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商品編碼
1716310

2032 年智慧音箱市場預測：按組件類型、電源、連接性、智慧虛擬助理、分銷管道、應用和地區進行的全球分析

Smart Speakers Market Forecasts to 2032 - Global Analysis By Component Type (Hardware and Software), Power Source, Connectivity, Intelligent Virtual Assistant (IVA), Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球智慧音箱市場預計在 2025 年達到 192.7 億美元，到 2032 年將達到 878.6 億美元，預測期內的複合年成長率為 24.2%。

內建 Siri、Google Assistant 或 Alexa 等 AI 助理的語音啟動設備稱為智慧揚聲器。智慧揚聲器透過回應語音指令實現免持交互，實現播放音樂、提醒、控制智慧家庭設備和提供即時資訊等功能。它使用雲端基礎的人工智慧來處理命令，並配備麥克風和網路存取。在家庭和職場，智慧音箱帶來更高的自動化、娛樂性和便利性。除了簡單的語音辨識和播放之外，它們通常還支援第三方應用程式和服務。

智慧家庭科技的普及率不斷提高

為了實現無縫自動化和語音控制，消費者將智慧揚聲器與支援物聯網的裝置配對。安全系統整合、智慧照明和虛擬助理等功能增加了便利性和效率。隨著網路的普及和人工智慧的進步，對這些小工具的需求正在進一步增加。各公司正在推出具有增強語音辨識能力和與生態系統相容性的創新模型。隨著智慧家庭越來越普及，智慧音箱市場預計將快速成長。

智慧家庭科技的普及率不斷提高

隨著多功能智慧家居設備越來越受歡迎，智慧揚聲器的需求可能會下降。許多最新的家用電器，包括電視、冰箱和恆溫器，現在都內建了人工智慧助手，減少了對獨立智慧揚聲器的需求。此外，具有觸控螢幕的智慧顯示器提供了更多的互動功能，使得傳統的智慧揚聲器不再那麼有吸引力。隱私問題也使消費者不願購買專用監聽設備，尤其是在有選擇的情況下。

客製化和人工智慧驅動的個人化

由於探索用戶偏好的先進人工智慧演算法，揚聲器能夠提供個人化的例程、語音互動和推薦。透過適應您獨特的對話模式、日常活動和智慧家庭設置，個人化語音助理可提供額外的便利。品牌利用人工智慧主導的功能來區分自己與競爭對手，並提高銷售額和客戶忠誠度。持續的軟體升級確保了動態個人化並長期維持用戶興趣。隨著人們對流暢、直覺體驗的需求日益成長，人工智慧主導製化將鞏固智慧揚聲器在現代家庭中的重要性。

對網路連線的依賴

語音辨識和人工智慧缺乏發展意味著使用者體驗是靜態的。缺乏對本地客製化和雙語支援的投資阻礙了全球採用。相容性問題阻礙了與智慧家庭生態系統的整合。除非有重大改進，否則客戶不願意更新。

COVID-19的影響

新冠疫情對智慧音箱市場產生了重大影響，隨著消費者在家中度過更多時間，需求也隨之增加。隨著遠距工作、線上學習和家庭娛樂的激增，語音輔助設備已成為免持操作、資訊存取和智慧家居整合的必需品。然而，供應鏈中斷和晶片短缺暫時阻礙了生產。最初的不確定性影響了銷售，但隨著電子商務的興起，市場逐漸復甦。疫情過後，智慧音箱持續發展，人工智慧功能增強，反映出消費者對連網家庭科技的持續興趣。

預計在預測期內硬體部分將成為最大的部分。

由於設備性能、音質和用戶體驗的增強，預計硬體部分將在預測期內佔據最大的市場佔有率。揚聲器、麥克風和人工智慧晶片的發展將增強語音辨識和與智慧家居系統的順暢整合。智慧助理和對高品質音訊日益成長的需求推動了揚聲器設計和處理能力的創新。為了吸引客戶，製造商正專注於開發體積小、節能且外觀吸引人的硬體。

在預測期內，亞馬遜 Alexa 部分將以最高的複合年成長率成長。

亞馬遜 Alexa 部門提供先進的語音辨識和人工智慧功能以增強用戶體驗，預計在預測期內將實現最高的成長率。支援 Alexa 的設備是自動化的主要樞紐，擁有龐大的生態系統，可促進智慧家庭整合。新功能和頻繁的軟體升級使 Alexa 保持競爭力並吸引更多的開發人員和用戶。亞馬遜透過積極的定價方式和捆綁服務提高了市場滲透率。在第三方開發人員的支持下，Alexa 技能庫正在穩步成長，對更廣泛的客戶類別更具吸引力。

