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市場調查報告書
商品編碼
1734870

2032 年圖形薄膜市場預測：按薄膜類型、特性、印刷技術、應用、最終用戶和地區進行的全球分析

Graphic Film Market Forecasts to 2032 - Global Analysis By Film Type (Polyvinyl Chloride (PVC), Polypropylene (PP), Polyethylene (PE) and Other Film Types), Characteristics, Printing Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球圖形電影市場預計在 2025 年達到 328 億美元，到 2032 年將達到 513 億美元，預測期內的複合年成長率為 6.6%。

圖畫電影是一種強調視覺衝擊力、通常使用非傳統圖像來傳達故事或主題的電影類型。這類電影通常著重藝術視覺效果、大膽的美學風格以及創新技術，例如平面設計、動畫和視覺衝擊強烈的電影攝影。 「圖畫」一詞也指存在以誇張或風格化的方式呈現的畫面內容，例如暴力、裸露和露骨場景。圖畫電影通常旨在挑戰傳統的敘事方式，優先考慮影像表達而非對話和傳統的情節結構。

根據美國戶外廣告協會的數據，車身貼廣告每千次廣告曝光率(CPM) 為 0.15 美元，而廣告看板每千次展示費用為 1.78 美元，廣播每千次展示費用為 5.92 美元，黃金電視廣告每千次展示費用為 20.54 美元。

擴大廣告和促銷活動

市場對具有視覺衝擊力的內容的需求日益成長，推動了廣告和促銷宣傳活動的擴張。品牌紛紛轉向平面影片，在廣告、產品包裝和數位促銷中打造引人注目的視覺效果。平面設計、動畫和3D技術的進步也提升了這些影片的吸引力。此外，社群媒體平台和數位行銷的興起，進一步增加了對引人注目的創新內容的需求，以吸引受眾並提升品牌知名度。

環境問題和法規

環境問題和法規正對市場產生負面影響，導致生產成本增加、材料選擇受限。薄膜製造中不可回收塑膠和化學品的使用限制日益嚴格，迫使企業投資永續的替代品，但這些替代品成本高。此外，環保材料並非總是提供相同的視覺和功能品質，甚至可能損害圖形薄膜的品質。這些挑戰可能導致市場製造商的價格上漲和利潤率下降。

生活水準提高，可支配所得增加

隨著消費者對高級產品和服務的需求日益成長，生活水準和可支配收入的提高正在推動市場成長。收入水準的提高使得人們更願意在融入平面電影的視覺增強包裝、廣告和娛樂體驗上花錢。此外，瞄準富裕階層的公司正在採用先進的平面電影技術進行廣告和產品推廣，從而創造了對高品質、視覺吸引力內容的需求。奢侈品和客製化產品的日益普及進一步推動了這一趨勢。

與數位媒體的競爭

來自數位媒體的競爭正在對市場產生負面影響，因為它分散了人們對傳統平面膠片的注意力和資源。隨著社群媒體、網站和影片串流等數位平台在廣告和娛樂領域佔據主導地位，企業對數位內容的投資正在超過對實體平面膠片的投資。這種轉變正在減少對印刷和包裝等傳統平面膠片應用的需求。此外，數位媒體降低了生產成本並加快了交貨時間，進一步挑戰了平面膠片市場。

COVID-19的影響

新冠疫情對市場造成了重大負面影響，擾亂了生產和供應鏈。由於零售、娛樂和廣告等行業縮減業務，對平面電影的需求下降。活動和展覽會被取消，減少了推廣和曝光的機會。此外，製造業限制和勞動力限制也推遲了生產計劃。然而，疫情期間，電子商務和數位廣告業務有所成長，隨著企業適應新的行銷策略，市場略有復甦。

預計數位印刷領域將成為預測期內最大的市場

預計數位印刷領域將在預測期內佔據最大的市場佔有率。數位印刷能夠在各種圖形薄膜上實現高品質、可自訂的印刷，以滿足特定的廣告、包裝和促銷需求。與傳統印刷方法不同，數位印刷無需印版，從而降低了設置成本和時間。這項技術創新支援小批量生產、個人化設計和快速交付，對於希望以更有效率、更低成本製作動態、視覺吸引力內容的企業來說，這是一個極具吸引力的解決方案。

