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市場調查報告書
商品編碼
1797979
2032 年情感 AI 市場預測:按產品、檢測方式、部署模式、公司規模、技術、應用、最終用戶和地區進行的全球分析Emotion AI Market Forecasts to 2032 - Global Analysis By Offering, Detection Modality, Deployment Mode, Enterprise Size, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球情緒 AI 市場預計在 2025 年達到 33.1 億美元,到 2032 年將達到 137 億美元,預測期內的複合年成長率為 22.6%。
情感人工智慧(Emotion AI),又稱情感運算,是人工智慧的一個專業領域,旨在使機器能夠偵測、解讀和回應人類的情感。它利用臉部辨識、語音分析和自然語言處理等技術,分析來自文字、語音和視覺數據的情緒線索。透過模擬情緒智商,情緒人工智慧可以增強人機交互,支援心理健康監測,並提升醫療保健、教育、行銷和客戶服務等領域的使用者體驗。
根據《發現應用科學》(2025 年)發表的科學計量分析,2004 年至 2023 年間,有關情緒辨識的學術論文超過 39,686 篇,反映出學術興趣的顯著增加。
企業對加強客戶互動的需求不斷增加
情緒人工智慧 (Emotion AI) 能夠分析各種情感線索,從客服中心的語氣、零售環境中的面部表情,到基於文字的交流中的情緒,使企業能夠超越傳統分析。這項技術能夠以前所未有的規模實現客戶旅程的個人化,從而帶來更有意義的互動、更高的滿意度並顯著提升品牌忠誠度。這在電子商務和零售等行業尤其如此,因為正面的情感連結會直接影響購買決策和回頭客。
隱私和道德問題
高度敏感的生物特徵數據(例如即時面部表情和語音調製)的收集和分析引發了人們對監控和潛在數據濫用的擔憂。消費者和倡導團體越來越擔心他們的情緒數據可能在未經明確同意的情況下被儲存、使用和出售,從而導致不信任的氛圍。這也促使政府和監管機構考慮並實施更嚴格的資料保護法,這可能會使情緒人工智慧解決方案的部署和應用變得更加複雜。
與物聯網、AR/VR 和人工智慧主導的心理健康護理相結合
在智慧家庭和聯網汽車,情感人工智慧可以根據使用者的情緒調整環境,提升舒適度和安全性。在擴增實境/虛擬實境 (AR/VR) 應用中,情緒回饋可個人化虛擬體驗,使遊戲、訓練和治療更具回應性和沈浸感。此外,情緒人工智慧在心理健康診斷領域也日益受到關注,有助於識別情緒困擾和行為異常。透過支援早期療育和個人化護理,這些整合正在為建立即時回應人類需求的情感智慧生態系統鋪平道路。
標準化程度有限、存在偏見和誤解
文化表達、個人行為和情境線索的差異可能導致對情緒的解讀不一致或不準確。偏見,尤其是在缺乏多樣性的訓練資料集中,會進一步扭曲結果,並削弱人們對情緒人工智慧系統的信任。對情緒狀態的誤解可能導致判斷錯誤,尤其是在招募、執法和心理健康等敏感領域。這些風險凸顯了透明檢驗通訊協定、全面資料實踐和跨產業協作的迫切需求,以確保部署符合倫理道德且準確無誤。
新冠疫情加速了各行各業的數位轉型,並為情感人工智慧的應用開闢了新的途徑。隨著遠距辦公、虛擬學習和遠端醫療成為主流,企業紛紛尋求在虛擬環境中衡量同理心和幸福感的工具。情感人工智慧透過在視訊通話、線上治療和遠端客戶互動中實現即時情緒分析,幫助彌合了數位溝通中的同理心缺口。同時,人們日益成長的心理健康意識也激發了人們對用於壓力檢測和情緒追蹤的情緒感知應用的興趣。
預計軟體部門將成為預測期內最大的部門
由於軟體的多功能性和跨平台擴充性,預計在預測期內將佔據最大的市場佔有率。情緒辨識軟體嵌入行動應用程式、企業系統和雲端基礎分析工具中,可與現有工作流程無縫整合。它能夠處理語音、面部表情和文字等多模態數據,這對於即時情緒追蹤至關重要。人工智慧模型的持續更新和改進進一步提升了效能,使軟體解決方案成為情緒人工智慧應用的支柱。
預計自然語言處理 (NLP) 在預測期內將以最高複合年成長率成長
自然語言處理 (NLP) 領域預計將在預測期內實現最高成長率,這得益於其在解讀文字和語音中的情緒線索方面發揮的關鍵作用。隨著對話式人工智慧日益複雜,NLP 使系統能夠更準確地偵測情緒、語氣和意圖。這種能力對於客戶服務、心理健康聊天機器人和虛擬助理等應用至關重要,因為理解情緒情境可以提升使用者體驗。轉換模型和語境嵌入的進步正在突破情緒感知語言處理的界限。
由於強大的數位基礎設施和日益成長的技術應用,亞太地區預計將在預測期內佔據最大的市場佔有率。中國、日本和韓國等國正大力投資人工智慧研究,情感人工智慧正被納入教育、零售和公共領域。該地區龐大的人口和以行動為先的消費者群體,使其成為電子商務和娛樂領域情感識別應用的沃土。政府支持的人工智慧專案和良好的法規環境正在進一步加速其部署。
由於強大的創新生態系統和各行業的早期應用,北美預計將在預測期內實現最高的複合年成長率。美國和加拿大在醫療保健、汽車和企業溝通領域擴大採用情感人工智慧,這些領域的情感洞察可以增強決策能力和使用者參與度。領先的人工智慧公司、學術機構和創業投資的支援正在推動技術的快速進步。此外,日益成長的心理健康意識和對情緒響應型數位工具的需求也在推動該技術的成長。
