![]() |
市場調查報告書
商品編碼
1787903
全球禮品包裝市場分析及預測(至2032年):依產品類型、材料類型、包裝類型、通路、應用及地區Gift Packaging Market Forecasts to 2032 - Global Analysis By Product Type, Material Type, Packaging Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球禮品包裝市場預計在 2025 年將達到 292 億美元,到 2032 年將達到 448 億美元,預測期內的複合年成長率為 6.3%。禮品包裝是一種創造性和實用性的展示方式,旨在提升禮品的視覺吸引力,並在搬運和運輸過程中提供保護。盒子、包裝紙、絲帶和標籤等裝飾材料使禮品更具吸引力,令人難忘。禮品包裝通常為生日、婚禮和節日等機會量身定做,體現了個人情感和文化意義。
根據2022年全球綠色包裝調查,68%的消費者優先考慮環保包裝,這促使製造商重新考慮他們的材料選擇。
電子商務和線上禮品的成長
電商平台的蓬勃發展和數位化禮品的興起正在改變禮品包裝格局,推動了對視覺吸引力、保護性和可客製化解決方案的需求。線上零售商正致力於提升開箱體驗,以強化品牌價值,使包裝成為策略差異化優勢。季節性促銷活動、網主導行銷以及對快速配送的期望,進一步推動了對耐用、美觀包裝的需求。隨著消費者擴大網路購物,各大品牌紛紛投資創新包裝形式,以滿足日益提升的便利性和美觀性標準。
環境法規和合規負擔
全球針對一次性塑膠和過度包裝廢棄物的嚴格法規正迫使製造商轉向環保替代品。為了符合不斷變化的環保標準,製造商需要進行昂貴的材料替換、重新設計流程並獲得認證,這將影響整體盈利。小型企業通常難以滿足監管標準,從而限制了其擴充性能力。此外,消費者對永續性聲明的審查也日益嚴格,這迫使品牌採取真正的綠色實踐。這些監管趨勢限制了設計的靈活性,並需要在永續研發方面投入大量資金。
拓展至企業及奢侈禮品領域
隨著企業加大對奢華包裝的投資,以強化品牌建立和客戶關係,企業禮品和奢侈品領域擁有巨大的成長潛力。諸如喜慶獎金和VIP活動等高階禮品場合,需要客製化包裝,使其具有個性化細節、高階工藝和永續吸引力。這個細分市場正在推動設計、材料和印刷技術的創新。此外,體驗主導禮品的轉變也催生了對優雅包裝的需求,這種包裝能夠提升感知價值和情感參與度,從而提升高階企業的淨利率。
數位禮物取代實體禮物
電子禮品(包括電子優惠券、訂閱和虛擬體驗)日益流行,對傳統禮品包裝產業構成了重大威脅。隨著消費者越來越重視便利性、即時配送和簡約主義,實體禮品的贈品機會可能會減少。這種趨勢在年輕族群以及永續性的都市區尤其明顯。此外,提供無縫數位禮品的品牌正在降低包裝成本,這進一步迫使傳統包裝供應商進行創新並使其產品多樣化。
新冠疫情最初擾亂了禮品包裝供應鏈,導致生產停擺,並因封鎖和經濟不確定性而影響了節日需求。然而,隨著消費者行為轉向網路購物和非接觸式送禮,該行業迅速復甦。慶祝活動和虛擬活動的興起刺激了對創意、DIY和訂閱式禮品包裝解決方案的需求。品牌抓住了這一轉變,推出了個人化和環保的包裝方案。疫情也加速了整個包裝價值鏈的數位轉型和永續性實踐。
預計包裝紙市場在預測期內將佔據最大佔有率
包裝紙領域預計將在預測期內佔據最大的市場佔有率,這得益於其廣泛的用途,包括零售、個人和季節性禮品。包裝紙以其成本效益和美觀的靈活性而聞名,仍然是包裝各種尺寸禮品的熱門選擇。紋理和印刷等產品創新進一步增強了其吸引力。此外,消費者對色彩鮮豔、主題鮮明且可回收的紙張的偏好,確保了全球節日和特殊場合期間的穩定需求。
預計生物分解性材料領域在預測期內將以最高複合年成長率成長
受消費者環境永續意識不斷提升以及一次性塑膠監管壓力加大的推動,生物分解性材料領域預計將在預測期內實現最高成長率。為了滿足環保包裝的需求,製造商正迅速轉向牛皮紙、植物來源薄膜和可堆肥層壓板等材料。這些材料兼具視覺吸引力和環保特性,成為注重環保的消費者和負責任品牌的首選。政府激勵措施和企業對永續性的承諾進一步推動了這一趨勢。
受快速都市化、中產階級人口擴張和可支配收入成長的推動,亞太地區預計將在預測期內佔據最大的市場佔有率。尤其是在中國、印度和日本等國家,文化送禮傳統極大地推動了季節性和禮儀性包裝的需求。此外,該地區蓬勃發展的電子商務和零售業也促進了創新且價格實惠的禮品包裝解決方案的消費成長。本地製造商也享有成本優勢,加速了區域市場的擴張。
預計北美地區在預測期內的複合年成長率最高,這得益於禮品管道日益普及的高階永續包裝解決方案。美國和加拿大消費者越來越傾向環保、個人化和簡約的禮品包裝。技術先進的包裝公司,加上可回收和生物分解性形式的創新,正在支撐市場的快速擴張。此外,季節性和企業禮品的強勁需求也進一步推動了該地區的成長動能。
According to Stratistics MRC, the Global Gift Packaging Market is accounted for $29.2 billion in 2025 and is expected to reach $44.8 billion by 2032 growing at a CAGR of 6.3% during the forecast period. Gift packaging is a creative and functional presentation method designed to enhance the visual appeal of a gift while providing protection during handling or transport. It involves the use of decorative materials such as boxes, wrapping paper, ribbons, and tags to make gifts more attractive and memorable. Often customized for occasions like birthdays, weddings, and festivals, gift packaging reflects personal sentiment and cultural significance.
