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1744625

2032 年視訊切換器市場預測：按類型、連接埠數量、技術、分銷管道、應用、最終用戶和地區進行的全球分析

Video Switcher Market Forecasts to 2032 - Global Analysis By Type, Number of Ports, Technology, Distribution Channel, Application, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球視訊切換器市場預計在 2025 年達到 31 億美元，到 2032 年將達到 55.3 億美元，預測期內的複合年成長率為 8.6%。

視訊切換器是一種電子設備，用於選擇多個視訊來源並混合或合成視訊訊號，有時是即時的。它常用於電視製作、實況活動和串流媒體直播，支援視訊輸入之間的無縫過渡、特效和疊加。視訊切換器可以平滑地調整影像，從而提高製作質量，使其成為現代廣播和影像製作環境中必不可少的工具。

根據美國聯邦通訊委員會（FCC）統計，北美約有1000個廣播攝影棚，擁有先進的製作能力，支撐著龐大的媒體和娛樂產業。

直播和廣播需求不斷成長

隨著越來越多的企業、網紅和內容創作者採用直播，高效的影像處理工具變得至關重要。 OTT平台和社群媒體直播的擴張進一步推動了市場成長。體育賽事直播、新聞報導、虛擬活動等也推動了對高品質視訊切換器的需求。人工智慧影片編輯等技術進步正在提升用戶體驗。隨著數位內容消費量的成長，視訊切換器市場預計將大幅成長。

設定和操作的複雜性

安裝和即時操作，尤其是直播和多機位設置，通常需要熟練的專業人員的專業知識。較高的學習難度、複雜的介面以及與其他影像音頻設備精確同步的需求，限制了其在小型製作團隊中的應用。此外，頻繁的軟體更新以及與各種格式和設備的兼容性問題也使工作流程變得複雜。這種複雜性可能會疏遠潛在用戶，並阻礙其更廣泛的市場應用，尤其是在教育、企業和低預算領域，這些領域技術專業知識和培訓資源有限。

與虛擬實境和擴增實境系統的整合

能夠處理即時虛擬疊加的高級切換器需求強勁。串流媒體平台和遊戲產業正在追求更具身臨其境型的體驗，這需要先進的視訊處理工具。互動式媒體和虛擬會議的興起正在加速該領域的技術創新。人工智慧主導的影片切換自動化將進一步增強內容創作能力。與AR/VR系統的整合預計將成為該市場的主要成長動力。

品牌間缺乏標準化

不同的製造商通常使用專有格式、介面和通訊協定，這使得將多個品牌的設備整合到單一工作流程中變得困難。這種不相容性會導致設定時間增加、轉換硬體增加以及故障排除過程變得複雜。因此，使用者可能會面臨成本增加和效率降低的問題，尤其是在快節奏的製作環境中。缺乏通用標準還會降低擴充性和靈活性，阻礙小型工作室和新進業者投資視訊切換解決方案，從而減緩整個行業的市場成長和創新。

COVID-19的影響

新冠疫情對視訊切換器市場造成了重大衝擊，最初擾亂了實況活動和製作計劃。然而，遠距辦公、虛擬活動和線上內容製作的激增，增加了對視訊切換解決方案的需求。這種轉變促使用戶從入門級系統升級到中階解決方案，以平衡效能和成本。儘管面臨供應鏈中斷和經濟不確定性等挑戰，但市場正在復甦，實況活動的復甦以及各個行業數位內容製作的擴張推動了市場的成長。

矩陣切換器市場預計將成為預測期內最大的市場

矩陣切換器細分市場能夠有效處理多個影像來源，預計在預測期內將佔據最大的市場佔有率。這些切換器非常適合專業廣播，因為它們能夠在輸入通道之間提供無縫轉換。電視網路、實況活動組織者和企業演播室都依賴矩陣切換器來實現無縫輸出。跨平台高清視訊分發的需求日益成長，推動了矩陣切換器的普及。

預測期內，廣播業將以最高複合年成長率成長

由於直播內容製作的激增，預計廣播領域將在預測期內實現最高成長。線上串流服務、電子競技賽事和企業現場演示正在推動市場擴張。對高清影像內容日益成長的需求催生了對先進切換台技術的需求。人工智慧的增強簡化了編輯流程，促進了該領域的快速成長。

比最大的地區

在預測期內，由於數位娛樂產業的快速成長，預計亞太地區將佔據最大的市場佔有率。中國、印度和日本等國家在直播應用程式方面處於領先地位，推動了對視訊切換器的需求。電子競技、社群媒體內容創作和OTT平台的擴張進一步推動了市場成長。政府支持數位轉型的措施正在加速廣播基礎設施的投資。

