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市場調查報告書
商品編碼
1813267
2032 年基於 DNA 的寵物營養市場預測:按產品、寵物類型、分銷管道、應用、最終用戶和地區進行的全球分析DNA-Based Pet Nutrition Market Forecasts to 2032 - Global Analysis By Product (Genetic Testing Kits for Pets, Personalized Pet Meal Plans, and Nutraceutical Supplements), Pet Type, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球基於 DNA 的寵物營養市場預計在 2025 年達到 4.5328 億美元,到 2032 年將達到 10.1466 億美元,預測期內的複合年成長率為 12.2%。
基於DNA的寵物營養是一種客製化的飲食策略,利用基因分析來評估寵物獨特的DNA組成。識別遺傳特徵、飲食不耐受、代謝功能和健康敏感性,有助於制定個人化的營養計劃。這種方法使獸醫和飼主能夠提供精準的營養支持,促進寵物消化功能,降低患病風險,並改善寵物的整體健康、壽命和生活品質。
寵物的人性化和個性化營養需求的不斷成長
隨著寵物成為日益重要的家庭成員,飼主也開始透過個人化照護來優先考慮寵物的健康和福祉。這種轉變促使人們對基於DNA的營養計劃日益成長的興趣,這些計劃旨在滿足特定品種的需求和遺傳傾向。消費者正在尋求能夠解決過敏、體重管理和慢性疾病的客製化飲食。高階寵物食品品牌和健康平台的興起反映了這種不斷變化的思維模式。數位工具和行動應用程式使個人化營養對寵物飼主來說更容易獲得,也更具吸引力。總體而言,人與寵物之間的情感紐帶正在推動對有科學基礎的個人化飲食解決方案的需求。
DNA 檢測和客製化營養計畫的成本很高
許多寵物飼主因基因檢測套件和持續訂閱營養服務的高昂前期成本而望而卻步。有限的保險覆蓋範圍和報銷選項的缺乏進一步限制了市場滲透。新興國家的經濟挑戰更為突出,減緩了寵物營養的普及。此外,獸醫諮詢的需求也增加了總成本,對於注重預算的消費者來說,這使其難以負擔。這些經濟限制阻礙了寵物擴充性,並限制了人們獲得先進營養解決方案的機會。
整合人工智慧和巨量資料,獲得先進的營養洞察
人工智慧和數據分析技術的進步正在徹底改變寵物營養。如今,演算法可以分析基因標記、生活方式輸入和健康數據,從而產生高度個人化的飲食計劃。平台利用機器學習,根據寵物行為和回饋迴路不斷最佳化建議。與穿戴式裝置和智慧餵食器的整合實現了即時監控和自適應營養。雲端基礎的系統可實現無縫更新並與獸醫專家進行遠端諮詢。這些技術創新促成了可擴展的數據主導解決方案,從而改善寵物健康狀況和使用者體驗。
基因檢測結果不準確或誤導的風險
不同供應商的寵物DNA檢測可靠性差異巨大,引發了人們對數據準確性的擔憂。對基因檢測結果的誤解可能導致不適當的飲食選擇和健康風險。缺乏標準化的檢測通訊協定和法律規範加劇了這個問題。有些平台在沒有充分科學檢驗的情況下過度承諾檢測結果,損害了消費者的信任。品種識別或健康傾向方面的錯誤可能導致干預措施不當。這項威脅凸顯了DNA營養服務中嚴格檢驗、透明度和專家指導的必要性。
COVID-19的影響
疫情加速了寵物的領養,加深了情感紐帶,並鼓勵了對寵物健康的投資。封鎖措施導致個人化寵物食品和DNA檢測套件的線上購買量增加。供應鏈中斷暫時影響了產品的供應和配送時間。提供遠端諮詢和訂閱式營養服務的數位平台變得流行起來。隨著寵物飼主尋求更具韌性和主動性的照護模式,基於DNA的營養正成為疫情後寵物健康的重要支柱。
個人化寵物飲食計畫細分市場預計將在預測期內達到最大規模
個人化寵物飲食計畫預計將在預測期內佔據最大的市場佔有率。越來越多的飼主選擇客製化飲食,以解決過敏、消化器官系統問題、體重管理等問題。訂閱模式和直銷平台簡化了獲取客製化營養的流程。原料採購和配方的進步正在提升產品品質和功效。將基因洞察融入膳食計劃正成為一項標準功能。隨著個人化成為主流,這個細分市場預計將支撐基於DNA的寵物營養市場。
預計寵物保健新興企業和平台領域將在預測期內見證最高的複合年成長率。
寵物健康新興企業和平台領域預計將在預測期內實現最高成長率。創新包括行動應用程式、人工智慧診斷和訂閱式DNA檢測套組。他們的敏捷性使他們能夠快速適應消費者偏好和新興趨勢。與獸醫院網路和電商平台的策略夥伴關係正在擴大他們的覆蓋範圍。隨著寵物飼主越來越青睞整體和預防性護理,這些平台有望實現指數級成長。
在預測期內,由於寵物擁有量的成長和都市化進程的推進,亞太地區預計將佔據最大的市場佔有率。可支配收入的增加和人們對寵物健康的認知的不斷提高,推動了對高階和個人化營養的需求。電子商務的成長和行動優先的消費行為正在加速數位健康平台的普及。區域參與者正在投資針對特定區域的配方和針對特定品種的解決方案。政府促進動物福利和獸醫基礎設施建設的措施正在支持市場擴張。
預計北美地區在預測期內的複合年成長率最高,這得益於先進的獸醫服務和精通科技的寵物飼主。基因檢測和個人化營養平台的高滲透率正在推動這些技術的快速應用。遠端醫療、智慧餵食器和主導診斷等趨勢正在重塑寵物照護規範。監管的明確性和消費者對科學產品的信任正在增強市場信心。對研發和產品創新的策略投資正在推動競爭差異化。
