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1766146

全球臉部認證支付市場：未來預測（至 2032 年）—按組件、公司規模、身分驗證技術、最終用戶和地區進行分析

Face Swiping Payment Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software & Solutions and Services), Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), Authentication Technology, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球臉部認證支付市場預計在 2025 年達到 81 億美元，到 2032 年將達到 312 億美元，預測期內的複合年成長率為 21.1%。

臉部認證支付是一種生物識別的非接觸式支付方式，利用臉部辨識技術驗證交易。消費者只需將臉部資料關聯到支付帳戶，然後在POS終端上掃描臉部即可完成付款。該系統無需實體卡或行動設備，提高了安全性和便利性，並使其在全球零售和酒店行業日益普及。

非接觸式支付需求不斷成長

臉部認證臉辨識支付市場的發展得益於對非接觸式支付解決方案日益成長的需求，這些解決方案不僅方便用戶，而且安全性更高。消費者越來越青睞無需實體卡或現金的無縫無摩擦交易，尤其是在零售店和公共交通等人流量大的場所。此外，具備臉部認證臉辨識功能的智慧型手機的廣泛使用以及疫情後人們對衛生的重視，加速了此類技術的普及，使非接觸式支付成為市場成長的關鍵驅動力。

技術錯誤和準確性問題

儘管臉部認證支付市場發展迅速，但由於技術錯誤和準確性問題，其發展仍面臨許多阻礙。諸如光線不足、攝影機解析度低以及人臉特徵識別錯誤等技術故障都可能影響交易，並削弱用戶信任。此外，高昂的實施成本（尤其對於中小企業而言）以及消費者認知度有限，進一步阻礙了人臉辨識支付的廣泛應用。這些因素共同導致商家和消費者猶豫不決，阻礙了市場充分發揮潛力。

臉部辨識技術的進步

人工智慧、機器學習和電腦視覺領域的進步顯著提高了臉部認證辨識的準確性、速度和可靠性。此外，物聯網、邊緣運算和多層身份驗證流程的整合，正在實現更安全、更有效率的支付解決方案。這些技術創新正在吸引投資和夥伴關係，為跨行業和跨地區的更廣泛應用鋪平道路。

隱私和資料安全問題

隱私和資料安全問題仍然是臉部認證支付市場面臨的突出威脅。消費者通常不願意共用生物識別數據，擔心數據被濫用、身分盜竊和大規模監控。 《一般資料保護規範》（GDPR）等嚴格的全球法規以及其他資料保護法對生物特徵資料的收集和儲存提出了嚴格的要求。為了解決這些問題並建立消費者信任，企業必須實施強大的加密技術、用戶同意機制以及符合道德規範的人工智慧實踐，否則將面臨監管處罰和聲譽受損的風險。

COVID-19的影響：

新冠疫情對臉部認證支付市場產生了正面影響，加速了人們向非接觸式支付解決方案的轉變。社會隔離規範和衛生意識的提高，促使消費者和企業尋求更安全、非接觸式的交易方式。這導致臉部認證支付技術的採用激增，並在此期間促成了更多合作和產品發布。預計這種轉變將產生持久影響，臉部認證支付成為疫情後時代的首選。

預計硬體部分將成為預測期內最大的部分

由於POS終端、自助服務終端和支援臉部認證支付的行動支付設備等支付設備的廣泛普及，預計硬體領域將在預測期內佔據最大的市場佔有率。此外，自助服務終端在零售和餐旅服務業的日益普及以及硬體整合技術的進步，也推動了該領域的擴張。硬體在實現安全高效的人臉支付方面發揮著重要作用，這確保了其在該領域的持續市場領導地位。

預測期內，中小企業 (SME) 部門的複合年成長率最高

預計中小企業 (SME) 細分市場將在預測期內實現最高成長率。由於需要經濟高效、易於整合且安全的支付系統，越來越多的中小企業採用臉部認證支付解決方案。捆綁硬體、軟體和支援服務的承包服務能夠最大限度地降低部署成本，對中小企業極具吸引力。此外，中小企業數位化的提高以及對無縫客戶體驗的需求也推動了該細分市場的快速擴張。

佔比最大的地區：

預計北美將在預測期內佔據最大市場佔有率，這得益於該地區快速採用創新支付技術、技術先進的零售基礎設施以及主要支付技術提供商的存在。此外，北美消費者和企業正在快速採用自動化和數位化解決方案，這將進一步鞏固該地區在臉部認證支付市場的主導。

