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市場調查報告書
商品編碼
1813219
冬蟲夏草市場預測(至 2032 年):按產品類型、形式、分銷管道、應用、最終用戶和地區進行的全球分析Cordyceps Militaris Market Forecasts to 2032 - Global Analysis By Product Type (Powder, Extract, Capsules and Tinctures), Form (Dried and Fresh), Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球冬蟲夏草市場預計在 2025 年達到 13.6 億美元,預計到 2032 年將達到 35.1 億美元,預測期內的複合年成長率為 14.5%。
冬蟲夏草是一種藥用菌類,因其廣泛的健康益處而受到亞洲醫學的傳統重視。作為一種天然的適應原,它被認為可以增強免疫力,提高能量、耐力和抗壓力。目前的研究表明,冬蟲夏草含有生物活性化合物,包括蟲草素、多醣體和抗氧化劑,可能具有抗發炎、抗衰老,甚至抗癌的功效。此外,由於冬蟲夏草比野生冬蟲夏草更易於永續種植,因此廣泛用於膳食補充劑、茶和機能性食品。
根據《國際食品科學與技術雜誌》報道,冬蟲夏草子實體中蟲草素的最高濃度為每100克乾重377.82毫克,麥角硫因的最高濃度為每100克乾重29.58毫克。
人們對自然和預防性醫療保健解決方案的興趣日益濃厚
冬蟲夏草市場主要受全球預防性醫療保健和自然療法趨勢的推動。隨著消費者越來越關注文明病、免疫力和長期健康,他們正在尋求合成藥物的替代品。冬蟲夏草的免疫調節、抗發炎和抗氧化特性使其完美契合日益成長的整體醫學趨勢。其在中醫藥和阿育吠陀醫學中的歷史應用進一步增強了其可信度,現代科學研究也證實了其有效性。隨著越來越多的人採用預防性醫療保健措施,冬蟲夏草成為天然保健產品的關鍵成分,對冬蟲夏草補充劑、茶和萃取物的需求預計將成長。
製造成本高且擴充性有限
高昂的種植和提取成本是限制冬蟲夏草市場的主要因素之一。儘管技術不斷進步,但大規模生產仍然成本高昂,需要專門的基材、無菌環境和受控條件。與許多其他藥用菌不同,冬蟲夏草需要密切監測以確保蟲草素和其他活性成分的含量始終如一,這導致運作成本高。這些成本通常使成品價格高於競爭性補充劑,使中低收入消費者望而卻步。此外,高昂的成本阻礙了購買力較低的開發中國家的廣泛採用,從而限制了高階保健產品類型的成長。
機能性食品和飲料的成長
冬蟲夏草的一個前景看好的市場是快速發展的機能性食品和飲料產業。能量棒、茶、蛋白奶昔和強化咖啡等產品不僅提供基本營養,還具有其他健康益處,越來越受到消費者的歡迎。冬蟲夏草具有適應原和增強耐力的特性,非常適合滿足這些需求。新產品的推出,既吸引了健身愛好者,也吸引了注重健康的普通消費者,包括健康補充品、營養零食和蘑菇拿鐵。此外,透過將冬蟲夏草打造成日常食品中的常見成分,企業可以超越專業補充劑的範疇,與全球更廣泛的消費者群體建立聯繫。
來自超級食品和其他適應原的激烈競爭
靈芝、山伏菇、猴頭菇、南非醉睡茄和瑪卡等知名的適應原和藥用菌在競爭激烈的健康和營養補充劑市場中佔據主導地位,而冬蟲夏草則在其中扮演著重要的角色。這些替代品中有許多已經廣為人知,有科學依據,而且生產成本較低,增加了消費者的可近性。此外,它們還解決了相關的健康問題,例如提升能量、減輕壓力和增強免疫力,從而減少了差異化並產生了重疊。如果冬蟲夏草品牌希望蓬勃發展,就必須持續投資於研究、產品開發和有效的行銷,以讓消費者了解其獨特的益處。如果冬蟲夏草缺乏明確的定位,這些替代品的競爭可能會阻礙其全球應用並侵蝕其市場佔有率。
新冠疫情對冬蟲夏草市場產生了多方面的影響,但總體上是正面的。一方面,由於供應鏈中斷、勞動力短缺和國際貿易限制,尤其是在2020年的前幾個月,農業、加工和分銷活動暫時停滯。然而,這場危機顯著刺激了消費者對緩解壓力、增強免疫力的天然健康食品的需求。冬蟲夏草因其增強免疫力、適應原和抗氧化特性而廣受歡迎。電商通路的拓展、補充劑消費的增加以及健康意識的增強,都加速了市場滲透。因此,儘管短期內存在生產挑戰,但疫情最終增加了長期需求,並使冬蟲夏草成為預防性醫療保健趨勢的重要貢獻者。
預計膠囊市場在預測期內將佔據最大佔有率
膠囊的易用性、便攜性和便利性使其成為日常補充劑的理想選擇,並鞏固了其市場主導地位。與粉劑和酊劑不同,膠囊提供預先計量的標準化劑量,增強了消費者信心,並確保了蟲草素和其他活性成分的一致性。此外,膠囊可以掩蓋蟲草的泥土味,使其更受消費者歡迎,尤其是在西方市場。在膳食補充劑領域,忙碌的生活方式和日益增強的健康意識推動了膠囊的流行,確保了其在全球蟲草市場繼續佔據主導地位。
機能性食品和飲料領域預計將在預測期內實現最高的複合年成長率
預計機能性食品和飲料領域將在預測期內實現最高成長率。這一成長源於消費者對能量棒、茶、強化飲料和健康零食等常見消費品中健康成分的偏好。冬蟲夏草的功能特性,例如增強免疫力、提升耐力和天然適應原作用,正透過便利的加值產品進入主流飲食,越來越受到人們的追捧。因此,該市場正在經歷快速成長,超越藥品和膳食補充劑等成熟細分市場。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於其與中國、日本、韓國和印度等國家之間緊密的傳統和文化聯繫。冬蟲夏草長期以來在阿育吠陀和傳統中醫中備受推崇,因其能夠增強活力、能量和免疫力,確保了強勁的本地需求。此外,膳食補充劑消費的增加、可支配收入的增加以及政府對草藥的支持,進一步鞏固了亞太地區的領先地位。在歷史傳承和現代創新的推動下,該地區將繼續主導全球冬蟲夏草的生產和消費。
在預測期內,由於消費者對天然保健品、適應原和機能性食品的認知不斷提高,預計北美將呈現最高的複合年成長率。對增強免疫力和能量水平的成分的需求不斷成長,以及對植物來源保健產品日益成長的興趣,正在推動植物性保健品的採用。該地區強大的電子商務基礎設施、高可支配收入和注重健身的文化進一步支持了快速成長。此外,美國和加拿大正在進行的研究和臨床試驗正在提高冬蟲夏草的合法性及其在運動營養、機能飲料和膳食補充劑中的廣泛應用。所有這些因素共同使北美成為全球成長最快的冬蟲夏草市場。
According to Stratistics MRC, the Global Cordyceps Militaris Market is accounted for $1.36 billion in 2025 and is expected to reach $3.51 billion by 2032 growing at a CAGR of 14.5% during the forecast period. Cordyceps militaris is a medicinal mushroom traditionally valued in Asian medicine for its wide range of health benefits. As a natural adaptogen, it is thought to boost immunity and improve energy, endurance, and stress tolerance. Based on current research, Cordyceps militaris may have anti-inflammatory, anti-aging, and possibly anticancer effects because it contains bioactive substances like cordycepin, polysaccharides, and antioxidants. Moreover, Cordyceps militaris is more widely available for use in dietary supplements, teas, and functional foods due to its more sustainable cultivation compared to its wild counterpart, Cordyceps sinensis.
