![]() |
市場調查報告書
商品編碼
1798050
全球氣泡膜包裝市場:2032 年預測 - 按產品類型、材料、分銷管道、應用、最終用戶和地區進行分析Bubble Wrap Packaging Market Forecasts to 2032 - Global Analysis By Product Type, Material, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球氣泡膜包裝市場預計在 2025 年將達到 33.8 億美元,預計到 2032 年將達到 50.2 億美元,預測期內的複合年成長率為 5.8%。
氣泡膜包裝是一種由內嵌氣泡的塑膠片材製成的保護性材料,旨在為易碎物品在運輸和儲存過程中提供緩衝。它能夠吸收衝擊力,防止表面磨損,並最大限度地減少撞擊損傷。氣泡膜常用於電商、電子產品和物流,提供輕量、靈活且經濟高效的保護。其隔熱性能也有助於調節對溫度敏感的物品的溫度。氣泡膜提供多種尺寸和規格,可提高產品安全性,同時支援各行各業的高效包裝作業。
根據《先進工業技術與應用雜誌》(2025 年)的報導,單層低密度聚乙烯 (LLDPE) 氣泡膜的生產佔其整個生命週期(從原料提取到報廢處理)化石資源消耗的 95.47%。
全球電子商務領域持續快速成長
每天有數百萬個小包裹跨境運輸,對經濟高效、輕巧且具有保護性的包裝的需求從未如此強烈。氣泡膜提供無與倫比的緩衝性能,保護產品免受運輸過程中的衝擊、振動和粗暴搬運的影響。這對於運送電子產品、玻璃器皿、化妝品和醫療設備等易碎商品尤其重要。隨著全球線上零售額的持續成長,對氣泡膜等可靠保護性包裝解決方案的需求預計將維持長期市場成長。
永續包裝的監管壓力日益加大
一些地區的政府正在推出更嚴格的禁令、課稅和回收規定,以限制一次性塑膠(傳統氣泡膜的主要成分)的使用。這迫使製造商投入巨資研發永續替代品,而這既耗時又耗費成本。此外,為了符合不斷變化的環境法規而改變產品設計可能會阻礙市場成長,並推遲新產品的發布。
訂製氣泡膜:防靜電、穿孔、創新設計等。
防靜電包裝在電子產品包裝中越來越受歡迎,而穿孔卷則為量產用戶提供了便利。製造商也正在探索多層設計和混合包裝形式,將緩衝、絕緣和防潮功能融為一體。定製印刷和品牌標識選項正在整合,以增強產品展示和可追溯性。這些創新正在幫助企業實現產品差異化,並滿足製藥、汽車和消費品等行業的多樣化需求。
公眾壓力和消費者對零廢棄物和極少包裝的偏好
具有環保意識的消費者對塑膠基底保護材料持批評態度,他們通常更傾向於生物分解性的填充材、紙質緩衝材料和可堆肥的替代品。社群媒體和環保宣傳活動進一步放大了消費者信心指數的這種轉變,影響了品牌和零售商的選擇。大型公司正在透過設定積極的永續性目標來應對這種壓力,包括徹底淘汰傳統的氣泡膜。如果這種趨勢加速發展,除非環保產品能夠以具有競爭力的價格被廣泛接受,否則市場滲透率可能會下降。
新冠疫情對氣泡膜包裝市場產生了雙重影響。最初,製造業放緩、港口關閉和原料短缺擾亂了供應鏈。然而,疫情期間網路購物激增,導致對防護性包裝的需求空前高漲,尤其是在電子產品、保健品和日用品領域。企業將安全和衛生放在首位,增加了對密封消毒運輸防護性包裝的使用。此外,許多品牌採用了直接面對消費者的模式,進一步增強了對安全包裝解決方案的依賴。
按需充氣氣泡系統預計將成為預測期內最大的細分市場
按需充氣氣泡系統細分市場預計將在預測期內佔據最大市場佔有率,這得益於其營運效率和節省空間的優勢。這些系統使用戶能夠即時生成氣泡膜,從而降低儲存需求並最大限度地減少廢棄物。客製化氣泡尺寸和密度的功能增強了對各種產品的保護。緊湊型充氣機和可回收薄膜注塑技術的進步,進一步推動了其在尋求可擴展和永續包裝解決方案的行業中的應用。
預計塑膠產業在預測期內將實現最高複合年成長率
受聚合物科學和材料工程領域持續創新的推動,塑膠領域預計將在預測期內實現最高成長率。新配方正在提升塑膠氣泡膜的耐用性、透明度和可回收性,使其用途更加廣泛。輕質塑膠薄膜正在不斷最佳化,以增強緩衝性能,同時減少材料使用,從而實現成本效益目標。此外,生物基塑膠和消費後回收材料日益普及,有助於製造商實現其環保目標。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於該地區蓬勃發展的製造業和快速擴張的電商生態系統。中國、印度和日本等國家是電子產品、消費品和汽車的主要出口中心,這些產品都需要安全的包裝解決方案。此外,不斷成長的中產階級人口也推動了該國對包裝產品的需求,進一步增加了氣泡膜在零售和分銷管道中的使用量。
在預測期內,由於線上零售的激增,尤其是美國和加拿大,北美預計將呈現最高的複合年成長率。先進的物流網路、消費者對快速安全配送的高期望以及高價商品運輸的盛行,正在推動對高階保護性包裝的需求。對永續性的高度重視推動了可回收和生物分解性氣泡膜的創新,使其符合該地區嚴格的環境法規,從而使市場相關人員能夠快速響應消費者和零售商不斷變化的需求。
According to Stratistics MRC, the Global Bubble Wrap Packaging Market is accounted for $3.38 billion in 2025 and is expected to reach $5.02 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Bubble wrap packaging is a protective material composed of plastic sheets embedded with air-filled bubbles, designed to cushion fragile items during transit or storage. It absorbs shocks, prevents surface