複合年成長率最高的地區：

受廣播技術進步的推動，北美預計將在預測期內實現最高的複合年成長率。 4K 和 8K 視訊解析度的採用正在不斷成長，推動了對高效能切換器的需求。內容創作者、網路紅人和企業串流媒體解決方案的興起正在推動技術創新。對雲端基礎的視訊處理和遠端製作工具的投資正在釋放市場潛力。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球視訊切換器市場（按類型）

  • 製作切換台
  • 路徑切換器
  • 矩陣切換器
  • 基於電腦的切換器
  • 虛擬切換器
  • 混合切換器
  • 主機控制切換台
  • 其他類型

第6章 全球視訊切換器市場（按連接埠數量）

  • 少於8個端口
  • 8至16個端口
  • 16 個或更多端口

7. 全球視訊切換器市場（按技術）

  • 類比視訊切換器
  • 數位視訊切換器

8. 全球視訊切換器市場（按分銷管道）

  • 直銷
  • 分銷商和經銷商
  • 網路零售
  • 系統整合商

第9章 全球視訊切換器市場（按應用）

  • 工作室製作
  • 體育和實況活動
  • 數位電子看板
  • 新聞製作
  • 後製
  • 其他用途

第 10 章全球視訊切換器市場（按最終用戶）

  • 廣播公司
  • 政府
  • 製作公司
  • 活動管理公司
  • 教育機構
  • 公司
  • 其他最終用戶

第 11 章全球視訊切換器市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章 公司概況

  • Blackmagic Design
  • Roland Corporation（Roland Pro A/V）
  • Grass Valley
  • Sony Corporation
  • Ross Video Ltd.
  • Datavideo Corporation
  • FOR-A Company Limited
  • Panasonic Holdings Corporation
  • Extron Electronics
  • Ateme
  • Evertz Technologies Limited
  • RGBlink
  • Lumantek
  • YoloLiv
  • vMix
Product Code: SMRC29673

According to Stratistics MRC, the Global Video Switcher Market is accounted for $3.10 billion in 2025 and is expected to reach $5.53 billion by 2032 growing at a CAGR of 8.6% during the forecast period. A video switcher is an electronic device used to select between multiple video sources and, in some cases, mix or composite video feeds in real-time. Commonly used in television production, live events, and streaming, it allows seamless transitions, effects, and overlays between video inputs. Video switchers enhance production quality by enabling smooth coordination of visuals, making them essential tools in modern broadcasting and video production environments.

According to the Federal Communications Commission, North America has approximately 1,000 broadcast studios, supporting a vast media and entertainment industry with advanced production capabilities.

Market Dynamics:

Driver:

Rising demand for live streaming and broadcasts

With more businesses, influencers, and content creators embracing live streaming, efficient video processing tools have become essential. The expansion of OTT platforms and social media broadcasting has further accelerated market growth. Live sports, news coverage, and virtual events are also increasing the need for high-quality video switchers. Technological advancements, including AI-powered video editing, are enhancing user experiences. As digital content consumption rises, the video switcher market is expected to grow significantly.

Restraint:

Complexity in setup and operation

Installation and real-time operation, especially in live broadcasting and multi-camera setups, often demand the expertise of skilled professionals. High learning curves, intricate interfaces, and the need for precise synchronization with other video and audio equipment limit accessibility for smaller production teams. Additionally, frequent software updates and compatibility issues with various formats and devices can complicate workflows. This complexity can deter potential users, particularly in educational, corporate, or low-budget sectors, where resources for technical expertise and training are limited, thereby hindering broader market adoption.

Opportunity:

Integration with virtual and augmented reality systems

Advanced switchers capable of handling real-time virtual overlays are in high demand. Streaming platforms and gaming industries are increasingly incorporating immersive experiences, requiring enhanced video processing tools. The rise of interactive media and virtual conferences is accelerating innovation in this space. AI-driven automation in video switching is further enhancing content creation capabilities. Integration with AR/VR systems is expected to be a major growth driver for this market.

Threat:

Lack of standardization across brands

Different manufacturers often use proprietary formats, interfaces, and protocols, making it difficult to integrate equipment from multiple brands into a single workflow. This incompatibility can lead to increased setup time, additional conversion hardware, and complex troubleshooting processes. As a result, users may face higher costs and reduced efficiency, especially in fast-paced production environments. The absence of universal standards also hampers scalability and flexibility, discouraging smaller studios or new entrants from investing in video switching solutions, thereby slowing market growth and innovation across the industry.

