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市場調查報告書
商品編碼
1744619
2032 年牛皮紙市場預測:按產品類型、等級、包裝類型、厚度、塗層類型、應用和地區進行的全球分析Kraft Paper Market Forecasts to 2032 - Global Analysis By Product Type, Grade, Packaging Form, Thickness, Coating Type, Application, and By Geography |
根據 Stratistics MRC 的數據,全球牛皮紙市場預計在 2025 年達到 188.7 億美元,到 2032 年將達到 266.3 億美元,預測期內的複合年成長率為 5.04%。
牛皮紙是一種採用牛皮紙工藝(一種木纖維化學製漿工藝)製成的堅韌耐用的紙張。牛皮紙以其高抗撕裂性和韌性而聞名,通常呈現棕色,但也可以漂白成較淺的顏色。牛皮紙廣泛用於包裝、包裹和工業用途,環保、可回收且堅固耐用,使其成為廣受歡迎的永續且堅固的包裝解決方案。
根據世界銀行預測,到2030年新興國家城鎮人口預計將達到40億,市場擴張潛力巨大。
對環保包裝的需求不斷增加
牛皮紙因其環保和耐用性,正日益取代塑膠包裝。政府推出的減少塑膠廢棄物的法規進一步刺激了各行各業對牛皮紙的需求。電商平台大量使用牛皮紙包裝和運輸,推動了市場成長。包裝設計的創新,包括防水和強化牛皮紙,正在擴大其應用範圍。因此,對永續解決方案日益成長的需求將繼續推動牛皮紙市場的發展。
原物料價格波動
供應鏈中斷和政府森林保護政策的變化正在影響紙漿可得性,導致成本波動。製造商難以維持穩定的生產成本,這影響了利潤率和定價策略。全球經濟不確定性和貿易限制進一步加劇了價格波動。此外,來自替代包裝材料的競爭可能會導致消費者不再偏好牛皮紙。
在工業和建築業的應用日益增多
牛皮紙因其耐用性和強度而成為工業和建築應用的首選。它廣泛用於水泥袋、隔熱材料襯裡、製造過程中的保護性包裝等。建設產業的成長,尤其是在新興市場,增加了對牛皮紙包裝解決方案的需求。技術進步使得牛皮紙可以客製化,使其適用於專門的工業應用。應用領域的擴展為市場參與者創造了實現產品多元化的豐厚機會。
漂白牛皮紙和特殊等級紙的生產成本高
生產更高品質的漂白牛皮紙和特殊紙張需要額外的化學處理,這會增加生產成本。能源密集型製造流程推高了營運成本,影響了中小企業的承受能力。嚴格的環境法規要求牛皮紙製造商實施成本高昂的過濾和廢棄物管理系統。包括再生紙在內的低成本替代品的出現,對漂白牛皮紙構成了競爭威脅。波動的電力和人事費用也增加了生產過程的不可預測性。
COVID-19的影響
疫情擾亂了全球供應鏈,影響了原料供應,並延誤了生產計劃。儘管最初由於工業活動減少,需求下降,但隨著電子商務和食品包裝需求的上升,市場逐漸復甦。這場危機加速了生物分解性包裝的創新,進一步增強了對牛皮紙的需求。疫情後的復甦努力促使對永續材料的投資增加,確保了市場的長期成長。
預計原生牛皮紙市場在預測期內將佔據最大佔有率
原生牛皮紙憑藉其卓越的強度、耐用性和多功能性,預計將在預測期內佔據最大的市場佔有率。食品、藥品和物流等需要高性能包裝的產業更青睞原生牛皮紙,而非再生紙。原生牛皮紙具有出色的承重能力,使其成為保護性運輸應用和工業包裝解決方案的理想選擇。電子商務的成長和對高品質包裝材料日益成長的需求,進一步推動了該領域的擴張。
預計在預測期內,包裝部分將以最高的複合年成長率成長。
由於食品包裝和零售包裝應用的不斷成長,預計包裝材料領域將在預測期內實現最高成長。餐廳和外帶服務正轉向使用牛皮紙包裝作為塑膠包裝的永續替代品。對定製品牌和美觀包裝解決方案的需求正在推動牛皮紙設計的創新。電商零售商正在改進牛皮紙包裝產品的開箱體驗,這一市場趨勢預計將持續成長。
由於包裝行業的崛起,預計亞太地區將在預測期內佔據最大的市場佔有率。由於電子商務和宅配服務的興起,中國和印度等國家對牛皮紙的需求強勁。原料的供應加上經濟高效的製造程序,正在推動當地牛皮紙的生產。政府減少包裝中塑膠消耗的措施也進一步推動了該地區市場的擴張。
在預測期內,由於包裝永續性趨勢日益成長,北美預計將呈現最高的複合年成長率。美國和加拿大的企業正在迅速採用牛皮紙作為塑膠包裝解決方案的替代品。政府鼓勵生物分解性包裝的政策正在支持該地區牛皮紙產業的發展。電子商務對環保運輸材料的需求日益成長,也加速了牛皮紙的普及。
According to Stratistics MRC, the Global Kraft Paper Market is accounted for $18.87 billion in 2025 and is expected to reach $26.63 billion by 2032 growing at a CAGR of 5.04% during the forecast period. Kraft paper is a strong, durable paper produced through the kraft process, which involves chemical pulping of wood fibres. Known for its high tear resistance and elasticity, it is typically brown but can be bleached for a lighter colour. Widely used in packaging, wrapping, and industrial applications, kraft paper is valued for its eco-friendliness, recyclability, and strength, making it a popular choice in sustainable and heavy-duty packaging solutions.
