首頁 > 市場調查報告書 > 消費品

健康美容化妝品

市場調查報告書

商品編碼

1797981

2032 年排毒飲料市場預測：按產品類型、成分類型、包裝、分銷管道、最終用戶和地區進行的全球分析

Detox Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Packaging, Distribution Channel, End User and By Geography

出版日期: 2025年08月07日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球排毒飲料市場預計在 2025 年達到 62.4 億美元，到 2032 年將達到 106.2 億美元，預測期內的複合年成長率為 7.9%。

排毒飲料是由水果、蔬菜、草藥和水等天然成分製成的飲料，旨在支持人體的自然排毒過程。雖然它們不能從醫學角度清除毒素，但它們可能有助於消化、補充水分和營養攝取。人們通常會飲用這些飲料來促進整體健康、促進新陳代謝和控制體重。雖然關於其功效的科學證據仍然有限，但如果採用有益健康的成分製成，它們可以促進均衡飲食和整體健康。

根據《國際創意研究思想雜誌》報道，研究人員對一款含有印度楝、餘甘子、聖羅勒、薄荷、檸檬和吉羅伊等成分的草藥排毒飲料進行了評估。此配方的堆積密度為0.52克/毫升，振實密度為0.68克/毫升，克爾指數為23.5，顯示其流動性和溶解性良好。

體重管理趨勢和對天然清潔飲料日益成長的需求

消費者擴大尋求天然、低熱量的機能飲料來取代傳統的含糖飲料。這一趨勢源自於消費者對改善整體健康、增強免疫力和控制體重的渴望。以天然水果、蔬菜和草本植物配製的排毒飲料被宣傳為輕鬆實現這些健康目標的途徑，這導致消費者對便捷的植物來源清潔解決方案的需求激增，這些解決方案可以補充他們的健身和飲食習慣。

缺乏強而有力的科學證據來支持所有排毒飲料的功效

雖然排毒飲料中的某些成分已知具有健康益處，但籠統的「排毒」或「淨化」宣傳往往缺乏同行評審研究的支持，這招致了醫學界和監管機構的批評，並可能損害消費者的信任。缺乏清晰、標準化的監管，以及可能出現的誤導性行銷宣傳，使得品牌難以建立信譽，從而限制了市場在精明、依證的消費者群體中的成長潛力。

利用益生菌、適應原和超級食品革新功能性排毒飲料

一個關鍵趨勢是功能性排毒飲料的開發，這些飲料融合了先進成分，例如有益於腸道健康的益生菌、用於壓力管理的睡茄和紅景天等適應原，以及各種各樣的超級食品。這些新一代產品透過提供具體的、有科學根據的健康益處，而非泛泛的「排毒」來打消消費者的疑慮。這種轉變使品牌能夠在競爭激烈的市場中脫穎而出，並吸引尋求客製化、有效且有證據支持的健康解決方案的新一代消費者。

水果、草藥和超級食品；

季節波動、氣候變遷和地緣政治動盪都可能導致莓果、柑橘類水果和草本萃取物等關鍵原料的價格波動。這種不可預測性會影響生產計畫和利潤率，尤其對中小型製造商而言。此外，對有機和永續種植原料的需求不斷成長，可能會對供應鏈造成壓力，導致缺貨和成本上升。品牌必須透過策略採購、庫存管理和供應商多元化來應對這些挑戰。

COVID-19的影響：

新冠疫情對排毒飲料市場產生了多方面的影響。起初，供應鏈中斷和停工導致產量下降，零售商的管道受限。然而，這場危機也提升了消費者對免疫力、消化器官系統健康和整體健康的認知。隨著人們尋求自然的方式來增強自身抵抗力，排毒飲料也變得流行起來，尤其是那些添加了生薑、檸檬和薑黃等免疫力支持成分的飲料。轉向線上零售和訂閱模式也幫助品牌保持了知名度和影響力。