Covid-19 Impact

The COVID-19 pandemic had a profound impact on the video switcher market, initially disrupting live events and production schedules. However, the surge in remote work, virtual events, and online content creation led to increased demand for video switching solutions. This shift prompted users to upgrade from entry-level systems to mid-range solutions, balancing performance and cost. Despite challenges like supply chain disruptions and economic uncertainties, the market is experiencing a recovery, with growth driven by the return of live events and the expansion of digital content creation across various sectors.

The matrix switchers segment is expected to be the largest during the forecast period

The matrix switchers segment is expected to account for the largest market share during the forecast period, due to their ability to handle multiple video sources efficiently. These switchers provide seamless transitions between input channels, making them ideal for professional broadcasting. Television networks, live event organizers, and corporate studios rely heavily on matrix switchers for seamless output. The growing need for high-resolution video distribution across various platforms is driving adoption.

The broadcasting segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the broadcasting segment is predicted to witness the highest growth rate, due to to the surge in live content production. Online streaming services, esports events, and live corporate presentations are fuelling market expansion. The increasing demand for high-definition video content has necessitated advanced switcher technologies. AI-driven enhancements are streamlining editing processes, contributing to the segment's rapid growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its rapidly growing digital entertainment industry. Countries like China, India, and Japan are leading in live-streaming adoption, driving video switcher demand. The expansion of esports, social media content creation, and OTT platforms is further boosting market growth. Government initiatives supporting digital transformation are accelerating broadcasting infrastructure investments.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to due to advancements in broadcasting technologies. The increasing adoption of 4K and 8K video resolutions is propelling demand for high-performance switchers. The rise of content creators, online influencers, and corporate streaming solutions is driving innovation. Investment in cloud-based video processing and remote production tools is expanding market potential.

Key players in the market

Some of the key players profiled in the Video Switcher Market include Blackmagic Design, Roland Corporation, Grass Valley, Sony Corporation, Ross Video Ltd., Datavideo Corporation, FOR-A Company Limited, Panasonic Holdings Corporation, Extron Electronics, Ateme, Evertz Technologies Limited, RGBlink, Lumantek, YoloLiv, and vMix.

Key Developments:

In April 2025, Blackmagic Design announced Blackmagic PYXIS 12K, a new digital film camera that features a revolutionary 12K RGBW sensor in the versatile PYXIS camera design! This new model features the same sensor as URSA Cine 12K LF with a massive 16 stops of dynamic range along with dual CFexpress media recorders, 10G Ethernet and Blackmagic Cloud global sync, all in a customizable body. Blackmagic PYXIS 12K is available in three models.

In March 2025, Roland announces the official release of the JC-120 Jazz Chorus Software Effect, the latest classic plug-in effect available on Roland Cloud. Meticulously modeled after the original JC-120 amplifier, the JC-120 Jazz Chorus Software Effect delivers the same ultra-clean tone and evocative chorus in a DAW plug-in with modern production features like selectable stereo modes, tempo sync, advanced speaker simulation, and more.

Types Covered:

  • Production Switchers
  • Routing Switchers
  • Matrix Switchers
  • Computer-based Switchers
  • Virtual Switchers
  • Hybrid Switchers
  • Master Control Switchers
  • Other Types

Number of Ports Covered:

  • Less than 8 Ports
  • 8-16 Ports
  • More than 16 Ports

Technologies Covered:

  • Analog Video Switchers
  • Digital Video Switchers

Distribution Channels Covered:

  • Direct Sales
  • Distributors & Resellers
  • Online Retail
  • System Integrators

Applications Covered:

  • Studio Production
  • Sports and Live Events
  • Digital Signage
  • News Production
  • Post-Production
  • Other Applications

End Users Covered:

  • Broadcasting Companies
  • Government Agencies
  • Production Houses
  • Event Management Companies
  • Educational Institutions
  • Corporates
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Video Switcher Market, By Type

  • 5.1 Introduction
  • 5.2 Production Switchers
  • 5.3 Routing Switchers
  • 5.4 Matrix Switchers
  • 5.5 Computer-based Switchers
  • 5.6 Virtual Switchers
  • 5.7 Hybrid Switchers
  • 5.8 Master Control Switchers
  • 5.9 Other Types

6 Global Video Switcher Market, By Number of Ports

  • 6.1 Introduction
  • 6.2 Less than 8 Ports
  • 6.3 8-16 Ports
  • 6.4 More than 16 Ports

7 Global Video Switcher Market, By Technology

  • 7.1 Introduction
  • 7.2 Analog Video Switchers
  • 7.3 Digital Video Switchers

8 Global Video Switcher Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Direct Sales
  • 8.3 Distributors & Resellers
  • 8.4 Online Retail
  • 8.5 System Integrators