According to the World Bank, the urban population in developing countries is expected to reach 4 billion by 2030, highlighting the potential for market expansion.
Rising demand for eco-friendly packaging
Kraft paper is increasingly replacing plastic packaging due to its eco-friendly nature and durability. Government regulations promoting the reduction of plastic waste further drive the demand for kraft paper across industries. E-commerce platforms are extensively using kraft paper for wrapping and shipping, boosting market growth. Innovations in packaging design, including water-resistant and reinforced kraft paper, are expanding its applications. As a result, the rising demand for sustainable solutions continues to propel the kraft paper market forward.
Fluctuating raw material prices
Supply chain disruptions and changing government policies on forest conservation impact pulp availability, leading to cost variations. Manufacturers struggle with maintaining stable production costs, affecting profit margins and pricing strategies. Global economic instability and trade restrictions further contribute to price fluctuations. Additionally, competition from alternative packaging materials can shift consumer preferences away from kraft paper.
Increased use in industrial and construction sectors
Kraft paper's durability and strength make it a preferred material in industrial and construction applications. It is widely used for cement bags, insulation backing, and protective wrapping in manufacturing processes. Growth in the construction industry, particularly in emerging markets, is increasing demand for kraft paper-based packaging solutions. Technological advancements are enabling kraft paper customization, making it suitable for specialized industrial applications. This expanding use case presents lucrative opportunities for market players to diversify their offerings.
High production costs for bleached and specialty grades
Producing high-quality bleached kraft paper and specialty grades involves additional chemical treatments, increasing production expenses. Energy-intensive manufacturing processes contribute to rising operational costs, affecting affordability for smaller businesses. Strict environmental regulations demand costly filtration and waste management systems for kraft paper producers. The availability of lower-cost alternatives, including recycled paper grades, poses a competitive threat to bleached kraft paper. Fluctuations in electricity and labour costs add another layer of unpredictability in the production process.
Covid-19 Impact
The pandemic disrupted global supply chains, impacting raw material availability and delaying production schedules. Demand initially declined due to reduced industrial activity, but the market rebounded as e-commerce and food packaging needs grew. The crisis accelerated innovation in biodegradable packaging, further strengthening the demand for kraft paper. Post-pandemic recovery efforts led to increased investments in sustainable materials, ensuring long-term market growth.
The virgin kraft paper segment is expected to be the largest during the forecast period
The virgin kraft paper segment is expected to account for the largest market share during the forecast period, due to its superior strength, durability, and versatility. Industries requiring high-performance packaging, such as food, pharmaceuticals, and logistics, prefer virgin kraft paper over recycled alternatives. Its ability to withstand heavy loads makes it ideal for protective shipping applications and industrial packaging solutions. The growth of e-commerce and rising demand for high-quality wrapping materials further support this segment's expansion.
The wraps segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wraps segment is predicted to witness the highest growth rate, due to increasing applications in food and retail packaging. Restaurants and food delivery services are shifting towards kraft paper wraps as sustainable alternatives to plastic packaging. The demand for customized branding and aesthetically appealing wrapping solutions is fuelling innovations in kraft paper designs. E-commerce retailers are enhancing unboxing experiences with kraft paper wraps, creating a market trend that continues to gain traction.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its thriving packaging industry. Countries like China and India are witnessing strong demand for kraft paper, driven by rising e-commerce and food delivery services. The availability of raw materials, coupled with cost-effective manufacturing processes, boosts local kraft paper production. Government initiatives to reduce plastic consumption in packaging further support the market's expansion in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing sustainability-driven packaging trends. Businesses in the U.S. and Canada are rapidly adopting kraft paper as an alternative to plastic-based packaging solutions. Government policies encouraging biodegradable packaging support the growth of the kraft paper industry across the region. The expanding demand for eco-friendly shipping materials in e-commerce is accelerating kraft paper adoption.
Key players in the market
Some of the key players profiled in the Kraft Paper Market include International Paper Company, WestRock Company, Mondi Group, Stora Enso Oyj, Oji Holdings Corporation, Smurfit Kappa Group, UPM-Kymmene Corporation, Nine Dragons Paper Holdings Ltd., Nippon Paper Industries Co., Ltd., Sappi Limited, Segezha Group, Nordic Paper Holding AB, Daio Paper Corporation, Gascogne Papier, and Klabin S.A.
In April 2025, Mondi, a global leader in the production of sustainable packaging and paper, has completed the acquisition of the Western Europe assets of Schumacher Packaging, expanding the product range, capacity and innovation available to customers demanding high-performance, sustainable packaging at scale.
In January 2025, Nordic Paper has entered into a new financing agreement as change-of-control provisions of the previous financing agreement were triggered when Strategic Value Partners, LLC, through Coniferous Bidco AB, reached a controlling shareholding in Nordic Paper.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.