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市場調查報告書
商品編碼
1716291
2032 年 Spa 管理 SaaS 市場預測:按功能、部署類型、最終用戶和地區進行的全球分析SaaS for Spa Management Market Forecasts to 2032 - Global Analysis By Function, Deployment Mode, End User and By Geography |
根據 Stratistics MRC 的數據,全球水療管理 SaaS 市場預計在 2025 年達到 3.0661 億美元,到 2032 年將達到 7.5321 億美元,預測期內的複合年成長率為 13.7%。
水療管理軟體即服務 (SaaS) 提供雲端基礎的解決方案,可提高業務效率、最佳化業務並改善客戶體驗。這些平台提供廣泛的工具,包括自動化行銷功能、POS(銷售點)整合、線上預訂、預約安排、客戶關係管理(CRM)、庫存追蹤等。 SaaS 允許水療中心業主最佳化員工排班、存取即時數據,並透過數位記錄和自動提醒客製化客戶互動。
根據國際水療協會 (ISPA) 的數據,美國水療產業在 2022 年經歷了顯著成長。預計水療中心的訪客將從 2021 年的 1.73 億人次增加到 2022 年的 1.81 億人次,而每次造訪的收入將增加 7 美元,達到 111.50 美元,創下新高。
數位轉型需求日益成長
水療和健康設施正在採用數位解決方案來提高客戶滿意度和營運效率。傳統的銷售點技術、紙本記錄和手動預訂系統正在被提供即時同步、自動化和集中式資料庫的基於雲端基礎的平台所取代。此外,最佳化人員配置、管理客戶偏好和加快預約安排,同時減少管理負擔和人為錯誤的需求正在推動數位化的轉變。
一開始有很多阻力
許多水療中心業主,尤其是那些經營小型或實體企業的業主,都抵制採用新的數位解決方案。這種抵制通常是由於依賴手動流程、缺乏技術知識以及害怕改變。從內部部署或紙本軟體轉換到雲端基礎的系統時,可能會讓人感到難以承受,這就是為什麼一些企業不願意或不願採用它們的原因。此外,可能需要進行密集培訓才能讓員工了解和使用新平台,這會增加前期成本和停機時間。
水療和健康產業的發展
隨著越來越多的人重視放鬆、自我護理和心理健康,全球健康產業正經歷顯著成長。 SaaS 提供者有絕佳的機會利用日益成長的水療服務需求,包括健康療養、豪華水療中心和醫療水療中心。企業擴大採用自動化解決方案來改善服務交付、管理不斷擴大的客戶群並簡化業務。此外,隨著行業的發展,雲端基礎的水療管理平台預計將變得更加流行,為供應商提供服務更廣泛客戶的機會。
網路安全與資料外洩風險
基於 SaaS 的平台將個人客戶和公司資訊儲存在雲端,這使得它們容易受到資料外洩、勒索軟體、駭客攻擊和網路攻擊。水療中心容易受到網路攻擊,因為它們處理付款記錄、病歷和客戶個人資訊等個人資料。此外,安全漏洞還可能導致客戶信任度下降、監管機構處以罰款,SaaS 供應商和使用其軟體的水療中心營運商遭受重大經濟損失。跟上不斷演變的網路安全威脅並確保遵守資料保護法並非易事。
新冠疫情對水療管理 SaaS 市場產生了兩方面的影響。由於業務關閉和社交距離規定,水療中心業務暫時關閉、收益損失、客流量減少,導致訂閱被取消,並給 SaaS 提供者帶來財務壓力。然而,隨著該行業適應新常態,對線上付款、虛擬諮詢、非接觸式預約、自動化客戶管理等的需求激增。此外,水療中心尋求數位解決方案來管理運作限制、遵守衛生規定以及與客戶遠端互動,從而採用了雲端基礎的水療中心管理平台。
預訂和調度部門預計將成為預測期內最大的部門
預計在預測期內,預訂和安排部分將佔據最大的市場佔有率。有效的預約安排對於水療中心最大限度地提高生產力、降低人工錯誤率和提高客戶滿意度至關重要。隨著線上預訂、行動調度應用程式和人工智慧預約提醒的興起,水療中心越來越依賴 SaaS 平台來減少爽約、最佳化收益和簡化工作流程。此外,整合調度解決方案還提供即時可用性更新、自動確認和員工行事曆同步,以確保高效運作。此外,定期預訂、多地點調度和客戶自助服務入口網站等功能正在推動其採用。
在預測期內,雲端基礎的部分將以最高的複合年成長率成長。
預計雲端基礎領域將在預測期內實現最高成長率。雲端基礎的解決方案具有內部部署系統所不具備的靈活性和擴充性,允許水療業務在任何地方業務。該雲端基礎的平台透過庫存追蹤、自動客戶參與、即時預約安排和安全資料儲存等功能提高了業務效率,同時降低了IT基礎設施成本。行動應用程式和人工智慧驅動的自動化的擴展以及對資料安全性和合規性的日益成長的擔憂也推動了雲端解決方案的趨勢。此外,基於訂閱的定價模式使得中小型水療中心也可以使用這些平台,從而增加了它們的採用率。
預計北美地區將在預測期內佔據最大的市場佔有率。由於該地區有大量水療中心、沙龍和健康中心優先考慮客戶滿意度和營運效率,因此對雲端基礎的人工智慧主導的水療管理軟體的需求很高。此外,線上預訂、自我護理和可支配收入的成長正在加速 SaaS 解決方案的採用。頂級 SaaS 供應商的存在以及自動調度、 銷售團隊整合和人工智慧驅動的分析等持續的技術發展進一步增強了北美的優勢。
預計亞太地區在預測期內的複合年成長率最高。中國、印度、日本、韓國等地的水療公司擴大採用雲端基礎的管理系統來提高生產力和客戶互動。隨著智慧型手機普及率的提高、網路連線以及對線上預訂和數位付款的偏好,對基於 SaaS 的水療解決方案的需求進一步增加。豪華水療連鎖店的成長和政府鼓勵健康旅遊的項目也有助於推動市場擴張。此外,由於基於訂閱的 SaaS 模式價格實惠、該地區中階不斷擴大以及對數位自動化的認知不斷提高,亞太地區是成長最快的市場。
According to Stratistics MRC, the Global SaaS for Spa Management Market is accounted for $306.61 million in 2025 and is expected to reach $753.21 million by 2032 growing at a CAGR of 13.7% during the forecast period. Spa management software as a service (SaaS) provides a cloud-based solution that increases business efficiency, optimizes operations, and improves customer experience. These platforms offer a wide range of tools, such as automated marketing features, point-of-sale (POS) integration, online booking, appointment scheduling, customer relationship management (CRM), and inventory tracking. Spa owners can optimize staff scheduling, access real-time data, and customize client interactions with digital records and automated reminders by utilizing SaaS.
According to the International SPA Association (ISPA), the U.S. spa industry experienced significant growth in 2022. The number of spa visits increased from 173 million in 2021 to 181 million in 2022, with revenue per visit rising by $7 to reach $111.50, an all-time high.
Growing need for digital transformation
Spas and wellness facilities are adopting digital solutions to boost customer satisfaction and operational effectiveness. Traditional POS techniques, paper records, and manual booking systems are becoming outdated in favor of cloud-based platforms that provide real-time synchronization, automation, and centralized databases. Moreover, the need to optimize staff allocation, manage client preferences, and expedite appointment scheduling while lowering administrative burden and human error is what is driving the shift toward digitalization.