According to Stratistics MRC, the Global Emotion AI Market is accounted for $3.31 billion in 2025 and is expected to reach $13.7 billion by 2032 growing at a CAGR of 22.6% during the forecast period. Emotion AI, also known as affective computing, is a specialized branch of artificial intelligence that enables machines to detect, interpret, and respond to human emotions. It utilizes technologies such as facial recognition, voice analysis, and natural language processing to analyze emotional cues from text, speech, and visual data. By simulating emotional intelligence, Emotion AI enhances human-computer interaction, supports mental health monitoring, and improves user experience across sectors like healthcare, education, marketing, and customer service.
According to a scientometric analysis published in Discover Applied Sciences (2025), over 39,686 scholarly articles on emotion recognition were indexed between 2004 and 2023, reflecting a substantial growth in academic interest.
Increasing demand from businesses to enhance customer interactions
Companies are leveraging Emotion AI to move beyond traditional analytics by analyzing a wide range of emotional cues from tone of voice in call centers to facial expressions in retail environments and sentiment in text-based communications. This technology enables the personalization of customer journeys on an unprecedented scale, leading to more meaningful engagements, improved satisfaction scores, and a significant boost in brand loyalty. This is especially true for industries like e-commerce and retail, where a positive emotional connection can directly influence purchasing decisions and repeat business.
Privacy and ethical concerns
The collection and analysis of highly sensitive biometric data, such as real-time facial expressions and voice modulations, raises substantial concerns about surveillance and the potential for data misuse. Consumers and advocacy groups are increasingly wary of how their emotional data might be stored, used, or sold without explicit consent, leading to a climate of distrust. This has also prompted governments and regulatory bodies to consider and implement stricter data protection laws, which could complicate the deployment and adoption of Emotion AI solutions.
Integration with IoT and AR/VR & AI-driven mental healthcare
In smart homes and connected vehicles, Emotion AI can adapt environments based on user mood, enhancing comfort and safety. In AR/VR applications, emotional feedback can personalize virtual experiences, making gaming, training, and therapy more responsive and immersive. Moreover, Emotion AI is gaining traction in mental health diagnostics, where it helps identify emotional distress and behavioral anomalies. By supporting early intervention and personalized care, these integrations are paving the way for emotionally intelligent ecosystems that respond to human needs in real time.