複合年成長率最高的地區：

預計亞太地區在預測期內將呈現最高的複合年成長率。該地區強勁的成長得益於人們對臉部認證支付優勢的日益認知、快速的數位轉型以及中國、日本和印度等國家對臉部認證技術的廣泛應用。此外，政府的支持措施以及零售和電子商務行業的擴張也推動了亞太地區市場的成長，使其成為成長最快的地區。

成分

  • 硬體
  • 軟體解決方案
  • 服務

免費客製化服務

本報告的所有訂閱者均可享有以下免費自訂選項之一：

  • 公司簡介
    • 對其他公司（最多 3 家）進行全面分析
    • 主要企業的SWOT分析（最多3家公司）
  • 區域分類
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第 2 章 簡介

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 主要研究資料
    • 二手研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 介紹
  • 驅動程式
  • 限制因素
  • 市場機會
  • 威脅
  • 技術分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 企業之間的競爭

第5章 全球臉部認證支付市場構成

  • 硬體
    • 臉部辨識設備
    • 支援臉部辨識辨識的POS終端
    • 臉部辨識自助服務終端
    • 智慧型相機
  • 軟體解決方案
    • 雲端基礎的付款管道
    • 本地支付解決方案
    • 生物識別匹配演算法
    • 付款閘道整合軟體
  • 服務
    • 諮詢和整合服務
    • 維護和支援服務

第6章 全球臉部認證支付市場（依公司規模）

  • 主要企業
  • 小型企業

第7章 全球臉部認證支付市場（依辨識技術）

  • 2D臉部辨識
  • 3D臉部辨識
  • 基於紅外線的識別

第8章 全球臉部認證支付市場（依最終用戶）

  • 零售與電子商務
  • 食品/飲料
  • 銀行、金融服務和保險（BFSI）
  • 飯店與旅遊
  • 運輸/物流
  • 醫療保健
  • 政府/公共部門
  • 其他最終用戶

第9章 全球臉部認證支付市場區域分佈

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併與收購（M&A）
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司簡介

  • Alibaba
  • Tencent
  • Amazon
  • Mastercard
  • Visa
  • Apple
  • Google
  • Microsoft
  • Samsung
  • NEC Corporation
  • Fujitsu Limited
  • IDEMIA
  • VisionLabs
  • Megvii
  • PopID
  • PayByFace
  • SnapPay
  • CloudWalk Technology
Product Code: SMRC30002

According to Stratistics MRC, the Global Face Swiping Payment Market is accounted for $8.1 billion in 2025 and is expected to reach $31.2 billion by 2032 growing at a CAGR of 21.1% during the forecast period. Face swiping payment is a biometric-based contactless payment method that uses facial recognition technology to authenticate transactions. Users link their facial data with a payment account, allowing them to complete purchases simply by scanning their face at a point-of-sale terminal. This system enhances security and convenience by eliminating the need for physical cards or mobile devices, making it increasingly popular in retail and service sectors globally.

Market Dynamics:

Driver:

Increasing demand for contactless payments

The face swiping payment market is being propelled by the growing demand for contactless payment solutions, which offer both convenience and enhanced security for users. Consumers increasingly prefer seamless, frictionless transactions that eliminate the need for physical cards or cash, especially in high-traffic environments like retail and public transportation. Furthermore, the proliferation of smartphones with integrated facial recognition and the emphasis on hygiene post-pandemic have accelerated the adoption of these technologies, making contactless payments a key driver for market growth.

Restraint:

Technical errors and accuracy issues

Despite its rapid growth, the face-swiping payment market faces significant restraints due to technical errors and accuracy issues. Technical glitches, such as poor lighting, low-resolution cameras, or facial feature identification errors, can disrupt transactions and erode user trust. Additionally, the high implementation costs, particularly for small businesses, and the lack of widespread consumer awareness further hinder adoption. These factors collectively create hesitation among both merchants and consumers, limiting the market full potential.

Opportunity:

Advancements in facial recognition technology

Improvements in artificial intelligence, machine learning, and computer vision have significantly increased the accuracy, speed, and reliability of facial authentication. Moreover, the integration of IoT, edge computing, and multi-layered verification processes is enabling more secure and efficient payment solutions. These technological innovations are attracting investments and partnerships, paving the way for broader adoption across industries and regions.

