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市場調查報告書
商品編碼
1787955
紅米市場預測至2032年:按產品、原料、分銷管道、應用、最終用戶和地區進行的全球分析Red Rice Market Forecasts to 2032 - Global Analysis By Product (Thai Red Cargo Rice, Bhutanese Red Rice, Camargue Red Rice and Other Products), Source, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,預計 2025 年全球紅米市場規模將達到 36 億美元,到 2032 年將達到 52 億美元,預測期內的複合年成長率為 5.5%。
紅米是一種全穀米,其濃郁的紅棕色源自於其富含花青素(一種天然抗氧化劑)。與白米不同,紅米通常去殼或部分去殼,保留麩皮層,使其營養更豐富。它具有堅果風味,口感耐嚼,富含膳食纖維、鐵、鎂和多種維生素。紅米通常被認為是一種更健康的替代品,因為它的血糖指數較低,可能有益於心臟健康和體重管理。
健康和營養益處
紅米的健康和營養價值顯著推動了市場成長。紅米富含抗氧化劑、膳食纖維和必需礦物質,有益於心臟健康,促進消化,並有助於控制體重和血糖值。這些特性對注重健康的消費者和有飲食限制的人越來越有吸引力。人們對機能性食品和清潔標籤產品的認知不斷提高,進一步推動了需求。隨著消費者越來越重視健康和天然營養,紅米的受歡迎程度持續成長,鞏固了在全球健康食品市場的地位。
比白米價格高
紅米價格相對於白米較高,對市場成長構成了重大挑戰。注重成本的消費者,尤其是在開發中地區,往往會選擇價格較實惠的主食,這限制了紅米的主流普及。這種價格差異降低了中低收入家庭的需求,阻礙了紅米更廣泛的市場滲透。此外,機構和批量採購部門的預算限制進一步限制了紅米市場的擴張及其與傳統替代方案的競爭力。
保存期限較短和儲存問題
縮短紅米保存期限和保存的挑戰正在推動包裝、保鮮技術和分銷系統的進步,從而推動創新和市場成長。這些問題正刺激人們對密封環保包裝解決方案的投資,以延長產品的保存期限。此外,消費者對紅米新鮮度和營養價值的認知正在推動對本地種植和新鮮碾磨品種的需求。這一趨勢鼓勵本地生產商參與,加強供應鏈,推廣永續生產,對紅米市場產生了正面影響。
基礎設施和物流限制
基礎設施和物流限制導致運輸延誤、供應鏈不連貫以及高昂的分銷成本,對紅米市場造成負面影響。落後的道路網路、不足的倉儲設施以及缺乏低溫運輸基礎設施,阻礙了及時交付和品質保證。這些挑戰阻礙了市場進入,尤其是在農村種植區,限制了國內貿易和出口潛力,並最終影響了紅米生產商和供應商的盈利和市場成長。
COVID-19的影響
新冠疫情導致供應鏈中斷、勞動力短缺和物流受限,擾亂了紅米市場。然而,疫情期間人們健康意識的增強,刺激了對紅米等營養食品的需求。紅米以其高抗氧化劑和膳食纖維含量而聞名。電商平台在維持供應方面發揮了關鍵作用,促進了市場部分復甦。整體而言,這場危機再形成了消費者的偏好,鼓勵了更健康的飲食習慣,從而推動了市場的長期成長。
化妝品市場預計將成為預測期內最大的市場
由於護膚和美容產品對天然和有機成分的需求不斷成長,因此化妝品領域預計將在預測期內佔據最大的市場佔有率。富含抗氧化劑、花青素和抗衰老成分的紅米正擴大被添加到化妝品配方中。這一趨勢正在推動產品創新,擴大紅米在食品以外的用途,並吸引新的消費族群。人們對潔淨標示美容產品的日益成長的偏好進一步推動了對紅米的需求,為市場參與者創造了豐厚的成長機會。
預計營養補充品領域在預測期內將出現最高的複合年成長率。
膳食補充劑領域預計將在預測期內實現最高成長率,這得益於其富含抗氧化劑、膳食纖維和必需礦物質的豐富營養成分。隨著消費者對機能性食品的需求不斷成長,紅米擴大被納入保健補充劑和強化產品中。紅米在控制膽固醇、幫助消化和支持心臟健康方面的作用與日益成長的健康意識趨勢相契合。人們對天然和治療性食品日益成長的興趣正在推動紅米的消費,並擴大其在全球膳食補充劑行業的應用。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於人們健康意識的增強、對有機食品和機能性食品的需求不斷成長,以及傳統穀物作為食物的持續使用。印度、中國和泰國等國家正在推廣紅米作為白米的更健康替代品,從而推動消費。政府對永續農業的支持,以及人們對紅米營養價值(例如其高抗氧化劑和膳食纖維含量)的日益認知,進一步推動了全部區域市場的擴張。
受消費者健康意識不斷提升的推動,北美地區預計將在預測期內實現最高的複合年成長率。對營養豐富的全穀穀物替代品的需求日益成長,推動了紅米的流行。紅米以其高抗氧化成分和有益心臟健康的功效而聞名。該地區有機食品產業的擴張以及植物性飲食的日益普及,進一步推動了市場的成長。此外,美國和加拿大的創新產品發布和零售擴張也改善了消費者的獲取管道,並進一步增強了市場發展勢頭。
According to Stratistics MRC, the Global Red Rice Market is accounted for $3.6 billion in 2025 and is expected to reach $5.2 billion by 2032 growing at a CAGR of 5.5% during the forecast period. Red rice is a type of whole grain rice that gets its rich reddish-brown color from its high anthocyanin content, a natural antioxidant. Unlike white rice, red rice is typically unhulled or partially hulled, meaning it retains its bran layer, making it more nutritious. It has a nutty flavor, chewy texture, and is rich in fiber, iron, magnesium, and various vitamins. Red rice is often considered a healthier alternative due to its low glycemic index and potential benefits for heart health and weight management.
