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市場調查報告書
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1797948

2032 年植物水市場預測：按產品類型、口味種類、包裝類型、分銷管道和地區進行的全球分析

Plant Based Water Market Forecasts to 2032 - Global Analysis By Product Type, Flavor Variant, Packaging Type, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球植物水市場預計在 2025 年達到 51 億美元，到 2032 年將達到 115 億美元，預測期內的複合年成長率為 12.2%。

植物水是指從椰子、楓樹、樺樹和仙人掌等植物中提取的天然補水飲料。人們飲用這些水是因為其清爽的口感、功能性健康益處以及富含電解質、抗氧化劑和維生素等天然營養成分。植物水被定位為比普通瓶裝水更高品質、更環保的替代品，其市場定位受到健康趨勢、植物來源飲食和機能飲料新理念的影響，並滿足了消費者對環保、健康、低卡路里飲料日益成長的興趣。

日益成長的健康與保健趨勢

隨著消費者越來越注重健康的生活方式和高附加價值的補水，他們正在尋求天然、營養的飲料來取代傳統的含糖飲料。向添加電解質和功能性成分的植物水轉變，符合人們對低卡路里、潔淨標示產品的需求。此外，植物性飲食的流行以及人們對傳統飲料環境影響的日益重視，進一步增強了市場的成長潛力。

產品成本高

植物水的高昂產品成本是市場擴張的一大阻礙因素。由於天然成分的專門採購、複雜的生產流程和永續的包裝，這些飲料通常價格不菲，這使得注重價格的消費者難以負擔。與傳統瓶裝水和含糖飲料相比，這種價格差異可能會阻礙植物水的普及，尤其是在那些以價格承受能力為關鍵購買因素的市場，儘管人們對更健康的替代品的興趣日益濃厚，但植物水的成長速度仍然會放緩。

電子商務的興起

網路零售通路方便了消費者，尤其是千禧世代和Z世代，他們更青睞便利的直銷模式。電商平台也能幫助品牌透過精準行銷、訂閱模式和豐富的產品選擇來提升購買意願。數位分銷的成長克服了傳統零售的局限性，並提升了市場滲透率，從而推動了植物水行業的銷售成長和品牌忠誠度的提升。

保存期限短

由於這些飲料採用天然成分，且為了保持營養完整性而進行少量加工，因此保存期限有限。這給庫存管理、分銷物流和消費者便利性帶來了挑戰，並可能導致廢棄物和成本增加。保存期限限制需要強大的低溫運輸基礎設施和策略供應鏈協調，這可能會給生產商和零售商帶來重大的營運挑戰，並影響盈利。

COVID-19的影響：

新冠疫情對植物水市場產生了多方面的影響。最初，由於工廠停工和勞動力短缺導致的生產中斷，以及進出口限制對原料供應鏈的限制，導致銷售下降。零售店關閉和社交隔離措施的減少限制了消費者機會這些飲料的機會。然而，疫情過後，消費者對健康、增強免疫力的替代品的興趣有所提升，刺激了市場重新成長。現在，購買行為的改變導致人們更傾向於將植物水作為以健康為中心的生活方式的一部分。

預計椰子水市場將成為預測期內最大的市場

預計椰子水將在預測期內佔據最大的市場佔有率。其天然的電解質含量、清爽的口感以及廣泛的消費者認可度，使其成為市場領導者。健身愛好者和注重健康的消費者對功能性補水的需求日益成長，也為椰子水帶來了益處。此外，包括風味和強化產品在內的不斷成長的產品創新也增強了其吸引力。都市化、生活方式的改變以及全球零售網路的廣泛覆蓋，進一步推動了該細分市場的成長。

預計線上零售領域在預測期內將以最高複合年成長率成長

預計線上零售領域將在預測期內實現最高成長率。疫情加速了數位購物習慣的激增，增加了消費者直接機會植物水的機會。線上平台提供便利、豐富的產品選擇和訂閱選項，從而提高了客戶維繫。此外，精準行銷和社群媒體影響力支持消費者教育和品牌參與，使電子商務成為市場快速擴張的關鍵驅動力。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率，這得益於其成熟的健康文化、較高的可支配收入以及消費者對永續和植物來源產品的強烈偏好。該地區受益於植物水的廣泛採用、發達的零售基礎設施以及產品配方技術創新的不斷成長。此外，政府的飲食指南提倡以植物為主導的飲食，以及主要市場參與者的存在，也支撐著穩定的需求和市場成長。

複合年成長率最高的地區：

預計亞太地區將在預測期內實現最高的複合年成長率，這得益於都市化加快、中產階級規模不斷擴大以及人們對植物水健康益處的認知不斷提高。該地區豐富的農業資源使其能夠提供各種植物水源。純素和健康生活方式的日益普及，加上電子商務的擴張和新產品的不斷推出，進一步推動了植物水的成長。

