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市場調查報告書
商品編碼
1813277
熱巧克力市場預測至2032年:按產品類型、形態、口味、可可含量、包裝類型、分銷管道、應用和地區進行的全球分析Hot Chocolate Market Forecasts to 2032 - Global Analysis By Product Type, Form, Flavor, Cocoa Content, Packaging Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球熱巧克力市場規模預計在 2025 年達到 52 億美元,到 2032 年將達到 71 億美元,預測期內的複合年成長率為 4.5%。
熱巧克力是一種將可可粉、巧克力或可可固態與熱牛奶或水混合,加糖調味,並通常添加香辛料和奶油調味而成的飲料。它因其濃郁的口感和暖心的功效而受到世界各地的人們的喜愛。熱巧克力有多種形式,包括即時沖調和混合飲品。與可可飲料不同,熱巧克力的巧克力含量較高,因此口感順滑,令人沉醉。
根據加拿大農業食品部統計,加拿大每年消費約250萬公斤可可,顯示可可產品的需求穩定。
消費者對舒適飲品的偏好日益成長
熱巧克力市場的成長動力源自於消費者對舒適飲品日益成長的偏愛,這種飲品能夠帶來偏好和放鬆身心。城市壓力的不斷上升以及對提神飲料日益成長的需求,正在全球強化這一趨勢。熱巧克力不僅被視為一種享受,也因其富含抗氧化劑而被視為機能飲料。此外,咖啡文化的擴張和偏好的優質化也推動了熱巧克力的消費。這種日益成長的偏好鞏固了熱巧克力作為廣受歡迎的舒適飲品的地位。
全球季節性需求波動
熱巧克力市場的一個顯著限制因素是季節性消費模式。這種波動會影響生產計畫、庫存管理和製造商的收益穩定性。由於全年需求有限,熱帶市場面臨額外的挑戰。雖然產品多樣化有助於緩解季節性影響,但消費者偏好的周期性仍然存在。因此,季節性依賴限制了市場的穩定性,需要創新策略來提升淡季產品的銷售。
即飲飲料的成長
即飲 (RTD) 熱巧克力飲料的興起帶來了巨大的成長機會。消費者對便利性和隨時隨地偏好的需求日益成長,這加速了攜帶式預包裝飲料的普及。 RTD 飲料吸引了年輕人和忙碌的專業,他們追求快速飲用又不失口感。此外,包裝和貨架穩定性方面的創新也提高了產品在各個零售通路的供應。隨著高階口味和升級產品的推出,RTD 熱巧克力市場預計將迅速擴張,為市場參與企業帶來多元化的收益來源。
全球貿易中可可價格波動
熱巧克力市場持續面臨可可價格波動的威脅,直接影響生產成本。波動的因素包括不可預測的天氣、可可產區的地緣政治不穩定以及全球供應鏈中斷。投入成本的上升往往會導致價格上漲,給製造商帶來壓力,並降低消費者的承受能力。此外,高波動性對大型生產者和中小型企業的長期規劃都構成挑戰。透過策略性採購和避險來管理價格風險,對於減輕可可價格波動的影響仍然至關重要。
新冠疫情最初擾亂了供應鏈和零售業務,對熱巧克力的銷售產生了負面影響。然而,由於消費者在封鎖期間尋求舒適的食品和飲料,居家消費激增,部分抵消了餐飲業關閉帶來的損失。電商成為關鍵的銷售管道,增加了供應。此外,人們對偏好又能提供功能的飲料的需求增強,支撐了熱巧克力在疫情後得到廣泛普及。雖然短期內疫情造成了巨大影響,但最終加速了數位化分銷,改變了消費者習慣,並鞏固了熱巧克力作為舒適居家必需品的地位。
即溶熱巧克力混合飲料預計將成為預測期內最大的市場
速溶熱巧克力粉預計將在預測期內佔據最大的市場佔有率,這得益於其在家庭中的廣泛使用和易於準備的特性。消費者欣賞其便利性和始終如一的口味,使其成為居家和外出用餐的必備飲品。豐富多樣的口味和強化版本進一步增強了其吸引力。此外,即溶熱巧克力粉在超級市場、便利商店和線上平台的廣泛滲透也推動了其成長。這些特性已使速溶熱巧克力粉牢牢佔據市場主導地位。
預測期內粉末市場預計將以最高複合年成長率成長
預計粉末細分市場將在預測期內實現最高成長率。粉末狀熱巧克力的市場覆蓋範圍正在擴大,因為它可用於家庭、咖啡館和工業食品配方。此外,日益成長的高階化趨勢也推動了對手工和有機可可粉的需求。此外,其較長的保存期限和易於儲存的特性也吸引了零售商和消費者。這些優勢預計將推動粉末細分市場的快速擴張。
受可支配收入成長、都市化以及西方國家對飲料偏好日益成長的影響,預計亞太地區將在預測期內佔據最大的市場佔有率。咖啡文化的擴張和國際巧克力品牌的滲透,正在增加消費者對熱巧克力的接觸。此外,該地區的年輕一代人口結構也推動了對偏好飲料的需求。強大的分銷網路和本地風味創新進一步推動了該地區的普及。這些動態使亞太地區成為熱巧克力消費的主要市場。
預計北美將在預測期內實現最高的複合年成長率。這得歸功於產品形式的創新以及消費者對巧克力飲料的強烈熱愛。該地區的咖啡館和特色飲料文化為高階熱巧克力的普及提供了肥沃的土壤。注重健康的消費者也對低糖和功能性巧克力表現出濃厚的興趣。零售店和電商管道的擴張使更廣泛的人群更容易接觸到熱巧克力。綜合來看,這些因素使北美成為全球成長最快的熱巧克力市場。
