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市場調查報告書
商品編碼
1766124
2032 年人工智慧內容創作市場預測:按類型、組件、技術、應用和地區進行的全球分析AI Powered Content Creation Market Forecasts to 2032 - Global Analysis By Type, Component, Technology, Application and By Geography |
根據 Stratistics MRC 的數據,預計到 2025 年,全球人工智慧內容創作市場規模將達到 27.6 億美元,預測期內複合年成長率為 14.8%,到 2032 年將達到 72.5 億美元。人工智慧內容創作利用人工智慧技術高效地跨平台製作和編排數位內容。利用自然語言處理、機器學習和數據分析等工具,該技術可以提高內容相關性、與品牌身份驗證的一致性以及受眾參與度。它可以快速擴展、簡化重複流程並保持一致的品質。人工智慧主導的內容開發經常應用於數位行銷和企業傳訊等領域,它可以提高工作流程效率,同時支援動態和有針對性的通訊策略。
據麥肯錫公司稱,生成式人工智慧工具可以將內容生產效率提高高達 40%,為數位行銷團隊節省大量時間和金錢。
對個人化內容的需求不斷增加
企業正在利用人工智慧在網站、電子郵件和社群媒體上產生情境感知、針對特定受眾的內容。這種轉變源自於消費者對客製化內容日益成長的參與度,這使得相關性成為一項關鍵的競爭優勢。人工智慧處理用戶資料和行為的能力使企業能夠創造出能夠引起個人共鳴的內容。因此,個人化已成為多個行業的策略重點,並推動了市場的成長。
對內容真實性和原創性的擔憂
批評者認為,此類內容缺乏人情味,容易導致措詞重複和敘事千篇一律。此外,由於人工智慧模型利用現有數據,也引發了人們對抄襲可能性以及智慧財產權倫理界線的擔憂。這些挑戰可能會影響品牌信任,並帶來法律不確定性,尤其對於在受監管行業營運的公司。因此,保持品質和原創性仍然是一個持續存在的障礙。
與多媒體平台整合
將文字產生功能整合到媒體創作工具中,使企業能夠跨數位觸點提供沉浸式內容體驗。這種協同效應可以自動將文本轉換為畫外音、字幕和社交影片,從而最佳化推廣策略。新的 SaaS 模式能夠以最少的人工投入實現跨格式的無縫內容編配。隨著數位生態系統的不斷發展,對跨職能、富媒體 AI 工具的需求必將快速成長。
虛假訊息和深度造假的興起
隨著生成式人工智慧越來越普及,不良行為者可能會濫用它來製造誤導性敘述和虛假陳述。這不僅會損害受眾的信任,還可能對託管此類內容的平台引發法律和監管後果。此外,區分合法內容和被操縱的內容也變得越來越複雜。人工智慧驅動輸出的可信度取決於透明度、浮水印以及道德管治框架的採用。
疫情導致對數位優先互動的需求激增,促使企業採用人工智慧內容解決方案,以實現敏捷性和連續性。隨著線下互動減少,企業加快了數位內容策略,以與受眾保持聯繫。人工智慧工具能夠快速製作危機溝通、虛擬活動材料和電商內容,彌補人員減少的不足。這種轉變也凸顯了對可擴展、反應迅速的內容流程的需求。
文本內容創作部分預計將在預測期內佔據最大佔有率
由於文字內容創建在企業溝通、搜尋引擎最佳化 (SEO)、部落格和客戶支援領域被廣泛採用,預計在預測期內將佔據最大的市場佔有率。這些工具有助於有效率地創造大量結構化內容,同時適應品牌的風格和脈絡。這些工具對於多語言內容創建、產品描述和聊天機器人互動尤其有效。與內容管理系統 (CMS) 和行銷自動化平台的整合進一步推動了需求。由於企業優先考慮一致性和速度,這一領域仍然是人工智慧內容策略的核心引擎。
預計行銷和廣告部門在預測期內將以最高複合年成長率成長
隨著越來越多的企業利用人工智慧 (AI) 來創建超精準廣告、即時宣傳活動通訊和轉換驅動型創新,預計行銷和廣告領域將在預測期內實現最高成長。人工智慧 (AI) 有助於 A/B 測試、動態內容傳送和受眾細分,這些對於最佳化投資回報率 (ROI) 至關重要。隨著消費者行為的變化和媒體管道的細分,負責人依賴智慧自動化來保持相關性。人工智慧能夠大規模產生適應不同人群的內容,而這一領域正從人工智慧 (AI) 的能力中受益匪淺。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於強勁的數位化、不斷成長的網際網路普及率以及行動平台的廣泛使用。中國、印度和韓國等國家正在加快對人工智慧和創造性自動化技術的投資。本地新興企業和企業正在採用人工智慧來簡化內容在地化流程,並增強在不同語言環境中的互動性。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於技術的快速普及和數位化消費者的擴張。數位學習、遊戲和線上商務等平台對引人入勝的即時內容的需求正在激增。人工智慧內容技術領域的新興企業活動和資金籌措的不斷湧現,正在刺激東南亞及其他地區的創新。該地區對可擴展、智慧內容創作工具的需求正在加速成長,超過了全球其他市場。
According to Stratistics MRC, the Global AI Powered Content Creation Market is accounted for $2.76 billion in 2025 and is expected to reach $7.25 billion by 2032 growing at a CAGR of 14.8% during the forecast period. AI-powered content creation involves leveraging artificial intelligence technologies to efficiently produce and tailor digital content across platforms. Utilizing tools such as natural language processing, machine learning, and data analysis, this method enhances content relevance, alignment with brand identity, and audience engagement. It enables rapid scaling, streamlines repetitive processes, and maintains consistent quality. Frequently applied in sectors like digital marketing and corporate communication, AI-driven content development improves workflow efficiency while supporting dynamic and targeted messaging strategies.