According to the International Journal of Food Science and Technology, The highest recorded concentration of cordycepin in Cordyceps militaris fruiting bodies was 377.82 mg per 100 g dry weight, and the highest ergothioneine concentration was 29.58 mg per 100 g dry weight.
Growing interest in natural and preventive medical solutions
The market for Cordyceps militaris is being driven largely by the global trend toward preventive healthcare and natural remedies. Consumers are looking for alternatives to synthetic pharmaceuticals as their concerns about lifestyle-related illnesses, immunity, and long-term wellness grow. The immunomodulatory, anti-inflammatory, and antioxidant properties of Cordyceps militaris make it a perfect fit for the growing trend toward holistic medicine. Credibility is further enhanced by its historical application in Chinese and Ayurvedic medicine, and contemporary scientific research confirms its effectiveness. Demand for Cordyceps militaris supplements, teas, and extracts is predicted to increase as more people embrace preventive healthcare practices, positioning it as a key component of natural health products.
Expensive manufacturing and restricted scalability
The high cost of cultivation and extraction is one of the main factors limiting the market for Cordyceps militaris. Large-scale production is still costly because it requires specialized substrates, sterile environments, and controlled conditions, despite technological advancements. In contrast to many other medicinal mushrooms, Cordyceps militaris necessitates close observation to guarantee steady levels of cordycepin and other active ingredients, which raises operating expenses. Due to these costs, finished products are frequently more costly than competing supplements, making them unaffordable for middle-class and lower-class consumers. Additionally, high costs prevent broad adoption in developing nations with lower purchasing power, limiting growth to premium health product categories.
Growth of functional foods and drinks
A highly promising market for Cordyceps militaris is the rapidly expanding functional foods and beverages industry. Products like energy bars, teas, protein shakes, and fortified coffees that offer additional health benefits beyond basic nutrition are becoming more and more popular with consumers. Cordyceps militaris is ideally suited to meet this need due to its adaptogenic and endurance-enhancing qualities. New product introductions that appeal to both fitness enthusiasts and consumers who are generally health-conscious include wellness tonics, nutraceutical snacks, and lattes with mushrooms. Moreover, companies can transcend specialized supplements and connect with a large global consumer base by establishing Cordyceps as a common ingredient in everyday foods.
