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市場調查報告書
商品編碼
1755894

2032 年商品行銷單位市場預測：依產品類型、材料、通路、應用、最終用戶和地區進行分析

Merchandising Units Market Forecasts to 2032 - Global Analysis By Product Type, Material, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球商品行銷單位市場預計在 2025 年達到 137 億美元，到 2032 年將達到 271 億美元，預測期內的複合年成長率為 10.2%。

商品行銷單元是專門的零售展示結構，旨在提升產品可見度並促進消費者互動。這些裝置包括獨立展示架、端蓋、貨架整理器、促銷亭等，經過精心設計，可最佳化空間利用率並影響購買行為。它們透過提升品牌形象和鼓勵衝動購買，有助於提高存貨周轉並提升銷售效率。商品行銷單元在零售行銷中發揮著至關重要的作用，確保產品展示結構合理並與促銷策略無縫銜接，從而最大限度地提高參與度和商業效益。

根據美國人口普查局的數據，美國零售額預計將在 2022 年達到約 6.4 兆美元，這凸顯了有效的商品行銷策略對於吸引消費者注意力和推動銷售成長的重要性。

品牌化和個人化產品日益流行

企業正在利用客製化展示來提升品牌記憶度，並打造引人入勝的購物體驗。隨著消費者追求獨特的客製化產品，零售商正在投資於強調獨家性的專業展示解決方案。個人化策略，包括模組化和互動式商品行銷單元，正在幫助提升客戶維繫和衝動購買。這一趨勢正在透過增強品牌影響力和消費者忠誠度，徹底改變零售格局。

靈活性和貨架空間有限

店鋪佈局的限制通常會阻礙產品寬敞的展示空間，降低可見度和可及性。此外，固定的佈局和僵硬的結構也影響了適應性，使零售商無法根據季節性促銷和庫存變化輕鬆調整佈局。在人流量大的場所，空間限制更為明顯，迫使零售商最佳化佈局以實現最大程度的參與度，從而阻礙了市場成長。

創新商品行銷展示的出現

數位整合和模組化框架等先進的設計技術正在提高展示的多功能性和消費者互動。配備感測器主導分析功能的智慧商品行銷單元的出現，使品牌能夠最佳化展示位置並衡量客戶參與。零售商擴大探索動態視覺元素、擴增實境(AR) 功能和可自訂的佈局，以創造身臨其境的購物體驗，從而推動市場成長。

消費者對網路購物的偏好正在改變

電商平台無需實體展示，即可提供更廣泛的產品可見性，從而減少對店內商品行銷的依賴。網路瀏覽的便利性加上人工智慧主導的建議，影響購買行為，使得傳統零售環境變得不那麼重要。隨著數位市場的擴張，商品行銷策略，連結實體和虛擬購物體驗。

COVID-19的影響：

疫情重塑了零售業態，影響了商品行銷策略和消費行為。由於商店購物受限，零售商優先考慮緊湊型非接觸式展示解決方案。必需品零售類別對策略性擺放的商品行銷單元需求旺盛，而非必需品零售類別的客流量則有所下降。疫情後的復甦引發了人們對體驗式零售理念的興趣，各大品牌紛紛利用互動式和非接觸式展示來提升客戶參與。

落地式展示架市場預計將在預測期內佔據最大佔有率

落地式展示架預計將在預測期內佔據最大的市場佔有率，因為它能夠將產品顯著地擺放在顯眼的位置。這些展示架在零售環境中具有很高的可見度，是促銷宣傳活動和品牌展示的理想選擇。它們能夠適應各種店鋪佈局，使零售商能夠最大限度地提高空間效率和客戶參與。此外，模組化設計的進步為動態定位產品提供了靈活性，從而提高了行銷效果。

瓦楞包裝領域預計將在預測期內實現最高複合年成長率

瓦楞紙包裝領域預計將在預測期內實現最高成長率，這得益於其成本效益和永續性優勢。由於瓦楞紙包裝結構輕巧且易於客製化，越來越多的零售商開始採用瓦楞紙商品行銷單位。由於生物分解性和可回收材料符合永續永續性目標，該領域正受益於日益增強的環保意識。結構設計和印刷品質的創新進一步推動了對瓦楞紙商品行銷解決方案的需求。

比最大的地區

由於零售基礎設施發達，且品牌對商品行銷單元投入龐大，預計北美將在預測期內佔據最大市場佔有率。該地區的零售業注重體驗式購物，推動了對高階展示解決方案的需求。強大的消費者參與策略以及商品行銷單元中數位元素的整合，正助力北美市場佔據主導地位。

