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市場調查報告書
商品編碼
1725124
2032 年機場零售市場預測:按產品類型、商店類型、最終用戶和地區進行的全球分析Airport Retail Market Forecasts to 2032 - Global Analysis By Product Type (Fashion & Accessories, Perfumes & Cosmetics, Food & Beverages, Electronics, Books & Magazines, Gifts & Souvenirs and Convenience Products), Store Type, End User and By Geography |
根據 Stratistics MRC 的數據,全球機場零售市場預計在 2025 年達到 378 億美元,到 2032 年將達到 603 億美元,預測期內的複合年成長率為 6.9%。
機場零售在機場航站大樓內銷售商品和服務,透過免稅店、時裝店和食品飲料店等各種管道為旅客提供服務。該行業因客流量大和衝動性購買而蓬勃發展,提供便利和獨特性。產品範圍從奢侈品到日常必需品,通常迎合富裕的國際客戶。零售商正在透過數位解決方案和身臨其境型購物體驗加強客戶關係。
全球航空旅行成長
全球航空旅行的穩定成長為機場零售提供了巨大的推動力。可支配收入的增加和對免稅購物的日益成長的偏好使得機場零售成為一項豐厚的收益來源。此外,該機場正在擴大商業空間並增強零售服務,以滿足旅客不斷變化的需求。數位資訊亭和個人化促銷等創新購物體驗的引入進一步推動了零售業的成長。
對國際旅行的依賴
經濟衰退、旅行限制和地緣政治不確定性可能會對客流產生重大影響,進而影響零售收益。此外,各地區對免稅銷售和進出口政策的嚴格規定各不相同,限制了全球零售商的業務擴展機會。此外,機場高昂的租金對於尋求開設分店的品牌來說也是一個挑戰,常常導致盈利的擔憂。
透過數據分析實現個人化
數據分析的進步正在改變機場零售業,使品牌能夠為旅客提供高度個人化的購物體驗。透過利用人工智慧和消費者洞察,零售商可以客製化促銷活動、推薦產品並創建無縫的全通路購物之旅。機場正在整合臉部認證付款系統和有針對性的數位廣告等智慧零售解決方案,以提高客戶參與。行動購物平台的興起使得使用者甚至在到達機場之前就可以瀏覽和購買商品。
地緣政治緊張局勢與全球危機
地緣政治緊張局勢和貿易爭端、流行病等全球危機對機場零售業務構成重大風險。嚴格的安全措施和意外的旅行中斷可能會減少乘客數量並對零售額產生直接影響。此外,主要地區的經濟不確定性可能導致消費者支出波動,進而影響奢侈品和免稅類別。競爭格局也是一個挑戰。電子商務平台和商業街零售商正在提供替代購物選擇,這可能會吸引機場消費者的注意。
新冠疫情期間,機場零售業經歷了挫折與轉變。但隨著機場適應新的健康和安全標準,零售商推出了非接觸式付款系統和線上訂單取貨,提高了消費者的信心。自從疫情爆發以來,隨著遊客尋求當地很少見到的奢侈品,免稅商店再次變得受歡迎。
預計時尚和配件細分市場將成為預測期內最大的細分市場
由於消費者對品牌服裝、手錶和奢侈品的需求強勁,預計時尚和配件領域將在預測期內佔據最大的市場佔有率。遊客通常更喜歡在免稅店購買奢侈時尚產品,以享受獨家價格和特別宣傳活動。機場零售商不斷與全球時尚品牌合作,為國際消費者提供量身訂製的獨家系列商品。名牌手袋和太陽眼鏡等奢華配件的吸引力進一步鞏固了其在這個市場的地位。
付費商店部分預計將在預測期內以最高複合年成長率成長
隨著機場乘客的購物偏好轉向便利型購物,付費零售領域預計將在預測期內見證最高成長率。許多機場零售商都專注於各種非免稅商品,例如電子產品、護膚和當地紀念品。包括行動付款選項和人工智慧驅動的建議在內的數位整合不斷增強,正在加速免稅店的收益。此外,國內航空旅行的日益成長的趨勢也刺激了尋求機場購物體驗的外國旅客的購買慾望。
在預測期內,預計亞太地區將佔據最大的市場佔有率,這得益於航空客運量的增加、基礎設施的擴大以及免稅購物需求的上升。中國、日本和韓國等國家擁有世界上最繁忙的機場,貢獻了可觀的零售收入。政府促進旅遊業發展的舉措和支持免稅店擴張的優惠法規進一步推動了市場成長。
在預測期內,預計北美將呈現最高的複合年成長率,這得益於高度的數位融合、強勁的消費者支出以及不斷變化的旅遊趨勢。美國和加拿大各地的機場正在透過創新的商店理念、互動式自助服務終端和人工智慧購物體驗迅速實現零售空間的現代化。國內旅遊的成長正在擴大該地區強勁的免稅零售業,並為非免稅購物提供更多的機會。此外,全球品牌與機場管理部門之間的合作也為高階旅客提供了特殊的購物體驗。
According to Stratistics MRC, the Global Airport Retailing Market is accounted for $37.8 billion in 2025 and is expected to reach $60.3 billion by 2032 growing at a CAGR of 6.9% during the forecast period. Airport retailing involves the sale of goods and services within airport terminals, catering to travelers through diverse outlets such as duty-free shops, fashion stores, and dining establishments. This sector thrives on high passenger volumes and impulse buying, offering convenience and exclusivity. Products range from luxury items to everyday essentials, often tailored to international and affluent consumers. Retailers enhance engagement through digital solutions and immersive shopping experiences.