果汁類排毒飲料預計將成為預測期內最大的市場

果汁類排毒飲料預計將在預測期內佔據最大市場佔有率，這得益於其供應充足、口味多樣以及公認的健康益處。這類飲料通常結合水果和蔬菜萃取物，以促進保濕、消化和排放。冷壓果汁和濃縮果汁混合物因其營養豐富且飲用方便而尤其受歡迎。果汁生產過程的技術進步延長了保存期限，並有效保存了生物活性化合物。

預計預測期內草藥成分部分將以最高的複合年成長率成長。

預計在預測期內，草藥成分領域將迎來最高成長率，這得益於人們對傳統健康實踐和植物營養日益成長的興趣。蒲公英根、水飛薊和蕁麻葉等成分因其清潔肝臟和抗發炎特性而被納入其中。草藥排毒飲料是合成補充劑的天然替代品，符合全球向整體健康轉型的趨勢。萃取和浸泡技術的創新正在提升口感和功效，而消費者對有機和永續來源植物成分的需求正在推動產品差異化。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於不斷增強的健康意識、都市化以及傳統的排毒習慣。中國、印度和日本等國家正在推動消費者對草藥茶、浸泡水和功能性果汁的接受度。該地區擁有豐富的自然療法傳統，例如阿育吠陀和傳統中醫，這正在影響產品創新和消費者偏好。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於其強大的健康文化和機能飲料的快速普及。該地區的消費者對潔淨標示、有機和科技賦能的排毒解決方案有著極高的接受度。電商平台和網紅行銷正在加速產品的發現和試用。此外，將適應原、益生菌和超級食品食物融入排毒飲料中，引起了注重健康的千禧世代和Z世代的共鳴。飲料品牌與健身平台之間的策略夥伴關係正在進一步擴大市場覆蓋範圍並推動創新。

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

公司簡介
- 全面分析其他市場參與者（最多 3 家公司）
- 主要企業的SWOT分析（最多3家公司）
區域細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第11章重大進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第12章公司概況

Suja Life LLC
Project Juice
Jus By Julie
Terranova Synergistic Nutrition
Temple Turmeric
Pukka Herbs
Raw Generation
Dr. Stuart's
Hain Celestial Group
Rebbl Inc
Pressed Juicery
Avebe
Emsland-Starke GmbH
Grain Processing Corporation
SMS Corporation Co. Ltd.
Organic Avenue
BluePrint Cleanse

簡介目錄圖表

Product Code: SMRC30351

According to Stratistics MRC, the Global Detox Drinks Market is accounted for $6.24 billion in 2025 and is expected to reach $10.62 billion by 2032 growing at a CAGR of 7.9% during the forecast period. Detox drinks are beverages formulated with natural ingredients such as fruits, vegetables, herbs, and water intended to support the body's natural detoxification processes. While they do not medically remove toxins, they may aid digestion, hydration, and nutrient intake. These drinks are often consumed to promote general wellness, boost metabolism, or assist with weight management. Scientific evidence for their efficacy remains limited, but when made with wholesome ingredients, they can contribute to a balanced diet and improved overall health

Accoeding to International Journal of Creative Research Thoughts evaluated a herbal detox drink composed of ingredients like neem, amla, tulsi, mint, lemon, and giloy. The formulation showed a bulk density of 0.52 g/ml, tapped density of 0.68 g/ml, and a Carr's Index of 23.5, indicating good flow properties and solubility.

Market Dynamics:

Driver:

Growth in weight management trends and demand for natural cleansing beverages

Consumers are increasingly seeking natural, low-calorie, and functional beverages as a substitute for traditional sugary drinks. This trend is driven by a desire to improve overall health, boost immunity, and manage body weight. Detox drinks, with their formulations of natural fruits, vegetables, and herbs, are marketed as an easy way to achieve these health goals, leading to a surge in demand from consumers looking for convenient, plant-based cleansing solutions to complement their fitness and dietary routines.

