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市場調查報告書
商品編碼
1802938
VR 暴露療法市場預測(至 2032 年):按組件、療法類型、技術、應用、最終用戶和地區進行的全球分析VR Exposure Therapy Market Forecasts to 2032 - Global Analysis By Component, Therapy Type, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球 VR 暴露療法市場預計在 2025 年價值 4.0766 億美元,到 2032 年將達到 21.4849 億美元,預測期內的複合年成長率為 26.8%。
虛擬實境暴露療法 (VRET) 是一種心理療法,它利用身臨其境型虛擬環境,幫助患者在安全可控的環境中面對和管理恐懼、焦慮和創傷記憶。與依賴想像和真實生活情境的傳統暴露療法不同,VRET 允許治療師以高度的靈活性和真實感重現特定場景,例如飛行、公開演講或戰鬥環境。 VRET 對恐懼症、創傷後壓力症候群 (PTSD) 和社交焦慮等疾病尤其有效。
《虛擬實境前沿》(Frontiers in Virtual Reality)發表的一項研究發現,一次30分鐘的VR過度暴露療法就能顯著降低青少年的公開演講焦慮。參與者報告稱,他們的自信心和樂趣都有所提升,這證明了身臨其境型環境在治療社交焦慮症方面的潛力。
對非侵入性療法的需求日益成長
在全球範圍內,精神疾病的發生率不斷上升,推動了對創造性、非侵入性和有效治療方法的需求。 VR暴露療法透過提供安全、沉浸式的環境來滿足這項需求,患者可以在密切監督下逐漸面對自己的創傷和恐懼。與主要依賴想像力和有副作用的藥物的傳統談話療法相比,虛擬實境(VR)提供了一種積極的治療過程,並且療效可量化。 VR的互動性可以提高患者的參與度,尤其適合年輕人和不願嘗試傳統療法的人。
初始成本高且定價有限
軟體和設備的高昂初始成本是限制 VR 暴露療法市場的主要因素之一。先進的VR頭戴裝置、動作感測器和專門的治療軟體成本高昂,這給獨立治療師、小型診所和新興醫療系統採用這些療法帶來了困難。除了硬體之外,其他成本還包括系統維護、從業人員培訓和治療模組客製化。此外,許多保險公司仍然不願意承擔基於 VR 的干涉費用,因此只能由患者和醫療服務提供者自行承擔費用。儘管 VR 療法已被證明有效,但這些經濟差距減緩了它的普及,並限制了它的廣泛應用,尤其是在醫療預算有限的地區。
職場心理健康和企業健康的成長
VR暴露療法為企業健康計畫提供了巨大的潛力,尤其是在職場壓力、倦怠和焦慮日益加劇的當下。企業正在加大對員工心理健康專案的投入,以提高工作滿意度、員工留任率和工作效率。 VR解決方案可以幫助員工管理壓力、提高專注力,並克服公開演講等表現焦慮問題。這些解決方案可以遠端交付,也可以整合到企業健康中心。與傳統諮詢相比,遊戲化的虛擬實境療程可以提高健康項目的參與度。隨著企業轉向主動心理健康管理,虛擬實境療法提供了一種新穎且可擴展的解決方案,使服務提供者能夠利用盈利的企業醫療保健和人力資源市場。
來自替代醫學的競爭
儘管VR暴露療法具有獨特的優勢,但它仍面臨著來自新興和傳統數位解決方案的激烈競爭。由於成熟的報銷途徑和強力的臨床證據,藥物療法、認知行為療法 (CBT) 和傳統暴露療法仍然被廣泛使用。擴增實境療法、行動心理健康應用程式和人工智慧主導的認知介入等替代數位工具也越來越受歡迎。這些替代方案通常比VR更便宜、更容易獲得,並且所需的設備更少。此外,除非VR解決方案能夠以更好的療效和擴充性脫穎而出,否則其長期市場滲透率可能會受到限制。
新冠疫情 (COVID-19) 疫情對 VR 暴露療法市場造成了重大衝擊,既帶來了機遇,也帶來了挑戰。由於封鎖和保持社交距離措施限制了面對面的治療,對遠距和數位化心理健康解決方案(包括基於 VR 的干涉措施)的需求增加。隨著患者和臨床醫生轉向身臨其境型VR 平台,以便在家中安全地繼續進行暴露療法,遠端醫療整合 VR 解決方案的使用也隨之增加。同時,供應鏈中斷和硬體取得受限暫時限制了其應用。疫情凸顯了遠距、可擴展且技術先進的治療方法的重要性,使 VR 暴露療法成為現代心理健康護理的關鍵工具。
預計VR頭戴裝置市場將成為預測期內最大的市場
預計VR頭戴裝置領域將在預測期內佔據最大的市場佔有率。這些頭戴裝置對於提供3D身臨其境型治療體驗至關重要,使其成為治療焦慮症、恐懼症和創傷後壓力症候群 (PTSD) 的關鍵組成部分。由於虛擬實境技術的進步,獨立式、無線式和支援智慧型手機的頭戴裝置的開發提高了可近性和使用者舒適度。此外,由於 VR 暴露療法價格實惠且易於使用,該設備在臨床環境中的廣泛使用推動了其擴展。隨著對尖端心理健康治療的需求不斷成長, VR頭戴裝置預計將保持其市場領先地位。
預計遠端醫療平台和數位治療提供者部門將在預測期內實現最高的複合年成長率。
遠端醫療平台和數位療法提供者領域預計將在預測期內呈現最高成長率。對便捷的遠距心理健康介入服務的需求日益成長,尤其是在醫療資源匱乏和農村地區,這推動了這一成長。遠端醫療平台消除了等待時間和出行限制等障礙,使患者能夠在舒適的家中參與基於虛擬實境的暴露療法。數位療法提供者透過提供個人化、基於研究的治療內容,並頻繁整合人工智慧技術進行即時回饋和自適應治療方案,從而改善了這一體驗。
預計北美將在預測期內佔據最大的市場佔有率,主要由加拿大和美國推動。該地區受益於對數位療法和心理健康研究的大量投資、數位健康技術的廣泛使用以及先進的醫療保健基礎設施。焦慮症、創傷後壓力症候群和恐懼症的盛行率不斷上升,以及人們對心理健康問題認知的不斷提高,正在加速診所、醫院和私人診所採用基於 VR 的暴露療法。此外,北美作為全球最盈利、成長最快的 VR 暴露療法市場的主導地位可以歸因於強力的政府舉措、優惠的報銷政策以及頂級 VR 技術提供者的存在。
預計亞太地區 (APAC) 將在預測期內實現最高的複合年成長率。這一成長主要源於醫療保健的快速數位化、心理健康意識的不斷提升以及尖端治療技術的日益普及。中國、日本、印度和韓國等國家正在增加對基於虛擬實境 (VR) 的心理健康解決方案的投資,同時對遠端保健和醫療基礎設施的投資也在增加。此外,龐大的患者群體、日益成長的壓力和焦慮水平以及鼓勵數位醫療創新的政府計畫也推動了這個市場的發展。
According to Stratistics MRC, the Global VR Exposure Therapy Market is accounted for $407.66 million in 2025 and is expected to reach $2148.49 million by 2032 growing at a CAGR of 26.8% during the forecast period. Virtual Reality Exposure Therapy (VRET) is a type of psychological treatment that helps people face and control their fears, anxieties, or traumatic memories in a safe and controlled environment by using immersive virtual environments. In contrast to conventional exposure therapy, which depends on imagination or real-world circumstances, VRET enables therapists to replicate particular scenarios-like flying, public speaking, or combat environments-with a high level of flexibility and realism. It is particularly useful for disorders like phobias, post-traumatic stress disorder (PTSD), and social anxiety because it allows patients to gradually become less sensitive to their triggers while still feeling safe.
