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1755872

2032 年能量口香糖市場預測：按產品類型、口味、成分類型、消費者年齡層、分銷管道、應用和地區進行的全球分析

Energy Gum Market Forecasts to 2032 - Global Analysis By Product (Caffeinated Gum, Vitamin-Infused Gum, Sugar-Free Gum and Natural/Organic Gum), Flavor, Ingredient Type, Consumer Age Group, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球能量口香糖市場預計在 2025 年達到 1.285 億美元，到 2032 年將達到 2.488 億美元，預測期內的複合年成長率為 9.9%。

能量口香糖是一種富含各種成分的口香糖，旨在提升精神警覺性和體力。它們通常含有咖啡因、維生素、牛磺酸等胺基酸，以及瓜拉那或人參等天然興奮劑。這款口香糖提供了一種快速且方便的方法，無需飲用飲料即可提升專注力、減少疲勞並提高運動表現。能量口香糖常被學生、運動員和專業人士使用，由於透過口腔黏膜吸收，能夠更快發揮其刺激作用。它結合了傳統口香糖的益處和功能性能量提升，使其成為能量飲料和補充劑的熱門替代品。

根據美國國立衛生研究院 2023 年的報告，大約 20% 的美國成年人表示缺乏運動，導致對提高能量水平的產品的需求增加。

健康與健身趨勢

健康和健身趨勢對能量口香糖市場產生了重大影響，推動了其成長和創新。隨著越來越多的人選擇積極的生活方式，對便利、隨時可用的能量補充解決方案的需求也日益成長。能量口香糖能夠提供快速吸收的咖啡因和B群維生素等興奮劑，滿足了這項需求，並能提升精神警覺性和身體機能。其便攜性和快速起效的特性使其在運動員和健身愛好者中廣受歡迎。此外，健康導向產品和天然成分的興起也契合了消費者的偏好，進一步推動了市場的擴張。

監管審查

監管審查對安全、標籤和成分標準提出了極高的要求，為市場帶來了重大挑戰。合規性問題會導致產品發布延遲，製造成本上升。咖啡因法規會限制配方選擇，降低消費者吸引力。地區性法規進一步加劇了全球分銷的複雜性。這些障礙會限制創新，增加營運成本，並阻礙新的競爭對手，從而抑制市場成長，並最終抑制能量口香糖市場的成長。

電子商務的成長

電子商務的快速成長無疑推動了能量口香糖市場的發展，因為它擴大了消費者的覆蓋範圍並提升了便利性。線上平台能夠輕鬆觸及更廣大的受眾，從而促進銷售額和品牌知名度的提升。快速的配送服務和精準的數位行銷能夠提升客戶參與和衝動購買率。此外，從電子商務中獲得的數據主導洞察有助於根據消費者偏好客製化產品，從而推動創新。總而言之，電子商務的成長將透過創造無縫的購買體驗並有效吸引新的消費群體，加速能量口香糖市場的擴張。

新興市場認知度較低

新興市場對能量口香糖的認知度較低是其市場成長的主要障礙。不熟悉產品的消費者往往不願意嘗試，降低了普及率。此外，缺乏對產品益處和用途的了解也會降低需求。這限制了市場滲透率，並減緩了通路拓展。缺乏有針對性的教育和行銷，企業難以建立信任和品牌認知度，最終阻礙了這些地區的銷售和市場擴張。

COVID-19的影響

新冠疫情最初刺激了能量口香糖的需求激增，因為消費者尋求便利的健康產品。然而，供應鏈中斷、消費支出下降以及對非必需品的限制帶來了挑戰。隨著疫情趨於穩定，預計市場將恢復成長勢頭，這得益於消費者對健康和保健日益成長的興趣。各公司正透過產品創新和策略夥伴關係來因應不斷變化的消費者偏好。

水果口味市場預計將成為預測期內最大的市場

由於消費者追求清爽愉悅的味覺體驗，水果口味預計將在預測期內佔據最大的市場佔有率。其自然鮮活的口味增強了產品的吸引力，提升了消費者的偏好和重複購買率。這個細分市場也符合人們注重健康的趨勢，因為水果口味通常代表著更健康、更天然的選擇。因此，水果味能量口香糖將透過擴大基本客群、增加銷售量和鼓勵產品開發創新來推動市場成長。

預計在預測期內，體重管理部分將以最高的複合年成長率成長。

由於消費者對便利、低卡路里、有助於實現健身和健康目標的能量解決方案的需求不斷成長，預計體重管理領域將在預測期內實現最高成長率。隨著越來越多的人注重維持健康體重，含有咖啡因和維生素等促進新陳代謝成分的能量口香糖將成為傳統能量產品之外頗具吸引力的攜帶式能量替代品。這一趨勢將透過擴大消費者群體、鼓勵產品創新和提升能量口香糖類別的銷售量來推動市場成長。