預計預測期內建築業的複合年成長率最高。

預計建築業將在預測期內實現最高成長率。這些薄膜可提升美觀、提高能源效率並增強紫外線防護，廣泛應用於住宅和商業建築。此外，圖形薄膜也用於建築計劃的品牌推廣，提升建築物和施工現場的視覺吸引力。隨著建築業對創新和永續解決方案的需求不斷成長，圖形薄膜市場在設計和功能趨勢的推動下持續擴張。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於快速的都市化、對創新包裝解決方案日益成長的需求以及數位印刷技術的進步。此外，汽車、廣告和室內設計領域對圖形薄膜的使用日益增多，以及消費者對個人化和視覺吸引力產品的偏好日益增強，也推動了市場的成長。經濟成長、可支配收入的增加以及向環保解決方案的轉變也在推動需求方面發揮著重要作用。

複合年成長率最高的地區：

由於廣告、汽車和室內裝飾應用對高品質視覺顯示的需求不斷成長，預計北美地區將在預測期內呈現最高的複合年成長率。數位印刷技術的先進包裝以及電子商務和包裝行業的成長正在推動市場成長。此外，消費者對客製化和個人化日益成長的興趣，以及對永續性和環保材料的關注，進一步推動了圖形薄膜的應用。該地區強大的製造業基礎也為市場擴張提供了支持。

免費客製化服務：

訂閱此報告的客戶可享有以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
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  • 地理細分
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球圖形電影市場（依電影類型）

  • 聚氯乙烯（PVC）
  • 聚丙烯（PP）
  • 聚乙烯（PE）
  • 其他電影類型

6. 全球圖形電影市場（按功能）

  • 半透明
  • 反射
  • 不透明
  • 透明的

7. 全球圖形薄膜市場（依印刷技術）

  • 數位印刷
  • 網版印刷
  • 凹版印刷
  • 柔版印刷
  • 抵銷

第8章全球圖形薄膜市場（按應用）

  • 促銷和廣告
  • 車輛包裝
  • 零售和包裝
  • 裝飾
  • 工業標籤
  • 其他用途

9. 全球圖形薄膜市場（依最終用戶）

  • 車
  • 建造
  • 零售
  • 廣告和媒體
  • 工業製造
  • 其他最終用戶

第10章全球圖形電影市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • 3M
  • Avery Dennison Corporation
  • DuPont de Nemours Inc.
  • FDC Graphic Films Inc.
  • Spandex AG
  • Graphic Image Films Ltd.
  • Hexis SAS
  • Drytac Corporation
  • Orafol Europe GmbH
  • LG Hausys
  • Cosmos Films Ltd.
  • Taghleef Industries Inc.
  • Ritrama SpA
  • ACCO Brands Corporation
  • Dunmore
Product Code: SMRC29507

According to Stratistics MRC, the Global Graphic Film Market is accounted for $32.8 billion in 2025 and is expected to reach $51.3 billion by 2032 growing at a CAGR of 6.6% during the forecast period. A graphic film is a type of motion picture that emphasizes visually striking and often unconventional imagery to convey a narrative or theme. These films typically feature a strong focus on artistic visuals, bold aesthetics, and innovative techniques, such as graphic design, animation, or visually intense cinematography. The term "graphic" can also hint at the presence of graphic content, including violence, nudity, or explicit scenes, which may be presented in an exaggerated or stylized manner. Graphic films often aim to challenge traditional storytelling, prioritizing visual expression over dialogue or conventional plot structures.

According to the Outdoor Advertising Association of America, the vehicle wraps cost USD 0.15 per cost of thousand impressions (CPM). In contrast, the billboards cost USD 1.78 per PCM, radios cost USD 5.92 per CPM, and prime TV spots cost USD 20.54 per CPM.

Market Dynamics:

Driver:

Growing advertising and promotional activities

The growing advertising and promotional activities in the market are driven by the increasing demand for visually impactful content in marketing campaigns. Brands are leveraging graphic films to create attention-grabbing visuals for advertisements, product packaging, and digital promotions. Advancements in graphic design, animation, and 3D technologies also enhance the appeal of these films. Additionally, the rise of social media platforms and digital marketing has further fueled the need for eye-catching, creative content to engage audiences and drive brand visibility.

Restraint:

Environmental concerns and regulations

Environmental concerns and regulations are negatively affecting the market by increasing production costs and limiting material options. Stricter regulations on the use of non-recyclable plastics and chemicals in film production have forced companies to invest in sustainable alternatives, which can be more expensive. Additionally, eco-friendly materials may not always offer the same visual or functional qualities, potentially compromising the quality of graphic films. These challenges can lead to higher prices and reduced profit margins for manufacturers in the market.