According to the Global Green Packaging Survey 2022, 68% of consumers now prioritize eco-friendly packaging, which has prompted manufacturers to reconsider their material choices.
Growth of e-commerce and online gifting
The surge in e-commerce platforms and digital gifting trends has transformed the landscape of gift packaging, boosting demand for visually engaging, protective, and customizable solutions. Online retailers are focusing on enhancing unboxing experiences to strengthen brand value, making packaging a strategic differentiator. Seasonal sales events, influencer-driven marketing, and rapid delivery expectations further escalate the need for durable and aesthetic packaging. As consumers increasingly shop online, brands are investing in innovative formats to meet rising convenience and presentation standards.
Environmental regulations and compliance burden
Stringent global regulations targeting single-use plastics and excessive packaging waste are placing pressure on manufacturers to shift toward eco-friendly alternatives. Compliance with evolving environmental standards demands costly material substitution, process re-engineering, and certification, impacting overall profitability. Smaller players often struggle to meet regulatory benchmarks, limiting their scalability. Moreover, consumers are scrutinizing sustainability claims, compelling brands to adopt genuine green practices. These regulatory dynamics restrict design flexibility and require significant investment in sustainable R&D.
Expansion into corporate and luxury gifting segments
Corporate gifting and luxury segments present substantial growth potential as organizations increasingly invest in premium packaging to reinforce branding and client relationships. High-end gifting occasions, such as festive bonuses and VIP events, demand bespoke packaging with personalized detailing, upscale finishes, and sustainable appeal. This niche fosters innovation in design, materials, and printing techniques. Furthermore, the shift toward experience-driven gifting is creating demand for elegant packaging that enhances perceived value and emotional engagement, driving margins for premium players.
Rising digital alternatives to physical gifting
The growing shift toward digital gifting such as e-vouchers, subscriptions, and virtual experiences poses a substantial threat to the traditional gift packaging industry. As consumers increasingly prioritize convenience, instant delivery, and minimalism, physical gift-giving occasions may decline. This trend is especially prominent among younger demographics and in urban settings where space and sustainability concerns prevail. Additionally, brands offering seamless digital gifting are cutting packaging costs, further pressuring conventional packaging providers to innovate or diversify offerings.
