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市場調查報告書
商品編碼
1766116
全球痤瘡化妝品市場預測(至 2032 年):按產品類型、成分類型、性別、年齡層、價格分佈範圍、分銷管道和地區分類Anti-acne Cosmetics Market Forecasts to 2032 - Global Analysis By Product Type (Cleansers & Face Wash, Creams & Lotions, Masks, and Other Product Types), Ingredient Type, Gender, Age Group, Price Range, Distribution Channel, and By Geography |
根據 Stratistics MRC 的數據,全球痤瘡護膚化妝品市場預計在 2025 年達到 57.4 億美元,到 2032 年將達到 110 億美元,預測期內的複合年成長率為 11.4%。
祛痘化妝品是專門配製的護膚產品,旨在預防、治療和減少痤瘡,同時改善整體皮膚健康。這些產品通常含有水楊酸、過氧化苯甲醯或天然萃取物等成分,旨在針對多餘油脂、毛孔堵塞和發炎。祛痘化妝品種類繁多,包括潔面乳、乳霜和精華液,適合各種膚色,並被各年齡段的人們廣泛使用,以保持無瑕疵、淨透的膚色。
根據世界衛生組織(WHO)的數據,全球約有3.8%的人口患有憂鬱症,其中5%的成年人(4%的男性和6%的女性)和5.7%的60歲及以上成年人患有憂鬱症。
提高護膚意識
消費者越來越關注如何預防和控制因生活方式改變、環境污染、荷爾蒙失調等因素引起的痤瘡爆發。因此,人們對護膚的興趣日益濃厚,尤其是在青少年和年輕人中。社群媒體達人和皮膚科醫生在向使用者普及有效的痤瘡治療方法方面發揮關鍵作用。越來越多的人可以接觸到與護膚相關的線上內容,這也推動了人們對相關產品的興趣。隨著消費者了解的增多,對有科學依據且經皮膚科醫生核准的痤瘡治療方法的需求也日益成長。
醫療替代方案的可用性
醫療級痤瘡治療方案(包括處方藥和專門的皮膚科手術)的普及對化妝品的普及構成了挑戰。許多消費者選擇口服抗生素、類視色素A酸和荷爾蒙藥物來治療嚴重痤瘡,以期獲得更快的療效。這些臨床治療方案通常由皮膚科醫生推薦,與非處方化妝品直接競爭。此外,消費者可能更傾向於長期醫療,以避免每日使用化妝品。這種趨勢限制了針對慢性或嚴重痤瘡的化妝品解決方案的市場成長潛力。
皮膚科醫生建議增加
如今,許多皮膚科醫生推薦使用不致粉刺且經過臨床測試的化妝品來預防和控制痤瘡。此類推薦有助於建立消費者對化妝品品牌的信任,尤其是在敏感性或易長痤瘡的人群中。化妝品公司與皮膚科醫師之間的合作可以提升產品的可信度和認知度。隨著護膚越來越個人化,專家們正在提案一種分層方案,將外用化妝品與溫和的活性成分結合。這一趨勢預計將加速醫療級配方抗痤瘡產品的普及。
產品生命週期短
由於消費者偏好和趨勢的快速變化,易長痘痘的化妝品市場面臨產品生命週期縮短的威脅。護膚品通常需要持續創新才能在競爭激烈的市場中保持競爭力。成分趨勢、消費者信任的轉變以及不斷變化的美容潮流,導致現有產品快速淘汰。此外,如果產品沒有立即顯現出明顯的效果,消費者可能會轉向其他產品。這種行為會降低品牌忠誠度,並需要在研發和行銷方面投入大量資金。
COVID-19的影響
新冠疫情以多種方式影響了易長痘痘的化妝品市場。口罩的使用和壓力引起的痘痘(通常稱為「口罩痘」)導致對痤瘡相關護膚品的需求增加。同時,零售店的暫時關閉和社交活動的減少導致即時購買量減少。各大品牌紛紛推出針對性的宣傳活動,並提供線上諮詢服務,吸引遠距客戶。整體而言,疫情改變了消費者的習慣,並加速了消費者從短期美容方案轉向長期護膚投資的趨勢。
預計在預測期內,清潔和洗面類產品將成為最大的類別。
清潔和洗滌產品因其在預防痤瘡方面發揮的重要作用,預計將在預測期內佔據最大的市場佔有率。日常洗臉被認為是抵抗多餘油脂、污垢和細菌的主要防禦手段,而這些正是痤瘡的主要原因。這些產品通常是消費者開始對抗痤瘡的首選。此外,水楊酸和茶樹油等活性成分的添加也增強了它們的功效和吸引力。
預計皮膚病診所部門在預測期內將出現最高的複合年成長率。
預計皮膚科診所細分市場將在預測期內達到最高成長率。這得歸功於消費者對專家指導治療的偏好。隨著消費者護膚的增強,他們正在尋求有效的痤瘡管理臨床建議。皮膚科診所通常零售由皮膚科醫生開處方的化妝品系列,或由皮膚科醫生開立處方,從而提高了產品的可信度和依從性。實證護膚的趨勢正在推動專家推薦產品的使用。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於其人口基數龐大且痤瘡發病率不斷上升,尤其是在都市區青年群體中。重視護膚和外觀的文化正在推動韓國、中國和日本等國的強勁需求。快速的都市化和不斷成長的可支配收入正在推動消費者投資專業的護膚解決方案。韓妝和日妝的流行趨勢也刺激了該地區的產品創新和出口。
由於先進的皮膚病學研究和強大的產品創新管道,北美預計將在預測期內實現最高的複合年成長率。該地區受益於人們對皮膚健康的廣泛認知以及激烈的化妝品市場競爭。美國和加拿大的消費者是新護膚潮流的早期採用者,包括清潔且經過臨床測試的美容配方。與皮膚科醫生的零售合作以及由網紅主導的行銷宣傳活動進一步推動了該地區的成長。
