![]() |
市場調查報告書
商品編碼
1787856
2032 年追蹤即服務市場預測:按組件、追蹤類型、技術、部署模式、組織規模、應用和地區進行的全球分析Tracking as a Service Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software, and Services), Tracking Type, Technology, Deployment Mode, Organization Size, Application, and By Geography |
根據 Stratistics MRC 的數據,全球追蹤即服務市場預計在 2025 年達到 108.4 億美元,到 2032 年將達到 368.6 億美元,預測期內的複合年成長率為 19.1%。
追蹤即服務 (TaaS) 是一種雲端基礎的解決方案,它利用 GPS、RFID 和物聯網 (IoT) 等技術即時監控和管理資產、人員和貨物。 TaaS 為企業提供可擴展、經濟高效的工具,用於位置追蹤、數據分析和彙報。透過提供可透過 Web 和行動平台存取的追蹤訊息,而無需複雜的本地基礎設施,TaaS 可以提高業務效率、增強安全性並支援明智的決策。
根據ICCT的採訪,目前40%至50%的加拿大卡車車隊使用遠端資訊處理系統。美國和加拿大對電子記錄設備(ELD)的強制要求為遠端資訊處理系統的採用創造了成熟的市場。
供應鏈可視性需求日益成長
企業正在投資即時追蹤解決方案,以減少低效率並增強對業務的控制。全球物流和電子商務的興起需要可靠的位置資訊和資產狀況監控。供應鏈透明度有助於企業快速應對中斷並最佳化庫存管理。食品和製藥等行業對可追溯性要求的法律規範正在進一步推動市場發展。企業還利用追蹤數據進行決策並改善客戶服務。隨著行業的發展,對更聰明的追蹤解決方案的需求預計將持續成長。
隱私和資料安全問題
定位服務會收集敏感數據,使其容易受到網路攻擊和未授權存取。企業擔心資料外洩可能會洩漏其獨特的業務洞察。遵守 GDPR 和 CCPA 等全球資料保護條例增加了實施的複雜性。由於網路安全措施的成本,中小企業不願採用追蹤服務。在即時可見性與隱私合規性之間取得平衡仍然是供應商面臨的挑戰。這些擔憂可能會減緩謹慎的市場相關人員的採用速度。
物聯網和 GPS 技術的進步
先進的感測器和低功耗廣域網路 (LPWAN) 正在實現設備的無縫連接。技術升級使即時追蹤更加精準、可靠和節能。物聯網與雲端平台的整合有助於預測性維護和分析。邊緣運算從源頭加速資料處理,最大限度地減少延遲。這些技術進步正吸引從物流到醫療保健再到建築等各行業的關注。隨著成本下降,即使是中小型企業也能負擔得起先進的追蹤系統。
設備壽命短、維護困難
追蹤設備有限的使用壽命對TaaS市場的可擴展性構成了顯著威脅。頻繁更換電池和硬體磨損會隨著時間的推移增加維護成本。在惡劣環境下運作的行業通常難以保證設備的耐用性和訊號可靠性。如果沒有定期維護,設備停機會中斷業務並影響資料準確性。對於依賴大規模部署的公司來說,對專業支援人員的需求會增加管理費用。
COVID-19的影響
新冠疫情對追蹤即服務 (TaaS) 市場造成了重大衝擊,既帶來了挑戰,也帶來了機會。疫情初期,封鎖和供應鏈問題等干擾因素對運輸需求產生了負面影響,導致一些公司推遲或暫停了對 TaaS 的投資。然而,這場危機也凸顯了即時追蹤、物流最佳化和成本效率的迫切需求。這刺激了 TaaS 的採用,尤其是在電子商務、食品配送和醫療保健領域,因為企業優先考慮靈活、可擴展的遠端監控解決方案,以適應快速變化的商業環境並確保供應鏈的可視性。
資產追蹤領域預計將在預測期內成長至最大
由於資產追蹤領域在各行各業的廣泛應用,預計將在預測期內佔據最大的市場佔有率。為了確保安全和業務效率,企業優先考慮對高價值資產進行即時監控。物流、運輸和製造業正在整合追蹤系統,以最大限度地減少損失和盜竊。支援物聯網的資產追蹤器提供位置、溫度和狀態更新。增強的分析功能有助於最佳化資產利用率和生命週期管理。
預計醫療保健產業在預測期內將實現最高複合年成長率
由於醫療環境中對高精度追蹤的需求不斷成長,預計醫療保健領域將在預測期內實現最高成長率。醫院正在利用TaaS(數據即服務)來監控設備、藥物和病患活動。疫情加速了其在疫苗分發和緊急資產管理中的應用。監管部門對可追溯性和衛生合規性的壓力正在推動醫療保健機構的投資。遠端患者監護和行動醫療單元需要即時追蹤支援。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於其作為物流和製造業中心的蓬勃發展。中國、印度和東南亞國家正在迅速實現其供應鏈基礎設施的數位化。在技術先進的物流的支持下,電子商務的興起推動了對追蹤服務的強勁需求。本地供應商正在提供針對區域需求的經濟高效的解決方案。政府獎勵和智慧城市計劃正在進一步推動市場成長。
由於技術創新的不斷增加以及基於物聯網的追蹤解決方案的採用,預計北美地區在預測期內的複合年成長率最高。美國和加拿大的公司正在大力投資物流數位轉型。永續性主導目標正在鼓勵採用高效的追蹤系統來最佳化資源。人們對盜竊和損失預防日益成長的擔憂加速了對資產可視性的需求。醫療保健和國防領域是位置追蹤技術的主要應用領域。
According to Stratistics MRC, the Global Tracking as a Service Market is accounted for $10.84 billion in 2025 and is expected to reach $36.86 billion by 2032 growing at a CAGR of 19.1% during the forecast period. Tracking as a Service (TaaS) is a cloud-based solution that enables real-time monitoring and management of assets, people, or shipments using technologies like GPS, RFID, and IoT. It provides businesses with scalable, cost-effective tools for location tracking, data analytics, and reporting. TaaS improves operational efficiency, enhances security, and supports informed decision-making by offering accessible tracking information through web or mobile platforms without requiring complex in-house infrastructure.
