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市場調查報告書
商品編碼
1803116
全球摩洛哥堅果油市場:未來預測(至 2032 年)—按類型、形式、分銷管道、應用和地區進行分析Argan Oil Market Forecasts to 2032 - Global Analysis By Type (Cosmetic, Culinary, Medicinal and Other Types), Form (Organic, Conventional and Other Forms), Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球摩洛哥堅果油市場預計在 2025 年達到 4.0844 億美元,到 2032 年將達到 8.1126 億美元,預測期內的複合年成長率為 10.3%。
摩洛哥堅果油是從摩洛哥本土植物摩洛哥堅果樹(Argania spinosa)果仁中提取的天然植物油。摩洛哥堅果油富含必需脂肪酸、抗氧化劑和維生素E,因其滋補、保濕和修復功效而廣受推崇。摩洛哥堅果油傳統上用於烹飪、化妝品和醫藥,現已成為全球公認的優質護膚、護髮和保健產品成分。其獨特的功效能夠增強皮膚彈性、消炎並促進頭髮健康生長。摩洛哥堅果油的永續採收也有助於保護生物多樣性,並為摩洛哥當地社區,尤其是婦女合作社帶來經濟效益。
對天然和有機美容產品的需求不斷成長
消費者越來越傾向於無化學成分、植物來源的護膚和護髮產品。富含維生素、抗氧化劑和必需脂肪酸的摩洛哥堅果油正契合這一偏好。美容品牌正將摩洛哥堅果油添加到洗髮精、精華液、乳液和化妝品中,以順應清潔美容的潮流。人們對永續和環保成分的認知不斷提高,進一步推動了摩洛哥堅果油的普及。這種消費者轉變正在推動市場成長,並提升摩洛哥堅果油的全球接受度。
有限的地理可用性
摩洛哥堅果油的種植主要局限於摩洛哥,導致其高度依賴單一產地。這種限制使得市場容易受到氣候變遷和過度採伐的威脅,供應也因此變得不確定。高昂的物流和出口成本進一步推高了價格,使其與其他油類相比缺乏競爭力。產能不足常常導致供不應求和成本上升。因此,與其他產地分佈廣泛的油類相比,摩洛哥堅果油市場的成長潛力仍然有限。
道德和永續採購的吸引力
消費者對負責任生產產品的偏好日益成長,這提升了市場信心,因為買家尋求符合社會和環境價值觀的產品。透明的採購實務強調生物多樣性保護,並鼓勵環保的採伐方法。採用永續方式的公司在高階市場佔據了有利地位,因為在這些市場中,理性消費日益興起。有機和公平貿易等認證進一步提升了產品的可信度和吸引力。簡而言之,道德採購透過將品質保證與積極的社會和環境貢獻相結合,促進了市場成長。
真實性和摻假問題
一些供應商用低成本的替代品稀釋純摩洛哥堅果油,降低了其品質和真實性。這種做法欺騙了消費者,導致消費者不滿,減少重複購買,從而削弱了整體需求。仿冒品的存在進一步加劇了價格競爭,使正品生產商處於不利地位。此外,嚴格的認證和品質標準也增加了合法製造商的成本。因此,雜質損害了摩洛哥堅果油的高階形象,並阻礙了市場擴張。
新冠疫情導致供應鏈中斷、勞動力短缺和國際貿易限制,嚴重擾亂了摩洛哥堅果油市場。摩洛哥作為主要生產國,原料資源供應受限,阻礙了其生產和出口。消費者在高級化妝品和個人保健產品上的支出下降也影響了初期需求。然而,由於疫情期間消費者對天然和有機成分的關注度不斷提升,市場興趣也逐漸恢復。隨著消費者尋求居家健康和護膚解決方案,電商通路使用率的提升也推動了市場復甦。
預計化妝品摩洛哥堅果油市場在預測期內將佔據最大佔有率
由於摩洛哥堅果油在護膚、護髮和個人保健產品中的高需求,預計在預測期內,化妝品摩洛哥堅果油將佔據最大的市場佔有率。摩洛哥堅果油富含抗氧化劑、維生素E和必需脂肪酸,廣泛用於抗衰老和保濕。消費者日益轉向天然和有機美容產品,進一步加速了其應用。領先的化妝品品牌正在將摩洛哥堅果油添加到乳霜、洗髮精和精華液中,以提高市場認知度。人們對摩洛哥堅果油高階價值的認知不斷提高,正在推動全球產品創新和市場擴張。
預計在預測期內,線上零售領域將以最高的複合年成長率成長。
線上零售領域為消費者提供了便捷的途徑,讓他們能夠購買到種類繁多的摩洛哥堅果油產品,預計在預測期內將實現最高成長率。地域障礙的消除使品牌能夠觸及全球消費者,提升其市場佔有率。電商平台也幫助小型利基摩洛哥堅果油生產商與知名企業一起獲得認可。數位行銷策略、客戶評論和網紅推廣的興起進一步提升了消費者對線上產品的信任和需求。此外,折扣、訂閱模式和便利的配送服務使線上零售成為摩洛哥堅果油市場的關鍵成長要素。
在預測期內,歐洲地區預計將佔據最大的市場佔有率,因為該地區專注於永續採購和公平貿易實踐。清潔美容和環保化妝品的流行,使摩洛哥堅果油成為護膚、護髮和抗衰老配方中的首選成分。法國、德國、義大利和英國等國家正在透過高階化妝品和小眾品牌推動創新。烹飪用途也很重要,摩洛哥堅果油在美食領域越來越受歡迎。對天然和有機產品的監管支持,以及完善的分銷網路,正在增強摩洛哥堅果油的整體市場影響力,並促進消費者的長期信任和採用。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於消費者對天然和有機美容產品的認知度不斷提升。中國、日本、韓國和印度等國家正在將摩洛哥堅果油用於護膚、護髮和健康領域。電商平台的擴張和可支配收入的提高進一步提高了其可用性。此外,芳香療法和草藥療法的流行也推動了該地區的需求。製造商正專注於產品多樣化和創新配方,以滿足地區偏好。永續採購和環保包裝正在成為關鍵趨勢,這與該地區對整體和天然產品的偏好相一致。