Strong competition from superfoods and other adaptogens
The well-known adaptogens and medicinal mushrooms like reishi, lion's mane, chaga, ashwagandha, and maca dominate the crowded wellness and nutraceutical market in which Cordyceps militaris competes. Many of these substitutes are already more widely known, have more scientific support, and are less expensive to produce, which increases their accessibility to customers. Additionally, they address related health issues like energy enhancement, stress reduction, and immunity, which reduces differentiation and causes overlap. Brands of cordyceps must consistently make investments in research, product development, and effective marketing to inform consumers of its special advantages if they want to thrive. Competition from these alternatives could impede Cordyceps's worldwide adoption and reduce its market share if it lacks a clear positioning.
The Cordyceps militaris market was affected by the COVID-19 pandemic in a mixed but generally positive way. On the one hand, agriculture, processing, and distribution were momentarily slowed, particularly in the first few months of 2020, by supply chain interruptions, labor shortages, and restrictions on international trade. The crisis did, however, greatly increase consumer demand for natural health products that reduce stress and boost immunity. Cordyceps militaris gained popularity due to its immune-supporting, adaptogenic, and antioxidant qualities. The expansion of e-commerce channels, growing supplement consumption, and growing health consciousness all sped up market penetration. Therefore, in spite of short-term production issues, the pandemic eventually increased long-term demand and established Cordyceps militaris as a major contributor to trends in preventive healthcare.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to account for the largest market share during the forecast period because of their ease of use, portability, and convenience, capsules are the go-to option for daily supplementation, which accounts for their dominance. The pre-measured, standardized doses that capsules provide, as opposed to powders or tinctures, increase consumer confidence and guarantee consistency in cordycepin and other active ingredients. Additionally, they cover up the earthy flavor of cordyceps, making them more palatable to a larger range of customers, particularly in Western markets. In nutraceuticals, capsules are becoming more and more popular due to busy lifestyles and growing health consciousness, which guarantees their sustained dominance in the global Cordyceps militaris market.
The functional foods & beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional foods & beverages segment is predicted to witness the highest growth rate. This increase is being driven by consumers' increasing preference for health-promoting ingredients in commonplace consumables like energy bars, teas, fortified beverages, and wellness snacks. Cordyceps militaris's functional qualities-such as immune support, increased stamina, and natural adaptogen benefits-are becoming more and more sought after as it makes its way into mainstream diets through convenient, value-added products. As a result, this market is growing quickly and surpassing more established sectors like pharmaceuticals and nutraceuticals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, motivated by its strong traditional and cultural ties to nations like China, Japan, Korea, and India. Strong local demand is guaranteed because cordyceps has long been prized in Ayurveda and Traditional Chinese Medicine for enhancing vitality, energy, and immunity. Additionally, Asia-Pacific's leadership is further reinforced by growing nutraceutical consumption, rising disposable incomes, and government support for herbal medicine. This region continues to dominate the production and consumption of Cordyceps militaris worldwide, owing to both historical acceptance and contemporary innovations.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by growing consumer knowledge of natural health supplements, adaptogens, and functional foods. Adoption is accelerating due to rising demand for ingredients that boost immunity and energy levels as well as growing interest in plant-based wellness products. Rapid growth is further supported by the region's robust e-commerce infrastructure, high disposable incomes, and fitness-focused culture. Furthermore, continuing studies and clinical trials in the US and Canada are increasing Cordyceps' legitimacy and promoting its widespread use in sports nutrition, functional drinks, and nutraceuticals. All of these factors combine to make North America the Cordyceps militaris market with the fastest rate of growth in the world.
Key players in the market
Some of the key players in Cordyceps Militaris Market include Nutra Green Biotechnology Co., Ltd., Dalong Biotechnology Co., Ltd., Sunrise Nutrachem Group Ltd., Naturalin Bio-Resources Co., Ltd., Host Defense Cordyceps, Aloha Medicinals, MRM Cordyceps, BulkSupplements Pure, Real Herbs Cordyceps, Swanson Health Products, Nammex, Dalian Lanshi Cordyceps Biotech Co. Ltd., Henan Huazhong Biotech Co. Ltd., Beijing Jingdu Cordyceps Biotech Co. Ltd., Jiangmen Honghao Bioscience Co. Ltd. and Nutrastar International, Inc.
In October 2023, Nammex is introducing two new mushroom-based ingredients: ErgoGold, a natural extract from Golden Oyster mushrooms that delivers ergothioneine along with beta-glucans, ergosterol, and dietary fiber as a clean-label, whole-food alternative to synthetic sources; and a mushroom-derived vitamin D2 ingredient produced using pulsed UV light to convert ergosterol into high-potency vitamin D2, offering a vegan-friendly solution that meets daily nutritional needs with just 60 mg.
In September 2018, Swanson Health Selects Alliance Data's Conversant For Personalized Digital Marketing Services. Conversant(R), the digital media arm of Epsilon(R), an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.