According to Stratistics MRC, the Global Anti-Acne Cosmetics Market is accounted for $5.74 billion in 2025 and is expected to reach $11.00 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Anti-acne cosmetics are skincare products specifically formulated to prevent, treat, and reduce acne while improving overall skin health. These products typically include ingredients like salicylic acid, benzoyl peroxide, or natural extracts that target excess oil, clogged pores, and inflammation. Available in various forms such as cleansers, creams, and serums, anti-acne cosmetics cater to different skin types and are widely used across age groups to maintain clear and blemish-free skin.
According to the World Health Organization, around 3.8% of the global population suffers from depression, impacting 5% of adults (4% in men and 6% in women) and 5.7% of adults over 60 years old.
Growing awareness of skincare
Consumers are increasingly concerned with preventing and managing acne breakouts due to lifestyle changes, pollution, and hormonal imbalances. This has led to a heightened focus on skincare routines, particularly among teenagers and young adults. Social media influencers and dermatologists are playing a key role in educating users about effective acne treatments. The increasing accessibility of online content related to skincare is also fueling product interest. As consumers become more informed, the demand for scientifically backed and dermatologist-approved anti-acne solutions continues to grow.
Availability of medical alternatives
The availability of medical-grade acne treatments such as prescription medications and professional dermatological procedures poses a challenge for cosmetic product adoption. Many consumers opt for oral antibiotics, retinoids, or hormonal treatments for severe acne, which can deliver faster results. These clinical options, often recommended by dermatologists, compete directly with over-the-counter cosmetic products. Additionally, consumers may prefer long-term medical treatments to avoid the need for daily cosmetic applications. This trend limits the market growth potential for cosmetic solutions in cases of chronic or severe acne.