According to Stratistics MRC, the Global Argan Oil Market is accounted for $408.44 million in 2025 and is expected to reach $811.26 million by 2032 growing at a CAGR of 10.3% during the forecast period. Argan oil is a natural plant oil extracted from the kernels of the argan tree (Argania spinosa), native to Morocco. Rich in essential fatty acids, antioxidants, and vitamin E, it is widely valued for its nourishing, moisturizing, and healing properties. Traditionally used in culinary practices, cosmetics, and medicine, argan oil has gained global recognition as a premium ingredient in skin care, hair care, and health products. Its unique composition helps improve skin elasticity, reduce inflammation, and promote healthy hair growth. Sustainable harvesting of argan oil also supports biodiversity and provides economic benefits to local Moroccan communities, especially women cooperatives.
Growing demand for natural & organic beauty products
Consumers are increasingly shifting toward chemical-free, plant-based skincare and haircare solutions. Argan oil, being rich in vitamins, antioxidants, and essential fatty acids, aligns well with this preference. Beauty brands are incorporating argan oil into shampoos, serums, lotions, and cosmetics to meet clean beauty trends. Rising awareness of sustainable and eco-friendly ingredients further boosts its adoption. This consumer shift enhances the market growth and global acceptance of argan oil.
Limited geographic availability
Argan oil's cultivation being restricted mostly to Morocco creates heavy reliance on a single source region. This limitation exposes the market to threats from climate fluctuations and overharvesting, making supply uncertain. High logistics and export costs further inflate prices, reducing its competitiveness against other oils. Such a narrow production capacity often causes supply shortages and rising costs. Therefore, the growth potential of the argan oil market remains limited compared to alternatives that are produced in multiple regions.
Ethical & sustainable sourcing appeal
Growing consumer preference for responsibly produced goods drives trust in the market, as buyers seek products aligned with social and environmental values. Transparent sourcing methods emphasize biodiversity preservation and encourage eco-friendly harvesting practices. Companies embracing sustainable approaches secure a strong position in premium markets where conscious consumption is expanding. Certifications such as organic and fair-trade further enhance product credibility and attractiveness. In essence, ethical sourcing fuels market growth by uniting quality assurance with positive social and environmental contributions.