abrasion, and minimizes impact-related damage. Commonly used in e-commerce, electronics, and logistics, bubble wrap offers lightweight, flexible, and cost-effective protection. Its insulating properties also help regulate temperature-sensitive goods. Available in various bubble sizes and formats, it enhances product safety while supporting efficient packaging operations across diverse industries.
According to Journal of Advanced Industrial Technology and Application (2025) found that the production of single-layer low-density polyethylene (LLDPE) bubble wrap accounts for 95.47% of total fossil resource depletion across its lifecycle from raw material extraction to end-of-life disposal.
Rapid and continued growth of the e-commerce sector globally
With millions of parcels shipped daily across borders, the need for cost-effective, lightweight, and highly protective packaging has never been greater. Bubble wrap offers unmatched cushioning properties, safeguarding products from shocks, vibrations, and rough handling during transit. Its role is particularly important in shipping fragile goods such as electronics, glassware, cosmetics, and medical devices. As global online retail sales continue to climb, the demand for dependable protective packaging solutions like bubble wrap is expected to sustain long-term market growth.
Increasing regulatory pressure against non-sustainable packaging
Governments across multiple regions are introducing stricter bans, taxes, and recycling mandates to curb the use of single-use plastics, which are the primary raw material in traditional bubble wrap. This is pushing manufacturers to invest heavily in R&D for sustainable alternatives, which can be costly and time-consuming. Adapting product designs to comply with evolving environmental legislation can also slow down new launches hampering the growth of the market.
Customization of bubble wrap products, including anti-static, perforated, and innovative design features
Anti-static variants are gaining traction in electronics packaging, while perforated rolls offer convenience for high-volume users. Manufacturers are also exploring multi-layered designs and hybrid formats that combine cushioning with insulation or moisture resistance. Custom printing and branding options are being integrated to enhance product presentation and traceability. These innovations are helping companies differentiate their offerings and meet the diverse requirements of sectors such as pharmaceuticals, automotive, and consumer goods.