Restraint:

Lack of strong scientific evidence supporting all detox drink claims

While some ingredients in these drinks have known health benefits, the overarching "detoxification" or "cleansing" claims are often not supported by peer-reviewed research. This has led to criticism from the medical community and regulatory bodies, which can undermine consumer trust. The absence of clear, standardized regulations and the potential for misleading marketing claims create a difficult environment for brands to build credibility, thereby limiting the market's growth potential among more discerning and evidence-based consumers.

Opportunity:

Innovation in functional detox beverages with probiotics, adaptogens, and superfoods

A key trend is the development of functional detox beverages that incorporate advanced ingredients like probiotics for gut health, adaptogens such as ashwagandha and rhodiola for stress management, and a wide variety of superfoods. These next-generation products offer specific, scientifically-supported health benefits rather than generic "detoxification," thereby addressing consumer skepticism. This shift allows brands to differentiate themselves in a crowded market and appeal to a new generation of consumers who are looking for tailored, effective, and evidence-backed wellness solutions.

Threat:

Raw material price fluctuations for fruits, herbs, and superfoods

Seasonal variability, climate change, and geopolitical disruptions can lead to price volatility for key components like berries, citrus fruits, and herbal extracts. This unpredictability affects production planning and profit margins, especially for small and mid-sized manufacturers. Moreover, the growing demand for organic and sustainably farmed ingredients adds pressure on supply chains, potentially leading to shortages or increased costs. Brands must navigate these challenges through strategic sourcing, inventory management, and supplier diversification.

Covid-19 Impact:

The COVID-19 pandemic had a multifaceted impact on the detox drinks market. Initially, supply chain disruptions and lockdowns led to reduced production and limited retail access. However, the crisis also heightened consumer awareness of immunity, digestive health, and overall wellness. As people sought natural ways to boost resilience, detox drinks gained traction particularly those featuring immune-supporting ingredients like ginger, lemon, and turmeric. The shift to online retail and subscription models helped brands maintain visibility and reach.

The juice-based detox drinks segment is expected to be the largest during the forecast period

The juice-based detox drinks segment is expected to account for the largest market share during the forecast period driven by its accessibility, flavor diversity, and perceived health benefits. These beverages typically combine fruit and vegetable extracts to support hydration, digestion, and toxin elimination. Cold-pressed juices and mixed concentrates are especially popular for their nutrient density and convenience. Technological advancements in juicing methods are enhancing shelf life and preserving bioactive compounds.

The herbal ingredients segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the herbal ingredients segment is predicted to witness the highest growth rate fueled by growing interest in traditional wellness practices and plant-based nutrition. Ingredients like dandelion root, milk thistle, and nettle leaf are being incorporated for their liver-cleansing and anti-inflammatory properties. Herbal detox drinks offer a natural alternative to synthetic supplements and align with the global shift toward holistic health. Innovations in extraction and infusion techniques are improving taste and efficacy, while consumer demand for organic and sustainably sourced botanicals is driving product differentiation.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to rising health consciousness, urbanization, and traditional detox practices. Countries like China, India, and Japan are leading the charge, with consumers embracing herbal teas, infused waters, and functional juices. The region's rich heritage in natural medicine such as Ayurveda and Traditional Chinese Medicine is influencing product innovation and consumer preferences.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a strong wellness culture and rapid adoption of functional beverages. The region's consumers are highly receptive to clean-label, organic, and tech-enabled detox solutions. E-commerce platforms and influencer marketing are accelerating product discovery and trial. Moreover, the integration of adaptogens, probiotics, and superfoods into detox drinks is resonating with health-focused millennials and Gen Z. Strategic partnerships between beverage brands and fitness platforms are further expanding market reach and driving innovation.