Increased dermatologist recommendations
Many dermatologists now recommend non-comedogenic, clinically-tested cosmetics to support acne prevention and management. These recommendations help build consumer trust in cosmetic brands, especially among those with sensitive or acne-prone skin. Collaborations between cosmetic companies and dermatologists are enhancing product credibility and visibility. As skincare becomes more personalized, professionals are increasingly suggesting layered approaches combining topical cosmetics with mild actives. This trend is expected to accelerate the adoption of anti-acne products with medical-grade formulations.
Short product lifecycle
The anti-acne cosmetics market faces the threat of a short product lifecycle due to rapidly evolving consumer preferences and trends. Skincare products often require continuous innovation to remain relevant in a highly competitive space. Ingredient fads, shifting consumer trust, and fast beauty trends contribute to the quick obsolescence of existing products. Additionally, if a product fails to show visible results quickly, customers may switch to alternate solutions. This behaviour shortens brand loyalty and necessitates high investment in R&D and marketing.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the anti-acne cosmetics market. Mask usage and stress-induced breakouts, commonly referred to as "maskne," led to increased demand for acne-related skincare products. On the other hand, temporary closures of retail outlets and reduced social interactions decreased immediate product purchases. Brands adapted by launching targeted campaigns and offering digital consultations to engage remote customers. Overall, the pandemic reshaped consumer habits and accelerated the shift toward long-term skincare investments over short-term beauty fixes.
The cleansers & face wash segment is expected to be the largest during the forecast period
The cleansers & face wash segment is expected to account for the largest market share during the forecast period, due to their foundational role in acne prevention. Daily cleansing is considered a primary defense against excess oil, dirt, and bacteria, which are leading contributors to acne. These products are often the first point of entry for consumers beginning an anti-acne regimen. Additionally, the inclusion of active ingredients such as salicylic acid and tea tree oil has enhanced their effectiveness and appeal.
The dermatology clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dermatology clinics segment is predicted to witness the highest growth rate, due to increasing consumer preference for expert-guided treatments. As awareness grows around tailored skincare routines, individuals are seeking clinical recommendations for effective acne management. Dermatology clinics often prescribe or retail dermatologist-formulated cosmetic lines, which enhances product trust and compliance. The shift toward evidence-based skincare is encouraging the use of professionally endorsed products.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its high population base and rising incidence of acne, particularly among urban youth. Cultural emphasis on skincare and appearance is driving strong demand in countries like South Korea, China, and Japan. Rapid urbanization, coupled with increasing disposable incomes, is enabling consumers to invest in specialized skincare solutions. The rise of K-beauty and J-beauty trends has also spurred regional product innovations and exports.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced dermatological research and strong product innovation pipelines. The region benefits from widespread awareness of skin health and a highly competitive cosmetic landscape. Consumers in the U.S. and Canada are early adopters of new skincare trends, including clean and clinically tested beauty formulations. Retail partnerships with dermatologists and influencer-led marketing campaigns are further accelerating growth.
Key players in the market
Some of the key players profiled in the Anti-Acne Cosmetics Market include Johnson & Johnson, L'Oreal S.A., Unilever, Galderma, Procter & Gamble, The Estee Lauder Companies Inc., Dermalogica, Inc., Murad, LLC, Paula's Choice Skincare, Mario Badescu Skin Care, COSRX, Amorepacific Corporation, Beiersdorf AG, Honasa Consumer Ltd., and Shiseido Company, Limited.
In June 2025, L'Oreal Groupe announced that it has signed an agreement to acquire a majority stake in the British skincare brand Medik8. As part of the transaction, Inflexion, a leading European mid-market private equity firm, will remain a minority shareholder. The Founder will continue to serve on the board, with the current management committee also remaining in place to ensure continuity.
In April 2025, Unilever today announced it has acquired the personal care brand Wild. This marks another step in the optimisation of Unilever's portfolio towards premium and high growth spaces as part of the Growth Action Plan 2030. Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer and retail model with desirable, natural and refillable products.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.