佔比最大的地區：

在預測期內，亞太地區預計將佔據最大的市場佔有率，因為該地區促進了生產力和警覺性的提高，並支持城市中心快節奏的生活方式。市場的擴張將鼓勵創新和對更健康和功能性成分的投資，從而促進區域經濟發展。此外，能量口香糖是傳統能量飲料的替代品，可以減少糖的攝取量，並支持健康趨勢。總體而言，能量口香糖對改善亞太地區的生活方式和經濟發展做出了重要貢獻。

複合年成長率最高的地區：

預計北美地區在預測期內將出現最高的複合年成長率，因為該地區注重健康的消費者尋求快速補充能量，而無需攝取含糖飲料。這一市場成長刺激了當地的製造業、創新和零售業，創造了就業機會並促進了經濟發展。此外，消費者對功能性零食的認知不斷提高，鼓勵人們選擇更健康的食品替代品，有助於改善全部區域的健康趨勢。總體而言，能量口香糖市場正在推動經濟成長，並促進消費者做出更健康的選擇。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球能量口香糖市場（依產品）

  • 含咖啡因的口香糖
  • 含維生素的口香糖
  • 無糖口香糖
  • 天然/有機膠

6. 全球能量口香糖市場（依口味）

  • 薄荷
  • 水果味
  • 其他口味

7. 全球能量口香糖市場（按原始材料）

  • 合成原料
  • 天然原料

8. 全球能量口香糖市場（依消費者年齡層分類）

  • 青少年（13-19歲）
  • 年輕人（20-35歲）
  • 成人（36-50歲）
  • 老年人（51歲以上）

9. 全球能量口香糖市場（依分銷管道）

  • 超級市場
  • 便利商店
  • 健康食品店
  • 線上
  • 專賣店

第 10 章 全球能量口香糖市場（依應用）

  • 運動與健身
  • 每日能量提升
  • 提升認知能力
  • 體重管理
  • 其他用途

第 11 章全球能量口香糖市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章 公司概況

  • Mars, Inc.
  • Mondelez International, Inc.
  • Perfetti Van Melle
  • Run Gum
  • NeuroGum
  • Blast Power Gum
  • Rev Gum
  • Military Energy Gum
  • Blockhead
  • Lotte Confectionery
  • Apollo Energy Gum
  • Hype Energy
  • Jolt
  • Viter Energy
  • Eagle Energy
  • Kratos Energy
Product Code: SMRC29766

According to Stratistics MRC, the Global Energy Gum Market is accounted for $128.5 million in 2025 and is expected to reach $248.8 million by 2032 growing at a CAGR of 9.9% during the forecast period. Energy gum is a type of chewing gum infused with ingredients designed to boost mental alertness and physical energy. It typically contains caffeine, vitamins, amino acids like taurine, or natural stimulants such as guarana or ginseng. This gum provides a quick, convenient way to increase focus, reduce fatigue, and enhance performance without the need to drink beverages. Often used by students, athletes, and professionals, energy gum delivers its stimulating effects faster due to absorption through the mouth's mucous membranes. It combines the benefits of traditional gum chewing with a functional energy boost, making it a popular alternative to energy drinks and supplements.

According to the 2023 report by the NIH, approximately 20% of adults in the United States reported being physically inactive, resulting in high demand for products that enhance energy levels.

Market Dynamics:

Driver:

Health and Fitness Trends

Health and fitness trends have significantly influenced the energy gum market, driving its growth and innovation. As more individuals adopt active lifestyles, there's an increased demand for convenient, on-the-go energy solutions. Energy gums, offering rapid absorption of stimulants like caffeine and B-vitamins, cater to this need, enhancing mental alertness and physical performance. Their portability and quick action make them popular among athletes and fitness enthusiasts. Additionally, the rise of wellness-focused products and natural ingredients aligns with consumer preferences, further boosting the market's expansion.

Restraint:

Regulatory Scrutiny

Regulatory scrutiny provides substantial difficulties to the market by requiring high safety, labelling, and ingredient standards. Product releases are delayed and production expenses are raised by compliance. Limiting formulation options due to restrictions on caffeine might decrease customer attractiveness. Global distribution is further complicated by regionally specific rules. By restricting innovation, raising operational costs, and possibly discouraging new competitors, these obstacles impede market growth and, in the end, hamper the growth of the energy gum sector.