Key players in the market

Some of the key players in Detox Drinks Market include Suja Life LLC, Project Juice, Jus By Julie, Terranova Synergistic Nutrition, Temple Turmeric, Pukka Herbs, Raw Generation, Dr. Stuart's, Hain Celestial Group, Rebbl Inc, Pressed Juicery, Avebe, Emsland-Starke GmbH, Grain Processing Corporation, SMS Corporation Co. Ltd., Organic Avenue, and BluePrint Cleanse.

Key Developments:

In May 2025, Raw Generation debuted a cold-pressed juice line for children, featuring 40 fruits and vegetables per weekly pack. The juices are free from added sugars and artificial ingredients, targeting picky eaters. It's a strategic move into the kids' nutrition category

In January 2025, Pukka Herbs introduced reimagined blends like Night Time Berry and Morning Berry, enhancing flavor and functional benefits. The update includes new names for existing teas and improved Fair for Life sourcing. It reflects Pukka's commitment to herbal science and sustainability

In January 2025, India inaugurated the National Turmeric Board to boost global turmeric exports and innovation. This initiative may benefit turmeric-based wellness brands like Temple Turmeric. The board aims to reach $1B in turmeric exports by 2030

Product Types Covered:

Juice-Based Detox Drinks
Tea & Herbal Detox Drinks
Water-Based Detox Drinks
Smoothies & Functional Beverages
Other Product Types

Ingredient Types Covered:

Herbal Ingredients
Fruits & Vegetables
Tea Extracts
Probiotics & Prebiotics
Other Ingredient Types

Packagings Covered:

Bottles
Cans
Sachets/Pouches
Other Packagings

Distribution Channels Covered:

Supermarkets & Hypermarkets
Convenience Stores
Specialty Sports & Nutrition Stores
Online Retail/E-Commerce Platforms
Other Distribution Channels

End Users Covered:

Individual Consumers
Fitness Enthusiasts & Athletes
Corporate Wellness Programs
Clinical & Therapeutic Applications
Other End Users

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Detox Drinks Market, By Product Type

5.1 Introduction
5.2 Juice-Based Detox Drinks
- 5.2.1 Fruit Juice Blends
- 5.2.2 Vegetable Juice Blends
- 5.2.3 Mixed Juice Blends
5.3 Tea & Herbal Detox Drinks
- 5.3.1 Green Tea-Based
- 5.3.2 Herbal Infusions
- 5.3.3 Specialty Tea Detox
5.4 Water-Based Detox Drinks
- 5.4.1 Infused Detox Water
- 5.4.2 Flavored Detox Water
5.5 Smoothies & Functional Beverages
5.6 Other Product Types

6 Global Detox Drinks Market, By Ingredient Type

6.1 Introduction
6.2 Herbal Ingredients
6.3 Fruits & Vegetables
6.4 Tea Extracts
6.5 Probiotics & Prebiotics
6.6 Other Ingredient Types

7 Global Detox Drinks Market, By Packaging

7.1 Introduction
7.2 Bottles
7.3 Cans
7.4 Sachets/Pouches
7.5 Other Packagings

8 Global Detox Drinks Market, By Distribution Channel

8.1 Introduction
8.2 Supermarkets & Hypermarkets
8.3 Convenience Stores
8.4 Specialty Sports & Nutrition Stores
8.5 Online Retail/E-Commerce Platforms
8.6 Other Distribution Channels

9 Global Detox Drinks Market, By End User

9.1 Introduction
9.2 Individual Consumers
9.3 Fitness Enthusiasts & Athletes
9.4 Corporate Wellness Programs
9.5 Clinical & Therapeutic Applications
9.6 Other End Users

10 Global Detox Drinks Market, By Geography

10.1 Introduction
10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa

11 Key Developments

11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling

12.1 Suja Life LLC
12.2 Project Juice
12.3 Jus By Julie
12.4 Terranova Synergistic Nutrition
12.5 Temple Turmeric
12.6 Pukka Herbs
12.7 Raw Generation
12.8 Dr. Stuart's
12.9 Hain Celestial Group
12.10 Rebbl Inc
12.11 Pressed Juicery
12.12 Avebe
12.13 Emsland-Starke GmbH
12.14 Grain Processing Corporation
12.15 SMS Corporation Co. Ltd.
12.16 Organic Avenue
12.17 BluePrint Cleanse