複合年成長率最高的地區：

在預測期內，由於零售業的快速擴張和都市化，預計亞太地區將實現最高的複合年成長率。新興經濟體正在增加對現代商品行銷策略的投資，尤其是在有組織的零售業態方面。混合零售模式的興起以及商品行銷部門內部的數位整合正在加速其應用，使亞太地區成為關鍵的成長區域。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球商品行銷單位市場（依產品類型）

  • 落地架展示架
  • 檯面單元
  • 調色板顯示
  • 端蓋顯示
  • Sidekick 顯示器
  • 傾倒箱
  • 剪輯條

6. 全球商品行銷單位市場（按材料）

  • 紙板
  • 塑膠
  • 金屬
  • 木頭
  • 玻璃
  • 混合材料

7. 全球商品行銷單位市場（依分銷管道）

  • 大賣場和超級市場
  • 便利商店
  • 專賣店
  • 百貨公司
  • 網路零售
  • 其他分銷管道

8. 全球商品行銷單位市場（按應用）

  • 健康與個人護理
  • 食品/飲料
  • 服裝和配件
  • 玩具和電子產品
  • 其他用途

9. 全球商品行銷單位市場（依最終用戶）

  • 品牌製造商
  • 零售商
  • 批發商和經銷商
  • 廣告代理商
  • 電商平台
  • 其他最終用戶

第10章全球商品行銷單位市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Cart King International
  • Siffron Inc.
  • Frank Mayer and Associates
  • Smurfit Kappa
  • DS Smith
  • WestRock Company
  • Sonoco Products Company
  • International Paper
  • Mondi Group
  • Unicorr Packaging Group
  • Marketing Alliance Group
  • Creative Displays Now
  • Vanguard Companies
  • Quad Graphics
  • Pratt Industries
  • STI Group
Product Code: SMRC29788

According to Stratistics MRC, the Global Merchandising Units Market is accounted for $13.7 billion in 2025 and is expected to reach $27.1 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Merchandising units are purpose-built retail display structures designed to enhance product visibility and encourage consumer interaction. These fixtures, including standalone displays, endcaps, shelf organizers, and promotional kiosks, are strategically placed to optimize space utilization and influence purchasing behavior. By reinforcing brand presence and facilitating impulse purchases, they contribute to improved inventory turnover and sales effectiveness. Merchandising units play a crucial role in retail marketing, ensuring well-structured product presentation and seamless alignment with promotional strategies to maximize engagement and commercial impact.

According to data from the U.S. Census Bureau, retail sales in the U.S. reached approximately $6.4 trillion in 2022, underscoring the importance of effective merchandising strategies in capturing consumer attention and driving sales growth.

Market Dynamics:

Driver:

Rising popularity of branded and personalized merchandise

Businesses are leveraging customized displays to enhance brand recall and create engaging shopping experiences. As consumers seek unique and tailored products, retailers are investing in specialized display solutions that highlight exclusivity. Personalization strategies, including modular and interactive merchandising units, contribute to higher customer retention and impulse purchases. This trend is significantly shaping the retail landscape by strengthening brand presence and consumer loyalty.

Restraint:

Limited flexibility and display space

Store layouts often restrict the ability to implement expansive product displays, affecting visibility and accessibility. Additionally, fixed placement and rigid structures hinder adaptability, preventing retailers from easily modifying setups based on seasonal promotions or inventory shifts. Space constraints become more pronounced in high-traffic areas, where retailers must optimize placement for maximum engagement hampering the market growth.

Opportunity:

Emergence of innovative visual merchandising displays

Advanced design techniques, including digital integration and modular frameworks, enhance display versatility and consumer interaction. The emergence of smart merchandising units equipped with sensor-driven analytics allows brands to optimize placement and measure customer engagement. Retailers are increasingly exploring dynamic visual elements, augmented reality features, and customizable layouts to create immersive shopping experiences propelling the market growth.

Threat:

Shifting consumer preferences towards online shopping

E-commerce platforms provide extensive product visibility without the need for physical displays, reducing reliance on in-store merchandising. The convenience of online browsing, coupled with AI-driven recommendations, influences purchasing behavior, diminishing the significance of traditional retail setups. As digital marketplaces expand, brick-and-mortar stores must adapt by integrating hybrid merchandising strategies that bridge physical and virtual shopping experiences.