Opportunity:

Improving living standards and disposable income

Improving living standards and rising disposable income are driving the growth of the market as consumers increasingly seek premium products and services. With higher income levels, individuals are more willing to spend on visually enhanced packaging, advertising, and entertainment experiences that incorporate graphic films. Moreover, businesses targeting affluent consumers are adopting advanced graphic film technologies for advertising and product promotion, creating demand for high-quality, visually appealing content. This trend is further fueled by the growing popularity of luxury and customized products.

Threat:

Competition from digital media

Competition from digital media is negatively impacting the market by diverting attention and resources away from traditional graphic films. As digital platforms like social media, websites, and video streaming dominate advertising and entertainment, businesses are increasingly investing in digital content over physical graphic films. This shift results in reduced demand for traditional graphic film applications, such as printed materials and packaging. Additionally, digital media offers lower production costs and faster turnaround times, further challenging the market for graphic films.

Covid-19 Impact

The COVID-19 pandemic had a significant negative impact on the market, disrupting production and supply chains. With industries like retail, entertainment, and advertising scaling back operations, demand for graphic films dropped. Events and trade shows were canceled, reducing opportunities for promotion and exposure. Moreover, restrictions on manufacturing and workforce limitations delayed production timelines. However, the rise of e-commerce and digital advertising during the pandemic offered a slight rebound, as businesses adapted to new marketing strategies.

The digital printing segment is expected to be the largest during the forecast period

The digital printing segment is expected to account for the largest market share during the forecast period. It allows for high-quality, customizable prints on various graphic films, catering to specific advertising, packaging, and promotional needs. Unlike traditional printing methods, digital printing eliminates the need for plates, reducing setup costs and time. This innovation enables small-batch runs, personalized designs, and quicker turnaround times, making it an attractive solution for businesses looking to produce dynamic, visually appealing content with greater efficiency and lower costs.

The construction segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the construction segment is predicted to witness the highest growth rate. These films offer enhanced aesthetics, energy efficiency, and UV protection, making them popular for both residential and commercial buildings. Additionally, graphic films are used for branding purposes in construction projects, enhancing the visual appeal of buildings and construction sites. With the growing demand for innovative and sustainable solutions in construction, the market for graphic films continues to expand, driven by trends in design and functionality.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, growing demand for innovative packaging solutions, and advancements in digital printing technologies. Additionally, the increasing use of graphic films in automotive, advertising, and interior design sectors, along with rising consumer preferences for personalized and visually appealing products, contribute to market growth. Economic expansion, increased disposable income, and a shift toward eco-friendly solutions also play a significant role in driving demand.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing demand for high-quality visual displays in advertising, automotive, and interior applications. Advancements in digital printing technologies, coupled with the growth of e-commerce and packaging industries, are boosting market growth. Additionally, rising consumer interest in customization and personalization, along with a focus on sustainability and eco-friendly materials, further propel the adoption of graphic films. The region's strong manufacturing base also supports the market's expansion.

Key players in the market

Some of the key players profiled in the Graphic Film Market include 3M, Avery Dennison Corporation, DuPont de Nemours Inc., FDC Graphic Films Inc., Spandex AG, Graphic Image Films Ltd., Hexis S.A.S., Drytac Corporation, Orafol Europe GmbH, LG Hausys, Cosmos Films Ltd., Taghleef Industries Inc., Ritrama S.p.A., ACCO Brands Corporation and Dunmore.

Key Developments:

In April 2025, DuPont de Nemours, Inc. DD announced that it would exhibit Tedlar film solutions at the International Signage Association ("ISA") Expo in Las Vegas. The company's Tedlar officially joined the ISA in 2025 to move forward with its commitment to bring more durable and sustainable solutions for the graphics and signage industry.

In February 2025, Avery Dennison(R) Graphics Solutions announced the North American launch of two Supreme Wrapping Film(TM) color collections. Previously only available in Europe, the Yiannimize Series and Road Trip Memories Series both feature exclusive new colors that add bold color and unforgettable flair to automotive wrapping films.

Film Types Covered:

  • Polyvinyl Chloride (PVC)
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Other Film Types

Characteristics Covered:

  • Translucent
  • Reflective
  • Opaque
  • Transparent

Printing Technologies Covered:

  • Digital Printing
  • Screen Printing
  • Rotogravure
  • Flexography
  • Offset

Applications Covered:

  • Promotional & Advertising
  • Vehicle Wraps
  • Retail & Packaging
  • Decorative
  • Industrial Labeling
  • Other Applications

End Users Covered:

  • Automotive
  • Construction
  • Retail
  • Advertising & Media
  • Industrial Manufacturing
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Graphic Film Market, By Film Type

  • 5.1 Introduction
  • 5.2 Polyvinyl Chloride (PVC)
  • 5.3 Polypropylene (PP)
  • 5.4 Polyethylene (PE)
  • 5.5 Other Film Types

