![]() |
市場調查報告書
商品編碼
1797959
2032 年卡布奇諾市場預測:按產品類型、來源/咖啡品種、風味、特性、分銷管道、最終用戶和地區進行的全球分析Cappuccino Market Forecasts to 2032 - Global Analysis By Product Type, Ingredients/Coffee Species, Flavor, Nature, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球卡布奇諾市場預計在 2025 年達到 47 億美元,到 2032 年將達到 72 億美元,預測期內的複合年成長率為 6.1%。
卡布奇諾是一款備受歡迎的濃縮咖啡咖啡飲品,由等量的濃縮咖啡、蒸牛奶和泡沫牛奶均衡混合而成。它口感濃郁醇厚,口感滑順,錶層香氣濃郁。卡布奇諾因其和諧的混合和視覺吸引力而備受喜愛。卡布奇諾的製作和呈現方式是咖啡文化的關鍵差異化因素,影響全球咖啡館市場的消費者偏好。
咖啡館和專門食品咖啡店的成長
咖啡館文化在全球的傳播,使其成為一個重要的社交中心,卡布奇諾也因此成為人們的首選高級飲品。都市化和不斷成長的可支配收入正在顯著影響消費者尋求專門食品咖啡的購買模式。此外,咖啡消費日益成為一種社交活動,加上人們對獨特風味和沖泡方法的認知不斷提升,持續推動不同人群和地理市場對卡布奇諾產品的需求。
咖啡豆價格波動
咖啡豆價格波動直接影響生產成本和產品價格。過去兩年,由於主要產區受氣候變遷影響,阿拉比卡咖啡價格上漲了23%。地緣政治衝突和供應鏈中斷可能導致潛在的供不應求和消費成本上升。此外,價格上漲可能會對消費者需求產生負面影響,尤其是在價格敏感地區,阻礙市場擴張,並限制消費者獲得優質卡布奇諾產品,因為精打細算的消費者可能會選擇更實惠的替代品。
植物性功能性卡布奇諾
隨著咖啡文化在發展中地區蓬勃發展,為製造商創造了尚未開發的消費需求,進入新興市場帶來了豐厚的機會。單杯咖啡機的技術進步使得在家中沖泡咖啡館風格的卡布奇諾變得更加容易,從而催生了一個全新的細分市場。此外,包括植物來源奶替代品、低糖和有機卡布奇諾產品在內的更健康飲品的推出,正在擴大市場對注重健康和環保的消費者的吸引力。
仿冒品劣質商品
隨著人們日益意識到與咖啡因攝取相關的健康問題,注重健康的消費者可能會選擇其他飲品,這帶來了挑戰。通膨帶來的經濟壓力,預計2023年食品物價通膨將達到6.2%,使得注重價格的消費者難以獲得優質咖啡產品。此外,餐飲服務業的勞動力短缺,食品準備崗位的空缺率高達12%,這可能會影響咖啡店的營運和服務品質,進而降低消費者體驗和市場成長。
新冠疫情導致咖啡店大面積關閉,社交聚會減少,嚴重擾亂了卡布奇諾市場動態。疫情對咖啡文化產生了負面影響,義大利、西班牙和韓國等受疫情嚴重影響的國家實施封鎖,全面禁止公眾集會,飯店、咖啡館和餐廳也因此受到影響。此外,由於需求減少,全球咖啡豆價格從2019年12月到2020年4月暴跌了10%。此外,供應鏈中斷也為未來需求帶來了不確定性,星巴克等大型咖啡連鎖店在中國關閉了2000多家門市,從根本上改變了消費模式,並加速了人們向家庭咖啡解決方案的轉變。
預計在預測期內,現煮咖啡市場將佔據最大佔有率
由於消費者偏好,預計在預測期內,現煮咖啡細分市場將佔據最大市場佔有率。咖啡店和專賣店將繼續優先供應現煮卡布奇諾,其正宗的風味能夠滿足追求傳統咖啡體驗的挑剔消費者的需求。除其他優勢外,該細分市場仍保持最大市場佔有率佔有率,這得益於成熟的咖啡館文化,即以高價提供現煮飲品,並透過個人化服務培養顧客忠誠度。
預計在預測期內,調味品領域將出現最高的複合年成長率。
預計在預測期內,風味咖啡細分市場將實現最高成長率。消費者日益大膽的口味偏好推動了對新口味和新原料的強勁需求,為產品差異化和市場擴張創造了巨大的機會。年輕消費者尤其容易接受各種口味的變化,這促使其在專門食品咖啡文化蓬勃發展的都市區市場中更快普及。此外,卡布奇諾口味的持續創新,包括季節性特色口味和異國風味組合,正在擴大市場吸引力,吸引那些尋求新奇咖啡體驗的消費者,從而使該細分市場有望實現最高成長率。
在預測期內,歐洲預計將佔據最大的市場佔有率,這得益於其根深蒂固的咖啡文化和主要國家持續居高不下的人均咖啡消費率。德國位居歐洲首位,人均年咖啡消費量量約 6.5 公斤。根據歐洲咖啡聯合會的報告,超過 70% 的歐洲人每天都喝咖啡,這為卡布奇諾的需求奠定了堅實的基礎。此外,該地區成熟的咖啡文化,尤其是在卡布奇諾的發源地義大利等國家,保持著高級產品定位和消費者支付更高價格的意願。此外,歐洲市場完善的分銷網路和成熟的零售基礎設施正在促進產品的採用和市場滲透。
預計亞太地區將在預測期內呈現最高的複合年成長率,這得益於快速的都市化、中產階級的壯大以及年輕一代咖啡消費習慣的不斷演變。可支配收入的增加和西方生活方式的普及,正在加速卡布奇諾在傳統上以茶為主導飲品的國家的普及。此外,該地區零售業的蓬勃發展和日益壯大的咖啡文化(尤其是在大都會圈)為持續的市場成長創造了有利條件,使亞太地區儘管起步規模小於現有市場,卻仍實現了最高的成長率。
According to Stratistics MRC, the Global Cappuccino Market is accounted for $4.7 billion in 2025 and is expected to reach $7.2 billion by 2032 growing at a CAGR of 6.1% during the forecast period. Cappuccino is a popular espresso-based beverage characterized by its balanced composition of equal parts espresso, steamed milk, and milk foam. It offers a rich, bold flavor with a creamy texture and aromatic top layer. Cappuccino is favored for its harmonious blend and visual appeal. Its preparation and presentation are key differentiators in coffee culture, influencing consumer preferences across global cafe markets.