According to interviews by the ICCT, 40-50% of trucking fleets in Canada are currently using telematics systems. The electronic logging device (ELD) mandates in the United States and Canada has created a ripe market for the adoption of telematics systems.
Increased need for supply chain visibility
Companies are investing in real-time tracking solutions to reduce inefficiencies and enhance operational control. The rise in global logistics and e-commerce requires dependable location and condition monitoring of assets. Supply chain transparency helps organizations quickly respond to disruptions and optimize inventory management. Regulatory frameworks demanding traceability in industries such as food and pharmaceuticals further drive the market. Enterprises are also using tracking data to improve decision-making and customer service. As industries evolve, the demand for smarter tracking solutions is expected to intensify.
Privacy and data security concerns
Location-based services collect sensitive data, making them vulnerable to cyberattacks and unauthorized access. Enterprises fear exposure of proprietary operational insights through data breaches. Compliance with global data protection regulations such as GDPR and CCPA increases the complexity of implementation. Small businesses hesitate to adopt tracking services due to the cost of cybersecurity measures. Balancing real-time visibility and privacy compliance remains a challenge for vendors. These concerns could slow adoption rates among cautious market players.
Advancements in IoT and GPS technologies
Advanced sensors and low-power wide-area networks (LPWANs) are enabling seamless connectivity for devices. Real-time tracking is now more precise, reliable, and energy-efficient thanks to technology upgrades. IoT integration with cloud platforms facilitates predictive maintenance and analytics. Edge computing allows faster data processing at the source, minimizing latency. These technological advancements are attracting diverse sectors, from logistics to healthcare and construction. As costs decline, even SMEs can access sophisticated tracking systems.
Short device lifespan and maintenance
The limited lifespan of tracking devices poses a notable threat to the TaaS market's scalability. Frequent battery replacements and hardware wear increase maintenance costs over time. Industries operating in harsh environments often struggle with device durability and signal reliability. Without regular servicing, device downtime disrupts operations and compromises data accuracy. The need for specialized support staff adds overheads for enterprises relying on large-scale deployments.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Tracking as a Service (TaaS) market with both challenges and opportunities. Initial disruptions like lockdowns and supply chain issues negatively affected transportation demand, causing some businesses to delay or halt TaaS investments. However, the crisis also highlighted the critical need for real-time tracking, optimized logistics, and cost-efficiency. This spurred the adoption of TaaS, especially in e-commerce, food delivery, and healthcare, as companies prioritized flexible, scalable, and remote monitoring solutions to adapt to rapidly changing operational landscapes and ensure supply chain visibility.
The asset tracking segment is expected to be the largest during the forecast period
The asset tracking segment is expected to account for the largest market share during the forecast period, due to its extensive application across industries. Businesses prioritize real-time monitoring of high-value assets for security and operational efficiency. Logistics, transportation, and manufacturing sectors are integrating tracking systems to minimize loss and theft. IoT-enabled asset trackers provide location, temperature, and condition updates. Enhanced analytics help in optimizing asset utilization and lifecycle management.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, due to rising demand for precision tracking in medical environments. Hospitals are leveraging TaaS to monitor equipment, medication, and patient movement. The pandemic accelerated adoption for vaccine distribution and emergency asset management. Regulatory pressure for traceability and hygiene compliance is pushing healthcare institutions to invest. Remote patient monitoring and mobile health units require real-time tracking support.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to booming logistics and manufacturing hubs. China, India, and Southeast Asian countries are rapidly digitalizing their supply chain infrastructure. The rise of e-commerce, supported by tech-forward logistics, drives strong demand for tracking services. Local vendors offer cost-effective solutions that are tailored to regional needs. Government incentives and smart city initiatives further fuel market growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing innovation and adoption of IoT-based tracking solutions. U.S. and Canadian companies are heavily investing in digital transformation of logistics. Sustainability-driven goals are encouraging adoption of efficient tracking systems for resource optimization. Rising theft and loss prevention concerns are accelerating demand for asset visibility. Healthcare and defense sectors are leading adopters of location tracking technologies.
Key players in the market
Some of the key players profiled in the Tracking as a Service Market include Samsara, Zebra Technologies, Trimble Inc., Impinj, ORBCOMM, Mojix Inc., Geotab, Teltonika, Verizon Connect, Garmin, CalAmp, Queclink, Spire Global, Digital Matter, and Honeywell International Inc.
In April2025, Zebra Technologies Corporation reaffirmed its commitment to enhancing its channel partner network across India, with a strategic emphasis on expanding its influence in emerging business hubs. Recognizing these areas as pivotal for growth, Zebra aims to extend its reach and impact nationwide.
In April 2025,S&P Global announced an agreement to acquire the Automatic Identification System (AIS) data services business of ORBCOMM Inc. The AIS business is a leading provider of satellite data services used to track and monitor vessels, enhancing maritime visibility and delivering critical insights that support business intelligence and decision-making for government and commercial clients worldwide.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.