![]() |
市場調查報告書
商品編碼
1744531
2032 年古飲食市場預測:按類型、分銷管道、應用、最終用戶和地區進行的全球分析Paleo Food Market Forecasts to 2032 - Global Analysis By Type, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球古飲食市場預計在 2025 年將達到 127.3 億美元,預計到 2032 年將達到 192.7 億美元,預測期內的複合年成長率為 6.10%。
古人飲食法是一種飲食策略,靈感來自舊石器時代早期人類食用的食物類型。它摒棄穀物、乳製品、精製糖和加工食品,強調食用未經加工的完整食物,例如瘦肉、魚類、水果、蔬菜、堅果和種子。古人飲食法模仿我們狩獵採集祖先的飲食習慣,旨在促進健康、減少發炎和控制體重。此外,由於古人飲食法的倡導者將食用農業和工業時代的食物與現代慢性疾病聯繫起來,因此古人飲食法在注重健康的人群中頗受歡迎。
《美國臨床營養學期刊》發表的一項研究發現,舊石器時代飲食顯著改善了METABOLIC INC.症候群患者的心血管危險因子:與健康參考飲食相比,參與者的收縮壓下降9.1mmHg,舒張壓下降5.2mmHg,總膽固醇下降0.52mmHg,三酸甘油酯下降0.89mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol/L,高密度脂蛋白/L,高密度15mmolL.15mmolL.15mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol/L,高密度脂蛋白/L,高密度L.15mmolL.15mmol。
提高健康意識
推動原始人飲食市場擴張的主要因素之一是全球追求更健康的生活方式。隨著肥胖、第2型糖尿病和高血壓等慢性疾病的發生率持續上升,消費者正積極尋找改善健康的飲食方法。原始人飲食法正契合這一健康趨勢,它鼓勵人們避免食用加工食品,多食用營養豐富的天然食物。此外,機能性食品和自然療法在注重健康的人群中的日益普及,也進一步支持了原始人飲食法的基本概念。
昂貴的原始飲食
原始人飲食產品通常比傳統加工食品更貴,主要原因是它們依賴優質、有機且符合道德標準的食材。野生捕撈的魚類、草飼肉類以及無麩質和無穀物替代品價格昂貴。這種價格敏感度可能會限制市場滲透到中低收入者,尤其是在消費者對價格較敏感的地區,尤其是在有較便宜的替代品(例如素食或地中海飲食)的情況下。
訂閱模式和電子商務的成長
隨著線上食品雜貨購物和直銷平台 (DTC) 的持續成長,古法飲食公司面臨巨大的機會。品牌可以透過線上管道測試產品、聯繫客戶並觸及小眾消費者,而無需支付高昂的零售分銷成本。注重健康的消費者被訂購食材自煮包、零食盒和可客製化宅配服務帶來的便利性和個人化所吸引。此外,電子商務還能為企業提供數據主導的洞察,用於精準行銷和產品開發,從而在快速變化的食品產業中佔據競爭優勢。
其他營養模式的激烈競爭
生酮飲食、植物性/純素、無麩質飲食和地中海飲食等競爭性飲食生活方式日益流行,對原始人飲食市場構成了最大威脅之一。這些替代方案通常適應性更強,具有更廣泛的科學依據,並且更符合倫理道德和永續考量。例如,植物性飲食因動物福利和環境相關原因而日益流行,而生酮飲食則受到希望快速減肥的人的青睞。如果原始人飲食品牌不進行創新並更新訊息,它們就有可能在擁擠的健康食品市場中被忽視。
新冠疫情對原始人飲食食品市場產生了許多影響。一方面,疫情期間,消費者對符合原始人飲食原則的清潔標籤、增強免疫力和低加工食品的需求增加,導致人們對原始人食材自煮包、零食和營養補充劑的興趣激增。此外,恐慌性搶購和囤貨行為也暫時增加了耐儲存原始人飲食產品的線上銷售。然而,對於製造商和消費者而言,供應鏈中斷、原料短缺和經濟不確定性都帶來了挑戰。原始人飲食產品的高昂價格也使一些收入較低且在封鎖期間生活重心發生變化的消費者望而卻步。
預計肉類和魚類市場在預測期內將佔最大佔有率
預計肉類和魚類市場將在預測期內佔據最大市場佔有率。這種主導地位可以歸因於古飲食的基本原則,即強調食用與早期人類類似的未經加工的高蛋白動物食品。原始飲食的追隨者高度重視自由放養家禽、野生捕撈的魚類和草飼肉類,因為它們營養價值高,並且與祖先的飲食模式相符。此外,強勁的需求以及優質和有機食品供應的不斷成長,進一步鞏固了古飲食在市場上的主導地位。
預計預測期內運動營養和機能飲料領域將以最高的複合年成長率成長。
預計運動營養和機能飲料領域將在預測期內實現最高成長率。消費者對健身、耐力訓練和整體健康日益成長的興趣推動了這一成長,這與原始人飲食友好型運動產品的潔淨標示、高蛋白、低碳水化合物特性相得益彰。不含乳製品、精製糖和人工添加劑的原始人飲食友善飲料和補充劑在運動員和注重健康的人群中越來越受歡迎。此外,膠原蛋白飲料、強化蛋白質飲料和天然能量補充劑市場正在蓬勃發展,尤其是在Z世代和千禧世代。
預計北美將在預測期內佔據最大的市場佔有率,這得益於天然和有機食品行業的興起、消費者對健康保健趨勢的日益關注,以及低碳水化合物和無穀物飲食的盛行。該地區受益於高度集中的健康品牌、不斷成長的特色食品市場以及蓬勃發展的線上零售環境,這些因素促進了產品的供應。此外,諸如混合健身之類的健身和生活方式機芯的流行也推動了需求,CrossFit經常推廣原始人飲食法。美國在全球處於領先地位,這主要得益於其豐富的基本客群和在原始人飲食產品方面的強勁創新。
預計亞太地區在預測期內的複合年成長率最高。這得歸功於城市人口的成長、可支配收入的提高以及人們日益增強的健康意識,人們越來越追求天然清潔的食物。隨著中國、印度、日本和澳洲等其他國家逐漸熟悉西方飲食趨勢,高蛋白、無麩質和低加工食品也越來越受歡迎。由於電商平台的蓬勃發展以及健身和健康文化的興起,人們對原始人飲食法產品的獲取和興趣正在迅速成長。此外,該地區的年輕人口和日益增多的健康新興企業正在推動創新和市場擴張。
According to Stratistics MRC, the Global Paleo Food Market is accounted for $12.73 billion in 2025 and is expected to reach $19.27 billion by 2032 growing at a CAGR of 6.10% during the forecast period. Paleo food is a dietary strategy that is based on the kinds of foods that are thought to have been consumed by early humans in the Paleolithic period. While grains, dairy products, refined sugars, and processed foods are excluded, it places an emphasis on whole, unprocessed foods like lean meats, fish, fruits, vegetables, nuts, and seeds. By emulating the dietary habits of our hunter-gatherer ancestors, the paleo diet seeks to promote better health, decreased inflammation, and weight management. Moreover, paleo is a popular diet among health-conscious people looking for a natural and nutrient-dense diet because proponents link the consumption of foods from the agricultural and industrial eras to modern chronic diseases.
