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市場調查報告書
商品編碼
1744597
2032 年 Spritzer 市場預測:按產品類型、產地、口味、包裝、分銷管道、最終用戶和地區進行全球分析Spritzer Market Forecasts to 2032 - Global Analysis By Product Type (Alcoholic Spritzers and Non-Alcoholic Spritzers), Nature, Flavor, Packaging, Distribution Channel, End User, and By Geography |
根據 Stratistics MRC 的數據,全球噴霧器市場預計在 2025 年達到 36 億美元,到 2032 年將達到 54 億美元,預測期內的複合年成長率為 5.7%。
Spritzer 是一種清爽的氣泡式飲料,由果汁或葡萄酒(通常是白葡萄酒)與蘇打水或碳酸水混合而成。其清爽的口感和低酒精濃度使其成為溫暖天氣的熱門飲品。 Spritz 也有一些版本使用紅酒或玫瑰紅葡萄酒葡萄酒調製,有些版本則使用調味碳酸水來增添風味。
根據美國農業部(USDA)的數據,非酒精飲料的出口量以每年4%至9%的速度成長,即飲料和非酒精替代品的需求大幅增加。
增強健康意識
消費者健康意識的不斷增強,導致人們明顯轉向低糖、低熱量、低人工添加劑的飲料。氣泡酒通常被認為是傳統蘇打水和酒精飲料的健康替代品,完美契合了這種偏好。此外,肥胖及相關健康問題的增加,也促使更多人選擇低熱量、無糖的氣泡酒,進一步推動了市場擴張。
與其他飲料類別的競爭
氣泡水市場面臨其他飲料類別的激烈競爭,包括風味水、能量飲料和傳統碳酸汽水。有些消費者認為氣泡水的口味平淡無味,可能會限制氣泡水的普及。此外,包裝對環境的影響以及在競爭激烈的市場中脫穎而出的持續創新需求,也為氣泡水品牌帶來了更多挑戰。
與餐飲業的合作
透過與餐廳、咖啡館和飯店合作,汽水品牌可以提升產品知名度和可近性,尤其是在年輕消費者和都市區消費者群體中。此類合作將汽水作為清爽低卡路里的替代品加入菜單,鼓勵消費者品嚐和重複購買。此外,此類合作也能讓品牌觸達新的消費群體,並利用旅館業的影響力提升品牌知名度和市場滲透率。
原料成本波動
原料成本波動,尤其是包裝材料和原料等關鍵投入的波動,對汽水製造商的盈利構成了重大威脅。價格上漲(例如瓶裝樹脂的價格上漲)會降低利潤率並影響需求,迫使企業要么消化增加的成本,要么將其轉嫁給消費者。此外,全球供應鏈中斷和經濟不確定性也會加劇成本波動,使企業難以維持穩定的價格和一致的產品品質。
新冠疫情對汽水市場產生了多方面的影響。最初,供應鏈中斷和店內設施關閉導致需求下降,生產面臨挑戰。然而,隨著消費者轉向自飲,線上銷售和店外購買量顯著成長。此外,疫情加速了健康保健趨勢,刺激了對低卡路里、天然汽水的需求。隨著市場逐漸適應疫情後的現實,技術創新和電子商務預計將推動復甦和未來成長。
預計傳統汽水市場在預測期內將佔據最大佔有率
預計傳統汽水市場將在預測期內佔據最大市場佔有率。這個優點源自於消費者對傳統汽水配方的熟悉和偏好,這些配方由葡萄酒和/或碳酸水與天然香料混合而成。此外,傳統汽水在零售和酒店通路均擁有廣泛的分銷管道,確保了廣泛的可及性。此外,傳統汽水持續的產品創新和新口味的推出,並繼續吸引多元化的基本客群,從而鞏固了其在市場上的主導地位。
預計商用領域在預測期內將以最高的複合年成長率成長。
預計商用領域將在預測期內實現最高成長率。這是由於餐廳、酒吧和酒店擴大採用氣泡酒,並將其推廣為一種用途廣泛且低卡路里的飲料選擇。此外,旅館業專注於提供更健康的飲料替代品,這與消費者不斷變化的偏好相符,從而刺激了氣泡酒的需求。此外,氣泡酒品牌與餐飲店之間的策略合作夥伴關係正在擴大其商業性版圖,從而推動該領域強勁的複合年成長率和市場擴張。
預計歐洲將在預測期內佔據最大的市場佔有率。這主要歸功於該地區悠久的飲用葡萄酒的傳統以及根深蒂固的社會飲酒文化。此外,歐洲消費者對低酒精和創新口味的飲料表現出強烈的偏好,這與氣泡酒類別的產品需求相符。此外,歐洲主要市場參與者的存在以及遍布歐洲的廣泛分銷網路進一步鞏固了該地區在全球氣泡酒市場的領導地位。
預計亞太地區將在預測期內實現最高的複合年成長率。這一快速成長可歸因於可支配收入的提高、都市化以及日益壯大的年輕一代對更健康生活方式的選擇。此外,零售基礎設施的擴張和西方飲料潮流的影響正在加速中國、日本和印度等國家對汽水的接受。此外,積極的行銷策略和符合當地偏好的產品創新預計將進一步推動亞太地區市場的成長。
According to Stratistics MRC, the Global Spritzer Market is accounted for $3.6 billion in 2025 and is expected to reach $5.4 billion by 2032 growing at a CAGR of 5.7% during the forecast period. A spritzer is a cool, fizzy beverage that is usually created by mixing fruit juice or wine (usually white) with soda or carbonated water. Because of their crisp flavor and low alcohol content, spritzers are a favorite in warm weather. Red or rose wine are possible variations, and for an additional taste twist, some versions use flavored sparkling water.