9 Global Video Switcher Market, By Application

  • 9.1 Introduction
  • 9.2 Studio Production
  • 9.3 Sports and Live Events
  • 9.4 Digital Signage
  • 9.5 News Production
  • 9.6 Post-Production
  • 9.7 Other Applications

10 Global Video Switcher Market, By End User

  • 10.1 Introduction
  • 10.2 Broadcasting Companies
  • 10.3 Government Agencies
  • 10.4 Production Houses
  • 10.5 Event Management Companies
  • 10.6 Educational Institutions
  • 10.7 Corporates
  • 10.8 Other End Users

11 Global Video Switcher Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Blackmagic Design
  • 13.2 Roland Corporation (Roland Pro A/V)
  • 13.3 Grass Valley
  • 13.4 Sony Corporation
  • 13.5 Ross Video Ltd.
  • 13.6 Datavideo Corporation
  • 13.7 FOR-A Company Limited
  • 13.8 Panasonic Holdings Corporation
  • 13.9 Extron Electronics
  • 13.10 Ateme
  • 13.11 Evertz Technologies Limited
  • 13.12 RGBlink
  • 13.13 Lumantek
  • 13.14 YoloLiv
  • 13.15 vMix

List of Tables

  • Table 1 Global Video Switcher Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Video Switcher Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Video Switcher Market Outlook, By Production Switchers (2024-2032) ($MN)
  • Table 4 Global Video Switcher Market Outlook, By Routing Switchers (2024-2032) ($MN)
  • Table 5 Global Video Switcher Market Outlook, By Matrix Switchers (2024-2032) ($MN)
  • Table 6 Global Video Switcher Market Outlook, By Computer-based Switchers (2024-2032) ($MN)
  • Table 7 Global Video Switcher Market Outlook, By Virtual Switchers (2024-2032) ($MN)
  • Table 8 Global Video Switcher Market Outlook, By Hybrid Switchers (2024-2032) ($MN)
  • Table 9 Global Video Switcher Market Outlook, By Master Control Switchers (2024-2032) ($MN)
  • Table 10 Global Video Switcher Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 11 Global Video Switcher Market Outlook, By Number of Ports (2024-2032) ($MN)
  • Table 12 Global Video Switcher Market Outlook, By Less than 8 Ports (2024-2032) ($MN)
  • Table 13 Global Video Switcher Market Outlook, By 8-16 Ports (2024-2032) ($MN)
  • Table 14 Global Video Switcher Market Outlook, By More than 16 Ports (2024-2032) ($MN)
  • Table 15 Global Video Switcher Market Outlook, By Technology (2024-2032) ($MN)
  • Table 16 Global Video Switcher Market Outlook, By Analog Video Switchers (2024-2032) ($MN)
  • Table 17 Global Video Switcher Market Outlook, By Digital Video Switchers (2024-2032) ($MN)
  • Table 18 Global Video Switcher Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Video Switcher Market Outlook, By Direct Sales (2024-2032) ($MN)
  • Table 20 Global Video Switcher Market Outlook, By Distributors & Resellers (2024-2032) ($MN)
  • Table 21 Global Video Switcher Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 22 Global Video Switcher Market Outlook, By System Integrators (2024-2032) ($MN)
  • Table 23 Global Video Switcher Market Outlook, By Application (2024-2032) ($MN)
  • Table 24 Global Video Switcher Market Outlook, By Studio Production (2024-2032) ($MN)
  • Table 25 Global Video Switcher Market Outlook, By Sports and Live Events (2024-2032) ($MN)
  • Table 26 Global Video Switcher Market Outlook, By Digital Signage (2024-2032) ($MN)
  • Table 27 Global Video Switcher Market Outlook, By News Production (2024-2032) ($MN)
  • Table 28 Global Video Switcher Market Outlook, By Post-Production (2024-2032) ($MN)
  • Table 29 Global Video Switcher Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 30 Global Video Switcher Market Outlook, By End User (2024-2032) ($MN)
  • Table 31 Global Video Switcher Market Outlook, By Broadcasting Companies (2024-2032) ($MN)
  • Table 32 Global Video Switcher Market Outlook, By Government Agencies (2024-2032) ($MN)
  • Table 33 Global Video Switcher Market Outlook, By Production Houses (2024-2032) ($MN)
  • Table 34 Global Video Switcher Market Outlook, By Event Management Companies (2024-2032) ($MN)
  • Table 35 Global Video Switcher Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 36 Global Video Switcher Market Outlook, By Corporates (2024-2032) ($MN)
  • Table 37 Global Video Switcher Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.