口味變化

  • 原始/自然
  • 味道

免費客製化服務：

此報告的訂閱者將獲得以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球植物水市場（依產品類型）

  • 椰子水
  • 楓葉水
  • 樺樹水
  • 仙人掌水
  • 朝鮮薊水
  • 其他植物水

第6章 全球植物水市場（依口味種類）

  • 原始/自然
  • 調味

7. 全球植物水市場（依包裝類型）

  • 瓶子
  • 紙盒
  • 能
  • 小袋

8. 全球植物水市場（依通路）

  • 超級市場和大賣場
  • 便利商店
  • 網路零售
  • 咖啡廳及健身中心

9. 全球植物水市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要發展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • The Vita Coco Company
  • Harmless Harvest
  • ONE（One Coconut Water）
  • ZICO
  • Caliwater
  • True Nopal
  • WTRMLN WTR
  • Maple 3
  • Pocono Maple Water
  • Sap!Beverages
  • Happy Tree
  • Byarozavik
  • OKF Corporation
  • DRINKmaple
  • SEVA（Seva Maple Water）
Product Code: SMRC30318

According to Stratistics MRC, the Global Plant Based Water Market is accounted for $5.1 billion in 2025 and is expected to reach $11.5 billion by 2032 growing at a CAGR of 12.2% during the forecast period. Plant-based water refers to naturally sourced hydration beverages extracted from plants, such as coconut, maple, birch, and cactus. These waters are consumed for their refreshing taste, functional health benefits, and naturally occurring nutrients, including electrolytes, antioxidants, and vitamins. Marketed as a high-quality, eco-friendly choice compared to regular bottled water, this category meets the growing consumer interest in healthy, low-calorie drinks that are good for the environment, influenced by trends in wellness, plant-based diets, and new ideas in functional beverages.

Market Dynamics:

Driver:

Rising health & wellness trends

Consumers are increasingly seeking natural and nutritious alternatives to traditional sugary beverages, driven by a growing emphasis on healthy lifestyles and hydration with added benefits. This shift towards plant-based waters, enriched with electrolytes and functional ingredients, aligns with the demand for low-calorie, clean-label products. Additionally, the popularity of plant-based diets and greater awareness of the environmental impact of conventional drinks further amplify the market's growth potential.

Restraint:

High product cost

The high product cost of plant-based waters poses a significant restraint on market expansion. These beverages often command premium prices due to the specialized sourcing of natural ingredients, complex production processes, and sustainable packaging, making them less accessible to price-sensitive consumers. This price disparity compared to conventional bottled water or sugary drinks can hinder broader adoption, especially in markets where affordability is a key purchasing factor, thereby moderating growth despite rising interest in health-conscious alternatives.

Opportunity:

E-commerce expansion

Online retail channels facilitate greater consumer access, especially among millennials and Gen Z, who favor convenient, direct-to-consumer purchasing. E-commerce platforms also enable brands to engage buyers through targeted marketing, subscription models, and a wider product variety. This digital distribution growth helps overcome traditional retail limitations and supports increased market penetration, fostering higher sales and brand loyalty in the plant-based water industry.

Threat:

Short shelf life

Due to natural ingredients and minimal processing to preserve nutritional integrity, these beverages have limited freshness periods. This challenges inventory management, distribution logistics, and consumer convenience, potentially leading to higher wastage and costs. The shelf life constraint requires robust cold chain infrastructure and strategic supply chain coordination, which can pose significant operational difficulties and impact profitability for producers and retailers.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on the plant-based water market. Initially, disruptions in production caused by factory shutdowns and workforce shortages, along with constrained raw material supply chains due to import-export restrictions, led to a decline in sales. Retail closures and social distancing limited consumer access to these beverages. However, the post-pandemic scenario has sparked increased consumer interest in healthy, immunity-boosting alternatives, driving renewed growth. Changing buying behaviors now favor plant-based waters as part of a wellness-centric lifestyle.

The coconut water segment is expected to be the largest during the forecast period

The coconut water segment is expected to account for the largest market share during the forecast period. Its natural electrolyte content, refreshing taste, and well-established consumer acceptance contribute to its leadership. Coconut water benefits from increasing demand among fitness enthusiasts and health-conscious consumers seeking functional hydration. Moreover, expanding product innovation, including flavored and fortified variations, bolsters its appeal. This segment's growth is further supported by urbanization, lifestyle shifts, and broad retail availability globally.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate. The surge in digital shopping habits, accelerated by the pandemic, enhances direct access to plant-based waters for consumers. Online platforms offer convenience, wider product selections, and subscription options, which improve customer retention. Additionally, targeted marketing and social media influence support consumer education and brand engagement, making e-commerce a key driver for the market's rapid expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, fueled by a mature health and wellness culture, high disposable incomes, and strong consumer inclination towards sustainable and plant-based products. The region benefits from widespread availability of plant-based waters, robust retail infrastructure, and increasing innovations in product formulations. Moreover, government dietary guidelines promoting plant-forward diets and the presence of key market players underpin steady demand and market growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising urbanization, expanding middle-class populations, and increasing awareness of health benefits associated with plant-based waters. The region's diverse agricultural resources enable variety in plant water sources. Growing adoption of vegan and wellness lifestyles, coupled with e-commerce expansion and new product launches, further stimulates growth.

