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市場調查報告書
商品編碼
1716403
超級水果市場至2032年的預測:按產品類型、水果類型、成分類型、形態、包裝、應用、最終用戶和地區的全球分析Superfruit Market Forecasts to 2032 - Global Analysis By Product Type (Organic, Conventional and Natural), Fruit Type, Ingredient Type, Form, Packaging, Application, End User and By Geography |
根據 Stratistics MRC 的資料,全球超級水果市場預計在2025年達到 1,430.2億美元,到2032年將達到 2,164.7億美元,預測期內的年複合成長率為 6.1%。
超級水果是營養豐富的水果,以其異常高含量的抗氧化劑、維生素、礦物質和植物化合物而聞名,具有增強的健康益處。常見的例子包括藍莓、巴西莓、枸杞、石榴和卡姆果。這些水果與減少氧化損傷、增強免疫功能、支持心血管健康和減少發炎有關。多酚和花青素等生物活性化合物可以對抗有害的自由基,降低糖尿病和心臟病等疾病的風險。
根據美國農業部的資料,預計2023-24年全球柑橘產量將達3,820萬噸,比前一年增加120萬噸。
機能性食品和飲料蓬勃發展
消費者健康意識的增強是機能性食品和食品飲料配方對超級水果需求的主要驅動力。消費者積極尋求營養豐富的食品和飲料來增強免疫力、促進消化器官系統健康和支持整體健康。人們對植物性飲食的日益偏好也刺激了含有超級水果的功能性產品的消費。此外,強調超級水果的藥用和營養價值的行銷活動也獲得了消費者的大力支持。線上健康促進平台的擴展進一步提高了人們對超級水果消費品的認知和獲取途徑。
來自合成替代品的競爭
合成抗氧化劑和維生素補充劑為天然超級水果萃取物提供了一種經濟有效的替代品,但卻成為市場成長的主要限制因素。這些合成替代品對食品和飲料製造商很有吸引力,因為它們更穩定並且通常保存期限更長。加工超級水果的高提取和儲存成本限制了小型經營者的可擴展性。此外,合成化合物可以大規模生產且一致性高,這對於追求業務效率的產業來說具有吸引力。這些實驗室衍生的替代品的競爭對正宗超級水果成分的滲透構成了挑戰。
採用環境友善農業
全球對永續農業的興趣日益濃厚,為有機種植超級水果創造了機會。有環保意識的消費者喜歡環保且符合道德規範的產品。政府的激勵措施和全球氣候變遷承諾鼓勵農民轉向影響較小的農業技術。對漿果和石榴等多年生作物再生農業的投資也在增加。這些趨勢預計將增加永續來源的超級水果的市場吸引力,尤其是在高階消費者中。
與其他超級食品的競爭
雖然超級水果在市場上佔有重要地位,但它們面臨其他流行超級食品的激烈競爭,例如奇亞籽、薑黃、螺旋藻和藜麥。這些替代食品也具有健康益處,並且往往被認為用途更廣泛、更容易食用。媒體的焦點經常在各種超級食品之間輪換,暫時將人們的注意力從水果上轉移開。這種動態環境持續威脅超級水果的持續市場領導地位。
新冠疫情加速了全球對增強免疫力和促進健康的食品的需求,對超級水果市場產生了積極影響。封鎖激發了消費者對自我護理、功能性營養和自然療法的興趣。依賴出口的超級水果生產商面臨供應鏈的不確定性,尤其是在拉丁美洲和東南亞。儘管面臨挑戰,疫情提高了人們對預防性衛生和抗氧化劑重要性的認知,鞏固了消費者的長期忠誠度。預計即使在後疫情時代,這一新的健康趨勢仍將繼續推動市場成長。
預計預測期內巴西莓市場規模最大
由於其豐富的營養成分和日益成長的全球吸引力,預計巴西莓將在預測期內佔據最大的市場佔有率。巴西莓果廣泛認為是一種「超級抗氧化劑」,並已成為許多注重健康的飲食中的主要成分。社群媒體趨勢和健身影響者的代言進一步提升了這種水果的受歡迎程度。製造商利用巴西莓的鮮豔色彩和獨特風味來進行跨產品類型的創新。冷凍和粉狀巴西莓產品的日益普及也鞏固了其在餐飲和零售通路的主導地位。
預計預測期內抗氧化劑區隔將以最高的年複合成長率成長。
由於人們對氧化壓力和與老齡化相關的健康問題的認知不斷提高,預計抗氧化劑領域將在預測期內出現最高成長率。消費者擴大將富含抗氧化劑的超級水果(如枸杞、巴西莓和藍莓)納入日常飲食中。抗氧化劑因其免疫支持、活膚、細胞修復等作用而廣泛銷售。零售商以多種形式擴大超級水果的供應,包括膠囊、軟糖和茶。隨著消費者尋求合成補充劑的替代品,以超級水果為基礎的抗氧化產品獲得發展動力。
預計預測期內亞太地區將佔據超級水果市場的最大佔有率。可支配收入的增加、都市化和西方飲食習慣的接受推動該地區對優質和健康食品的需求。超級水果在中國、日本、韓國和印度等國家的功能性食品和健康食品中日益受到關注。政府提倡健康生活、遏制慢性病蔓延的措施進一步促進了超級水果的消費。亞太地區日益壯大的健康意識中階層預計將支撐該地區領先的市場佔有率。
預計北美地區在預測期內將呈現最高的年複合成長率。對潔淨標示和植物來源營養的需求不斷成長,推動了超級水果產品的創新和消費者的興趣。健康和健身趨勢塑造消費模式,重點是富含抗氧化劑的全食物。該地區超級水果補充劑的直接面對消費者和訂閱模式也激增。先進的食品加工基礎設施使得超級水果成分能夠有效率地整合到各種產品形式中。