6 Global Graphic Film Market, By Characteristics

  • 6.1 Introduction
  • 6.2 Translucent
  • 6.3 Reflective
  • 6.4 Opaque
  • 6.5 Transparent

7 Global Graphic Film Market, By Printing Technology

  • 7.1 Introduction
  • 7.2 Digital Printing
  • 7.3 Screen Printing
  • 7.4 Rotogravure
  • 7.5 Flexography
  • 7.6 Offset

8 Global Graphic Film Market, By Application

  • 8.1 Introduction
  • 8.2 Promotional & Advertising
  • 8.3 Vehicle Wraps
  • 8.4 Retail & Packaging
  • 8.5 Decorative
  • 8.6 Industrial Labeling
  • 8.7 Other Applications

9 Global Graphic Film Market, By End User

  • 9.1 Introduction
  • 9.2 Automotive
  • 9.3 Construction
  • 9.4 Retail
  • 9.5 Advertising & Media
  • 9.6 Industrial Manufacturing
  • 9.7 Other End Users

10 Global Graphic Film Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 3M
  • 12.2 Avery Dennison Corporation
  • 12.3 DuPont de Nemours Inc.
  • 12.4 FDC Graphic Films Inc.
  • 12.5 Spandex AG
  • 12.6 Graphic Image Films Ltd.
  • 12.7 Hexis S.A.S.
  • 12.8 Drytac Corporation
  • 12.9 Orafol Europe GmbH
  • 12.10 LG Hausys
  • 12.11 Cosmos Films Ltd.
  • 12.12 Taghleef Industries Inc.
  • 12.13 Ritrama S.p.A.
  • 12.14 ACCO Brands Corporation
  • 12.15 Dunmore

List of Tables

  • Table 1 Global Graphic Film Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Graphic Film Market Outlook, By Film Type (2024-2032) ($MN)
  • Table 3 Global Graphic Film Market Outlook, By Polyvinyl Chloride (PVC) (2024-2032) ($MN)
  • Table 4 Global Graphic Film Market Outlook, By Polypropylene (PP) (2024-2032) ($MN)
  • Table 5 Global Graphic Film Market Outlook, By Polyethylene (PE) (2024-2032) ($MN)
  • Table 6 Global Graphic Film Market Outlook, By Other Film Types (2024-2032) ($MN)
  • Table 7 Global Graphic Film Market Outlook, By Characteristics (2024-2032) ($MN)
  • Table 8 Global Graphic Film Market Outlook, By Translucent (2024-2032) ($MN)
  • Table 9 Global Graphic Film Market Outlook, By Reflective (2024-2032) ($MN)
  • Table 10 Global Graphic Film Market Outlook, By Opaque (2024-2032) ($MN)
  • Table 11 Global Graphic Film Market Outlook, By Transparent (2024-2032) ($MN)
  • Table 12 Global Graphic Film Market Outlook, By Printing Technology (2024-2032) ($MN)
  • Table 13 Global Graphic Film Market Outlook, By Digital Printing (2024-2032) ($MN)
  • Table 14 Global Graphic Film Market Outlook, By Screen Printing (2024-2032) ($MN)
  • Table 15 Global Graphic Film Market Outlook, By Rotogravure (2024-2032) ($MN)
  • Table 16 Global Graphic Film Market Outlook, By Flexography (2024-2032) ($MN)
  • Table 17 Global Graphic Film Market Outlook, By Offset (2024-2032) ($MN)
  • Table 18 Global Graphic Film Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Graphic Film Market Outlook, By Promotional & Advertising (2024-2032) ($MN)
  • Table 20 Global Graphic Film Market Outlook, By Vehicle Wraps (2024-2032) ($MN)
  • Table 21 Global Graphic Film Market Outlook, By Retail & Packaging (2024-2032) ($MN)
  • Table 22 Global Graphic Film Market Outlook, By Decorative (2024-2032) ($MN)
  • Table 23 Global Graphic Film Market Outlook, By Industrial Labeling (2024-2032) ($MN)
  • Table 24 Global Graphic Film Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Graphic Film Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Graphic Film Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 27 Global Graphic Film Market Outlook, By Construction (2024-2032) ($MN)
  • Table 28 Global Graphic Film Market Outlook, By Retail (2024-2032) ($MN)
  • Table 29 Global Graphic Film Market Outlook, By Advertising & Media (2024-2032) ($MN)
  • Table 30 Global Graphic Film Market Outlook, By Industrial Manufacturing (2024-2032) ($MN)
  • Table 31 Global Graphic Film Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.