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市場調查報告書
商品編碼
1734810
補充劑和營養品包裝市場至2032年的預測:按包裝類型、包裝材料、產品形式、包裝體積、應用和地區的全球分析Supplements and Nutrition Packaging Market Forecasts to 2032 - Global Analysis By Packaging Type, Packaging Material, Product Form, Package Quantity, Application and By Geography |
根據 Stratistics MRC 的資料,全球補充劑和營養品包裝市場預計在2025年達到 317億美元,到2032年將達到 471億美元,預測期內的年複合成長率為 5.8%。
營養補充品包裝是指用於保護、保存和展示營養補充品、維生素、蛋白粉和健康相關營養產品的專門材料和設計。這種包裝可確保產品安全、延長保存期限並提供成分、使用說明和法規遵循等重要資訊。常見的形式包括瓶子、小袋、泡殼包裝、小袋和罐子,所有這些設計都是為了保持產品完整性、提高消費者便利性並協助品牌推廣和行銷工作。
根據Food & Wine報導,包括機能性食品和食品飲料在內的美國健康市場價值將達到2兆美元。
增強健康意識
補充劑和營養品包裝市場受到補充劑和營養品需求不斷成長的推動,這主要是由於消費者健康意識的增強。隨著人們越來越意識到個人預防保健、健身和健康的重要性,維生素、礦物質和其他營養產品的消費量顯著增加。這一趨勢迫使製造商投資創新包裝解決方案,以確保產品安全、延長保存期限並提高便利性。此外,人口老化加劇和運動營養的普及也進一步推動了市場的擴張。
包裝成本高
通常需要先進、保護性和永續的包裝材料來保持產品完整性並符合監管標準,導致更高的生產成本。此外,採用創新包裝設計和技術,如兒童安全封蓋和防篡改密封,將進一步增加成本。這些增加的成本可能會限制製造商,尤其是小型製造商的盈利,並導致最終消費者的價格上漲。此外,原料價格波動和供應鏈中斷可能會加劇成本壓力並對市場成長構成挑戰。
優質包裝的需求
消費者擴大將優質包裝與產品安全性、功效和品牌價值聯繫起來,迫使製造商開發具有視覺吸引力、功能性和永續的包裝解決方案。優質包裝不僅增強了貨架吸引力,而且還提供了可重新密封、防篡改和資訊標籤等附加功能。此外,電子商務和個人化營養趨勢的興起進一步加速了對創新包裝形式的需求,以確保運輸過程中的產品保護並滿足不同的消費者偏好,推動市場成長。
環境法規
世界各國政府和監管機構加大對製造商的壓力,要求他們減少塑膠使用、減少包裝廢棄物並採用更環保的材料。遵守這些法規通常需要在研發和實施永續包裝解決方案方面進行大量投資,這可能會增加營運成本。此外,不符合環境標準可能導致處罰、產品召回和聲譽損害。
COVID-19 疫情對補充劑和營養品包裝市場產生了重大影響。封鎖和供應鏈中斷最初阻礙了製造和分銷活動。然而,消費者對免疫力和預防性保健意識的不斷增強,導致對補充劑的需求激增,尤其是富含維生素和礦物質的補充劑。消費量的激增帶動了包裝需求的相應成長,促使製造商加快生產並創新包裝解決方案,以實現安全性和便利性。此外,疫情期間向電子商務的轉變增加了對耐用、安全包裝的需求,以確保產品在運輸過程中的完整性。
預計預測期內瓶子區隔規模最大。
預計預測期內瓶子區隔將佔據最大的市場佔有率。瓶子仍然是補充劑和營養產品的首選包裝形式,因為它們具有出色的保護內容物免受潮濕、氧氣和光照的能力,保持產品的效力和保存期限。此外,這些瓶子還具有方便、可重新密封和易於使用等特點,適用於多種補充劑形式,包括錠劑、膠囊和粉末。它能夠適應各種尺寸和材料,包括塑膠和玻璃,進一步增強了其在市場上的優勢。
預計在預測期內,軟膠囊和軟糖區隔將以最高的年複合成長率成長。
預計軟膠囊和軟糖領域將在預測期內實現最高的成長率。這種快速成長的動力源於成人和兒童易於服用的補充劑形式的日益普及。軟糖尤其受歡迎,因為它味道好、食用方便,是傳統錠劑的有吸引力的替代品。對素食和無糖等創新配方的需求進一步推動了這一領域的成長。此外,有效的行銷、不斷增強的健康意識以及不斷擴大的零售和電子商務管道促進了軟膠囊和軟糖的迅速普及,推動了它們的強勁成長。
預計亞太地區將在預測期內佔據最大的市場佔有率。這項優勢是由人口成長、健康意識增強和可支配收入增加等多種因素所推動的。該地區擁有豐富的原料、眾多的加工設施和低廉的人事費用,使其成為一個極具吸引力的製造業基地。此外,主要市場參與者的存在、政府的支持性政策以及電子商務管道的快速擴張引領該地區的市場佔有率。
預計亞太地區在預測期內的年複合成長率最高。這一異常成長率是由人們健康意識的提高、中階的壯大以及快速的都市化所推動的。該地區充滿活力的零售和電子商務行業日益增加產品的可用性,而包裝技術的創新滿足不斷變化的消費者偏好。此外,對便利、美觀和永續包裝解決方案的需求不斷成長,加上個人化營養趨勢的日益盛行,使亞太地區成為成長最快的市場,為行業相關人員提供了重大機會。
According to Stratistics MRC, the Global Supplements and Nutrition Packaging Market is accounted for $31.7 billion in 2025 and is expected to reach $47.1 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Supplements and nutrition packaging refers to the specialized materials and designs used to protect, preserve, and present dietary supplements, vitamins, protein powders, and health-related nutritional products. This packaging ensures product safety, extends shelf life, and provides critical information such as ingredients, usage instructions, and regulatory compliance. Common formats include bottles, pouches, blister packs, sachets, and jars, all designed to maintain product integrity, enhance consumer convenience, and support branding and marketing efforts.