Increasing global air travel
The steady increase in global air travel has significantly boosted airport retailing, as passengers look for convenient shopping options while navigating terminals. Rising disposable incomes and a growing preference for duty-free shopping have made airport retail stores a lucrative revenue stream. Additionally, airports are expanding commercial spaces and enhancing retail offerings to cater to evolving traveler needs. The introduction of innovative shopping experiences, such as digital kiosks and personalized promotions, has further fueled retail growth.
Dependence on international travel
Economic downturns, travel restrictions, and geopolitical uncertainties can significantly impact passenger flow, affecting retail revenues. Additionally, strict regulations on duty-free sales and import-export policies vary across regions, limiting business expansion opportunities for global retailers. High rental costs at airports also pose challenges for brands looking to establish a presence, often leading to profitability concerns.
Personalization through data analytics
Advancements in data analytics are transforming airport retail by enabling brands to offer hyper-personalized shopping experiences to travelers. By leveraging artificial intelligence and consumer insights, retailers can customize promotions, recommend products, and create seamless omni-channel shopping journeys. Airports are integrating smart retail solutions such as facial recognition payment systems and targeted digital advertisements to enhance customer engagement. The growing acceptance of mobile shopping platforms allows passengers to browse and purchase products before even arriving at the airport.
Geopolitical tensions and global crises
Geopolitical tensions and global crises, including trade disputes and pandemics, pose a substantial risk to airport retail operations. Stringent security measures and unforeseen travel disruptions can reduce passenger traffic, directly impacting retail sales. Additionally, economic instability in key regions may lead to fluctuations in consumer spending, affecting luxury and duty-free product categories. The competitive landscape also presents challenges, as e-commerce platforms and downtown retail stores offer alternative shopping options that could divert airport shoppers.
The airport retail industry experienced both setbacks and shifts during the COVID-19 pandemic, with widespread travel restrictions initially leading to store closures and reduced sales. However, as airports adapted to new health and safety standards, retailers introduced contactless payment systems and online order pickups, improving shopper confidence. Duty-free shopping witnessed renewed interest post-pandemic as travelers sought premium products with limited availability in local markets.
The fashion & accessories segment is expected to be the largest during the forecast period
The fashion & accessories segment is expected to account for the largest market share during the forecast period due to strong consumer demand for branded apparel, watches, and luxury items. Travelers often prefer purchasing high-end fashion products at duty-free stores to take advantage of exclusive pricing and special promotions. Airport retailers continuously collaborate with global fashion brands to offer limited-edition collections tailored for international shoppers. The appeal of premium accessories, including designer handbags and sunglasses, further strengthens this market position.
The duty-paid stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the duty-paid stores segment is predicted to witness the highest growth rate as passenger preferences evolve towards convenience-based shopping. Many airport retailers are focusing on diversified product assortments beyond duty-free offerings, including electronics, skincare, and regional souvenirs. Enhanced digital integration, such as mobile payment options and AI-driven recommendations, is accelerating duty-paid store revenues. The increasing trend of domestic air travel is also driving purchases at these stores, as non-international passengers explore airport shopping experiences.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rising air passenger traffic, expanding infrastructure, and increasing duty-free shopping demand. Countries like China, Japan, and South Korea host some of the world's busiest airports, contributing to significant retail revenues. Government-backed tourism initiatives and favorable regulations supporting duty-free expansions further boost market growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fuelled by advanced digital integration, strong consumer spending, and evolving travel trends. Airports in the United States and Canada are rapidly modernizing retail spaces with innovative store concepts, interactive kiosks, and AI-powered shopping experiences. The region's robust duty-paid retail segment is expanding as domestic travel increases, creating more opportunities for non-duty-free purchases. Additionally, partnerships between global brands and airport authorities are driving exclusive shopping experiences tailored for premium travelers.
Key players in the market
Some of the key players in Airport Retailing Market include 3Sixty Duty Free, Aer Rianta International, Airport Retail Group, LLC, Capi-Lux, China Duty-Free Group CO., LTD, DFS Group LTD, Dubai Duty-Free, Dufry AG, Flemingo International, Gebr. Heinemann SE & Co. KG, Japan Airport Terminal Co., Ltd, King Power International, Lagardere Travel Retail, The Shilla Duty Free and WHSmith.
In March 2025, WHSmith sold its 480 UK high street stores to Modella Capital for £76 million. The stores will be rebranded as TGJones, allowing WHSmith to focus on its international travel retail operations, which contribute significantly to its revenue and trading profit.
In November 2024, DFS Group announced the closure of its Venice department store located in the historic Fondaco dei Tedeschi building. The decision, resulting in over 220 job losses, was attributed to substantial financial losses over five years, exacerbated by the COVID-19 pandemic and a decrease in Asian tourists.
In September 2024, The Shilla Duty Free launched a pop-up event at Incheon Airport's Terminal 2 to introduce Dewar's new premium Scotch blended whisky, "Dewar's Stone Toasted," coinciding with the Chuseok and October holiday seasons.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.