According to McKinsey & Company, generative AI tools can increase content production efficiency by up to 40%, significantly reducing time and costs for digital marketing teams.
Increasing demand for personalized content
Businesses are turning to AI to generate context-aware, audience-specific material across websites, emails, and social media. This shift is fueled by growing consumer engagement with custom content, making relevance a key competitive advantage. With AI's ability to process user data and behavior, it allows companies to craft content that resonates on an individual level. Consequently, personalization has become a strategic priority across multiple sectors which boosts the market growth.
Concerns over content authenticity and originality
Critics argue that such content may lack a human touch, leading to repetitive phrasing and generic narratives. Additionally, as AI models pull from existing data, concerns arise about potential plagiarism or ethical boundaries in intellectual property. These challenges can affect brand trust and raise legal uncertainties, especially for companies operating in regulated industries. Hence, maintaining quality and originality remains a persistent hurdle.
Integration with multimedia platforms
By embedding text generation with media creation tools, companies can deliver immersive content experiences across digital touchpoints. This synergy enables automated adaptation of text into voiceovers, subtitles, or social-ready videos, optimizing outreach strategies. Emerging SaaS models are enabling seamless content orchestration across formats with minimal manual effort. As digital ecosystems evolve, the demand for cross-functional, media-rich AI tools is set to grow rapidly.
Rise of misinformation and deepfakes
As generative AI becomes more accessible, bad actors may exploit it to produce misleading narratives or fake representations. This not only undermines audience trust but can also trigger legal and regulatory repercussions for platforms hosting such content. Additionally, distinguishing between legitimate and manipulated material is becoming increasingly complex. The credibility of AI-powered outputs hinges on adopting transparency, watermarking, and ethical governance frameworks.
The pandemic created a surge in demand for digital-first engagement, prompting businesses to adopt AI content solutions for agility and continuity. As physical interactions declined, companies accelerated their digital content strategies to maintain audience connection. AI tools enabled rapid production of crisis communications, virtual event materials, and e-commerce content, compensating for reduced manpower. This shift also highlighted the need for scalable and responsive content pipelines.
The text content generation segment is expected to be the largest during the forecast period
The text content generation segment is expected to account for the largest market share during the forecast period due to its widespread adoption in enterprise communication, SEO, blogging, and customer support. These tools help produce high-volume, structured content efficiently while adapting to brand tone and context. They are particularly valuable for multilingual content creation, product descriptions, and chatbot dialogues. Integration with CMS and marketing automation platforms has further driven demand. As organizations prioritize consistency and speed, this segment remains the core engine of AI content strategies.
The marketing & advertising segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the marketing & advertising segment is predicted to witness the highest growth rate as businesses are increasingly leveraging AI to craft hyper-targeted ads, real-time campaign messaging, and conversion-driven creatives. AI facilitates A/B testing, dynamic content delivery, and audience segmentation, which are essential for ROI optimization. With shifting consumer behavior and fragmented media channels, marketers rely on intelligent automation to maintain relevance. This segment benefits greatly from AI's ability to generate adaptive content at scale for diverse demographics.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to strong digitalization, rising internet penetration, and widespread use of mobile platforms. Countries like China, India, and South Korea are witnessing accelerated investments in AI and creative automation technologies. Local startups and enterprises are adopting AI to streamline content localization and enhance engagement across diverse linguistic landscapes.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid technological adoption and an expanding pool of digitally empowered consumers. The demand for engaging, real-time content across platforms such as e-learning, gaming, and online commerce is surging. Increased startup activity and venture funding in AI content tech are fueling innovation across Southeast Asia and beyond. The region's appetite for scalable, intelligent content creation tools is set to accelerate, outperforming other global markets.
Key players in the market
Some of the key players in AI Powered Content Creation Market include ContentBot.ai, Copy.ai, CopySmith, DeepBrain, Descript, Designs.ai, GliaCloud, INK Editor, Jasper AI, Narrato, OpenAI, Pepper Content, Rephrase.ai, Runway ML, Rytr, Stability AI, Veed.io, Writesonic, and ZMO.ai are some of the leading platforms in the AI-powered content creation space.
In June 2025, OpenAI introduced OpenAI for Government, a dedicated initiative offering public servants secure access to their top models-including a $200 million pilot with the U.S. Department of Defense to streamline administrative AI workflows.
In May 2025, Jasper launched Audiences, expanding its proprietary IQ layer to help marketers build deeper, more impactful customer segments-boosting targeting precision for enterprise campaigns.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.