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市場調查報告書
商品編碼
1798018
2032 年瓶裝水市場預測:按產品類型、包裝類型、分銷管道、容量類型、最終用戶和地區進行的全球分析Bottled Water Hydration Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Capacity Type, End User and By Geography |
根據 Stratistics MRC 的數據,全球瓶裝水市場預計在 2025 年達到 298,709.05 百萬美元,到 2032 年將達到 546,051.82 百萬美元,預測期內的複合年成長率為 9.0%。
瓶裝水是指透過飲用密封瓶裝水來補充水分,安全、便攜、便利。它為人們在各種情況下(包括旅行、運動和日常活動)提供便利的飲用水來源。瓶裝水有助於維持適當的體液平衡,調節體溫,並降低脫水風險,這在自來水品質不確定的地方尤其重要。
根據國際瓶裝水協會的研究,到2023年,美國瓶裝水消費量將達到159.4億加侖,連續第八年鞏固其作為消費量最大的包裝飲料的地位。
提高健康意識和偏好
全球消費者的健康意識日益增強,飲用水已成為其日常健康生活的重中之重。瓶裝水被視為比含糖和碳酸飲料更乾淨、更安全的替代品,這與預防性衛生趨勢相符。健身文化和不斷變化的飲食習慣正在推動人們對純淨、富含礦物質的飲用水的需求。如今,行銷宣傳活動強調飲用水的健康益處,包括排毒和改善新陳代謝。尤其是都市區,他們越來越傾向於那些承諾提供額外功能益處的高階瓶裝水品牌。這種日益成長的偏好正在推動整個瓶裝水產業在包裝、品牌和產品差異化方面的創新。
生產和分銷成本高
由於採購、淨化和包裝方面的要求,瓶裝水產業面臨巨大的成本壓力。先進的過濾技術和品管系統增加了營運成本,尤其是高階水和礦泉水。分銷物流,尤其是低溫運輸管理和遠距運輸,進一步推高了成本。水權和環保包裝義務等法規合規性增加了複雜性和財務負擔。由於這些資本密集要求,小型企業通常難以擴大規模,從而限制了市場進入和競爭。因此,消費者的價格敏感度阻礙了成本敏感地區的成長。
可支配所得增加
可支配收入的不斷成長,尤其是在新興經濟體,正在擴大瓶裝水的消費群體。隨著生活方式的演變,越來越多的消費者願意為便利、安全和可感知的健康益處付費。調味水、鹼性離子水和維生素強化水等高階細分市場在富裕階層中越來越受歡迎。都市化和不斷成長的中產階級人口正在推動二、三線城市的需求。不斷擴張的零售和電商平台使所有收入群體更容易購買到瓶裝水。這種經濟復甦為品牌多元化和市場滲透創造了肥沃的土壤。
與其他包裝飲料的競爭
瓶裝水與各種包裝飲料直接競爭,包括果汁、能量飲料和即飲茶。這些替代飲料通常提供風味、功能和偏好,吸引年輕且注重趨勢的消費者。大型飲料公司的積極行銷可能會掩蓋瓶裝水的健康吸引力。植物性和低熱量飲料的創新正在重塑消費者偏好和貨架空間動態。價格戰和促銷捆綁進一步加劇了零售環境的競爭。在這個擁擠的市場中,瓶裝水品牌面臨著透過永續性、純度和生活方式定位來實現差異化的挑戰。
疫情提高了人們對衛生和免疫健康的認知,推動了對安全密封飲用水的需求。對自來水安全和公眾接觸的擔憂導致家庭瓶裝水消費增加。恐慌性購買和囤積導致銷售短暫飆升,尤其是在城市中心地區。然而,供應鏈中斷和勞動力短缺影響了生產和配送效率。這場危機也加速了數位化的普及,線上雜貨平台成為主要的銷售管道。
預計預測期內靜水部分將佔最大佔有率
由於其廣泛的吸引力和價格實惠,預計在預測期內,靜水市場將佔據最大的市場佔有率。消費者將靜水視為日常必需品,使其成為零售和機構通路的必備品。各大品牌正在投資環保包裝和在地採購,以提高永續性並降低成本。與機能飲料飲料和調味飲料相比,靜水還具有廣泛供應和監管障礙較少的優勢。綜合起來,這些因素使靜水成為瓶裝水市場的主導者。
預測期內,住宅消費領域將見證最高的複合年成長率。
受健康意識增強和生活方式改變的推動,家庭消費領域預計將在預測期內實現最高成長率。遠距辦公和在家工作正在增加家庭瓶裝水消費。出於安全考慮和便利性考慮,家長也選擇為孩子購買瓶裝水。訂閱模式和大量購買選項在都市區家庭中越來越受歡迎。電商平台正在簡化取得途徑,並提供個人化配送服務。這一細分市場的成長反映了以健康為中心、居家消費模式的普遍趨勢。
由於快速的都市化和人口成長,預計亞太地區將在預測期內佔據最大的市場佔有率。由於對自來水品質的擔憂,中國、印度和印尼等國家對清潔飲用水的需求正在上升。不斷成長的中產階級人口推動了對包裝飲用水解決方案的需求。政府為促進安全用水和衛生條件而採取的措施間接地支持了瓶裝水的普及。零售基礎設施的改善和積極的品牌行銷正在提高瓶裝水的知名度和供應量。該地區多元化的消費群為大眾市場和高階瓶裝水品牌提供了充足的機會。
由於強勁的健康趨勢和優質化趨勢,預計北美地區在預測期內的複合年成長率最高。消費者正逐漸從含糖飲料轉向潔淨標示飲用水。鋁瓶和植物來源塑膠等包裝創新正引起環保消費者的共鳴。富含維生素、電解質和適應原的機能水在健身和健康人群中越來越受歡迎。零售商正在擴大瓶裝水的貨架空間,尤其是在便利商店和注重健康的商店。這一勢頭正在推動主流和小眾瓶裝水市場的強勁成長。
According to Stratistics MRC, the Global Bottled Water Hydration Market is accounted for $298709.05 million in 2025 and is expected to reach $546051.82 million by 2032 growing at a CAGR of 9.0% during the forecast period. Bottled water hydration is the act of restoring the body's fluid levels by drinking water packaged in sealed bottles, offering safety, portability, and convenience. It provides an easy source of hydration for people in diverse situations such as travel, exercise, or everyday activities. By helping maintain proper fluid balance, regulating body temperature, and reducing dehydration risks, bottled water is especially valuable where tap water quality may be uncertain.
