![]() |
市場調查報告書
商品編碼
1803067
2032 年促進睡眠的飲料市場預測:按產品類型、成分、包裝、分銷管道、應用和地區進行的全球分析Sleep-Enhancing Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient, Packaging Format, Distribution Channel, Application, and By Geography |
根據 Stratistics MRC 的數據,全球促進睡眠飲料市場預計在 2025 年價值 16.5 億美元,到 2032 年將達到 33.3 億美元,預測期內的複合年成長率為 10.5%。
助眠飲料旨在幫助放鬆並改善睡眠。它們通常含有褪黑激素、洋甘菊、鎂和L-茶氨酸等鎮靜成分,有助於平衡睡眠週期。這些飲料種類繁多,從草本茶到植物奶,再到功能性健康飲品,應有盡有。睡前飲用,可以促進安穩睡眠,最大限度地減少夜間睡眠障礙,是藥物助眠的天然替代品。
根據美國國家睡眠基金會的報告,近 7,000 萬美國人患有睡眠障礙,這為解決這一緊迫問題的產品創造了巨大的市場機會。
睡眠障礙盛行率上升
隨著失眠、睡眠呼吸中止症和晝夜節律紊亂等睡眠障礙日益普遍,消費者正在積極尋求非藥物解決方案。過度的數字刺激、工作壓力和不規則的生活方式等因素導致各年齡層睡眠不足的普遍存在。促進睡眠的飲料提供了一種方便、天然的處方藥替代品,吸引了注重健康的人。人們越來越意識到睡眠品質與整體健康(包括免疫力、認知和情緒健康)之間的聯繫,這進一步推動了需求。影響力行銷、健康部落格和機能飲料宣傳活動正在激發消費者對褪黑激素、L-茶氨酸和洋甘菊等有助於睡眠的成分的興趣。
有限的臨床檢驗
儘管助眠飲料日益流行,但許多助眠飲料缺乏堅實的臨床證據來支持其功效。大多數配方依賴坊間傳聞的功效或初步研究,這些研究可能不符合監管或醫學標準。這些科學檢驗方面的差距引發了醫療保健專業人員和謹慎消費者的質疑。缺乏標準劑量和長期安全性數據,持續限制了其在臨床和機構的採用。監管機構可能會實施更嚴格的標籤和銷售要求,進一步增加產品定位的複雜性。因此,市場面臨信譽挑戰,這可能會阻礙其持續成長和主流市場的接受。
擴展到新的人口群體
青少年群體正面臨學業壓力和螢幕相關的睡眠障礙,他們的數量正在不斷成長。醫療保健、物流和製造業的輪班工人經常遭受睡眠週期不規律的困擾,因此機能飲料成為了一種切實可行的解決方案。老年人經常遭受與老齡化相關的睡眠片段化,他們越來越傾向於自然療法而非藥物療法。品牌可以根據這些群體的獨特需求定製配方和行銷策略,以提升相關性和覆蓋範圍。此外,文化向整體健康和心理健康支持的轉變,為包容性產品開發打開了大門。這種人口結構多樣化為長期市場擴張提供了策略途徑。
來自替代睡眠輔助劑的競爭
促進睡眠的飲料面臨著各種替代解決方案的激烈競爭,包括補充劑、穿戴式裝置和數位療法。褪黑素膠囊、涼茶和睡眠軟糖通常功效卓越且服用方法明確,吸引了尋求更快見效的消費者。睡眠追蹤設備和行動應用程式提供行為洞察和認知干預,減少了對可攝取產品的依賴。此外,處方和非處方助眠劑繼續佔據臨床推薦的主導地位,尤其是在慢性疾病領域。隨著相關類別創新的加速,飲料品牌必須透過配方、品牌和使用者體驗來實現差異化。
新冠疫情顯著改變了人們的睡眠模式,焦慮加劇、遠距辦公以及日常生活被打亂,導致睡眠障礙氾濫。睡眠相關問題的激增暫時刺激了人們對鎮靜和助眠飲料的需求。然而,供應鏈中斷和零售客流量減少最初限制了產品的供應和分銷。疫情過後,人們對心理健康和整體復原的重視程度不斷提升,促使人們對促進睡眠的產品持續關注。市場目前正在重新定位睡眠飲料,更加重視增強免疫力的配方和減壓功效,將其定位為更廣泛的健康生態系統的一部分。
功能性睡眠飲料市場預計將在預測期內佔據最大佔有率
由於消費者日益傾向於採用天然、非侵入性的解決方案來改善睡眠,功能性睡眠飲料預計將在預測期內佔據最大的市場佔有率。促進因素包括配方技術的進步,例如褪黑素封裝、適應原輸液和人工智慧驅動的個人化。新興趨勢包括植物來源、鎂輸液以及針對夜間習慣的草本滋補品。關鍵發展包括轉向符合整體健康目標的清潔潔淨標示機能飲料。這些飲料正在從小眾補充劑發展成為生活必需品,反映出人們對睡眠衛生和心理健康的廣泛關注。
預計功能性營養品領域在預測期內的複合年成長率最高
功能性營養領域利用色氨酸、鎂和L-茶氨酸等天然化合物來促進安穩睡眠並調節晝夜節律,預計在預測期內將達到最高成長率。膠囊化和精準營養劑量等遞送系統的進步正在提高生物利用度和標靶效應。市場上個人化配方、基於適應原的混合物和潔淨標示產品日益增多。近期的變化包括與睡眠追蹤技術的整合,從而能夠根據更廣泛的健康習慣提供客製化解決方案,並提供非藥物的睡眠促進方法。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於都市區壓力的增加、睡眠障礙以及消費者對天然健康解決方案的青睞。褪黑素、L-茶氨酸和植物萃取物等機能飲料技術的創新正在推動產品差異化。潔淨標示配方、適應原和便利的即飲形式等趨勢正在重塑消費者偏好。值得關注的發展包括:以科學為支撐的產品的推出、數位零售的擴張,以及健康和營養保健品公司之間的策略聯盟,旨在提供滿足區域需求的非藥物助眠產品。
預計北美將在預測期內實現最高的複合年成長率,這得益於日益成長的睡眠相關健康問題以及消費者轉向天然、非藥物解決方案。技術進步包括含有褪黑激素、鎂和植物適應原的即飲飲料。趨勢正傾向於植物來源、人工智慧驅動的個人化客製化和透明標籤。值得注意的發展包括透過電商、網紅主導的健康產品發布以及有科學依據的活性成分來擴大覆蓋範圍。由於數百萬人遭受睡眠不足的困擾,對具有放鬆和恢復功效的機能飲料的需求持續成長。
According to Stratistics MRC, the Global Sleep-Enhancing Beverages Market is accounted for $1.65 billion in 2025 and is expected to reach $3.33 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Sleep-enhancing beverages are designed to aid relaxation and support better sleep. They typically feature calming ingredients like melatonin, chamomile, magnesium, or L-theanine, which help soothe the mind and balance sleep cycles. These beverages range from herbal infusions to fortified plant-based milks and functional wellness drinks. Taken before bedtime, they encourage restful sleep, minimize disturbances during the night, and offer a natural alternative to pharmaceutical sleep aids.