Limited standardization & bias & misinterpretation
Variations in cultural expression, individual behavior, and contextual cues can lead to inconsistent or inaccurate emotional interpretations. Bias in training datasets especially those lacking diversities can further skew results, undermining trust in Emotion AI systems. Misinterpretation of emotional states may result in flawed decisions, particularly in sensitive domains like recruitment, law enforcement, or mental health. These risks highlight the urgent need for transparent validation protocols, inclusive data practices, and cross-industry collaboration to ensure ethical and accurate deployment.
The COVID-19 pandemic accelerated digital transformation across industries, creating new avenues for Emotion AI adoption. With remote work, virtual learning, and telehealth becoming mainstream, organizations sought tools to gauge emotional engagement and well-being in virtual settings. Emotion AI helped bridge the empathy gap in digital communication by enabling real-time sentiment analysis during video calls, online therapy sessions, and remote customer interactions. At the same time, heightened awareness around mental health drove interest in emotion-sensing applications for stress detection and mood tracking.
The software segment is expected to be the largest during the forecast period
The software segment is expected to account for the largest market share during the forecast period driven by its versatility and scalability across platforms. Emotion recognition software is being embedded into mobile apps, enterprise systems, and cloud-based analytics tools, enabling seamless integration with existing workflows. Its ability to process multimodal data such as voice, facial expressions, and text makes it indispensable for real-time emotion tracking. Continuous updates and AI model improvements further enhance performance, making software solutions the backbone of Emotion AI deployments.
The natural language processing (NLP) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural language processing (NLP) segment is predicted to witness the highest growth rate fuelled by its critical role in interpreting emotional cues from text and speech. As conversational AI becomes more sophisticated, NLP enables systems to detect sentiment, tone, and intent with increasing accuracy. This capability is vital for applications in customer service, mental health chatbots, and virtual assistants, where understanding emotional context enhances user experience. Advances in transformer models and contextual embeddings are pushing the boundaries of emotion-aware language processing.
During the forecast period, the Asia Pacific region is expected to hold the largest market share supported by robust digital infrastructure and growing tech adoption. Countries like China, Japan, and South Korea are investing heavily in AI research, with Emotion AI being integrated into education, retail, and public safety initiatives. The region's large population and mobile-first consumer base offer fertile ground for emotion-aware applications in e-commerce and entertainment. Government-backed AI programs and favorable regulatory environments are further accelerating deployment.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to strong innovation ecosystems and early adoption across sectors. The U.S. and Canada are witnessing increased use of Emotion AI in healthcare, automotive, and enterprise communication, where emotional insights enhance decision-making and user engagement. The presence of leading AI firms, academic institutions, and venture capital support is fostering rapid technological advancement. Additionally, rising mental health awareness and demand for emotionally responsive digital tools are propelling growth.
Key players in the market
Some of the key players in Emotion AI Market include Visage Technologies AB, Tobii AB, Sighthound, Inc., Realeyes OU, nViso SA, Neurodata Lab LLC, Microsoft Corporation, Kairos AR, Inc, iMotions A/S, IBM Corporation, Google LLC, Eyeris Technologies, Inc., Emotient, Inc., Cognitec Systems GmbH, Beyond Verbal Communication Ltd., Amazon Web Services, Inc., Affectiva, Inc., and Affect Lab
In June 2025, Tobii renewed and strengthened its existing agreement to supply Dynavox Group with eye-tracking components, involving a volume deal worth approximately SEK 100 million. This multi-year partnership ensures long-term collaboration in assistive communication technology.
In June 2025, Visage Imaging Visage showcased its top offerings such as Visage 7 | CloudPACS, GenAI, Visage Chat, and efficiency-driven imaging workflows reinforcing its leadership in cloud-based medical imaging.
In January 2025, iMotions will incorporate Affectiva's Media Analytics into its platform, forming a unified global behavioral research unit under the Smart Eye Group. The integration enhances multimodal research capabilities for academia, brands, and agencies.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.