比最大的地區

在預測期內，由於網路普及率的提高、智慧家庭普及率的上升以及人工智慧語音助理的進步，預計亞太地區將佔據最大的市場佔有率。中國、日本、印度和韓國等國家憑藉高消費需求和強大的技術基礎設施而處於領先地位。本地企業和全球巨頭正在擴大產品系列，以整合多語言支援和本地內容。此外，可支配收入的增加和生活方式的改變也促進了市場擴張。具有競爭力的價格和增強的功能進一步刺激了人們的採用，使亞太地區成為智慧音箱的主要成長中心。

複合年成長率最高的地區：

由於消費者對語音輔助技術的需求不斷增加，預計北美地區在預測期內的複合年成長率最高。亞馬遜 Alexa、Google Assistant 和蘋果 Siri 等人工智慧虛擬助理的興起正在刺激它們的採用。增強的語音辨識和改進的連接性等技術進步進一步推動了市場擴張。智慧家庭生態系統的成長和物聯網設備的普及促進了使用量的增加。此外，可支配收入的增加和數位轉型趨勢正在推動市場滲透，美國在採用方面處於領先地位，其次是加拿大。

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  • 地理細分
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球智慧音箱市場（依組件類型）

  • 硬體
    • 麥克風
    • 揚聲器驅動器
    • 處理器
    • 連接模組
  • 軟體

第6章 全球智慧音箱市場（按電源）

  • 電池供電
  • 有線

第7章 全球智慧音箱市場（依連結數）

  • Wi-Fi
  • Bluetooth
  • Zigbee
  • 其他連接

8. 全球智慧音箱市場（按智慧虛擬助理）

  • 亞馬遜 Alexa
  • Google 助理
  • 蘋果 Siri
  • 微軟 Cortana
  • 三星 Bixby
  • 其他智慧虛擬助理（IVA）

第9章 全球智慧音箱市場（依通路）

  • 線上
  • 離線

第 10 章 全球智慧音箱市場（按應用）

  • 住宅
  • 商業的
  • 車
  • 飯店業
  • 零售商
  • 其他用途

第 11 章全球智慧音箱市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章 公司概況

  • Amazon
  • Google
  • Apple
  • Samsung
  • Alibaba
  • Baidu
  • Xiaomi
  • Sonos
  • Harman Kardon
  • Lenovo
  • Bose
  • JBL
  • Sony
  • Tencent
  • Hisense
  • LG Electronics
  • Panasonic
  • Pioneer
Product Code: SMRC29121

According to Stratistics MRC, the Global Smart Speakers Market is accounted for $19.27 billion in 2025 and is expected to reach $87.86 billion by 2032 growing at a CAGR of 24.2% during the forecast period. Voice-activated gadgets with AI assistants like Siri, Google Assistant, or Alexa built in are known as smart speakers. They make it possible to interact hands-free by answering voice commands for functions like music playback, reminders, smart home device control, and real-time information provision. They use cloud-based AI to process commands and are outfitted with microphones and internet access. In homes and workplaces, smart speakers improve automation, entertainment, and convenience. Beyond simple voice recognition and playback, they frequently support third-party apps and services.

Market Dynamics:

Driver:

Increasing adoption of smart home technology

In order smooth automation and voice control, consumers are combining smart speakers with Internet of Things-capable gadgets. Convenience and efficiency are increased by features including security system integration, smart lighting, and virtual assistants. The need for these gadgets is further increased by growing internet penetration and advances in artificial intelligence. Innovative models with enhanced speech recognition and ecosystem compatibility are being introduced by companies. The market for smart speakers is anticipated to grow rapidly as smart homes gain popularity.

Restraint:

Increasing adoption of smart home technology

The demand for smart speakers may decrease as multifunctional smart home devices become more common. Many modern appliances, including TVs, refrigerators, and thermostats, now have built-in AI assistants, which reduces the need for standalone smart speakers. Additionally, smart displays with touchscreens offer more interactive features, making traditional smart speakers less appealing. Privacy concerns also deter consumers from purchasing dedicated listening devices, especially when options are available.

Opportunity:

Customization and AI-powered personalization

Speakers can offer personalised routines, voice interactions, and recommendations thanks to sophisticated AI algorithms that examine user preferences. By adjusting to unique speech patterns, routines, and smart home configurations, personalised voice assistants increase convenience. AI-driven features are used by brands to set their products apart from the competition, increasing sales and customer loyalty. Ongoing software upgrades guarantee dynamic personalisation, which sustains user interest over time. The significance of smart speakers in contemporary homes is cemented by AI-driven customisation as the desire for smooth, intuitive experiences increases.