The COVID-19 pandemic initially disrupted the gift packaging supply chain, halting production and affecting festive demand due to lockdowns and economic uncertainty. However, as consumer behavior shifted toward online shopping and contactless gifting, the sector quickly rebounded. Increased home celebrations and virtual events spurred demand for creative, do-it-yourself, and subscription-based gift packaging solutions. Brands leveraged this shift to introduce personalized and eco-friendly packaging options. The pandemic also accelerated digital transformation and sustainability practices across the packaging value chain.
The wrapping papers segment is expected to be the largest during the forecast period
The wrapping papers segment is expected to account for the largest market share during the forecast period propelled by, its widespread use across retail, personal, and seasonal gifting. Known for its cost-effectiveness and aesthetic flexibility, wrapping paper remains a popular choice for packaging gifts of varying sizes. Product innovations, including textured and printed varieties, further enhance its appeal. Additionally, consumer preference for colorful, themed, and recyclable papers ensures consistent demand across festive seasons and special occasions worldwide.
The biodegradable materials segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the biodegradable materials segment is predicted to witness the highest growth rate, influenced by rising consumer awareness of environmental sustainability and increased regulatory pressure on single-use plastics. Manufacturers are rapidly transitioning to materials like kraft paper, plant-based films, and compostable laminates to meet green packaging demands. These materials offer both visual appeal and eco-compliance, making them a preferred choice for conscious consumers and responsible brands. Government incentives and corporate sustainability commitments further amplify this trend.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rapid urbanization, expanding middle-class populations, and increasing disposable income. Cultural gifting traditions, especially in countries like China, India, and Japan, significantly drive seasonal and ceremonial packaging needs. Moreover, the booming e-commerce and retail sectors in the region are contributing to higher consumption of innovative and affordable gift packaging solutions. Local manufacturers also offer cost advantages, accelerating regional market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by growing adoption of premium and sustainable packaging solutions across gifting channels. Consumers in the U.S. and Canada are increasingly inclined toward eco-conscious, personalized, and minimalistic gift presentations. The presence of technologically advanced packaging firms, coupled with innovation in recyclable and biodegradable formats, supports rapid market expansion. Additionally, strong demand for seasonal and corporate gifting further contributes to growth momentum in the region.
Key players in the market
Some of the key players in Gift Packaging Market include Smurfit Kappa Group, DS Smith Plc, WestRock Company, Mondi Plc, Ball Corporation, Crown Holdings, Albea Group, Quadpack, Aptar Group, IG Design Group Plc, UFlex Ltd, Huhtamaki India Ltd, Essel Propack Ltd, Mold-Tek Packaging Ltd, Manjushree Technopack Ltd, TCPL Packaging Ltd, Parksons Packaging Ltd, Accurate Printpack Pvt Ltd, and Paramount Trading Corporation.
In June 2025, Smurfit Kappa Group launched the GiftEco Wrap, a fully recyclable paper-based gift packaging solution with customizable digital printing, designed for premium retail and e-commerce gift applications, enhancing sustainability and brand appeal.
In June 2025, Quadpack attained a top-1% EcoVadis sustainability rating (Platinum), underlining its leadership in responsible packaging sourcing and manufacture. Concurrently, it expanded PET injection-moulding capacity in Germany to produce mono-material lip gloss containers with lower carbon footprint for beauty gifting.
In May 2025, Mondi Plc introduced the LuxePack Foldable Box, a lightweight, biodegradable gift box with modular inserts for luxury gift items, catering to the cosmetics and confectionery sectors with a 30% reduction in material use.
In March 2025, UFlex Ltd received US FDA approval for its super-clean recycled polyethylene (rPE), enabling its use in food-grade and gift packaging; also announced customizable, sustainable FlexiTubes for premium beauty presentation at Cosmopack & Paris Packaging Week exhibits.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.