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市場調查報告書
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1725120

2032 年高蛋白食品市場預測：按產品類型、來源、分銷管道、最終用戶和地區進行的全球分析

High Protein-Based Food Market Forecasts to 2032 - Global Analysis By Product Type, Source, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球高蛋白食品市場預計在 2025 年達到 375 億美元，預計到 2032 年將達到 740 億美元，預測期內的複合年成長率為 10.2%。

高蛋白食品是營養豐富的產品，旨在為肌肉生長、恢復和整體健康提供必需的氨基酸。這些食物包括瘦肉、乳製品、豆類和堅果等天然來源，以及蛋白質棒、奶昔和補充劑等強化食品。這些食物支持能量水平、飽腹感和代謝功能，使其成為健身愛好者、運動員和注重健康的消費者的理想選擇。

消費者擴大轉向高蛋白食品

人們越來越意識到蛋白質對健康的好處，包括維持肌肉、控制體重和改善整體健康，這刺激了高蛋白食品的需求。消費者正在積極尋求支持其積極生活方式的功能性營養選擇，從而導致強化蛋白質的零食、飲料和代餐的增加。健身文化和運動營養的興起進一步推動了市場的成長，運動員和注重健康的人們將蛋白質食品納入日常生活。

高價位限制了對價格敏感的消費者的購買機會。

高蛋白食品，尤其是來自乳清、豌豆蛋白和有機肉等特殊來源的食品，由於生產複雜且原料來源困難，通常高成本。這種定價挑戰可能會阻止注重預算的消費者定期購買富含蛋白質的產品，從而限制低收入群體的市場滲透。此外，創新蛋白質藥物的研發成本導致零售價格上漲，阻礙了市場成長。

都市化、增加可支配所得、客製化功能性營養

隨著城市人口的成長，消費者越來越接觸多樣化的飲食趨勢，包括根據個人健康目標量身定做的高蛋白飲食。個人化營養解決方案的需求正在成長，公司提供強化蛋白質的食品，旨在滿足肌肉恢復、體重管理和消化器官系統健康等特定需求。功能性蛋白質食品，包括強化乳製品、蛋白質棒和代餐，在忙碌的專業人士和健身愛好者中越來越受歡迎，並推動市場的發展。

誇大的健康聲明和缺乏研究的處方

一些製造商誇大其蛋白質強化產品的益處，並以未經證實的增加肌肉、減輕體重和改善整體健康的檢驗誤導消費者。此外，某些地區缺乏標準化法規，導致蛋白質含量標示不一致，引起消費者的懷疑。含有過多添加劑、人工成分和低品質蛋白質來源的摻假蛋白質產品會對您的品牌信譽產生負面影響。

COVID-19的影響：

COVID-19 疫情對高蛋白食品市場產生了多種影響，既影響了供應鏈，也影響了消費行為。雖然最初製造和物流的中斷導致了暫時的短缺，但這場危機也提高了人們對營養和增強免疫力食品的認知。隨著消費者重視更健康的飲食習慣，對富含蛋白質的零食、補充品和代餐的需求也增加。家庭烹飪和個人化營養的轉變促使人們尋求方便而又營養的食物選擇，進一步推動了市場的成長。

預計預測期內肉類蛋白質食品部分將成長至最大的佔有率。

由於肉類蛋白質食品消費廣泛且在全球飲食中佔據重要地位，預計在預測期內該類食品將佔據最大的市場佔有率。肉類蛋白質來源，包括雞肉、牛肉和魚貝類，仍然是尋求高品質蛋白質攝取的消費者的首選。該行業受益於傳統食品和加工食品類別的強勁需求，紅肉配方和蛋白質強化肉品的創新推動了成長。

預計植物蛋白部分在預測期內將出現最高的複合年成長率。

由於消費者對永續和道德食品選擇的偏好日益增強，預計植物蛋白領域將在預測期內實現最高成長率。植物性蛋白質來源，包括大豆、豌豆、扁豆和藜麥，在注重健康的人群以及遵循素食或純素飲食的人中越來越受歡迎。在該領域，食品技術的進步促進了富含蛋白質的植物性零食、乳製品替代品和肉類替代品的開發。