Authenticity issues & adulteration
Several suppliers dilute pure argan oil with lower-cost substitutes, reducing its quality and authenticity. Such practices deceive consumers, leading to dissatisfaction and fewer repeat purchases, which weakens overall demand. The presence of counterfeit products further intensifies price competition, putting genuine producers at a disadvantage. Additionally, maintaining strict certification and quality standards raises costs for authentic manufacturers. Consequently, adulteration harms the premium image of argan oil and acts as a barrier to market expansion.
The Covid-19 pandemic significantly disrupted the argan oil market due to supply chain interruptions, labor shortages, and restrictions on international trade. Morocco, the main producer, has limited access to raw resources, which has hindered output and exports. Reduced consumer spending on luxury cosmetics and personal care products also impacted demand in the early phase. However, the rising focus on natural and organic ingredients during the pandemic gradually revived market interest. Growing use of e-commerce channels supported recovery, as consumers sought wellness and skincare solutions from home.
The cosmetic argan oil segment is expected to be the largest during the forecast period
The cosmetic argan oil segment is expected to account for the largest market share during the forecast period its high demand in skincare, haircare, and personal care products. Rich in antioxidants, vitamin E, and essential fatty acids, it is widely used for anti-aging and moisturizing benefits. The rising consumer shift toward natural and organic beauty products further accelerates its adoption. Leading cosmetic brands incorporate argan oil in creams, shampoos, and serums, boosting market visibility. Growing awareness of its premium value drives both product innovation and global expansion of the market.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate by providing consumers with convenient access to a wide variety of argan oil-based products. It eliminates geographical barriers, allowing brands to reach global audiences and increase their market presence. E-commerce platforms also support small and niche argan oil producers in gaining visibility alongside established players. Rising digital marketing strategies, customer reviews, and influencer promotions further boost consumer trust and demand online. Additionally, the availability of discounts, subscription models, and easy delivery options make online retail a key growth driver for the argan oil market.
During the forecast period, the Europe region is expected to hold the largest market share by the region's emphasis on sustainable sourcing and fair-trade practices. The popularity of clean beauty and eco-friendly cosmetics has positioned argan oil as a preferred ingredient in skincare, haircare, and anti-aging formulations. Countries such as France, Germany, Italy, and the United Kingdom drive innovation through premium cosmetics and niche brands. Culinary use is also significant, with argan oil gaining traction in gourmet food sectors. Regulatory support for natural and organic products, along with established distribution networks, enhances the overall market presence and promotes long-term consumer trust and adoption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising consumer awareness of natural and organic beauty products. Countries such as China, Japan, South Korea, and India are embracing argan oil in skincare, haircare, and wellness applications. Expanding e-commerce platforms and growing disposable incomes further enhance accessibility. Additionally, the popularity of aromatherapy and herbal remedies is boosting demand in the region. Manufacturers are focusing on product diversification and innovative blends to cater to local preferences. Sustainable sourcing and eco-friendly packaging are becoming significant trends, aligning with the region's preference for holistic and nature-based products.
Key players in the market
Some of the key players in Argan Oil Market include OLVEA Group, Zineglob, Biopur, Kahina Giving Beauty, Josie Maran Cosmetics, Zahara Group, Shea Terra Organics, Arganisme, Nadifi Argan, Ixora Cosmetics, Bio Morocco, Arganour, Pura D'or, Melvita, SULA NYC, NOW Foods, Mountain Rose Herbs and L'Oreal.
In March 2025, Josie Maran introduced a new fragrance, Golden Hour, for its Whipped Argan Oil Body Butter. This launch was part of the brand's ongoing efforts to expand its product line and cater to evolving consumer preferences.
In October 2023, OLVEA Foundation, through its MarocaVie association, partnered with Nuxe to launch a breast cancer awareness and screening campaign in rural Morocco, providing free medical check-ups, promoting early detection, and supporting women's health in underserved communities.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.