According to Stratistics MRC, the Global Superfruit Market is accounted for $143.02 billion in 2025 and is expected to reach $216.47 billion by 2032 growing at a CAGR of 6.1% during the forecast period. Superfruits refer to nutritionally rich fruits renowned for their unusually high levels of antioxidants, vitamins, minerals, and plant-based compounds that provide enhanced health advantages. Common examples are blueberries, acai berries, goji berries, pomegranates, and camu camu. These fruits are associated with reducing oxidative damage, strengthening immune function, supporting cardiovascular health, and alleviating inflammation. Their health-promoting properties stem from bioactive components like polyphenols and anthocyanins, which combat harmful free radicals and may decrease the risk of conditions like diabetes or heart disease.
According to the U.S. Department of Agriculture, the global tangerines/mandarin production for 2023-24 is estimated to reach 38.2 million tons, an increase of 1.2 million tons from the past year.
Functional food & beverage boom
The rising health consciousness among consumers is significantly driving demand for superfruits in functional food and beverage formulations. Consumers are actively seeking nutrient-dense food and beverages to boost immunity, promote digestive health, and support overall wellness. The growing preference for plant-based diets has also fueled the consumption of superfruit-infused functional products. Additionally, marketing efforts emphasizing superfruits' medicinal and nutritional properties have created strong consumer pull. The expansion of online health and wellness platforms is further amplifying awareness and access to superfruit-based consumables.
Competition from synthetic alternatives
Synthetic antioxidants and vitamin supplements offer cost-effective alternatives to natural superfruit extracts, posing a major restraint to market growth. These synthetic substitutes are often more stable and have longer shelf lives, making them attractive to food and beverage manufacturers. High extraction and preservation costs associated with superfruit processing limit scalability for small players. Furthermore, synthetic compounds can be mass-produced with uniform consistency, appealing to industries seeking operational efficiency. This competition from lab-derived alternatives continues to challenge the penetration of authentic superfruit ingredients.
