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市場調查報告書
商品編碼
1798024
2032 年升級再造時尚市場預測:按產品、價格分佈、銷售管道、供應來源、最終用戶和地區進行的全球分析Upcycled Fashion Market Forecasts to 2032 - Global Analysis By Product (Apparel, Footwear and Accessories), Price Range (Mass-market, Premium and Designer), Sales Channel, Source, End User and By Geography |
根據 Stratistics MRC 的數據,全球升級再造時尚市場預計將在 2025 年達到 107.8 億美元,到 2032 年將達到 211.6 億美元,複合年成長率為 10.1%。
升級再造時尚是指將舊的、廢棄的或閒置的服裝和紡織品改造成新的、更高品質的服裝和配件的創造性過程。與通常涉及材料分解的回收不同,升級再造保留了原始布料的完整性,同時透過設計、工藝和創新提升了其價值。這種永續的時尚實踐透過最大限度地減少對新原料的需求,減少了紡織品廢棄物,節省了資源,並降低了對環境的影響。升級再造時尚設計師通常會融入藝術表現和個性元素,創造出獨特的限量作品。
環保品牌的崛起
升級再造時尚品牌強調永續性和道德實踐,以滿足日益成長的消費者需求。他們積極推廣循環時尚,將廢棄材料重新利用,打造兼具時尚和功能性的服裝。透過社群媒體和綠色行銷提升品牌知名度,可以提升消費者的認知度和接受度。與設計師和網紅的合作有助於升級再造時尚在主流市場站穩腳跟。因此,環保品牌正在改變消費者偏好,並支持市場擴張。
生產成本高
尋找優質廢棄物需要耗費大量勞動力,成本高昂。重新設計和改造產品需要熟練的勞動力,這會增加生產成本。與大規模生產相比,小規模生產進一步限制了成本效益。價格敏感的消費者已無力負擔這些價格上漲。因此,市場成長和滲透率仍未達到其潛力。
社群媒體與影響力推廣
影響者透過展示特色再生產品,向受眾推廣永續的時尚選擇。當創新成果在 Instagram、TikTok 和 Pinterest 等視覺平台上展示時,升級改造的服裝會變得更加時尚,更受追捧。影響者與品牌的夥伴關係能夠提升品牌信譽與信任度,進而影響消費者的購買意願。社群媒體宣傳活動能夠促進用戶生成內容,提升社群忠誠度和參與度。這些宣傳活動透過向具有環保意識的消費者展示前沿的再生服飾選擇,從而推動市場擴張。
缺乏標準化
由於缺乏明確的標準,消費者對產品的真實性和耐用性感到不確定。因此,企業難以建立信任和信譽。缺乏通用的標籤或認證進一步限制了採購和生產方法的透明度。材料和工藝的差異很大,使零售商難以拓展業務。通常,這種差異會阻礙市場成長和消費者接受度。
新冠疫情嚴重擾亂了升級再造時尚市場,影響了供應鏈,導致零售門市關閉,消費者在非必需品上的支出減少。封鎖和限制措施阻礙了原料和二手紡織品的獲取,導致生產放緩。然而,這場危機加速了數位平台的轉變,並鼓勵品牌加強線上業務。疫情期間,人們對永續性和環境議題的認知不斷提高,激發了人們對升級再造時尚的興趣。消費者心態的轉變幫助市場在疫情後復甦階段重拾成長動能。
鞋類市場預計將成為預測期內最大的市場
預計鞋類市場將在預測期內佔據最大市場佔有率,這得益於輪胎、布料碎片和皮革邊角料等廢棄材料轉化為時尚耐用的鞋履。各大品牌正在利用創新設計和永續生產技術來吸引具有環保意識的消費者。升級改造的鞋履可以減少廢棄物、節省資源並降低產業的碳排放。市場對獨特、手工和限量版設計的需求日益成長,推動著該領域的高價值創造。設計師與永續材料供應商之間的合作正在進一步提升市場認知度和採用率。
預計工業廢棄物部門在預測期內將出現最高的複合年成長率。
由於高品質的紡織廢料和製造過程中產生的剩餘材料供應穩定,預計工業廢棄物領域將在預測期內實現最高成長率。這些資源減少了對原始原料的需求,並降低了生產成本和環境影響。設計師們正在利用這些材料打造獨特、永續的時尚單品,以吸引注重環保的消費者。該領域也鼓勵時尚產業推行循環經濟,進而推動升級再造時尚市場的創新、品牌差異化和成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於環保意識的增強、城市人口的擴張以及日益壯大的中階尋求永續的替代品。印度、中國和日本等國家的需求正在成長,尤其是在年輕消費者和道德時尚影響者群體中。然而,消費者意識不足、紡織廢棄物收集基礎設施不足以及法規不一致等挑戰正在減緩市場的成熟。本土品牌和設計師正在利用本土紡織品和傳統工藝進行創新。雖然市場仍處於發展階段,但隨著永續性成為當地政策和文化的優先事項,它擁有快速成長的潛力。
在預測期內,北美地區預計將呈現最高的複合年成長率,這得益於強勁的永續性趨勢、廣泛的環境保護工作以及完善的二手零售基礎設施。美國和加拿大的消費者對道德時尚的需求強勁,這得益於科技主導的轉售平台以及與推廣升級改造的設計師的合作。高可支配收入、注重時尚的消費者以及對透明供應鏈的承諾正在推動成長。然而,挑戰包括快時尚的主導地位以及小型升級改造品牌的可擴展性有限。宣傳宣傳活動、時尚影響者和Z世代的偏好持續推動成長,使北美成為全球升級改造時尚機芯的潮流引領者。