Threat:

Privacy and data security concerns

Privacy and data security concerns remain a prominent threat to the face swiping payment market. Consumers are often apprehensive about sharing their biometric data due to fears of misuse, identity theft, and mass surveillance. Stringent global regulations, such as GDPR and other data protection laws, impose strict requirements on biometric data collection and storage. Companies must implement robust encryption, user consent mechanisms, and ethical AI practices to address these concerns and build consumer trust or risk regulatory penalties and reputational damage.

Covid-19 Impact:

The Covid-19 pandemic had a positive impact on the face swiping payment market by accelerating the shift toward touchless and contactless payment solutions. Social distancing norms and heightened hygiene awareness drove both consumers and businesses to seek safer, non-contact methods for transactions. As a result, adoption of face swiping payment technology surged, with increased collaborations and product launches during this period. This shift is expected to have a lasting effect, positioning face swiping payments as a preferred option in the post-pandemic era.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period, attributed to the widespread deployment of payment equipment such as point-of-sale terminals, kiosks, and mobile payment devices that enable face swiping transactions. Furthermore, the growing popularity of self-service kiosks in retail and hospitality, along with advancements in hardware integration, is driving the segment's expansion. The segment's foundational role in enabling secure and efficient face based payments ensures its continued market leadership.

The small & medium enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small & medium enterprises (SMEs) segment is predicted to witness the highest growth rate. SMEs are increasingly adopting face swiping payment solutions due to their need for cost-effective, easy-to-integrate, and secure payment systems. Turnkey offerings that bundle hardware, software, and support services appeal to SMEs by minimizing implementation overhead. Additionally, the growing digitalization and demand for seamless customer experiences among SMEs are contributing to this segment's rapid expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by the region's rapid adoption of innovative payment technologies, a technologically advanced retail infrastructure, and the presence of major payment technology providers. Moreover, North American consumers and businesses are early adopters of automation and digital solutions, further solidifying the region's leadership in the face swiping payment market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The region's robust growth is fueled by increasing awareness of the benefits of face swiping payments, rapid digital transformation, and the widespread adoption of facial recognition technologies in countries like China, Japan, and India. Additionally, supportive government initiatives and the expanding retail and e-commerce sectors are accelerating market growth in Asia Pacific, positioning it as the fastest-growing region.

Key players in the market

Some of the key players in Face Swiping Payment Market include Alibaba, Tencent, Amazon, Mastercard, Visa, Apple, Google, Microsoft, Samsung, NEC Corporation, Fujitsu Limited, IDEMIA, VisionLabs, Megvii, PopID, PayByFace, SnapPay, and CloudWalk Technology.

Key Developments:

In July 2023, IDEMIA partnered with Abu Dhabi International Airport to deploy facial recognition technology for passenger authentication, creating a Single Token Journey solution that eliminates the need for physical travel documents.

In May 2022, Mastercard unleashes new era of biometric payments to enhance the checkout experience. Brazil Pilot with Payface The first pilot launched with Payface at five St Marche supermarkets in Sao Paulo, where customers can enroll their face through the Payface app and pay by smiling at checkout.

Components:

  • Hardware
  • Software & Solutions
  • Services

Enterprise Sizes Covered:

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Authentication Technologies Covered:

  • 2D Facial Recognition
  • 3D Facial Recognition
  • Infrared-Based Recognition

End Users Covered:

  • Retail & E-commerce
  • Food & Beverage
  • Banking, Financial Services, and Insurance (BFSI)
  • Hospitality & Tourism
  • Transportation & Logistics
  • Healthcare
  • Government & Public Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Face Swiping Payment Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Dedicated Facial Recognition Terminals
    • 5.2.2 Facial Recognition Enabled Point of Sale (POS) Terminals
    • 5.2.3 Facial Recognition Enabled Self-Service Kiosks
    • 5.2.4 Smart Cameras
  • 5.3 Software & Solutions
    • 5.3.1 Cloud-Based Payment Platforms
    • 5.3.2 On-Premises Payment Solutions
    • 5.3.3 Biometric Matching Algorithms
    • 5.3.4 Payment Gateway Integration Software
  • 5.4 Services
    • 5.4.1 Consulting & Integration Services
    • 5.4.2 Maintenance & Support Services