Covid-19 Impact:

The pandemic has reshaped retail dynamics, influencing merchandising unit strategies and consumer behavior. With restrictions on in-store shopping, retailers adapted by prioritizing compact and contactless display solutions. Demand for strategically placed merchandising units in essential retail categories remained steady, while non-essential sectors experienced reduced foot traffic. Post-pandemic recovery has driven interest in experiential retail concepts, with brands leveraging interactive and touchless displays to regain customer engagement.

The floor standing displays segment is expected to be the largest during the forecast period

The floor standing displays segment is expected to account for the largest market share during the forecast period driven by their ability to create prominent product placements. These displays offer high visibility in retail environments, making them ideal for promotional campaigns and brand showcases. Their adaptability across various store layouts allows retailers to maximize space efficiency and customer engagement. Additionally, advancements in modular designs provide flexibility in arranging products dynamically, enhancing marketing impact.

The corrugated board segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corrugated board segment is predicted to witness the highest growth rate due to its cost-effectiveness and sustainability benefits. Retailers are increasingly adopting corrugated merchandising units for their lightweight structure and ease of customization. The segment is benefiting from growing environmental awareness, as biodegradable and recyclable materials align with sustainability goals. Innovations in structural design and print quality are further driving demand for corrugated merchandising solutions.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share attributed to advanced retail infrastructure and high brand investment in merchandising units. The region's retail industry emphasizes experiential shopping, boosting demand for sophisticated display solutions. Strong consumer engagement strategies and integration of digital elements in merchandising units contribute to market dominance.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid retail expansion and urbanization. Emerging economies are witnessing increased investment in modern merchandising strategies, particularly in organized retail formats. The rise of hybrid retail models and digital integration within merchandising units is accelerating adoption, making Asia Pacific a key growth region.

Key players in the market

Some of the key players in Merchandising Units Market include Cart King International, Siffron Inc., Frank Mayer and Associates, Smurfit Kappa, DS Smith, WestRock Company, Sonoco Products Company, International Paper, Mondi Group, Unicorr Packaging Group, Marketing Alliance Group, Creative Displays Now, Vanguard Companies, Quad Graphics, Pratt Industries, and STI Group.

Key Developments:

In May 2025, Mondi's Krapkowice plant significantly increases capacity for paper-based eCommerce MailerBAGs in four formats. This supports growing sustainable packaging demand and aligns with Mondi's MAP2030 circularity goals. The expansion reinforces Mondi's leadership in eco-friendly eCommerce solutions.

In April 2025, Mondi finalised its acquisition of Western Europe's Schumacher Packaging assets, adding over 1 billion m2 of corrugated capacity and expanding its solid board portfolio. This move enhances eCommerce and FMCG packaging capabilities, offering customers more sustainable solutions.

In January 2025, International Paper's acquisition of DS Smith closed in late January; regulatory clearances were confirmed on Jan 24, the court sanctioned it by Jan 30, and the combination became effective Jan 31 with admission scheduled for Feb 4.

Product Types Covered:

  • Floor Standing Displays
  • Countertop Units
  • Pallet Displays
  • End Cap Displays
  • Sidekick Displays
  • Dump Bins
  • Clip Strips

Materials Covered:

  • Corrugated Board
  • Plastic
  • Metal
  • Wood
  • Glass
  • Mixed Material

Distribution Channels Covered:

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Department Stores
  • Online Retail
  • Other Distribution Channels

Applications Covered:

  • Health & Personal Care
  • Food & Beverages
  • Apparel & Accessories
  • Toys & Electronics
  • Other Applications

End Users Covered:

  • Brand Manufacturers
  • Retail Stores
  • Wholesalers & Distributors
  • Advertising Agencies
  • E-commerce Platforms
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Merchandising Units Market, By Product Type

  • 5.1 Introduction
  • 5.2 Floor Standing Displays
  • 5.3 Countertop Units
  • 5.4 Pallet Displays
  • 5.5 End Cap Displays
  • 5.6 Sidekick Displays
  • 5.7 Dump Bins
  • 5.8 Clip Strips

6 Global Merchandising Units Market, By Material

  • 6.1 Introduction
  • 6.2 Corrugated Board
  • 6.3 Plastic
  • 6.4 Metal
  • 6.5 Wood
  • 6.6 Glass
  • 6.7 Mixed Material