According to a survey by the International Bottled Water Association, in 2023, bottled water consumption in the U.S. reached 15.94 billion gallons, solidifying its position as the most consumed packaged beverage for the eighth year in a row.
Rising health awareness and preference
Health consciousness is surging globally, with consumers increasingly prioritizing hydration as part of their wellness routines. Bottled water is perceived as a cleaner, safer alternative to sugary or carbonated beverages, aligning with trends in preventive health. Fitness culture and dietary shifts are reinforcing the demand for pure, mineral-rich hydration options. Marketing campaigns now emphasize the health benefits of water consumption, including detoxification and improved metabolism. Urban populations, in particular, are gravitating toward premium bottled water brands that promise added functional benefits. This growing preference is fueling innovation in packaging, branding, and product differentiation across the bottled water landscape.
High production and distribution costs
The bottled water industry faces significant cost pressures due to sourcing, purification, and packaging requirements. Advanced filtration technologies and quality control systems add to operational expenses, especially for premium and mineral water variants. Distribution logistics-particularly cold chain management and long-distance transport-further inflate costs. Regulatory compliance, including water rights and environmental packaging mandates, adds complexity and financial burden. Smaller players often struggle to scale due to these capital-intensive demands, limiting market entry and competition. As a result, price sensitivity among consumers can hinder growth in cost-conscious regions.
Rising disposable incomes
Increasing disposable incomes, especially in emerging economies, are expanding the consumer base for bottled water. As lifestyles evolve, more consumers are willing to pay for convenience, safety, and perceived health benefits. Premium segments such as flavored, alkaline, and vitamin-enriched water are gaining traction among affluent demographics. Urbanization and rising middle-class populations are driving demand in tier-2 and tier-3 cities. Retail expansion and e-commerce platforms are making bottled water more accessible across income brackets. This economic uplift is creating fertile ground for brand diversification and market penetration.