6 Global Face Swiping Payment Market, By Enterprise Size

  • 6.1 Introduction
  • 6.2 Large Enterprises
  • 6.3 Small & Medium Enterprises (SMEs)

7 Global Face Swiping Payment Market, By Authentication Technology

  • 7.1 Introduction
  • 7.2 2D Facial Recognition
  • 7.3 3D Facial Recognition
  • 7.4 Infrared-Based Recognition

8 Global Face Swiping Payment Market, By End User

  • 8.1 Introduction
  • 8.2 Retail & E-commerce
  • 8.3 Food & Beverage
  • 8.4 Banking, Financial Services, and Insurance (BFSI)
  • 8.5 Hospitality & Tourism
  • 8.6 Transportation & Logistics
  • 8.7 Healthcare
  • 8.8 Government & Public Sector
  • 8.9 Other End Users

9 Global Face Swiping Payment Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Alibaba
  • 11.2 Tencent
  • 11.3 Amazon
  • 11.4 Mastercard
  • 11.5 Visa
  • 11.6 Apple
  • 11.7 Google
  • 11.8 Microsoft
  • 11.9 Samsung
  • 11.10 NEC Corporation
  • 11.11 Fujitsu Limited
  • 11.12 IDEMIA
  • 11.13 VisionLabs
  • 11.14 Megvii
  • 11.15 PopID
  • 11.16 PayByFace
  • 11.17 SnapPay
  • 11.18 CloudWalk Technology

List of Tables

  • Table 1 Global Face Swiping Payment Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Face Swiping Payment Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Face Swiping Payment Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global Face Swiping Payment Market Outlook, By Dedicated Facial Recognition Terminals (2024-2032) ($MN)
  • Table 5 Global Face Swiping Payment Market Outlook, By Facial Recognition Enabled Point of Sale (POS) Terminals (2024-2032) ($MN)
  • Table 6 Global Face Swiping Payment Market Outlook, By Facial Recognition Enabled Self-Service Kiosks (2024-2032) ($MN)
  • Table 7 Global Face Swiping Payment Market Outlook, By Smart Cameras (2024-2032) ($MN)
  • Table 8 Global Face Swiping Payment Market Outlook, By Software & Solutions (2024-2032) ($MN)
  • Table 9 Global Face Swiping Payment Market Outlook, By Cloud-Based Payment Platforms (2024-2032) ($MN)
  • Table 10 Global Face Swiping Payment Market Outlook, By On-Premises Payment Solutions (2024-2032) ($MN)
  • Table 11 Global Face Swiping Payment Market Outlook, By Biometric Matching Algorithms (2024-2032) ($MN)
  • Table 12 Global Face Swiping Payment Market Outlook, By Payment Gateway Integration Software (2024-2032) ($MN)
  • Table 13 Global Face Swiping Payment Market Outlook, By Services (2024-2032) ($MN)
  • Table 14 Global Face Swiping Payment Market Outlook, By Consulting & Integration Services (2024-2032) ($MN)
  • Table 15 Global Face Swiping Payment Market Outlook, By Maintenance & Support Services (2024-2032) ($MN)
  • Table 16 Global Face Swiping Payment Market Outlook, By Enterprise Size (2024-2032) ($MN)
  • Table 17 Global Face Swiping Payment Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 18 Global Face Swiping Payment Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 19 Global Face Swiping Payment Market Outlook, By Authentication Technology (2024-2032) ($MN)
  • Table 20 Global Face Swiping Payment Market Outlook, By 2D Facial Recognition (2024-2032) ($MN)
  • Table 21 Global Face Swiping Payment Market Outlook, By 3D Facial Recognition (2024-2032) ($MN)
  • Table 22 Global Face Swiping Payment Market Outlook, By Infrared-Based Recognition (2024-2032) ($MN)
  • Table 23 Global Face Swiping Payment Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Face Swiping Payment Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
  • Table 25 Global Face Swiping Payment Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 26 Global Face Swiping Payment Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2024-2032) ($MN)
  • Table 27 Global Face Swiping Payment Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
  • Table 28 Global Face Swiping Payment Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 29 Global Face Swiping Payment Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 30 Global Face Swiping Payment Market Outlook, By Government & Public Sector (2024-2032) ($MN)
  • Table 31 Global Face Swiping Payment Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.