7 Global Merchandising Units Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Hypermarkets & Supermarkets
  • 7.3 Convenience Stores
  • 7.4 Specialty Stores
  • 7.5 Department Stores
  • 7.6 Online Retail
  • 7.7 Other Distribution Channels

8 Global Merchandising Units Market, By Application

  • 8.1 Introduction
  • 8.2 Health & Personal Care
  • 8.3 Food & Beverages
  • 8.4 Apparel & Accessories
  • 8.5 Toys & Electronics
  • 8.6 Other Applications

9 Global Merchandising Units Market, By End User

  • 9.1 Introduction
  • 9.2 Brand Manufacturers
  • 9.3 Retail Stores
  • 9.4 Wholesalers & Distributors
  • 9.5 Advertising Agencies
  • 9.6 E-commerce Platforms
  • 9.7 Other End Users

10 Global Merchandising Units Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Cart King International
  • 12.2 Siffron Inc.
  • 12.3 Frank Mayer and Associates
  • 12.4 Smurfit Kappa
  • 12.5 DS Smith
  • 12.6 WestRock Company
  • 12.7 Sonoco Products Company
  • 12.8 International Paper
  • 12.9 Mondi Group
  • 12.10 Unicorr Packaging Group
  • 12.11 Marketing Alliance Group
  • 12.12 Creative Displays Now
  • 12.13 Vanguard Companies
  • 12.14 Quad Graphics
  • 12.15 Pratt Industries
  • 12.16 STI Group

List of Tables

  • Table 1 Global Merchandising Units Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Merchandising Units Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Merchandising Units Market Outlook, By Floor Standing Displays (2024-2032) ($MN)
  • Table 4 Global Merchandising Units Market Outlook, By Countertop Units (2024-2032) ($MN)
  • Table 5 Global Merchandising Units Market Outlook, By Pallet Displays (2024-2032) ($MN)
  • Table 6 Global Merchandising Units Market Outlook, By End Cap Displays (2024-2032) ($MN)
  • Table 7 Global Merchandising Units Market Outlook, By Sidekick Displays (2024-2032) ($MN)
  • Table 8 Global Merchandising Units Market Outlook, By Dump Bins (2024-2032) ($MN)
  • Table 9 Global Merchandising Units Market Outlook, By Clip Strips (2024-2032) ($MN)
  • Table 10 Global Merchandising Units Market Outlook, By Material (2024-2032) ($MN)
  • Table 11 Global Merchandising Units Market Outlook, By Corrugated Board (2024-2032) ($MN)
  • Table 12 Global Merchandising Units Market Outlook, By Plastic (2024-2032) ($MN)
  • Table 13 Global Merchandising Units Market Outlook, By Metal (2024-2032) ($MN)
  • Table 14 Global Merchandising Units Market Outlook, By Wood (2024-2032) ($MN)
  • Table 15 Global Merchandising Units Market Outlook, By Glass (2024-2032) ($MN)
  • Table 16 Global Merchandising Units Market Outlook, By Mixed Material (2024-2032) ($MN)
  • Table 17 Global Merchandising Units Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Merchandising Units Market Outlook, By Hypermarkets & Supermarkets (2024-2032) ($MN)
  • Table 19 Global Merchandising Units Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Merchandising Units Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 21 Global Merchandising Units Market Outlook, By Department Stores (2024-2032) ($MN)
  • Table 22 Global Merchandising Units Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Merchandising Units Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 24 Global Merchandising Units Market Outlook, By Application (2024-2032) ($MN)
  • Table 25 Global Merchandising Units Market Outlook, By Health & Personal Care (2024-2032) ($MN)
  • Table 26 Global Merchandising Units Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 27 Global Merchandising Units Market Outlook, By Apparel & Accessories (2024-2032) ($MN)
  • Table 28 Global Merchandising Units Market Outlook, By Toys & Electronics (2024-2032) ($MN)
  • Table 29 Global Merchandising Units Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 30 Global Merchandising Units Market Outlook, By End User (2024-2032) ($MN)
  • Table 31 Global Merchandising Units Market Outlook, By Brand Manufacturers (2024-2032) ($MN)
  • Table 32 Global Merchandising Units Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 33 Global Merchandising Units Market Outlook, By Wholesalers & Distributors (2024-2032) ($MN)
  • Table 34 Global Merchandising Units Market Outlook, By Advertising Agencies (2024-2032) ($MN)
  • Table 35 Global Merchandising Units Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 36 Global Merchandising Units Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.