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市場調查報告書
商品編碼
1744553
新一代 OSS/BSS 市場:未來預測(至 2032 年)—按架構類型、網路和地區進行分析Next Generation OSS & BSS Market Forecasts to 2032 - Global Analysis By Architecture Type (Revenue management, Service fulfilment, Customer management, Account management and Network management systems), Network and By Geography |
根據 Stratistics MRC 的預測,全球下一代 OSS/BSS 市場規模預計在 2025 年達到 763 億美元,到 2032 年將達到 2067 億美元,預測期內的複合年成長率為 15.3%。
下一代OSS(營運支援系統)和BSS(業務支撐系統)是指旨在最佳化和自動化通訊業務和業務流程的先進整合框架。這些系統利用雲端技術、人工智慧和數據分析來增強服務交付、提升客戶體驗並簡化網路管理。新一代OSS專注於網路自動化、故障管理和即時監控,而BSS則負責處理收費、收益管理和服務保障等面向客戶的功能。它們共同協助通訊業者高效管理複雜網路、降低營運成本,並支援在數位優先環境中快速部署新服務。
通訊業的數位轉型
通訊業的數位轉型正在徹底改變下一代營運支援系統(OSS) 和業務支撐系統 (BSS) 市場。透過整合人工智慧、機器學習和自動化技術,電信業者正在改善網路管理、客戶體驗和業務效率。這種轉型推動了更快的服務交付、更強大的數據分析能力和更高的敏捷性,使通訊業者能夠提供個人化的即時服務。因此,市場正在見證更多創新、成本節約和擴充性,為更具競爭力和更敏捷的通訊解決方案鋪平道路。
實施成本高
在下一代OSS(營運支撐系統)和BSS(業務支撐系統)市場中,高昂的實施成本可能會成為採用的障礙,尤其對於中小型企業而言。這些成本會阻礙企業升級到更先進的系統,並限制創新和效率提升。此外,財務負擔還可能導致計劃延期、投資回報率降低和複雜性增加,最終阻礙市場的整體成長和發展。
對即時分析和洞察的需求
對即時分析和洞察日益成長的需求正在顯著改變下一代 OSS(營運支援系統)和 BSS(業務支撐系統)市場。使營運商能夠做出即時、數據驅動的決策,進而提高業務效率、客戶體驗和產生收入。即時分析支援網路效能監控、資源配置最佳化和服務個人化。因此,OSS 和 BSS 解決方案正在不斷發展,以整合高階分析、人工智慧和自動化,推動通訊業的創新和競爭力。
與舊有系統的複雜整合
與舊有系統的複雜整合對下一代OSS和BSS市場構成了重大挑戰。它會阻礙敏捷性,增加營運成本,並延緩新服務的上市時間。舊有系統通常與現代技術不相容,導致整合複雜且資源彙整資源。這會導致效率低下、安全風險和擴充性,最終阻礙服務供應商在快速發展的通訊環境中創新和保持競爭力。
COVID-19的影響
新冠疫情顯著加速了下一代營運支援系統(OSS) 和業務支撐系統 (BSS) 解決方案的採用。隨著遠距辦公、數位轉型和線上服務需求的不斷成長,通訊業者紛紛轉向雲端基礎的敏捷自動化系統。這些技術能夠加快服務交付速度、提高成本效率並改善客戶體驗,進而推動市場成長。預計疫情過後,向數位生態系統的轉變將持續下去,並再形成通訊業。
預測期內,固定無線市場預計將成為最大的市場
預計固定無線領域將在預測期內佔據最大的市場佔有率,因為它使通訊業者能夠簡化網路管理、改善服務交付並提升客戶體驗。在對先進連接日益成長的需求以及物聯網和 5G 技術的興起的推動下,下一代 OSS/BSS 解決方案提供敏捷性、擴充性和即時洞察,從而提高營運效率、降低成本並支持創新,進一步推動固定和無線領域的市場擴張。
預測期內,客戶關係管理部門預計將以最高複合年成長率成長
預計客戶關係管理 (CRM) 領域將在預測期內實現最高成長率,這得益於其致力於提升客戶體驗、個人化和業務效率。進階分析、人工智慧主導的洞察和自動化將使通訊業者能夠最佳化服務交付、提高客戶維繫並簡化計費流程。這項轉型將加快新服務的上市時間,降低營運成本並提高客戶滿意度,使客戶關係管理功能成為不斷發展的通訊產業中成長和創新的關鍵推動力。
在預測期內,由於通訊基礎設施和服務交付的進步,預計亞太地區將佔據最大的市場佔有率。這些系統透過使通訊業者能夠實現流程自動化、增強客戶體驗並提高業務效率,有助於提高擴充性和靈活性。人工智慧、5G和雲端運算等下一代技術的採用將進一步促進創新,最佳化網路管理和產生收入收入。這項轉型使亞太地區成為全球電訊發展的關鍵參與者。
在預測期內,由於對自動化、即時分析和提升客戶體驗的需求不斷成長,北美預計將呈現最高的複合年成長率。人工智慧、5G 和物聯網等新興技術正在徹底改變通訊和 IT 營運。這些系統使服務供應商能夠簡化流程、降低成本並增強服務交付。注重擴充性和敏捷性的下一代 OSS/BSS 解決方案正在塑造該地區通訊的未來,推動創新和效率。
According to Stratistics MRC, the Global Next Generation OSS & BSS Market is accounted for $76.3 billion in 2025 and is expected to reach $206.7 billion by 2032 growing at a CAGR of 15.3% during the forecast period. Next-Generation OSS (Operational Support Systems) and BSS (Business Support Systems) refer to advanced, integrated frameworks designed to optimize and automate telecommunications operations and business processes. These systems leverage cloud technologies, artificial intelligence, and data analytics to enhance service delivery, improve customer experience, and streamline network management. Next-gen OSS focuses on network automation, fault management, and real-time monitoring, while BSS deals with customer-facing functions like billing, revenue management, and service assurance. Together, they enable telecom operators to efficiently manage complex networks, reduce operational costs, and support the rapid deployment of new services in a digital-first environment.