According to a study published in Frontiers in Virtual Reality, a single 30-minute session of VR-based overexposure therapy significantly reduced public speaking anxiety among adolescents. Participants reported improved confidence and enjoyment, demonstrating the potential of immersive environments to treat social anxiety disorders.
Growing need for engaging, non-invasive therapies
Globally, the prevalence of mental health disorders is rising, which has increased demand for creative, non-invasive, and effective treatment approaches. This need is met by VR exposure therapy, which provides safe, immersive settings in which patients can progressively face traumas or fears while being closely monitored. Virtual reality (VR) offers an active therapeutic process with quantifiable progress, in contrast to traditional talk therapy that mainly relies on imagination or medications that may have negative side effects. It is particularly useful for younger populations or those who are hesitant to try conventional therapy because of its interactive nature, which guarantees higher patient engagement.
Expensive initial outlay and restricted affordability
The high initial cost of software and equipment is one of the main factors limiting the market for VR exposure therapy. Adoption is challenging for independent therapists, small clinics, and emerging healthcare systems due to the high cost of advanced VR headsets, motion sensors, and specialized therapeutic software. In addition to hardware, other expenses include maintaining systems, training practitioners, and customizing therapy modules. Moreover, the cost of VR-based interventions is still borne by patients or providers because many insurers are still reluctant to pay for them. Even though VR therapy has been shown to be effective, its democratization is being slowed down by this affordability gap, which restricts its widespread adoption, particularly in areas with low healthcare budgets.
Growth in workplace mental health and corporate wellness
VR exposure therapy has a lot of potential for corporate wellness programs, especially since workplace stress, burnout, and anxiety are on the rise. Businesses are spending more money on employee mental health programs in an effort to increase job satisfaction, retention, and productivity. VR solutions can help employees manage stress, increase focus, and get over performance anxiety issues like public speaking. They can be offered remotely or integrated into corporate wellness centers. Compared to traditional counseling, gamified virtual reality sessions enhance the engagement of wellness programs. As businesses move toward proactive mental health management, virtual reality therapy presents a novel, scalable solution that puts providers in a position to take advantage of the profitable corporate healthcare and human resources markets.