Threat:

Dependence on internet connectivity

The user experience is static due to less developments in speech recognition and AI. Global adoption is hampered by inadequate investment in regional customisation and bilingual assistance. Compatibility problems hinder integration with smart home ecosystems. Customers are reluctant to update unless there are notable functional gains.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the smart speakers market, driving increased demand as consumers spent more time at home. With remote work, online learning, and home entertainment surging, voice-assisted devices became essential for hands-free control, information access, and smart home integration. However, supply chain disruptions and chip shortages temporarily hindered production. While initial uncertainties affected sales, the market rebounded as e-commerce flourished. Post-pandemic, smart speakers continue to evolve with enhanced AI capabilities, reflecting sustained consumer interest in connected home technologies.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period by enhancing device performance, sound quality, and user experience. Voice recognition and smooth integration with smart home systems are enhanced by developments in speakers, microphones, and AI chips. Innovations in speaker design and processing power are driven by the growing desire for smart assistants and high-quality audio. To draw in customers, manufacturers concentrate on creating hardware that is small, energy-efficient, and visually appealing.

The amazon alexa segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the amazon alexa segment is predicted to witness the highest growth rate by offering advanced voice recognition and AI capabilities, enhancing user experience. Alexa-powered gadgets serve as a primary hub for automation thanks to its vast ecosystem, which facilitates smart home integration. New features and frequent software upgrades keep Alexa competitive and draw in additional developers and users. Amazon increases market penetration with its aggressive pricing approach and service bundling. A growing library of Alexa skills is ensured by robust third-party developer support, which broadens its appeal to a wider range of customer categories.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increased internet penetration, rising smart home adoption, and advancements in AI-driven voice assistants. Countries like China, Japan, India, and South Korea are leading due to high consumer demand and strong technological infrastructure. Local players and global giants are expanding their product portfolios, integrating multilingual support and regional content. Additionally, growing disposable income and evolving lifestyles contribute to market expansion. Competitive pricing and enhanced functionalities further accelerate adoption, making Asia Pacific a key growth hub for smart speakers.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the rising consumer demand for voice-assisted technology. The rise of AI-powered virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri has fueled adoption. Technological advancements, such as enhanced voice recognition and improved connectivity, further boost market expansion. Growing smart home ecosystems and the proliferation of IoT devices contribute to increased usage. Additionally, rising disposable income and digital transformation trends support market penetration, with the U.S. leading in adoption, followed by Canada.

Key players in the market

Some of the key players profiled in the Smart Speakers Market include Amazon, Google, Apple, Samsung, Alibaba, Baidu, Xiaomi, Sonos, Harman Kardon, Lenovo, Bose, JBL, Sony, Tencent, Hisense, LG Electronics, Panasonic and Pioneer.

Key Developments:

In February 2025, Amazon introduced Alexa+, an AI-powered upgrade to its virtual assistant. Initially available on select Echo Show devices, Alexa+ offers capabilities such as making travel arrangements, planning events, and accessing specific scenes on Prime Video.

In November 2024, Amazon unveiled the Echo Show 21, a substantial wall-mounted smart display boasting a 21-inch screen. This device offers enhanced sound quality and an improved camera system.

In January 2024, Samsung Electronics acquired Oxford Semantic Technologies, a UK-based startup specializing in knowledge graph technology. This acquisition aims to integrate advanced AI capabilities into Samsung's products, facilitating hyper-personalized user experiences across devices, including smart speakers.

Component Types Covered:

  • Hardware
  • Software

Power Sources Covered:

  • Battery-Powered
  • Wired

Connectivities Covered:

  • Wi-Fi
  • Bluetooth
  • Zigbee
  • Other Connectivities

Intelligent Virtual Assistants (IVAs) Covered:

  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Samsung Bixby
  • Other Intelligent Virtual Assistants (IVAs)

Distribution Channel Covered:

  • Online
  • Offline

Applications Covered:

  • Residential
  • Commercial
  • Automotive
  • Hospitality
  • Retail Stores
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Smart Speakers Market, By Component Type

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Microphones
    • 5.2.2 Speaker Drivers
    • 5.2.3 Processors
    • 5.2.4 Connectivity Modules
  • 5.3 Software

6 Global Smart Speakers Market, By Power Source

  • 6.1 Introduction
  • 6.2 Battery-Powered
  • 6.3 Wired

7 Global Smart Speakers Market, By Connectivity

  • 7.1 Introduction
  • 7.2 Wi-Fi
  • 7.3 Bluetooth
  • 7.4 Zigbee
  • 7.5 Other Connectivities

