for their rich taste and nutritional benefits. The presence of established brands, widespread retail penetration, and innovation in value-added macadamia-based products foster growth. Imports primarily fulfil demand, as domestic production is limited, with Hawaii as a notable contributor. Sustainability and clean-label trends further shape market developments.
Key players in the market
Some of the key players profiled in the Macadamia Nuts Market include Marquis Macadamias, Golden Macadamias, Mauna Loa Macadamia Nut Corp, MacFarms, Hamakua Macadamia Nut Company, Nambucca Macnuts Pty Ltd, Wondaree Macadamias, Kenya Nut Company Ltd, Buderim Group, Hawaiian Host Group, Royal Macadamia (Pty) Ltd, Ivory Macadamias, Eastern Produce, Alimentos Selectos S.A. and MWT Foods Australia.
In December 2023, Marquis Macadamias, into joint venture restructuring, acquired full ownership of Marquis Marketing and exited its South African partnership. It established Global Macadamias to handle regional sales, enhancing operational control, customer responsiveness, and shareholder value while preserving global scale efficiencies.
In April 2023, MacFarms acquired by Hawaiian Host Group for $26 million included 240,000 macadamia trees across 4,000 acres in Kona. This strategic move positioned HHG as the world's largest branded macadamia company, ensuring seamless farming and processing continuity under unified operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.