Health and Nutritional Benefits
The health and nutritional benefits of red rice are significantly driving market growth. Rich in antioxidants, fiber, and essential minerals, red rice supports heart health, aids digestion, and helps manage weight and blood sugar levels. These attributes are increasingly attracting health-conscious consumers and individuals with dietary restrictions. Rising awareness about functional foods and clean-label products is further propelling demand. As consumers prioritize wellness and natural nutrition, red rice continues to gain popularity, boosting its presence across global health food markets.
Higher Price Compared to White Rice
The higher price of red rice compared to white rice poses a significant challenge to market growth. Cost-conscious consumers, particularly in developing regions, often opt for more affordable staple grains, limiting red rice's mainstream adoption. This price disparity reduces demand across low- and middle-income households, hindering wider market penetration. Additionally, budget constraints in institutional and bulk purchasing sectors further restrict the red rice market's expansion and competitiveness against conventional alternatives.
Shorter Shelf Life and Storage Issues
The shorter shelf life and storage challenges of red rice are driving innovation and market growth by encouraging advancements in packaging, preservation technologies, and distribution systems. These issues have spurred investments in airtight and eco-friendly packaging solutions that enhance product longevity. Additionally, consumers' awareness of red rice's freshness and nutritional value has increased demand for locally sourced and freshly milled varieties. This dynamic fosters greater participation from regional producers, strengthens supply chains, and promotes sustainable practices, positively impacting the red rice market.
Infrastructure & logistics limits
Infrastructure and logistics limitations have negatively impacted the Red Rice Market by causing delays in transportation, inconsistent supply chains, and increased distribution costs. Poor road connectivity, inadequate storage facilities, and lack of cold chain infrastructure hinder timely delivery and quality preservation. These challenges disrupt market access, especially in rural cultivation areas, restricting both domestic trade and export potential, ultimately affecting profitability and market growth of red rice producers and suppliers.
Covid-19 Impact
The Covid-19 pandemic disrupted the red rice market due to supply chain interruptions, labor shortages, and logistical constraints. However, rising health awareness during the pandemic boosted demand for nutritious food products like red rice, known for its high antioxidant and fiber content. E-commerce platforms played a crucial role in maintaining availability, helping the market partially recover. Overall, the crisis reshaped consumer preferences, encouraging healthier dietary habits and driving long-term market growth.
The cosmetics segment is expected to be the largest during the forecast period
The cosmetics segment is expected to account for the largest market share during the forecast period, due to rising demand for natural and organic ingredients in skincare and beauty products. Rich in antioxidants, anthocyanins, and anti-aging properties, red rice is increasingly being incorporated into cosmetic formulations. This trend is fueling product innovation and expanding red rice applications beyond food, attracting new consumer segments. The growing preference for clean-label beauty products is further boosting red rice demand, creating lucrative growth opportunities for market players.
The nutraceuticals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutraceuticals segment is predicted to witness the highest growth rate, due to its rich nutritional profile, including antioxidants, fiber, and essential minerals. As consumer demand for functional foods rises, red rice is increasingly incorporated into health supplements and fortified products. Its role in managing cholesterol, aiding digestion, and supporting heart health aligns well with wellness trends. This growing interest in natural and therapeutic food options is boosting red rice consumption, expanding its application in the nutraceuticals industry worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing health consciousness, rising demand for organic and functional foods, and the region's deep-rooted culinary use of traditional grains. Countries like India, China, and Thailand are promoting red rice as a healthier alternative to white rice, driving consumption. Government support for sustainable agriculture and growing awareness of red rice's nutritional benefits, such as high antioxidants and fiber content, are further propelling market expansion across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising consumer awareness of health and wellness. Increasing demand for nutrient-rich, whole-grain alternatives is propelling the popularity of red rice, known for its high antioxidant content and heart-health benefits. The region's expanding organic food industry and the growing adoption of plant-based diets further support market growth. Additionally, innovative product launches and retail expansion across the U.S. and Canada are enhancing consumer access and fueling market momentum.
Key players in the market
Some of the key players profiled in the Red Rice Market includeLotus Foods, Nature's Logic, Lundberg Family Farms, Twin Elephant, VeeTee Rice, Seeds of Change, Kohinoor Foods Ltd., Daawat Foods Ltd., Maharani Rice Mills, Riso Scotti S.p.A, Riceland Foods Inc., Foodsy Exports, SHR Foods, Global Rice Company and Exporter, SunFoods LLC, Tastic Rice (Tiger Brands), Matco Foods Limited, KRBL Limited, Pride India FMCG Ltd. and LT Foods Ltd.
In March 2025, Matco Foods Limited, a prominent South Asian agribusiness based in Pakistan, has secured a PKR 750 million (approximately USD 2.62 million) three year financing agreement with Bank Alfalah to significantly enhance its corn starch production capabilities.
In March 2018, Matco Foods Limitedentered into a strategic partnership with Beijing Meckey Engineering to install a state-of-the-art rice glucose plant with a capacity of 20,000 tpa. This move expanded the company's output capacity from 10,000 to 30,000 tpa for rice glucose and from 1,000 to 3,000 tpa for rice protein, complemented by a new spray-dryer unit for 2,000 tpa of maltodextrinpositioning Matco to substitute imports and cater to health-conscious markets with non GM sweeteners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.