According to a report from the National Sleep Foundation, nearly 70 million Americans suffer from sleep disorders, creating a significant market opportunity for products that address this pressing issue.
Rising prevalence of sleep disorders
As sleep disorders such as insomnia, sleep apnea, and circadian rhythm disruptions become increasingly common, consumers are actively seeking non-pharmaceutical solutions. Factors like digital overstimulation, work-related stress, and irregular lifestyles have contributed to widespread sleep deprivation across age groups. Sleep-enhancing beverages offer a convenient, natural alternative to prescription medications, appealing to health-conscious individuals. Growing awareness of the link between sleep quality and overall wellness including immunity, cognition, and emotional health is further driving demand. Influencer marketing, wellness blogs, and functional beverage campaigns have amplified consumer interest in sleep-supportive ingredients like melatonin, L-theanine, and chamomile.
Limited clinical validation
Despite growing popularity, many sleep-enhancing beverages lack robust clinical evidence to support their efficacy claims. Most formulations rely on anecdotal benefits or preliminary studies, which may not meet regulatory or medical standards. This gap in scientific validation creates skepticism among healthcare professionals and cautious consumers. Without standardized dosing or long-term safety data, adoption remains limited in clinical and institutional settings. Regulatory bodies may impose stricter labeling and marketing requirements, further complicating product positioning. As a result, the market faces credibility challenges that could hinder sustained growth and mainstream acceptance.
Expansion into new demographics
Adolescents facing academic stress and screen-induced sleep disruption represent a rising demand segment. Shift workers in healthcare, logistics, and manufacturing often struggle with irregular sleep cycles, making functional beverages a practical solution. Older adults, who frequently experience age-related sleep fragmentation, are increasingly open to natural remedies over pharmaceuticals. Brands can tailor formulations and marketing strategies to meet the unique needs of these groups, enhancing relevance and reach. Additionally, cultural shifts toward holistic wellness and mental health support are opening doors for inclusive product development. This demographic diversification offers a strategic pathway for long-term market expansion.