Opportunity:

E-commerce Growth

The rapid growth of e-commerce has absolutely driven the Energy Gum market by expanding consumer reach and convenience. Online platforms enable easy access to a wider audience, boosting sales and brand visibility. Quick delivery services and targeted digital marketing enhance customer engagement and impulse purchases. Additionally, data-driven insights from e-commerce help tailor products to consumer preferences, fueling innovation. Overall, e-commerce growth accelerates Energy Gum market expansion by creating seamless buying experiences and tapping into new demographics efficiently.

Threat:

Limited Awareness in Emerging Markets

Limited awareness in emerging markets significantly hinders the growth of the energy gum market. Consumers unfamiliar with the product often hesitate to try it, slowing adoption rates. Additionally, lack of knowledge about benefits and usage reduces demand. This restricts market penetration and delays the development of distribution channels. Without targeted education and marketing, companies struggle to build trust and brand recognition, ultimately impeding sales and market expansion in these regions.

Covid-19 Impact

The COVID-19 pandemic initially spurred a surge in demand for energy gum as consumers sought convenient wellness products. However, supply chain disruptions, reduced consumer spending, and restrictions on non-essential goods posed challenges. As the situation stabilizes, the market is expected to regain momentum, driven by a growing focus on health and wellness. Companies are responding with product innovations and strategic partnerships to cater to evolving consumer preferences.

The fruit flavor segment is expected to be the largest during the forecast period

The fruit flavor segment is expected to account for the largest market share during the forecast period because consumers seeking refreshing and enjoyable taste experiences. Its natural, vibrant flavors enhance product attractiveness, boosting consumer preference and repeat purchases. This segment also aligns with health-conscious trends, as fruity flavors often suggest a healthier, more natural option. Consequently, fruit-flavored energy gums drive market growth by expanding customer base, increasing sales, and encouraging innovation in product development.

The weight management segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the weight management segment is predicted to witness the highest growth rate, due to growing consumer demand for convenient, low-calorie energy solutions that support fitness and wellness goals. As more people focus on maintaining a healthy weight, energy gums infused with metabolism-boosting ingredients like caffeine and vitamins offer an attractive, on-the-go alternative to traditional energy products. This trend fuels market growth by expanding the consumer base, encouraging product innovation, and increasing overall sales within the energy gum category.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share as it promotes enhanced productivity and alertness, supporting fast-paced lifestyles in urban centers. The market's expansion encourages innovation and investment in healthier, functional ingredients, boosting local economies. Additionally, energy gum provides an alternative to traditional energy drinks, reducing sugar consumption and supporting wellness trends. Overall, it significantly contributes to lifestyle enhancement and economic development across Asia Pacific.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, because it supports health-conscious consumers seeking quick energy boosts without sugary drinks. This market growth stimulates local manufacturing, innovation, and retail sectors, creating jobs and boosting the economy. Additionally, increased consumer awareness about functional snacks encourages healthier alternatives, contributing to improved wellness trends across the region. Overall, the Energy Gum market fosters economic growth and healthier consumer choices.

Key players in the market

Some of the key players profiled in the Energy Gum Market include Mars, Inc., Mondelez International, Inc., Perfetti Van Melle, Run Gum, NeuroGum, Blast Power Gum, Rev Gum, Military Energy Gum, Blockhead, Lotte Confectionery, Apollo Energy Gum, Hype Energy, Jolt, Viter Energy, Eagle Energy and Kratos Energy.

Key Developments:

In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit through the 2025 National Women's Soccer League (NWSL) season. This move marks a transition from Mars' previous sponsorship of the team through its SNICKERS(R) brand in 2024 to becoming the Spirit's Official Petcare Partner in 2025.

In August 2024, Mars Incorporated has announced its acquisition of Kellanova, the company formerly known as Kellogg's, in a landmark $35.9 billion deal-the largest in the food industry in 2024.

In May 2021, Mars, Incorporated and Microsoft announced an expanded partnership aimed at accelerating Mars' digital transformation across its global operations. Leveraging Microsoft's Azure platform, the collaboration focuses on optimizing manufacturing processes, enhancing associate experiences, and delivering personalized consumer engagement.