Growth of cafes and specialty coffee shops
The proliferation of coffee shop culture worldwide has created integral social hubs where cappuccinos serve as a premium beverage choice. Urbanization and rising disposable incomes have significantly influenced consumer purchasing patterns toward specialty coffee experiences. Moreover, the increasing coffee consumption as a social activity, coupled with growing awareness of distinct flavors and brewing methods, continues to fuel demand for cappuccino products across diverse demographics and geographic markets.
Price volatility of coffee beans
Coffee bean price fluctuations directly impact production costs and product pricing, with Arabica coffee prices increasing by 23% over the past two years due to climate change effects on major producing regions. Geopolitical conflicts and supply chain disruptions cause potential shortages and elevated costs for consumption. Moreover, such price increases negatively affect consumer demand, particularly in price-sensitive regions where budget-conscious consumers may opt for more affordable alternatives, thereby hampering market expansion and limiting accessibility to premium cappuccino products.
Plant-based & functional cappuccinos
The expansion into emerging markets offers lucrative opportunities as coffee culture grows in developing regions, presenting manufacturers with untapped consumer demand. Technological advancements in single-serve coffee machines facilitate convenient brewing of cafe-style cappuccinos at home, creating new market segments. Moreover, the introduction of plant-based milk alternatives and healthier options, including low-sugar or organic cappuccino products, broadens market appeal among health-conscious consumers and environmentally aware demographics.
Counterfeit & low-quality products
The growing awareness of health issues related to caffeine consumption creates challenges as health-conscious consumers may opt for alternative beverages. Economic pressures from inflation, with food price inflation reaching 6.2% in 2023, have made premium coffee products less accessible to price-sensitive consumers. Moreover, labor shortages in the foodservice industry, showing 12% vacancy rates in food preparation occupations, impact coffee shop operations and service quality, potentially diminishing consumer experiences and market growth.