佔比最大的地區：

受消費者對機能性食品和蛋白質強化食品的強勁需求的推動，預計北美將在預測期內佔據最大的市場佔有率。該地區擁有成熟的健康和保健產業，消費者積極尋求高蛋白飲食來健身、控制體重和促進整體健康。主要食品製造商和廣泛的零售分銷網路的存在進一步促進了市場擴張。

複合年成長率最高的地區：

在預測期內，亞太地區預計將呈現最高的複合年成長率，這得益於可支配收入的增加、都市化以及人們對蛋白質健康益處的認知不斷提高。受飲食偏好變化和健身文化日益興起的推動，中國、印度和日本等國家對蛋白質強化食品的需求正在激增。電子商務和直接面對消費者的銷售管道的擴張使得更廣泛的消費者能夠獲得高蛋白食品。

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    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球高蛋白食品市場（依產品類型）

  • 富含蛋白質的乳製品
  • 蛋白質棒和零食
  • 蛋白質補充劑和粉末
  • 即飲蛋白飲料
  • 穀物和烘焙產品
  • 其他產品類型

6. 全球高蛋白食品市場（依來源）

  • 動物性蛋白質
  • 植物蛋白
  • 混合醬

7. 全球高蛋白食品市場（依分銷通路）

  • 超級市場/大賣場
  • 便利商店
  • 網路零售
  • 特色保健食品店
  • 藥局和藥局
  • 其他分銷管道

8. 全球高蛋白食品市場（依最終用戶）

  • 運動員和健身愛好者
  • 注重健康的消費者
  • 純素和植物性食物的追隨者
  • 人口老化
  • 其他最終用戶

9. 全球高蛋白食品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Abbott Laboratories
  • Archer Daniels Midland Co
  • Beyond Meat Inc.
  • Campbell Soup Co.
  • Cargill Inc.
  • Chobani Global Holdings LLC
  • Coca Cola Co.
  • Conagra Brands Inc
  • Danone SA
  • General Mills Inc.
  • Hormel Foods Corp
  • Kellogg Co
  • Maple Leaf Foods Inc
  • Mars Inc.
  • Mondelez International Inc.
  • Nestle SA
  • PepsiCo Inc.
  • The Kraft Heinz Co
  • Tyson Foods Inc
  • Unilever PLC
Product Code: SMRC29266

According to Stratistics MRC, the Global High Protein-Based Food Market is accounted for $37.5 billion in 2025 and is expected to reach $74.0 billion by 2032 growing at a CAGR of 10.2% during the forecast period. High protein-based foods are nutrient-dense products designed to provide essential amino acids for muscle growth, recovery, and overall health. These foods include natural sources such as lean meats, dairy, legumes, and nuts, as well as fortified options like protein bars, shakes, and supplements. They support energy levels, satiety, and metabolic functions, making them ideal for fitness enthusiasts, athletes, and health-conscious consumers.

Market Dynamics:

Driver:

Rising consumers shifting toward high-protein diets

Increasing awareness of the health benefits of protein, including muscle maintenance, weight management, and overall wellness, is fueling demand for high-protein foods. Consumers are actively seeking functional nutrition options that support active lifestyles, leading to the expansion of protein-enriched snacks, beverages, and meal replacements. The rise of fitness culture and sports nutrition has further accelerated market growth, with athletes and health-conscious individuals incorporating protein-based foods into their daily routines.

Restraint:

Premium pricing limits access for price-sensitive consumers

High-protein foods, particularly those derived from specialized sources such as whey, pea protein, and organic meat, often come at a higher cost due to production complexities and ingredient sourcing. This pricing challenge can deter budget-conscious consumers from regularly purchasing protein-rich products, restricting market penetration in lower-income segments. Additionally, the cost of research and development for innovative protein formulations contributes to elevated retail prices hampering the market growth.

Opportunity:

Urbanization and rising disposable income & customized & functional nutrition

As urban populations grow, consumers are increasingly exposed to diverse dietary trends, including high-protein diets tailored to individual health goals. The demand for personalized nutrition solutions is rising, with companies offering protein-enriched foods designed for specific needs, such as muscle recovery, weight management, and digestive health. Functional protein foods, including fortified dairy products, protein bars, and meal replacements, are gaining traction among busy professionals and fitness enthusiasts propelling the market.