Products Covered:

  • Caffeinated Gum
  • Vitamin-Infused Gum
  • Sugar-Free Gum
  • Natural/Organic Gum

Flavors Covered:

  • Mint
  • Fruit Flavor
  • Other Flavors

Ingredient Types Covered:

  • Synthetic Ingredients
  • Natural Ingredients

Consumer Age Groups Covered:

  • Teens (13-19)
  • Young Adults (20-35)
  • Adults (36-50)
  • Seniors (51+)

Distribution Channels Covered:

  • Supermarket
  • Convenience Stores
  • Health Stores
  • Online
  • Specialty Stores

Applications Covered:

  • Sports & Fitness
  • Daily Energy Boost
  • Cognitive Enhancement
  • Weight Management
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Energy Gum Market, By Product

  • 5.1 Introduction
  • 5.2 Caffeinated Gum
  • 5.3 Vitamin-Infused Gum
  • 5.4 Sugar-Free Gum
  • 5.5 Natural/Organic Gum

6 Global Energy Gum Market, By Flavor

  • 6.1 Introduction
  • 6.2 Mint
  • 6.3 Fruit Flavor
  • 6.4 Other Flavors

7 Global Energy Gum Market, By Ingredient Type

  • 7.1 Introduction
  • 7.2 Synthetic Ingredients
  • 7.3 Natural Ingredients

8 Global Energy Gum Market, By Consumer Age Group

  • 8.1 Introduction
  • 8.2 Teens (13-19)
  • 8.3 Young Adults (20-35)
  • 8.4 Adults (36-50)
  • 8.5 Seniors (51+)

9 Global Energy Gum Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Supermarket
  • 9.3 Convenience Stores
  • 9.4 Health Stores
  • 9.5 Online
  • 9.6 Specialty Stores

10 Global Energy Gum Market, By Application

  • 10.1 Introduction
  • 10.2 Sports & Fitness
  • 10.3 Daily Energy Boost
  • 10.4 Cognitive Enhancement
  • 10.5 Weight Management
  • 10.6 Other Applications

11 Global Energy Gum Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Mars, Inc.
  • 13.2 Mondelez International, Inc.
  • 13.3 Perfetti Van Melle
  • 13.4 Run Gum
  • 13.5 NeuroGum
  • 13.6 Blast Power Gum
  • 13.7 Rev Gum
  • 13.8 Military Energy Gum
  • 13.9 Blockhead
  • 13.10 Lotte Confectionery
  • 13.11 Apollo Energy Gum
  • 13.12 Hype Energy
  • 13.13 Jolt
  • 13.14 Viter Energy
  • 13.15 Eagle Energy
  • 13.16 Kratos Energy

List of Tables

  • Table 1 Global Energy Gum Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Energy Gum Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Energy Gum Market Outlook, By Caffeinated Gum (2024-2032) ($MN)
  • Table 4 Global Energy Gum Market Outlook, By Vitamin-Infused Gum (2024-2032) ($MN)
  • Table 5 Global Energy Gum Market Outlook, By Sugar-Free Gum (2024-2032) ($MN)
  • Table 6 Global Energy Gum Market Outlook, By Natural/Organic Gum (2024-2032) ($MN)
  • Table 7 Global Energy Gum Market Outlook, By Flavor (2024-2032) ($MN)
  • Table 8 Global Energy Gum Market Outlook, By Mint (2024-2032) ($MN)
  • Table 9 Global Energy Gum Market Outlook, By Fruit Flavor (2024-2032) ($MN)
  • Table 10 Global Energy Gum Market Outlook, By Other Flavors (2024-2032) ($MN)
  • Table 11 Global Energy Gum Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 12 Global Energy Gum Market Outlook, By Synthetic Ingredients (2024-2032) ($MN)
  • Table 13 Global Energy Gum Market Outlook, By Natural Ingredients (2024-2032) ($MN)
  • Table 14 Global Energy Gum Market Outlook, By Consumer Age Group (2024-2032) ($MN)
  • Table 15 Global Energy Gum Market Outlook, By Teens (13-19) (2024-2032) ($MN)
  • Table 16 Global Energy Gum Market Outlook, By Young Adults (20-35) (2024-2032) ($MN)
  • Table 17 Global Energy Gum Market Outlook, By Adults (36-50) (2024-2032) ($MN)
  • Table 18 Global Energy Gum Market Outlook, By Seniors (51+) (2024-2032) ($MN)
  • Table 19 Global Energy Gum Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 20 Global Energy Gum Market Outlook, By Supermarket (2024-2032) ($MN)
  • Table 21 Global Energy Gum Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 22 Global Energy Gum Market Outlook, By Health Stores (2024-2032) ($MN)
  • Table 23 Global Energy Gum Market Outlook, By Online (2024-2032) ($MN)
  • Table 24 Global Energy Gum Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 25 Global Energy Gum Market Outlook, By Application (2024-2032) ($MN)
  • Table 26 Global Energy Gum Market Outlook, By Sports & Fitness (2024-2032) ($MN)
  • Table 27 Global Energy Gum Market Outlook, By Daily Energy Boost (2024-2032) ($MN)
  • Table 28 Global Energy Gum Market Outlook, By Cognitive Enhancement (2024-2032) ($MN)
  • Table 29 Global Energy Gum Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 30 Global Energy Gum Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.