Competition from other packaged beverages
Bottled water competes directly with a wide array of packaged drinks, including juices, energy drinks, and ready-to-drink teas. These alternatives often offer flavor, functional benefits, or indulgence, attracting younger and trend-driven consumers. Aggressive marketing by beverage giants can overshadow bottled water's health-centric appeal. Innovations in plant-based and low-calorie drinks are reshaping consumer preferences and shelf space dynamics. Price wars and promotional bundling further intensify competition in retail environments. This crowded landscape challenges bottled water brands to differentiate through sustainability, purity, and lifestyle positioning.
The pandemic heightened awareness around hygiene and immune health, boosting demand for safe, sealed hydration options. Bottled water saw increased consumption in households due to concerns over tap water safety and public exposure. Panic buying and stockpiling behaviors temporarily spiked sales, especially in urban centers. However, supply chain disruptions and labor shortages affected production and distribution efficiency. The crisis also accelerated digital adoption, with online grocery platforms becoming key sales channels.
The still water segment is expected to be the largest during the forecast period
The still water segment is expected to account for the largest market share during the forecast period, driven by its broad appeal and affordability. Consumers view still water as a daily essential, making it a staple across both retail and institutional channels. Brands are investing in eco-friendly packaging and localized sourcing to enhance sustainability and reduce costs. Still water also benefits from widespread availability and minimal regulatory hurdles compared to functional or flavoured variants. These factors collectively position it as the dominant force in the bottled water market.
The household consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the household consumers segment is predicted to witness the highest growth rate, fuelled by rising health awareness and lifestyle shifts. Remote work and home-based routines have increased in-home consumption of bottled water. Parents are opting for bottled water for children due to safety concerns and convenience. Subscription models and bulk purchasing options are gaining popularity among urban households. E-commerce platforms are streamlining access and offering personalized delivery services. This segment's growth reflects a broader trend toward health-centric, home-based consumption patterns.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and population growth. Countries like China, India, and Indonesia are witnessing rising demand for clean drinking water amid concerns over tap water quality. Expanding middle-class populations are fueling demand for packaged hydration solutions. Government initiatives promoting safe water access and hygiene are indirectly supporting bottled water adoption. Retail infrastructure improvements and aggressive brand marketing are boosting visibility and availability. The region's diverse consumer base offers ample opportunities for both mass-market and premium bottled water brands.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong health trends and premiumization. Consumers are increasingly shifting away from sugary beverages toward clean-label hydration options. Innovations in packaging, such as aluminum bottles and plant-based plastics, are resonating with eco-conscious buyers. Functional water products-infused with vitamins, electrolytes, or adaptogens-are gaining traction across fitness and wellness communities. Retailers are expanding shelf space for bottled water, especially in convenience and health-focused stores. This momentum is driving robust growth across both mainstream and niche bottled water segments.
Key players in the market
Some of the key players in Bottled Water Hydration Market include Nestle, Suntory Holdings, The Coca-Cola Company, Tata Consumer Products, PepsiCo, China Resources Holding Ltd., Danone, National Beverage Corp., FIJI Water Company LLC, Keurig Dr Pepper, Voss, Primo Water Corporation, Gerolsteiner Brunnen, Nongfu Spring, and Bisleri International.
In July 2025, Nestle launched Milo Pro. With three times more protein than traditional Milo drinks, Milo Pro can be conveniently enjoyed on the go by those looking to fuel their passion for sports and adventure. Recently launched in Indonesia, Milo Pro will be rolled out across Southeast Asia next year.
In June 2025, Suntory Group announced the launch of its unique next-generation environmental program, Suntory Mizuiku- education program for nature and water, in Australia. This unique program is designed to educate children on the importance and value of water. In partnership with environmental non-governmental organization Earthwatch Institute Australia (Earthwatch), Suntory's Mizuiku program will be offered to primary school students.
In September 2024, Tata Consumer Products Limited (TCPL) has received approval from the NCLT for the merger of its wholly owned subsidiaries- Tata Consumer Soulfull Pvt Ltd., NourishCo Beverages Ltd. and Tata SmartFoodz Ltd. with TCPL. This is in line with the Company's focus on simplifying and streamlining the business. This consolidation of legal entity structure will unlock efficiencies and synergies.