Threat:

Overstated health claims or poorly researched formulations

Some manufacturers exaggerate the benefits of protein-enriched products, misleading consumers with unverified claims regarding muscle growth, weight loss, and overall health improvements. Additionally, the lack of standardized regulations in certain regions allows for inconsistencies in protein content labeling, leading to consumer skepticism. Poorly formulated protein products that contain excessive additives, artificial ingredients, or low-quality protein sources can negatively impact brand credibility.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the high protein-based food market, influencing both supply chains and consumer behavior. While initial disruptions in manufacturing and logistics led to temporary shortages, the crisis also heightened awareness of nutrition and immunity-boosting foods. Consumers prioritized health-conscious eating habits, leading to increased demand for protein-rich snacks, supplements, and meal replacements. The shift toward home cooking and personalized nutrition further supported market growth, as individuals sought convenient yet nutritious food options.

The meat-based protein foods segment is expected to be the largest during the forecast period

The meat-based protein foods segment is expected to account for the largest market share during the forecast period due to its widespread consumption and established presence in global diets. Meat-based protein sources, including poultry, beef, and seafood, remain primary choices for consumers seeking high-quality protein intake. The segment benefits from strong demand in both traditional and processed food categories, with innovations in lean meat formulations and protein-enhanced meat products driving growth.

The plant-based proteins segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plant-based proteins segment is predicted to witness the highest growth rate driven by increasing consumer preference for sustainable and ethical food choices. Plant-based protein sources, including soy, pea, lentils, and quinoa, are gaining popularity among health-conscious individuals and those following vegetarian or vegan diets. The segment is benefiting from advancements in food technology, enabling the development of protein-rich plant-based snacks, dairy alternatives, and meat substitutes.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by strong consumer demand for functional and protein-enriched foods. The region has a well-established health and wellness industry, with consumers actively seeking high-protein diets for fitness, weight management, and overall well-being. The presence of leading food manufacturers and extensive retail distribution networks further supports market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising disposable incomes, urbanization, and increasing awareness of protein's health benefits. Countries such as China, India, and Japan are experiencing a surge in demand for protein-enriched foods, driven by evolving dietary preferences and growing fitness culture. The expansion of e-commerce and direct-to-consumer sales channels is making high-protein foods more accessible to a broader consumer base.

Key players in the market

Some of the key players in High Protein-Based Food Market include Abbott Laboratories, Archer Daniels Midland Co, Beyond Meat Inc., Campbell Soup Co., Cargill Inc., Chobani Global Holdings LLC, Coca Cola Co., Conagra Brands Inc, Danone SA, General Mills Inc., Hormel Foods Corp, Kellogg Co, Maple Leaf Foods Inc, Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., The Kraft Heinz Co, Tyson Foods Inc, and Unilever PLC.

Key Developments:

In April 2025, ADM announced the shutdown of its domestic trading operations in China and layoffs in Shanghai as part of a global cost-saving initiative. This move aims to enhance agility amid a challenging operating environment exacerbated by an ongoing accounting scandal.

In March 2025, Hormel Foods unveiled FONTANINI(R) Hot Honey Sliced Sausage, debuting at the International Pizza Expo in Las Vegas responding to the growing popularity of hot honey on pizza.

In February 2025, Conagra announced plans to unveil new innovations and discuss its updated 2025 outlook at the Consumer Analyst Group of New York (CAGNY) Conference. The updated fiscal 2025 outlook reflects temporary service constraints and the impact of foreign exchange, while long-term targets remain unchanged.