According to the U.S. Department of Agriculture (USDA), non-alcoholic beverage exports have seen annual growth rates ranging from 4% to 9%, with a notable increase in demand for ready-to-drink beverages and non-alcoholic alternatives.
Increasing health consciousness
Consumers are becoming more health-conscious due to this, there is a notable shift toward beverages that are low in sugar, calories, and artificial additives. Spritzers, often perceived as healthier alternatives to traditional sodas and alcoholic drinks, align perfectly with these preferences. Furthermore, the rise in obesity and related health issues is encouraging more individuals to opt for low-calorie, sugar-free options like spritzers, thereby fueling market expansion.
Competition from other beverage categories
The spritzer market faces significant competition posed by other beverage categories such as flavored waters, energy drinks, and traditional carbonated sodas. Some consumers perceive the taste of sparkling water as bland or unappealing, which can limit spritzer adoption. Moreover, the environmental impact of packaging and the need for continuous innovation to stand out in a crowded market further challenge spritzer brands.
Collaboration with foodservice outlets
By partnering with restaurants, cafes, and hotels, spritzer brands can enhance product visibility and accessibility, especially among younger and urban consumers. Such collaborations enable spritzers to be featured on menus as refreshing, low-calorie alternatives, and driving trial and repeat purchases. Additionally, these partnerships allow brands to tap into new customer segments and leverage the influence of the hospitality sector to boost brand recognition and market penetration.
Fluctuating raw material costs
Fluctuating raw material costs, particularly for key inputs like packaging materials and ingredients, pose a significant threat to the profitability of spritzer manufacturers. Spikes in prices, such as those seen in resin for bottles, can erode profit margins and force companies to either absorb higher costs or pass them on to consumers, potentially impacting demand. Moreover, global supply chain disruptions and economic uncertainties can exacerbate cost volatility, making it challenging for companies to maintain stable pricing and consistent product quality.
The Covid-19 pandemic had a mixed impact on the spritzer market. Initially, supply chain disruptions and the closure of on-premise venues led to a decline in demand and production challenges. However, as consumers shifted to home consumption, there was a notable increase in online sales and off-premise purchases. Furthermore, the pandemic accelerated health and wellness trends, boosting demand for low-calorie and natural ingredient-based spritzers. As the market adapts to post-pandemic realities, innovation and e-commerce are expected to drive recovery and future growth.
The conventional spritzers segment is expected to be the largest during the forecast period
The conventional spritzers segment is expected to account for the largest market share during the forecast period. This dominance is attributed to the established consumer familiarity and preference for traditional spritzer formulations, which typically blend wine or carbonated water with natural flavors. Moreover, the conventional segment benefits from widespread distribution in both retail and hospitality channels, ensuring broad accessibility. Additionally, ongoing product innovations and the introduction of new flavor variants within the conventional category continue to attract a diverse customer base, solidifying its leading position in the market.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate, driven by the increasing adoption of spritzers in restaurants, bars, and hotels, where they are promoted as versatile, low-calorie beverage options. Furthermore, the hospitality sector's focus on offering healthier drink alternatives aligns with evolving consumer preferences, boosting demand for spritzers. Additionally, strategic collaborations between spritzer brands and foodservice outlets are expanding the commercial footprint, contributing to the segment's robust CAGR and market expansion.
During the forecast period, the Europe region is expected to hold the largest market share. This is largely due to the region's longstanding tradition of wine-based beverages and a well-established culture of social drinking. Furthermore, European consumers demonstrate a strong preference for low-alcohol and innovative flavored drinks, which aligns with the spritzer category's offerings. Additionally, the presence of major market players and widespread distribution networks across Europe further reinforce the region's leadership in the global spritzer market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This rapid growth is fueled by rising disposable incomes, urbanization, and a growing young population that is increasingly embracing healthier lifestyle choices. Moreover, expanding retail infrastructure and the influence of Western beverage trends are accelerating spritzer adoption in countries such as China, Japan, and India. Additionally, aggressive marketing strategies and product innovations tailored to local tastes are expected to further propel market growth in the Asia Pacific region.
Key players in the market
Some of the key players in Spritzer Market include E. & J. Gallo Winery, Francis Ford Coppola Winery, Hoxie Spritzer, Independent Liquor (NZ) Ltd, The Duchess, Union Wine Company, Latitude Beverage Co., Mancan Wine LLC, Porch Pounder, Grand Canyon Wine Co., Barefoot Cellars, State Mineralbrunnen AG, Nestle S.A., PepsiCo, Inc., Coca-Cola Company, Keurig Dr Pepper, Anheuser-Busch InBev, and Heineken N.V.
In January 2025, Gallo announced an exclusive distribution agreement with Spritz Society, an award-winning ready-to-drink (RTD) wine-based cocktail brand. The partnership will expand Spritz Society's retail footprint, starting in select states and moving to nationwide distribution by March 2025.
In April 2025, the winery expanded its Diamond Collection with "Shimmer," a Sauvignon Blanc-Pinot Grigio blend crafted in a bright, refreshing style, and a low-calorie Sauvignon Blanc in the "Vibrance" collection. These products target the trend for lighter, refreshing wines but are not explicitly labeled as spritzers.
In June 2024, Coca-Cola India launched the Affordable Small Sparkling Package (ASSP) featuring 250ml bottles made entirely from recycled PET (rPET). This initiative aims to reduce carbon emissions by 66% compared to traditional virgin PET packaging.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.