According to a study published in the American Journal of Clinical Nutrition, a Paleolithic diet led to significant improvements in cardiovascular risk factors among individuals with metabolic syndrome. Participants experienced reductions in systolic blood pressure by 9.1 mmHg, diastolic blood pressure by 5.2 mmHg, total cholesterol by 0.52 mmol/L, and triglycerides by 0.89 mmol/L, along with an increase in HDL cholesterol by 0.15 mmol/L, compared to a healthy reference diet.
Growing awareness of health
One of the main factors driving the expansion of the paleo food market is the global movement toward healthier lifestyles. Customers are actively looking for dietary solutions to improve their health outcomes as chronic diseases like obesity type-2 diabetes and hypertension continue to rise in prevalence. This health-conscious mindset is tapped into by the paleo diet, which promotes eating more nutrient-dense, whole foods and avoids processed ones. Additionally, the fundamental tenets of the paleo lifestyle are further supported by the growing acceptance of functional foods and natural cures among health-conscious people.
Expensive paleo foods
The primary reason paleo products are typically more costly than traditional processed foods is because they depend on premium, organic, and ethically sourced ingredients. Wild-caught fish, grass-fed meats, and gluten- or grain-free substitutes are among the more expensive items. This price sensitivity can restrict market penetration among low- and middle-income groups, especially in areas where consumers are price conscious. Furthermore, many potential customers are discouraged from long-term paleo diet commitments due to the high cost of paleo meal plans or specialty products, particularly when there are less expensive dietary alternatives like vegan or Mediterranean diets.
Growth in subscription models and e-commerce
Paleo food companies have a significant opportunity as online grocery shopping and direct-to-consumer (DTC) platforms continue to grow. Brands can test products, connect with customers, and reach niche audiences through online channels without having to pay the high price of retail distribution. Health-conscious consumers are drawn to convenience and personalization, which are provided by subscription-based meal kits, snack boxes, and delivery services that can be customized. Moreover, companies can obtain data-driven insights for focused marketing and product development through e-commerce, which gives them a competitive advantage in the rapidly changing food industry.