簡介目錄圖表

List of Tables

Table 2 Global Detox Drinks Market Outlook, By Product Type (2024-2032) ($MN)
Table 3 Global Detox Drinks Market Outlook, By Juice-Based Detox Drinks (2024-2032) ($MN)
Table 4 Global Detox Drinks Market Outlook, By Fruit Juice Blends (2024-2032) ($MN)
Table 5 Global Detox Drinks Market Outlook, By Vegetable Juice Blends (2024-2032) ($MN)
Table 6 Global Detox Drinks Market Outlook, By Mixed Juice Blends (2024-2032) ($MN)
Table 7 Global Detox Drinks Market Outlook, By Tea & Herbal Detox Drinks (2024-2032) ($MN)
Table 8 Global Detox Drinks Market Outlook, By Green Tea-Based (2024-2032) ($MN)
Table 9 Global Detox Drinks Market Outlook, By Herbal Infusions (2024-2032) ($MN)
Table 10 Global Detox Drinks Market Outlook, By Specialty Tea Detox (2024-2032) ($MN)
Table 11 Global Detox Drinks Market Outlook, By Water-Based Detox Drinks (2024-2032) ($MN)
Table 12 Global Detox Drinks Market Outlook, By Infused Detox Water (2024-2032) ($MN)
Table 13 Global Detox Drinks Market Outlook, By Flavored Detox Water (2024-2032) ($MN)
Table 14 Global Detox Drinks Market Outlook, By Smoothies & Functional Beverages (2024-2032) ($MN)
Table 15 Global Detox Drinks Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 16 Global Detox Drinks Market Outlook, By Ingredient Type (2024-2032) ($MN)
Table 17 Global Detox Drinks Market Outlook, By Herbal Ingredients (2024-2032) ($MN)
Table 18 Global Detox Drinks Market Outlook, By Fruits & Vegetables (2024-2032) ($MN)
Table 19 Global Detox Drinks Market Outlook, By Tea Extracts (2024-2032) ($MN)
Table 20 Global Detox Drinks Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
Table 21 Global Detox Drinks Market Outlook, By Other Ingredient Types (2024-2032) ($MN)
Table 22 Global Detox Drinks Market Outlook, By Packaging (2024-2032) ($MN)
Table 23 Global Detox Drinks Market Outlook, By Bottles (2024-2032) ($MN)
Table 24 Global Detox Drinks Market Outlook, By Cans (2024-2032) ($MN)
Table 25 Global Detox Drinks Market Outlook, By Sachets/Pouches (2024-2032) ($MN)
Table 26 Global Detox Drinks Market Outlook, By Other Packagings (2024-2032) ($MN)
Table 27 Global Detox Drinks Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 28 Global Detox Drinks Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 29 Global Detox Drinks Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 30 Global Detox Drinks Market Outlook, By Specialty Sports & Nutrition Stores (2024-2032) ($MN)
Table 31 Global Detox Drinks Market Outlook, By Online Retail/E-Commerce Platforms (2024-2032) ($MN)
Table 32 Global Detox Drinks Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
Table 33 Global Detox Drinks Market Outlook, By End User (2024-2032) ($MN)
Table 34 Global Detox Drinks Market Outlook, By Individual Consumers (2024-2032) ($MN)
Table 35 Global Detox Drinks Market Outlook, By Fitness Enthusiasts & Athletes (2024-2032) ($MN)
Table 36 Global Detox Drinks Market Outlook, By Corporate Wellness Programs (2024-2032) ($MN)
Table 37 Global Detox Drinks Market Outlook, By Clinical & Therapeutic Applications (2024-2032) ($MN)
Table 38 Global Detox Drinks Market Outlook, By Other End Users (2024-2032) ($MN)