According to Stratistics MRC, the Global DNA-Based Pet Nutrition Market is accounted for $453.28 million in 2025 and is expected to reach $1014.66 million by 2032 growing at a CAGR of 12.2% during the forecast period. DNA-based pet nutrition is a customized dietary strategy that relies on genetic analysis to evaluate a pet's unique DNA structure. Through the identification of genetic traits, dietary intolerances, metabolic functions, and health susceptibilities, it enables the development of specialized nutrition plans. This approach allows veterinarians and pet owners to deliver accurate nutritional support, promoting better digestion, reducing disease risks, and improving pets' overall health, longevity, and quality of life.
Growing pet humanization and demand for personalized nutrition
As pets increasingly become integral family members, owners are prioritizing their health and well-being through personalized care. This shift has led to growing interest in DNA-based nutrition plans that cater to breed-specific needs and genetic predispositions. Consumers are seeking customized diets that address allergies, weight management, and chronic conditions. The rise of premium pet food brands and wellness platforms reflects this evolving mindset. Digital tools and mobile apps are making personalized nutrition more accessible and engaging for pet owners. Overall, the emotional bond between humans and pets is fueling demand for scientifically backed, individualized meal solutions.
High cost of DNA testing and customized nutrition plans
Many pet owners are deterred by the upfront costs of genetic kits and ongoing subscription-based nutrition services. Limited insurance coverage and lack of reimbursement options further restrict market penetration. In emerging economies, affordability challenges are more pronounced, slowing uptake. Additionally, the need for veterinary consultation adds to the total cost, making it less viable for budget-conscious consumers. These financial constraints hinder scalability and limit access to advanced nutritional solutions.
Integration of AI and big data for advanced nutrition insights
Technological advancements in AI and data analytics are revolutionizing the pet nutrition landscape. Algorithms can now analyze genetic markers, lifestyle inputs, and health data to generate hyper-personalized diet plans. Platforms are leveraging machine learning to continuously refine recommendations based on pet behavior and feedback loops. Integration with wearable devices and smart feeders enables real-time monitoring and adaptive nutrition. Cloud-based systems allow seamless updates and remote consultations with veterinary experts. These innovations are unlocking scalable, data-driven solutions that enhance pet health outcomes and user experience.