8 Global Smart Speakers Market, By Intelligent Virtual Assistant (IVA)

  • 8.1 Introduction
  • 8.2 Amazon Alexa
  • 8.3 Google Assistant
  • 8.4 Apple Siri
  • 8.5 Microsoft Cortana
  • 8.6 Samsung Bixby
  • 8.7 Other Intelligent Virtual Assistants (IVAs)

9 Global Smart Speakers Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Online
  • 9.3 Offline

10 Global Smart Speakers Market, By Application

  • 10.1 Introduction
  • 10.2 Residential
  • 10.3 Commercial
  • 10.4 Automotive
  • 10.5 Hospitality
  • 10.6 Retail Stores
  • 10.7 Other Applications

11 Global Smart Speakers Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Amazon
  • 13.2 Google
  • 13.3 Apple
  • 13.4 Samsung
  • 13.5 Alibaba
  • 13.6 Baidu
  • 13.7 Xiaomi
  • 13.8 Sonos
  • 13.9 Harman Kardon
  • 13.10 Lenovo
  • 13.11 Bose
  • 13.12 JBL
  • 13.13 Sony
  • 13.14 Tencent
  • 13.15 Hisense
  • 13.16 LG Electronics
  • 13.17 Panasonic
  • 13.18 Pioneer

List of Tables

  • Table 1 Global Smart Speakers Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Smart Speakers Market Outlook, By Component Type (2024-2032) ($MN)
  • Table 3 Global Smart Speakers Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global Smart Speakers Market Outlook, By Microphones (2024-2032) ($MN)
  • Table 5 Global Smart Speakers Market Outlook, By Speaker Drivers (2024-2032) ($MN)
  • Table 6 Global Smart Speakers Market Outlook, By Processors (2024-2032) ($MN)
  • Table 7 Global Smart Speakers Market Outlook, By Connectivity Modules (2024-2032) ($MN)
  • Table 8 Global Smart Speakers Market Outlook, By Software (2024-2032) ($MN)
  • Table 9 Global Smart Speakers Market Outlook, By Power Source (2024-2032) ($MN)
  • Table 10 Global Smart Speakers Market Outlook, By Battery-Powered (2024-2032) ($MN)
  • Table 11 Global Smart Speakers Market Outlook, By Wired (2024-2032) ($MN)
  • Table 12 Global Smart Speakers Market Outlook, By Connectivity (2024-2032) ($MN)
  • Table 13 Global Smart Speakers Market Outlook, By Wi-Fi (2024-2032) ($MN)
  • Table 14 Global Smart Speakers Market Outlook, By Bluetooth (2024-2032) ($MN)
  • Table 15 Global Smart Speakers Market Outlook, By Zigbee (2024-2032) ($MN)
  • Table 16 Global Smart Speakers Market Outlook, By Other Connectivities (2024-2032) ($MN)
  • Table 17 Global Smart Speakers Market Outlook, By Intelligent Virtual Assistant (IVA) (2024-2032) ($MN)
  • Table 18 Global Smart Speakers Market Outlook, By Amazon Alexa (2024-2032) ($MN)
  • Table 19 Global Smart Speakers Market Outlook, By Google Assistant (2024-2032) ($MN)
  • Table 20 Global Smart Speakers Market Outlook, By Apple Siri (2024-2032) ($MN)
  • Table 21 Global Smart Speakers Market Outlook, By Microsoft Cortana (2024-2032) ($MN)
  • Table 22 Global Smart Speakers Market Outlook, By Samsung Bixby (2024-2032) ($MN)
  • Table 23 Global Smart Speakers Market Outlook, By Other Intelligent Virtual Assistants (IVAs) (2024-2032) ($MN)
  • Table 24 Global Smart Speakers Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 25 Global Smart Speakers Market Outlook, By Online (2024-2032) ($MN)
  • Table 26 Global Smart Speakers Market Outlook, By Offline (2024-2032) ($MN)
  • Table 27 Global Smart Speakers Market Outlook, By Application (2024-2032) ($MN)
  • Table 28 Global Smart Speakers Market Outlook, By Residential (2024-2032) ($MN)
  • Table 29 Global Smart Speakers Market Outlook, By Commercial (2024-2032) ($MN)
  • Table 30 Global Smart Speakers Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 31 Global Smart Speakers Market Outlook, By Hospitality (2024-2032) ($MN)
  • Table 32 Global Smart Speakers Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 33 Global Smart Speakers Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.