Adoption of eco-friendly farming
Growing global emphasis on sustainable agriculture is creating opportunities for organically grown superfruits. Eco-conscious consumers are favoring products sourced through environmentally friendly and ethical practices. Government incentives and global climate pledges are encouraging farmers to switch to low-impact farming techniques. There is also rising investment in regenerative agriculture for perennial crops like berries and pomegranates. These trends are expected to enhance the market appeal of sustainably sourced superfruits, especially among premium consumers.
Competition from Other Superfoods
Although superfruits enjoy strong market presence, they face stiff competition from other trending superfoods like chia seeds, turmeric, spirulina, and quinoa. These alternatives also offer robust health benefits and are often perceived as more versatile or easier to consume. The media's spotlight often rotates among various superfoods, temporarily shifting attention away from fruits. This dynamic environment poses a continual threat to sustained market leadership for superfruits.
The COVID-19 pandemic accelerated the global demand for immune-boosting and health-enhancing foods, positively impacting the superfruit market. Lockdowns spurred consumer interest in self-care, functional nutrition, and natural remedies. Export-dependent superfruit growers faced supply chain uncertainties, especially in Latin America and Southeast Asia. Despite challenges, the pandemic catalyzed awareness about preventive health and the importance of antioxidants, solidifying long-term consumer loyalty. This renewed health focus is expected to continue fueling market growth in the post-pandemic era.
The acai segment is expected to be the largest during the forecast period
The acai segment is expected to account for the largest market share during the forecast period due to its rich nutrient profile and growing global appeal. Acai berries are widely regarded as a "super antioxidant," making them a staple in health-centric diets. The fruit's popularity is further amplified by social media trends and endorsements by fitness influencers. Manufacturers are capitalizing on acai's vibrant color and unique flavor to innovate across product categories. The increasing availability of frozen and powdered acai products also supports its dominance in both food service and retail channels.
The antioxidants segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the antioxidants segment is predicted to witness the highest growth rate driven by growing awareness of oxidative stress and age-related health concerns. Consumers are actively incorporating antioxidant-rich superfruits like goji, acai, and blueberries into their daily diets. Antioxidants are being extensively marketed for their role in immune support, skin rejuvenation, and cellular repair. Retailers are expanding their superfruit offerings to include diverse formats like capsules, gummies, and teas. As consumers seek alternatives to synthetic supplements, superfruit-based antioxidant products are gaining momentum.
During the forecast period, the Asia Pacific region is expected to hold the largest market share of the superfruit market. Increasing disposable income, urbanization, and adoption of Western dietary habits are driving demand for premium and health-enhancing food products in the region. Superfruits are gaining prominence in functional beverages and wellness-focused foods across countries like China, Japan, South Korea, and India. Government initiatives to promote healthy living and reduce chronic disease prevalence further support superfruit consumption. Asia Pacific's growing health-conscious middle class is set to underpin the region's leading market share.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR due to Rising demand for clean-label and plant-based nutrition is fueling innovation and consumer interest in superfruit-based products. Health and fitness trends are shaping consumption patterns, with a focus on antioxidant-rich, natural foods. The region is also witnessing a surge in direct-to-consumer and subscription-based models for superfruit supplements. Advanced food processing infrastructure enables efficient integration of superfruit ingredients across product formats.
Key players in the market
Some of the key players in Superfruit Market include Kerry Group plc, Agrana Beteiligungs-AG, Fyffes plc, The Agrana Group, Grupo Noboa S.A., Kagome Co., Ltd., Del Monte Foods, Inc., Naturipe Farms, LLC., Dole Food Company Inc., Chiquita Brands International Sarl, Domex Superfresh Growers, Trehane Blueberry PYO, Hyatt Fruit Company, Superfresh Growers and Fyffes.
In February 2025, Kerry Group launched a new line of superfruit-based beverage concentrates featuring acai and goji berry extracts, targeting health-conscious consumers in the functional drink market.
In January 2025, Del Monte introduced a premium frozen superfruit blend, combining pomegranate, blueberry, and mangosteen, designed for smoothie and snack applications.
In December 2024, Dole Food Company Inc., expanded its superfruit portfolio with a new organic acerola cherry puree, marketed for its high vitamin C content in dietary supplements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.