Vigorous competition from other nutritional patterns
The rising popularity of competing dietary lifestyles like the ketogenic, plant-based/vegan, gluten-free, and Mediterranean diets poses one of the biggest threats to the paleo food market. These substitutes frequently provide more adaptability, more extensive scientific backing, or stronger alignment with ethical and sustainable considerations. Plant-based diets, for instance, are becoming more popular for reasons related to animal welfare and the environment, whereas keto diets are popular with people who want to lose weight quickly. Paleo brands run the risk of becoming obscured in the crowded market for health foods if they don't innovate or update their messaging.
The COVID-19 pandemic affected the paleo food market in a variety of ways. On the one hand, consumers' increased demand for clean-label, immune-boosting, and minimally processed foods during the pandemic coincided with paleo principles and fueled a surge in interest in paleo meal kits, snacks, and supplements. Furthermore, panic buying and stockpiling momentarily increased online sales of paleo products that are shelf-stable. But for both manufacturers and consumers, supply chain interruptions, ingredient shortages, and economic uncertainty presented difficulties. The high cost of paleo products was also out of reach for some customers due to lower incomes and priorities changing during lockdowns.
The meat and fish segment is expected to be the largest during the forecast period
The meat and fish segment is expected to account for the largest market share during the forecast period. This dominance results from the fundamental tenet of the paleo diet, which stresses consuming unprocessed, high-protein animal products that are comparable to those that early humans consumed. Paleo adherents place a high value on free-range poultry, wild-caught fish, and grass-fed meat because of their nutritional value and compatibility with ancestral eating patterns. Moreover, their dominant position in the market is further supported by their strong demand and expanding availability in premium and organic formats.
The sports nutrition and functional beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sports nutrition and functional beverages segment is predicted to witness the highest growth rate. Growing consumer interest in fitness, endurance training, and holistic wellness is fueling this expansion, and it fits in with the clean-label, high-protein, low-carbohydrate profile of paleo-compatible sports products. Paleo-friendly beverages and supplements that stay away from dairy, refined sugars and artificial additives are becoming more and more popular among athletes and health-conscious people. Additionally, the market for collagen drinks, protein-enhanced beverages, and natural energy boosters is growing quickly, particularly among Gen Z and millennials.
During the forecast period, the North America region is expected to hold the largest market share, driven by a thriving natural and organic food industry, increasing consumer awareness of health and wellness trends, and the widespread adoption of low-carb and grain-free diets. The area gains from a large concentration of health-conscious brands, an expanding specialty food market, and a thriving online retail environment that facilitates product availability. Furthermore, increasing demand has been the popularity of fitness and lifestyle movements like CrossFit, which frequently encourages paleo eating. Due in large part to its wealthy customer base and strong innovation in paleo product offerings, the United States leads the world.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by a growing urban population looking for natural, cleaner food options, wealthier disposable incomes, and growing health consciousness. High-protein, gluten-free, and minimally processed foods are becoming more and more popular as other nations, including China, India, Japan, and Australia, become more aware of Western diet trends. Access to and interest in paleo-friendly products are growing faster due to the growth of e-commerce platforms and a rise in fitness and wellness culture. Additionally, the region's youthful population and rising number of startups with a health focus are propelling innovation and market expansion.
Key players in the market
Some of the key players in Paleo Food Market include Bob's Red Mill Natural Foods, Inc., Nutiva Inc., General Mills, Inc. (EPIC Provisions), Blue Mountain Organics Inc, Kevin's Natural Foods Inc, Caveman Foods LLC, Paleo Leap Inc, Black Bear GmbH, Paleo Foods Co Ltd. , Back Roads Food Co. LLC, Steve's PaleoGoods (SPG), Paleo Treats Inc., RXBAR (Kellogg's), Primal Kitchen (Kraft Heinz) and True Primal Inc.
In January 2025, Kevin's Natural Foods have launched a new startup called Wild Fox Foods. Wild Fox Foods, which launched this year at the Natural Products Expo West trade show, is a bootstrapped startup aimed at the "healthy snack" market. The company produces roasted nuts, nut-based snack mixes and protein bars
In August 2021, Nutiva(R) announced it has acquired Coconut Secret, the leading brand of Coconut Aminos, from its parent company Leslie's Organics, LLC. Coconut Secret established itself as the leader in the soy-free Asian sauces category, which the company created in 2009 with its introduction of the first soy-free, low-sodium soy sauce replacement, Coconut Aminos.
In August 2021, Black Bear Carbon B.V. and HELM AG have announced a long-term supply chain and marketing cooperation. Black Bear will produce recovered Carbon Black from used tires via its proprietary technology. Both companies will jointly introduce this innovative product to industrial clients.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.