According to Stratistics MRC, the Global Upcycled Fashion Market is accounted for $10.78 billion in 2025 and is expected to reach $21.16 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Upcycled fashion refers to the creative process of transforming old, discarded, or unused clothing and textiles into new, higher-quality garments or accessories. Unlike recycling, which often breaks materials down; upcycling retains the original fabric's integrity while enhancing its value through design, craftsmanship, and innovation. This sustainable fashion practice reduces textile waste, conserves resources, and lowers environmental impact by minimizing the need for new raw materials. Designers in the upcycled fashion movement often incorporate artistic expression and individuality, resulting in unique, limited-edition pieces.
Rise of eco-conscious brands
Upcycled Fashion brands emphasize sustainability and ethical practices, aligning with growing consumer demand. They actively promote circular fashion by repurposing waste materials into stylish, functional apparel. Increased brand visibility through social media and green marketing boosts consumer awareness and adoption. Collaborations with designers and influencers help normalize upcycled fashion in mainstream markets. As a result, eco-conscious branding is reshaping consumer preferences and driving market expansion.
High production costs
Finding high-quality waste products frequently takes more effort and money. Redesigning and repurposing goods requires skilled labor, which raises production costs. Compared to mass manufacturing, cost efficiency is further constrained by small-scale production. Price-conscious customers can no longer afford these increasing prices. Consequently, market expansion and adoption continue to lag below potential.
Social media & influencer promotion
Influencers encourage audiences to embrace sustainable fashion choices by showcasing distinctive recycled goods. Upcycled apparel becomes more fashionable and appealing when innovation is showcased on visual platforms such as Instagram, TikTok, and Pinterest. Influencer and brand partnerships foster authenticity and trust, which influences consumer decisions to buy. Campaigns on social media promote user-generated content, which increases community loyalty and engagement. All things considered, these campaigns boost market expansion by introducing eco-aware customers to cutting-edge repurposed clothing options.
Lack of standardization
Customers are uncertain about authenticity and durability in the absence of defined criteria. As a result, it is challenging for companies to establish credibility and trust. Transparency about sourcing and production practices is further restricted by the lack of common labeling or certifications. When materials and procedures differ greatly, retailers find it difficult to grow their operations. In general, this discrepancy hinders market growth and consumer acceptance.