Digital Transformation in Telecom Industry
Digital transformation in the telecom industry is revolutionizing the Next Generation OSS (Operational Support Systems) and BSS (Business Support Systems) market. By integrating AI, machine learning, and automation, telecom companies are improving network management, customer experience, and operational efficiency. This transformation drives faster service delivery, enhances data analytics, and fosters agility, enabling telecom operators to offer personalized, real-time services. Consequently, the market sees innovation, reduced costs, and enhanced scalability, paving the way for more competitive and responsive telecom solutions.
High Implementation Costs
High implementation costs in the next-generation OSS (Operations Support Systems) and BSS (Business Support Systems) market can hinder adoption, particularly for smaller enterprises. These costs may discourage organizations from upgrading to advanced systems, limiting innovation and efficiency gains. Additionally, the financial burden can lead to delayed projects, reduced ROI, and increased complexity, ultimately impeding the overall growth and development of the market.
Demand for Real-Time Analytics and Insights
The growing demand for real-time analytics and insights is significantly transforming the Next Generation OSS (Operations Support Systems) and BSS (Business Support Systems) market. By enabling operators to make data-driven decisions instantly, it improves operational efficiency, customer experience, and revenue generation. Real-time analytics empower businesses to monitor network performance, optimize resource allocation, and personalize services. As a result, OSS and BSS solutions are evolving to integrate advanced analytics, AI, and automation, driving innovation and competitiveness in the telecom industry.
Complex Integration with Legacy Systems
Complex integration with legacy systems poses significant challenges for the next-generation OSS and BSS market. It hampers agility, increases operational costs, and delays time-to-market for new services. Legacy systems are often incompatible with modern technologies, making integration complex and resource-intensive. This results in inefficiencies, security risks, and limited scalability, ultimately hindering the ability of service providers to innovate and stay competitive in the rapidly evolving telecommunications landscape.
Covid-19 Impact
The COVID-19 pandemic significantly accelerated the adoption of Next Generation OSS (Operations Support Systems) and BSS (Business Support Systems) solutions. With remote work, digital transformation, and increased demand for online services, telecom operators turned to cloud-based, agile, and automated systems. These technologies enabled faster service delivery, cost efficiency, and better customer experience, driving market growth. The shift towards digital ecosystems is expected to continue post-pandemic, reshaping the telecom industry.
The fixed and wireless segment is expected to be the largest during the forecast period
The fixed and wireless segment is expected to account for the largest market share during the forecast period, as it enables telecom providers to streamline network management, improve service delivery, and enhance customer experiences. With the growing demand for advanced connectivity and the rise of IoT and 5G technologies, Next-Gen OSS/BSS solutions offer agility, scalability, and real-time insights. This enhances operational efficiency, reduces costs, and supports innovation, further fueling market expansion across both fixed and wireless domains.
The customer management segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customer management segment is predicted to witness the highest growth rate, because it enhances customer experience, personalization, and operational efficiency. With advanced analytics, AI-driven insights, and automation, it helps telecom operators optimize service delivery, improve customer retention, and streamline billing processes. This transformation accelerates time-to-market for new services, reduces operational costs, and enhances customer satisfaction, positioning the customer management segment as a key enabler of growth and innovation in the evolving telecom landscape.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to advancements in telecom infrastructure and service delivery. By enabling telecom operators to automate processes, enhance customer experience, and improve operational efficiency, these systems contribute to greater scalability and flexibility. The adoption of next-gen technologies like AI, 5G, and cloud computing further boosts innovation, optimizing network management and revenue generation. This transformation positions Asia Pacific as a key player in global telecom advancements.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing demand for automation, real-time analytics, and improved customer experience. Advanced technologies like AI, 5G, and IoT are revolutionizing telecom and IT operations. These systems enable service providers to streamline processes, reduce costs, and enhance service delivery. With a focus on scalability and agility, Next Gen OSS/BSS solutions are shaping the future of telecom in the region, fostering innovation and efficiency.
Key players in the market
Some of the key players profiled in the Next Generation OSS & BSS Market include Amdocs, Ericsson, Nokia, Huawei, Netcracker Technology, IBM, Oracle, Hewlett Packard Enterprise, ZTE Corporation, Comarch, Cisco Systems, Accenture, CSG International, Infosys, Tata Consultancy Services (TCS), Tech Mahindra, NEC Corporation, SAP, Subex and Optiva Inc.
In March 2025, Tata Consultancy Services (TCS) has entered into a five-year partnership with Air New Zealand to modernize the airline's digital infrastructure, aiming to enhance customer experience and operational efficiency through AI-driven innovation.
In February 2025, Tata Consultancy Services (TCS) has announced a strategic collaboration with Salesforce to enhance artificial intelligence (AI) capabilities in the manufacturing and semiconductor industries. This partnership aims to address challenges in AI adoption, particularly the issue of unstructured data silos, by leveraging the combined strengths of both companies.