Competition from alternative sleep aids
Sleep-enhancing beverages face stiff competition from a wide array of alternative solutions, including supplements, wearables, and digital therapeutics. Melatonin capsules, herbal teas, and sleep gummies often offer higher potency and clearer dosing, attracting consumers seeking faster results. Sleep tracking devices and mobile apps provide behavioral insights and cognitive interventions, reducing reliance on ingestible products. Moreover, prescription medications and over-the-counter sleep aids continue to dominate clinical recommendations, especially for chronic conditions. As innovation accelerates across adjacent categories, beverage brands must differentiate through formulation, branding, and user experience.
The COVID-19 pandemic significantly altered sleep patterns, with increased anxiety, remote work, and disrupted routines contributing to widespread sleep disturbances. This surge in sleep-related issues temporarily boosted demand for calming and sleep-inducing beverages. However, supply chain disruptions and reduced retail footfall initially constrained product availability and distribution. Post-pandemic, the emphasis on mental health and holistic recovery has sustained interest in sleep-enhancing products. The market is now recalibrating with a stronger focus on immunity-linked formulations and stress-reduction benefits, positioning sleep beverages as part of broader wellness ecosystems.
The functional sleep beverages segment is expected to be the largest during the forecast period
The functional sleep beverages segment is expected to account for the largest market share during the forecast period, as consumers increasingly seek natural, non-invasive solutions for better rest. Driving forces include advancements in formulation technologies like melatonin encapsulation, adaptogenic infusions, and AI-powered personalization. Emerging trends highlight plant-based ingredients, magnesium blends, and herbal tonics tailored for night-time routines. Key developments involve a shift toward clean-label, functional drinks that align with holistic wellness goals. These beverages are evolving from niche supplements to lifestyle staples, reflecting broader interest in sleep hygiene and mental well-being.
The functional nutrition segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional nutrition segment is predicted to witness the highest growth rate, driven by leveraging natural compounds like tryptophan, magnesium, and L-theanine to support restful sleep and regulate circadian rhythms. Advances in delivery systems such as encapsulation and precision nutrient dosing are improving bioavailability and targeted impact. The market is seeing a rise in personalized formulations, adaptogen-based blends, and clean-label options. Recent shifts include integration with sleep-tracking technologies, enabling customized solutions that align with broader wellness routines and non-drug approaches to sleep improvement.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising urban stress, sleep disorders, and a shift toward natural wellness solutions. Innovations in functional drink technologies like melatonin, L-theanine, and botanical extracts are fueling product differentiation. Trends such as clean-label formulations, adaptogens, and convenient RTD formats are reshaping consumer preferences. Notable developments include science-backed product launches, digital retail expansion, and strategic alliances between wellness and nutraceutical companies to deliver non-pharma sleep aids tailored to evolving regional demand.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing sleep-related health concerns and a shift toward natural, non-pharma solutions. Technological advancements include ready-to-drink formats with melatonin, magnesium, and botanical adaptogens. Trends are leaning into plant-based formulations, AI-driven personalization, and transparent labeling. Notable developments feature broader e-commerce reach, influencer-led wellness launches, and scientific backing for active ingredients. With millions affected by poor sleep, demand for functional beverages offering relaxation and restorative benefits continues to grow rapidly.
Key players in the market
Some of the key players in Sleep-Enhancing Beverages Market include PepsiCo, The Functional Beverage Company, Nestle, Vital Proteins, Neurobrands LLC, Humm Kombucha, Som Sleep, Elements of Balance, Dream Water, Kin Euphorics, Yogi Tea, GABA Labs, Pukka Herbs, Celsius Holdings Inc., and Bigelow Tea.
In July 2025, CELSIUS has been awarded best in new product from key regional business partners The Distributor Group, Australia's leading national independent wholesale distributor group servicing Petrol & Convenience and "On The Go" Channels, and BP New Zealand, a leading Petrol & Convenience retailer.
In February 2024, GABA Labs announces the launch of SENTIA the world's first GABA Spirit, in the United States, answering to a new generation moving toward a mindful and health-conscious lifestyle.
In June 2022, Nestle Health Science (NHSc) has agreed to acquire a majority stake in Vital Proteins, America's leading collagen brand and a lifestyle and wellness platform offering supplements, beverages, and food products. The acquisition is subject to regulatory approval.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.