The COVID-19 pandemic significantly disrupted the upcycled fashion market by affecting supply chains, closing retail stores, and reducing consumer spending on non-essential goods. Lockdowns and restrictions hindered access to raw materials and second-hand textiles, delaying production. However, the crisis also accelerated the shift toward digital platforms, encouraging brands to strengthen their online presence. Increased awareness of sustainability and environmental concerns during the pandemic led to a growing interest in upcycled fashion. This shift in consumer mindset helped the market regain momentum in the post-pandemic recovery phase.
The footwear segment is expected to be the largest during the forecast period
The footwear segment is expected to account for the largest market share during the forecast period by transforming discarded materials like tires, fabric scraps, and leather remnants into stylish, durable shoes. Brands leverage innovative design and sustainable production techniques to appeal to eco-conscious consumers. Upcycled footwear reduces waste, conserves resources, and lowers the industry's carbon footprint. Growing demand for unique, handcrafted, and limited-edition designs drives higher value creation in this segment. Collaborations between designers and sustainable material suppliers further boost market visibility and adoption.
The post-industrial waste segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the post-industrial waste segment is predicted to witness the highest growth rate by providing a steady supply of high-quality textile scraps and surplus materials from manufacturing processes. These resources reduce the need for virgin raw materials, lowering production costs and environmental impact. Designers leverage these materials to create unique, sustainable fashion pieces that appeal to eco-conscious consumers. The segment also encourages circular economy practices within the fashion industry. This drives innovation, brand differentiation, and growth in the upcycled fashion market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising environmental consciousness, expanding urban populations, and a growing middle class seeking sustainable alternatives. Countries like India, China, and Japan are witnessing increased demand, especially among younger consumers and ethical fashion influencers. However, challenges such as limited consumer awareness, insufficient infrastructure for textile waste collection, and inconsistent regulations slow market maturity. Local brands and designers are innovating with indigenous textiles and traditional methods. The market is in a developmental stage, with potential for rapid growth as sustainability becomes a regional policy and cultural priority.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by robust sustainability trends, widespread environmental activism, and established secondhand retail infrastructure. The U.S. and Canada lead with strong consumer demand for ethical fashion, supported by tech-driven resale platforms and designer collaborations promoting upcycling. High disposable incomes, fashion-forward consumers, and transparent supply chain initiatives bolster growth. Despite this, challenges include fast fashion's dominance and scalability limitations for smaller upcycled brands. Nevertheless, awareness campaigns, fashion influencers, and Gen Z preferences continue to boost traction, positioning North America as a trendsetter in the global upcycled fashion movement.
Key players in the market
Some of the key players in Upcycled Fashion Market include Raeburn, E.L.V. DENIM, Zero Waste Daniel, RE/DONE, Ganni, Ahluwalia, PANGAIA, Beyond Retro, 1/OFF, Colville, Simon Cracker, Emote, Miu Miu, Salvatore Ferragamo and Eileen Fisher.
In January 2025, Danish fashion brand Ganni signed a four year offtake agreement with Ambercycle to purchase Cycora, recycled polyester made from post consumer textile waste, targeting 20% polyester use from Cycora in 2024 collections, and continuing through 2028.
In January 2024, E.L.V. Denim released a 50 piece limited-edition upcycled capsule collection for THE OUTNET. All garments were made from past season deadstock and archival materials, with innovative zero-waste construction and scannable QR codes for transparency.
In November 2022, Zero Waste Daniel collaborated with ThredUP to launch the "Full Circle Collection," transforming 2,000 pounds of unsaleable textiles into around 1,000 unique pieces. The upcycled range featured pet beds, bowls, handbags, sweaters, and capsule garments, each crafted sustainably, with prices ranging from $10 to $600.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.