Key players in the market

Some of the key players in Plant Based Water Market include The Vita Coco Company, Harmless Harvest, O.N.E. (One Coconut Water), ZICO, Caliwater, True Nopal, WTRMLN WTR, Maple 3, Pocono Maple Water, Sap! Beverages, Happy Tree, Byarozavik, OKF Corporation, DRINKmaple, and SEVA (Seva Maple Water).

Key Developments:

In May 2025, Vita Coco the leading coconut water brand in the U.S., is excited to introduce the newest flavor to its lineup of Coconut Juices: Pina Colada with pulp. Perfectly timed for the sunny season ahead, this flavor delivers that vacation-in-a-bottle feeling, blending juicy pineapple flavors and hydrating coconut water for a refreshingly bold, tropical taste, complete with satisfying coconut pulp.

In November 2023, Maple 3 announced its international expansion, deepening market presence in Asia, Europe, and the U.S., backed by Quebec city and Fondaction financial support.

Product Types Covered:

  • Coconut Water
  • Maple Water
  • Birch Water
  • Cactus Water
  • Artichoke Water
  • Other Plant Based Waters

Flavor Variants:

  • Original/Natural
  • Flavored

Packaging Types Covered:

  • Bottles
  • Cartons
  • Cans
  • Pouches

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Cafes & Fitness Centers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Plant Based Water Market, By Product Type

  • 5.1 Introduction
  • 5.2 Coconut Water
  • 5.3 Maple Water
  • 5.4 Birch Water
  • 5.5 Cactus Water
  • 5.6 Artichoke Water
  • 5.7 Other Plant Based Waters

6 Global Plant Based Water Market, By Flavor Variant

  • 6.1 Introduction
  • 6.2 Original/Natural
  • 6.3 Flavored

7 Global Plant Based Water Market, By Packaging Type

  • 7.1 Introduction
  • 7.2 Bottles
  • 7.3 Cartons
  • 7.4 Cans
  • 7.5 Pouches

8 Global Plant Based Water Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Convenience Stores
  • 8.4 Online Retail
  • 8.5 Cafes & Fitness Centers

9 Global Plant Based Water Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 The Vita Coco Company
  • 11.2 Harmless Harvest
  • 11.3 O.N.E. (One Coconut Water)
  • 11.4 ZICO
  • 11.5 Caliwater
  • 11.6 True Nopal
  • 11.7 WTRMLN WTR
  • 11.8 Maple 3
  • 11.9 Pocono Maple Water
  • 11.10 Sap! Beverages
  • 11.11 Happy Tree
  • 11.12 Byarozavik
  • 11.13 OKF Corporation
  • 11.14 DRINKmaple
  • 11.15 SEVA (Seva Maple Water)

List of Tables

  • Table 1 Global Plant Based Water Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Plant Based Water Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Plant Based Water Market Outlook, By Coconut Water (2024-2032) ($MN)
  • Table 4 Global Plant Based Water Market Outlook, By Maple Water (2024-2032) ($MN)
  • Table 5 Global Plant Based Water Market Outlook, By Birch Water (2024-2032) ($MN)
  • Table 6 Global Plant Based Water Market Outlook, By Cactus Water (2024-2032) ($MN)
  • Table 7 Global Plant Based Water Market Outlook, By Artichoke Water (2024-2032) ($MN)
  • Table 8 Global Plant Based Water Market Outlook, By Other Plant Based Waters (2024-2032) ($MN)
  • Table 9 Global Plant Based Water Market Outlook, By Flavor Variant (2024-2032) ($MN)
  • Table 10 Global Plant Based Water Market Outlook, By Original/Natural (2024-2032) ($MN)
  • Table 11 Global Plant Based Water Market Outlook, By Flavored (2024-2032) ($MN)
  • Table 12 Global Plant Based Water Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 13 Global Plant Based Water Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 14 Global Plant Based Water Market Outlook, By Cartons (2024-2032) ($MN)
  • Table 15 Global Plant Based Water Market Outlook, By Cans (2024-2032) ($MN)
  • Table 16 Global Plant Based Water Market Outlook, By Pouches (2024-2032) ($MN)
  • Table 17 Global Plant Based Water Market Outlook, By End User (2024-2032) ($MN)
  • Table 18 Global Plant Based Water Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Plant Based Water Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Plant Based Water Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Plant Based Water Market Outlook, By Cafes & Fitness Centers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.