Product Types Covered:

  • Protein-Rich Dairy Products
  • Protein Bars & Snacks
  • Protein Supplements & Powders
  • Ready-to-Drink Protein Beverages
  • Cereals & Bakery Products
  • Other Product Types

Sources Covered:

  • Animal-Based Proteins
  • Plant-Based Proteins
  • Blended Sources

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Health Stores
  • Pharmacies & Drugstores
  • Other Distribution Channels

End Users Covered:

  • Athletes & Fitness Enthusiasts
  • Health-Conscious Consumers
  • Vegan & Plant-Based Diet Followers
  • Aging Population
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global High Protein-Based Food Market, By Product Type

  • 5.1 Introduction
  • 5.2 Protein-Rich Dairy Products
  • 5.3 Protein Bars & Snacks
  • 5.4 Protein Supplements & Powders
  • 5.5 Ready-to-Drink Protein Beverages
  • 5.6 Cereals & Bakery Products
  • 5.7 Other Product Types

6 Global High Protein-Based Food Market, By Source

  • 6.1 Introduction
  • 6.2 Animal-Based Proteins
  • 6.3 Plant-Based Proteins
  • 6.4 Blended Sources

7 Global High Protein-Based Food Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Online Retail
  • 7.5 Specialty Health Stores
  • 7.6 Pharmacies & Drugstores
  • 7.7 Other Distribution Channels

8 Global High Protein-Based Food Market, By End User

  • 8.1 Introduction
  • 8.2 Athletes & Fitness Enthusiasts
  • 8.3 Health-Conscious Consumers
  • 8.4 Vegan & Plant-Based Diet Followers
  • 8.5 Aging Population
  • 8.6 Other End Users

9 Global High Protein-Based Food Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Abbott Laboratories
  • 11.2 Archer Daniels Midland Co
  • 11.3 Beyond Meat Inc.
  • 11.4 Campbell Soup Co.
  • 11.5 Cargill Inc.
  • 11.6 Chobani Global Holdings LLC
  • 11.7 Coca Cola Co.
  • 11.8 Conagra Brands Inc
  • 11.9 Danone SA
  • 11.10 General Mills Inc.
  • 11.11 Hormel Foods Corp
  • 11.12 Kellogg Co
  • 11.13 Maple Leaf Foods Inc
  • 11.14 Mars Inc.
  • 11.15 Mondelez International Inc.
  • 11.16 Nestle SA
  • 11.17 PepsiCo Inc.
  • 11.18 The Kraft Heinz Co
  • 11.19 Tyson Foods Inc
  • 11.20 Unilever PLC

List of Tables

  • Table 1 Global High Protein-Based Food Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global High Protein-Based Food Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global High Protein-Based Food Market Outlook, By Protein-Rich Dairy Products (2024-2032) ($MN)
  • Table 4 Global High Protein-Based Food Market Outlook, By Protein Bars & Snacks (2024-2032) ($MN)
  • Table 5 Global High Protein-Based Food Market Outlook, By Protein Supplements & Powders (2024-2032) ($MN)
  • Table 6 Global High Protein-Based Food Market Outlook, By Ready-to-Drink Protein Beverages (2024-2032) ($MN)
  • Table 7 Global High Protein-Based Food Market Outlook, By Cereals & Bakery Products (2024-2032) ($MN)
  • Table 8 Global High Protein-Based Food Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global High Protein-Based Food Market Outlook, By Source (2024-2032) ($MN)
  • Table 10 Global High Protein-Based Food Market Outlook, By Animal-Based Proteins (2024-2032) ($MN)
  • Table 11 Global High Protein-Based Food Market Outlook, By Plant-Based Proteins (2024-2032) ($MN)
  • Table 12 Global High Protein-Based Food Market Outlook, By Blended Sources (2024-2032) ($MN)
  • Table 13 Global High Protein-Based Food Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global High Protein-Based Food Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global High Protein-Based Food Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 16 Global High Protein-Based Food Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global High Protein-Based Food Market Outlook, By Specialty Health Stores (2024-2032) ($MN)
  • Table 18 Global High Protein-Based Food Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 19 Global High Protein-Based Food Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 20 Global High Protein-Based Food Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global High Protein-Based Food Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
  • Table 22 Global High Protein-Based Food Market Outlook, By Health-Conscious Consumers (2024-2032) ($MN)
  • Table 23 Global High Protein-Based Food Market Outlook, By Vegan & Plant-Based Diet Followers (2024-2032) ($MN)
  • Table 24 Global High Protein-Based Food Market Outlook, By Aging Population (2024-2032) ($MN)
  • Table 25 Global High Protein-Based Food Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.