Competition from alternative medical practices
Even though VR exposure therapy has special advantages, it is fiercely competitive with both new and traditional digital solutions. Medication, cognitive behavioral therapy (CBT), and traditional exposure therapy are still commonly used because they have established reimbursement pathways and strong clinical evidence. Alternative digital tools are also becoming more popular, including augmented reality therapies, mobile mental health apps, and AI-driven cognitive interventions. Comparing these alternatives to VR, they are frequently less expensive, more accessible, and require less equipment. Additionally, long-term market penetration may be limited if VR solutions are unable to set themselves apart with better results and scalability, as they run the risk of losing market share to these rival therapeutic modalities.
The market for VR exposure therapy was significantly impacted by the COVID-19 pandemic, which presented both opportunities and difficulties. Demand for remote and digital mental health solutions, such as VR-based interventions, increased as a result of lockdowns and social distancing measures that limited in-person therapy sessions. The use of telehealth-integrated VR solutions has increased as patients and clinicians have resorted to immersive VR platforms to safely continue exposure therapy from home. At the same time, deployment was momentarily limited by supply chain interruptions and restricted hardware access. All things considered, the pandemic demonstrated the importance of remote, scalable, and technologically advanced therapeutic approaches, establishing VR exposure therapy as a vital instrument in contemporary mental health care.
The VR headset segment is expected to be the largest during the forecast period
The VR headset segment is expected to account for the largest market share during the forecast period. These headsets are essential for providing three-dimensional, immersive therapeutic experiences, which makes them a key component of treatments for anxiety disorders, phobias, and PTSD. The development of standalone, wireless, and smartphone-compatible headsets has improved accessibility and user comfort as a result of advancements in virtual reality technology. Moreover, the expansion of VR exposure therapy has been fueled by the devices' widespread use in clinical settings, which can be attributed to their affordability and ease of use. VR headsets are anticipated to maintain their market-leading position as the need for cutting-edge mental health treatments increases.
The telehealth platforms & digital therapeutics providers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the telehealth platforms & digital therapeutics providers segment is predicted to witness the highest growth rate. The growing need for easily accessible, remote mental health interventions-particularly in underprivileged or rural areas-is what is driving this expansion. By removing obstacles like wait times and travel restrictions, telehealth platforms allow patients to participate in VR-based exposure therapy from the convenience of their homes. By providing individualized, research-based therapeutic content and frequently incorporating AI for real-time feedback and adaptive treatment plans, digital therapeutics providers improve these experiences.
During the forecast period, the North America region is expected to hold the largest market share, primarily propelled by Canada and the United States. The area gains from substantial investments in digital therapeutics and mental health research, as well as from the extensive use of digital health technologies and sophisticated healthcare infrastructure. The growing prevalence of anxiety, PTSD, and phobias, along with increased awareness of mental health issues, has sped up the adoption of VR-based exposure therapy in clinics, hospitals, and private therapy settings. Furthermore, North America's dominant position as the most profitable and quickly developing market for VR exposure therapy worldwide is a result of robust government initiatives, advantageous reimbursement policies, and the presence of top VR technology providers.
Over the forecast period, the Asia-Pacific (APAC) region is anticipated to exhibit the highest CAGR. This expansion is being propelled by the quick digitization of healthcare, rising mental health awareness, and expanding use of cutting-edge therapeutic technologies. Growing investments in VR-based mental health solutions are being seen in nations like China, Japan, India, and South Korea, as well as in telehealth and healthcare infrastructure. Furthermore, the market is expanding due to a sizable patient base, increased stress and anxiety levels, and government programs that encourage innovation in digital health.
Key players in the market
Some of the key players in VR Exposure Therapy Market include Google, Accelerated Care Plus Corporation, Microsoft, ImmersiveTouch Inc, Oculus VR Inc, Atheer, Mindmaze Inc, BehaVR Inc, Limbix Inc., AppliedVR Inc, Samsung Electronics, Virtually Better, Inc., Echopixel Inc, XRHealth Inc, Truevision Inc, Vivid Vision and Oxford VR Inc.
In February 2025, Microsoft Corp. and Anduril Industries announced an expanded partnership to drive the next phase of the U.S. Army's Integrated Visual Augmentation System (IVAS) program. Through this partnership agreement, and pending Department of Defense approval, Anduril will assume oversight of production, future development of hardware and software, and delivery timelines.
In February 2025, XRHealth and extended reality (XR) solutions, announces that they acquired the immersive, digital therapeutics company RealizedCare, further advancing AI-powered, value-based care in healthcare. With this acquisition, XRHealth solidifies its position as the largest AI-driven therapeutic XR platform worldwide.
In December 2024, Google is teaming up with Samsung to take on Meta and Apple in the resurgent market for smart glasses and virtual-reality headsets, almost a decade after suspending consumer sales of its controversial Google Glass device. Samsung will release the first device based on a new version of Google's Android smartphone operating system that has been customised for headsets and glasses, which the Alphabet-owned internet group described as the next generation of computing.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.