According to Stratistics MRC, the Global Hot Chocolate Market is accounted for $5.2 billion in 2025 and is expected to reach $7.1 billion by 2032 growing at a CAGR of 4.5% during the forecast period. Hot Chocolate is a beverage made by mixing cocoa powder, chocolate, or cocoa solids with hot milk or water, often sweetened with sugar and flavored with spices or cream. It is enjoyed worldwide for its rich taste and warming qualities. The drink can be prepared in various forms, including instant mixes and gourmet blends. Hot chocolate is distinct from cocoa beverages by its higher chocolate content, offering a creamy, indulgent experience.
According to the Agriculture and Agri-Food Canada, every year Canada consumes about 2.5 million kilograms of cocoa which demonstrates consistent cocoa product demand in the nation.
Rising preference for comfort beverages
The hot chocolate market is driven by consumers' increasing inclination toward comfort beverages that provide indulgence and relaxation. Growing urban stress levels, coupled with rising demand for mood-enhancing drinks, are strengthening this trend globally. Hot chocolate is perceived not only as a treat but also as a functional beverage due to its antioxidant content. Moreover, expanding cafe culture and premiumization of beverage offerings are fueling consumption. This rising preference is consolidating hot chocolate's position as a widely favored comfort beverage.
Seasonal demand fluctuations globally
A notable restraint for the hot chocolate market is its seasonal consumption pattern, with peak demand during colder months and lower sales in warmer seasons. This fluctuation impacts production planning, inventory management, and revenue stability for manufacturers. Markets in tropical regions face additional challenges due to limited year-round demand. While product diversification helps mitigate seasonality, the cyclical nature of consumer preferences persists. Consequently, seasonal dependency restricts consistent market performance and necessitates innovative strategies for boosting off-season product uptake.
Growth in ready-to-drink variants
The emergence of ready-to-drink (RTD) hot chocolate beverages presents a significant growth opportunity. Increasing consumer demand for convenience and on-the-go indulgence has accelerated the adoption of portable, pre-packaged formats. RTD variants appeal to younger demographics and busy professionals seeking quick consumption without compromising taste. Additionally, innovations in packaging and shelf-stability enhance product accessibility across retail channels. As premium flavors and functional fortifications are introduced, the RTD hot chocolate segment is set to expand rapidly, diversifying revenue streams for market participants.