Risk of inaccurate or misleading genetic test results
The reliability of pet DNA tests varies widely across providers, raising concerns about data accuracy. Misinterpretation of genetic results can lead to inappropriate dietary choices and health risks. Lack of standardized testing protocols and regulatory oversight exacerbates the issue. Some platforms overpromise outcomes without sufficient scientific validation, eroding consumer trust. Errors in breed identification or health predisposition can result in misguided interventions. This threat underscores the need for rigorous validation, transparency, and professional guidance in DNA-based nutrition services.
Covid-19 Impact
The pandemic accelerated pet adoption and deepened emotional bonds, prompting greater investment in pet wellness. Lockdowns led to increased online purchases of personalized pet food and DNA kits. Supply chain disruptions temporarily affected product availability and delivery timelines. Digital platforms offering remote consultations and subscription-based nutrition gained traction. As pet owners seek resilient and proactive care models, DNA-based nutrition is emerging as a key pillar of post-pandemic pet wellness.
The personalized pet meal plans segment is expected to be the largest during the forecast period
The personalized pet meal plans segment is expected to account for the largest market share during the forecast period, driven by rising demand for breed-specific and condition-targeted diets. Owners are increasingly opting for tailored meals that address allergies, digestive issues, and weight management. Subscription models and direct-to-consumer platforms are simplifying access to customized nutrition. Advancements in ingredient sourcing and formulation are enhancing product quality and efficacy. Integration of genetic insights into meal planning is becoming a standard feature. As personalization becomes mainstream, this segment is set to anchor the DNA-based pet nutrition market.
The pet wellness start-ups & platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet wellness start-ups & platforms segment is predicted to witness the highest growth rate, as these players are disrupting traditional pet care with tech-enabled solutions and data-driven nutrition. Innovations include mobile apps, AI-powered diagnostics, and subscription-based DNA testing kits. Their agility allows rapid adaptation to consumer preferences and emerging trends. Strategic partnerships with veterinary networks and e-commerce platforms are expanding reach. As pet owners embrace holistic and preventive care, these platforms are poised for exponential growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share fuelled by rising pet ownership and urbanization. Increasing disposable income and awareness of pet health are driving demand for premium and personalized nutrition. E-commerce growth and mobile-first consumer behavior are accelerating adoption of digital wellness platforms. Regional players are investing in localized formulations and breed-specific solutions. Government initiatives promoting animal welfare and veterinary infrastructure are supporting market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, supported by advanced veterinary services and tech-savvy pet owners. High penetration of genetic testing and personalized nutrition platforms is driving rapid adoption. Trends like telehealth, smart feeders, and AI-driven diagnostics are reshaping pet care norms. Regulatory clarity and consumer trust in science-backed products are boosting market confidence. Strategic investments in R&D and product innovation are fueling competitive differentiation.
Key players in the market
Some of the key players profiled in the DNA-Based Pet Nutrition Market include Mars, Inc., ADM, Nestle S.A., Boehringer Ingelheim Animal Health, Colgate-Palmolive Company, Chr. Hansen Holding A/S, The J.M. Smucker Company, BASF SE, General Mills, Inc., IDEXX Laboratories, Inc., Freshpet, Inc., DSM-Firmenich AG, Zoetis Inc., Virbac S.A., and Elanco Animal Health Incorporated.
In June 2025, ADM and PYCO Industries, Inc., announced that they have signed an agreement to launch a joint venture combining their Lubbock, Texas, cottonseed processing capabilities. The new joint venture will be majority-owned by PYCO and governed by a 6-member board with equal representation from ADM and PYCO. ADM and PYCO will each contribute their Lubbock-based processing facilities to the new company.
In August 2024, Mars, Incorporated, and Kellanova announced that they have entered into a definitive agreement under which Mars has agreed to acquire Kellanova for $83.50 per share in cash, for a total consideration of $35.9 billion, including assumed net leverage.1
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.