Public pressure and consumer preference for zero-waste and minimal packaging alternatives
Eco-conscious shoppers are often critical of plastic-based protective materials and prefer biodegradable fillers, paper cushioning, or compostable alternatives. This shift in consumer sentiment, amplified by social media and environmental campaigns, is influencing brand and retailer choices. Large corporations are responding to this pressure by setting aggressive sustainability targets, which may include completely phasing out conventional bubble wrap. This trend, if accelerated, could reduce market penetration unless eco-friendly versions gain widespread acceptance at competitive costs.
The COVID-19 pandemic had a dual impact on the bubble wrap packaging market. In the early stages, manufacturing slowdowns, port closures, and raw material shortages disrupted supply chains. However, the surge in online shopping during lockdowns created an unprecedented boost in demand for protective packaging, particularly for electronics, health supplies, and household goods. Businesses prioritized safety and hygiene, increasing the use of protective wraps for sealed and sanitized deliveries. Additionally, the adoption of direct-to-consumer models by many brands further increased dependence on secure packaging solutions.
The inflatable bubble-on-demand systems segment is expected to be the largest during the forecast period
The inflatable bubble-on-demand systems segment is expected to account for the largest market share during the forecast period due to their operational efficiency and space-saving benefits. These systems allow users to generate bubble wrap on-site, reducing storage requirements and minimizing waste. The ability to customize bubble size and density enhances protection for a wide range of products. Technological advancements in compact inflators and recyclable film inputs are further driving adoption across industries seeking scalable and sustainable packaging solutions.
The plastics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plastics segment is predicted to witness the highest growth rate driven by continuous innovation in polymer science and material engineering. New formulations are offering improved durability, transparency, and recyclability, making plastic-based bubble wrap more versatile. Lightweight plastic films are being optimized for better cushioning with reduced material usage, aligning with cost-efficiency goals. Additionally, bio-based plastics and post-consumer recycled content are gaining traction, helping manufacturers meet environmental targets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the region's booming manufacturing industries and rapidly expanding e-commerce ecosystem. Countries like China, India, and Japan serve as major hubs for electronics, consumer goods, and automotive exports, all of which require secure packaging solutions. Additionally, the growing middle-class population is driving domestic demand for packaged products, further boosting the use of bubble wrap across retail and distribution channels.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to surge in online retail adoption, particularly in the United States and Canada. Advanced logistics networks, high consumer expectations for fast and safe delivery, and the prevalence of high-value product shipments fuel the demand for premium protective packaging. Strong emphasis on sustainability is driving innovations in recyclable and biodegradable bubble wraps tailored to the region's stringent environmental regulation enabling market players to respond quickly to changing consumer and retailer needs.
Key players in the market
Some of the key players in Bubble Wrap Packaging Market include Sealed Air Corporation, Pregis LLC, Smurfit Kappa Group, Veritiv Corporation, Automated Packaging Systems LLC, Jiffy Packaging Co. Ltd., iVEX Protective Packaging Inc., Barton Jones Packaging Ltd., Abriso Jiffy, Berry Global Inc., Storopack Hans Reichenecker GmbH, Polycell International Ltd., Rajapack Ltd., FP International, PAC Worldwide Corporation, Inflatable Packaging Inc., Crownhill Packaging, Polyair Inter Pack Inc., Universal Protective Packaging Inc. and Ecoplast Ltd.
In August 2025, Jiffy Packaging Co. Ltd. launched the Jiffy(R) Hexpand Mailer, a 100% recyclable paper-based packaging solution. It features flex-to-fit technology, reducing void fill and shipping costs. The product supports e-commerce sustainability goals.
In July 2025, Smurfit Kappa and WestRock completed their merger, forming Smurfit Westrock. The new entity is listed on NYSE and LSE, expanding global packaging capabilities. This strategic move positions them as a leading force in sustainable corrugated packaging.
In July 2025, iVEX Protective Packaging Inc. part of Specialized Packaging Group, expanded its sustainable packaging footprint. The company emphasized reducing natural resource consumption and improving recyclability. Their updated strategy includes new foam and corrugated solutions for e-commerce and food sectors.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.