Volatile cocoa prices in global trade
The hot chocolate market faces a persistent threat from volatile cocoa prices, which directly influence production costs. Fluctuations are driven by unpredictable weather conditions, geopolitical instability in cocoa-producing regions, and global supply chain disruptions. Rising input costs often pressure manufacturers, leading to price increases that may reduce consumer affordability. Additionally, volatility challenges long-term planning for both large producers and smaller enterprises. Managing price risks through strategic sourcing and hedging remains critical for mitigating the impact of cocoa price fluctuations.
The COVID-19 pandemic initially disrupted supply chains and retail operations, negatively affecting hot chocolate sales. However, at-home consumption surged as consumers sought comfort foods and beverages during lockdowns, partially offsetting losses from foodservice closures. E-commerce emerged as a vital sales channel, enhancing accessibility. Moreover, demand for indulgent yet functional beverages strengthened, supporting hot chocolate adoption post-pandemic. While short-term disruptions were significant, the pandemic ultimately accelerated digital distribution, reshaped consumer habits, and reinforced hot chocolate's positioning as a comforting household staple.
The instant hot chocolate mix segment is expected to be the largest during the forecast period
The instant hot chocolate mix segment is expected to account for the largest market share during the forecast period, propelled by its widespread household adoption and ease of preparation. Consumers appreciate its convenience and consistent taste, making it a staple in both home and foodservice settings. Availability in diverse flavors and fortified versions further enhances its appeal. Additionally, strong penetration across supermarkets, convenience stores, and online platforms bolsters growth. These attributes firmly position instant mixes as the dominant segment in the market.
The powder segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powder segment is predicted to witness the highest growth rate, influenced by its versatility in preparation and application. Powdered hot chocolate can be used in households, cafes, and industrial food formulations, broadening its scope. The rising trend of premiumization has also led to demand for artisanal and organic cocoa powders. Furthermore, its longer shelf life and easy storage appeal to retailers and consumers alike. Collectively, these advantages are expected to drive rapid expansion in the powdered segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rising disposable incomes, urbanization, and increasing Western influence on beverage preferences. Expanding cafe culture and growing penetration of international chocolate brands enhance consumer exposure to hot chocolate. Additionally, the region's young demographic is driving demand for indulgent beverages. Strong distribution networks and localized flavor innovation further support regional adoption. These dynamics position Asia Pacific as the leading market for hot chocolate consumption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by innovation in product formats and strong consumer affinity for chocolate-based beverages. The region's robust cafe and specialty beverage culture provides fertile ground for premium hot chocolate adoption. Health-conscious consumers are also showing interest in low-sugar and functional variants. Expanding retail and e-commerce channels amplify accessibility across demographics. Collectively, these elements enable North America to emerge as the fastest-growing hot chocolate market worldwide.
Key players in the market
Some of the key players in Hot Chocolate Market include Nestle S.A., The Hershey Company, Mondelez International, Inc., Barry Callebaut AG, Chocoladefabriken Lindt & Sprungli AG, Conagra Brands, Inc., Keurig Dr Pepper Inc., The Coca-Cola Company, JDE Peet's N.V., Meiji Holdings Co., Ltd., Morinaga & Co., Ltd., Lotte Confectionery Co., Ltd., Ezaki Glico Co., Ltd., Olam Group Limited, Kerry Group plc, Tate & Lyle plc, and Uni-President Enterprises Corp.
In May 2025, Nestle S.A. launched a new premium line of hot chocolate under its Starbucks(R) at Home brand, featuring oat milk-based and sugar-free varieties, directly targeting the growing health-conscious and plant-based consumer segments.
In April 2025, Barry Callebaut AG introduced its "Cacaofruit Experience" range to the retail market, which includes a hot chocolate mix made from upcycled cocoa pulp, promoting sustainability and a unique flavor profile.
In March 2025, The Hershey Company expanded its Reese's(R) brand into the hot beverage aisle with the launch of Reese's Peanut Butter Hot Cocoa, leveraging its strong brand recognition to capture new seasonal sales.
In February 2025, Mondelez International, Inc. (through its Cadbury brand) partnered with a leading sustainable cocoa sourcing initiative to launch a carbon-neutral hot chocolate product line in the European market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.