According to a 2025 article in Food & Wine, the U.S. wellness market, encompassing functional foods and beverages, is valued at $2 trillion.
Increasing health consciousness
The supplements and nutrition packaging market is primarily driven by rising health consciousness among consumers, which has led to increased demand for dietary supplements and nutraceuticals. As individuals become more aware of the importance of preventive healthcare, fitness, and wellness, there is a notable surge in the consumption of vitamins, minerals, and other nutritional products. This trend compels manufacturers to invest in innovative packaging solutions that ensure product safety, extend shelf life, and enhance convenience. Furthermore, the growing aging population and the popularity of sports nutrition further bolster market expansion.
High packaging costs
The need for advanced, protective, and often sustainable packaging materials to maintain product integrity and comply with regulatory standards increases production expenses. Additionally, the adoption of innovative packaging designs and technologies, such as child-resistant closures and tamper-evident seals, further escalates costs. These elevated expenses can limit the profitability of manufacturers, particularly smaller players, and may result in higher prices for end consumers. Moreover, fluctuating raw material prices and supply chain disruptions can exacerbate cost pressures, challenging market growth.
Premium packaging demand
Consumers increasingly associate high-quality packaging with product safety, efficacy, and brand value, prompting manufacturers to develop visually appealing, functional, and sustainable packaging solutions. Premium packaging not only enhances shelf appeal but also offers added features such as resealability, tamper evidence, and informative labeling. Moreover, the rise of e-commerce and personalized nutrition trends further accelerates the need for innovative packaging formats that ensure product protection during transit and cater to diverse consumer preferences, thereby driving market growth.
Environmental regulations
Governments and regulatory bodies worldwide are increasing pressure on manufacturers to reduce plastic usage, minimize packaging waste, and adopt eco-friendly materials. Compliance with these regulations often requires significant investments in research, development, and the adoption of sustainable packaging solutions, which can increase operational costs. Furthermore, failure to meet environmental standards can result in penalties, product recalls, or reputational damage.
The Covid-19 pandemic had a profound impact on the supplements and nutrition packaging market. Lockdowns and supply chain disruptions initially hindered manufacturing and distribution activities. However, heightened consumer awareness regarding immunity and preventive health led to a surge in demand for supplements, particularly those rich in vitamins and minerals. This spike in consumption drove a corresponding increase in packaging demand, prompting manufacturers to accelerate production and innovate packaging solutions for safety and convenience. Furthermore, the shift towards e-commerce during the pandemic reinforced the need for durable and secure packaging to ensure product integrity during delivery.
The bottles segment is expected to be the largest during the forecast period
The bottles segment is expected to account for the largest market share during the forecast period. Bottles remain the preferred packaging format for supplements and nutrition products due to their superior ability to protect contents from moisture, oxygen, and light, thereby preserving product efficacy and shelf life. Additionally, bottles offer convenience, resealability, and ease of use, making them suitable for a wide range of supplement forms, such as tablets, capsules, and powders. Their adaptability to various sizes and materials, including plastic and glass, further enhances their dominance in the market.
The softgels & gummies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the softgels & gummies segment is predicted to witness the highest growth rate. This rapid expansion is attributed to the rising popularity of easy-to-consume supplement formats among both adults and children. Gummies, in particular, are favored for their palatable taste and convenience, making them an attractive alternative to traditional pills. The demand for innovative formulations, including vegan and sugar-free options, further propels this segment's growth. Additionally, effective marketing, increased health awareness, and the expansion of retail and e-commerce channels contribute to the soaring adoption of softgels and gummies, driving their robust growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is driven by a combination of factors, including a large and growing population, increasing health awareness, and rising disposable incomes. The region benefits from the availability of raw materials, numerous processing facilities, and low labor costs, making it an attractive hub for manufacturing. Furthermore, the presence of major market players, supportive government policies, and the rapid expansion of e-commerce channels contribute to the region's leadership in market share.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This exceptional growth rate is fueled by increasing health and wellness awareness, a burgeoning middle class, and rapid urbanization. The region's dynamic retail and e-commerce sectors enhance product accessibility, while innovation in packaging technologies caters to evolving consumer preferences. Additionally, the growing demand for convenient, attractive, and sustainable packaging solutions, coupled with the rising prevalence of personalized nutrition trends, positions Asia Pacific as the fastest-growing market, offering significant opportunities for industry stakeholders.
Key players in the market
Some of the key players in Supplements and Nutrition Packaging Market include Amcor, Berry Global, Gerresheimer, Glenroy, Inc., Alpha Packaging, Comar, LLC, Graham Packaging Company, ePac Holdings, LLC, Law Print & Packaging Management Ltd., Molded Packaging Solutions (MPS), PRETIUM Packaging, Eagle Flexible Packaging, TricorBraun, Vantage Nutrition, Packacre Enterprises Limited, Container & Packaging Supply, Inc., Mondi and Sonoco Products Company.
In February 2025, Comar was awarded a Silver Medal by EcoVadis for sustainability excellence, placing them in the top 15% of assessed companies.
In January 2025, Gerresheimer launched its Connected Packaging platform, integrating QR codes or NFC tags for digital product identities. This enables brands to engage consumers with personalized information, loyalty programs, and product authentication-features that can be leveraged for supplement packaging as well.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.