COVID-19 significantly disrupted cappuccino market dynamics through widespread coffee shop closures and reduced social gatherings. The pandemic negatively impacted coffee culture as lockdown restrictions banned gatherings entirely in severely affected countries like Italy, Spain, and South Korea, directly affecting hotels, cafes, and restaurants. Additionally, global coffee bean prices plummeted by 10% from December 2019 to April 2020 due to decreased demand. Moreover, supply chain disruptions created uncertainty about future demand while major coffee chains like Starbucks closed over 2,000 stores in China, fundamentally altering consumption patterns and accelerating the shift toward home brewing solutions.
The freshly brewed segment is expected to be the largest during the forecast period
The freshly brewed segment is expected to account for the largest market share during the forecast period due to consumer preference for premium, artisanal coffee experiences that deliver superior taste and quality. Coffee shops and specialty establishments continue to prioritize freshly brewed cappuccinos as they offer authentic flavor profiles that resonate with discerning consumers seeking traditional cafe experiences. Additionally, the segment benefits from the established coffeehouse culture, where freshly prepared beverages command premium pricing and foster customer loyalty through personalized service, which sustains its position as the largest market share holder.
The flavored segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flavored segment is predicted to witness the highest growth rate. Consumer adventurousness in taste preferences drives significant demand for new flavors and ingredients, creating substantial opportunities for product differentiation and market expansion. Younger demographics particularly embrace flavored variants, contributing to accelerated adoption rates across urban markets where specialty coffee culture thrives. Moreover, continuous innovation in cappuccino flavors, including seasonal offerings and exotic taste combinations, broadens market appeal while attracting consumers who seek novel coffee experiences, positioning this segment for the highest growth rate.
During the forecast period, the Europe region is expected to hold the largest market share due to its deeply embedded coffee culture and consistently high per capita consumption rates across key countries. Germany leads European coffee consumption with approximately 6.5 kilograms per capita annually, while the European Coffee Federation reports over 70% of Europeans consume coffee daily, establishing a robust foundation for cappuccino demand. Additionally, the region's sophisticated coffee culture, particularly in countries like Italy where cappuccino originated, sustains premium product positioning and consumer willingness to pay higher prices. Moreover, established distribution networks and mature retail infrastructure across European markets facilitate widespread product availability and market penetration.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid urbanization, expanding middle-class populations, and evolving coffee consumption habits among younger demographics. Increasing disposable incomes and Western lifestyle adoption accelerate cappuccino acceptance in countries where tea traditionally dominated beverage preferences. Moreover, the region's dynamic retail expansion and growing cafe culture, particularly in metropolitan areas, establish favorable conditions for sustained market growth, positioning Asia Pacific to achieve the highest growth rate despite starting from a smaller base compared to established markets.
Key players in the market
Some of the key players in Cappuccino Market include Starbucks Corporation, Nestle S.A., JDE Peet's, Keurig Dr Pepper Inc., The J.M. Smucker Company, Lavazza Group, Illycaffe S.p.A., Costa Coffee, Dunkin' Brands, McDonald's Corporation, Restaurant Brands International Inc., Tchibo GmbH, Massimo Zanetti Beverage Group, Melitta Group, De'Longhi Group, Breville Group Limited, and Koninklijke Philips N.V.
In January 2025, Costa Coffee has unveiled its new January menu featuring an array of innovative food and drink offerings designed for the winter months. The highlight of the new menu is the Spanish Latte, a novel take on the classic coffee drink inspired by the traditional Spanish Bombon cafe. The new beverage combines creamy condensed milk-flavoured sauce with rich espresso, finished with a dusting of cappuccino powder in Costa's signature wave pattern.
In September 2024, Nestle introduced paperboard canisters for its Vital Proteins brand in the United States. This packaging material and design change results in a 90% plastic reduction from previous packaging. Developed by experts at the R&D center for Nestle Health Science in Bridgewater, New Jersey, in collaboration with external partners, the new canister has a proprietary coverlid that is rigid and tight. It allows for easy opening and closing of the canisters, while being leak and spill-proof, as well as durable for everyday usage.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.