High adoption resistance at inception
The adoption of new digital solutions is resisted by many spa owners, particularly those running small or conventional businesses. This reluctance is frequently brought on by a dependence on manual processes, a lack of technical knowledge, or a fear of change. A cloud-based system can seem overwhelming when switching from on-premises or paper-based software, which is why some businesses put off or avoid adoption. Additionally, employee comprehension and proficiency with the new platform may also necessitate intensive training, which would raise initial expenses and operational downtime.
Growth of the spa and wellness sector
As more people place a higher priority on relaxation, self-care, and mental health, the global wellness sector is expanding significantly. SaaS providers have a great chance to profit from the growing demand for spa services, such as wellness retreats, luxury spas, and medical spas. Companies are increasingly searching for automated solutions to improve service delivery, manage their expanding clientele, and streamline operations. Furthermore, cloud-based spa management platforms are anticipated to become more popular as the industry grows, giving vendors the chance to serve a wider clientele.
Risks to cyber security and data breach
Data breaches, ransom ware, hacking, and cyber attacks are all possible with SaaS-based platforms because they store private client and company information on the cloud. Due to their handling of private data, including payment records, medical histories, and client personal information, spas are susceptible to cyber attacks. Moreover, customer trust could be damaged, regulatory fines could result, and the SaaS provider and the spa businesses using the software could suffer large financial losses as a result of a security breach. Keeping up with changing cyber security threats and making sure data protection laws are followed are never easy tasks.
The COVID-19 pandemic affected the SaaS for Spa Management Market in two ways: first, it caused disruptions, and then it accelerated the digital transformation. Spa companies experienced temporary closures, revenue losses, and decreased customer foot traffic during lockdowns and social distancing regulations, which resulted in subscription cancellations and financial strain for SaaS providers. But as the sector adjusted to the new normal, there was a sharp increase in demand for online payments, virtual consultations, contactless reservations, and automated client management. Additionally, cloud-based spa management platforms were adopted as a result of spas' desire for digital solutions to manage occupancy limits, adhere to hygiene regulations, and interact with clients remotely.
The booking & scheduling segment is expected to be the largest during the forecast period
The booking & scheduling segment is expected to account for the largest market share during the forecast period. Effective appointment scheduling is essential for spas to maximize productivity, lower manual error rates, and improve client satisfaction. Spas are depending increasingly on SaaS platforms to reduce no-shows, optimize revenue, and streamline workflows as a result of the growing popularity of online booking, mobile scheduling apps, and AI-powered appointment reminders. Furthermore, real-time availability updates, automated confirmations, and staff calendar synchronization are all provided by integrated scheduling solutions, which guarantee efficient operations. Features like recurring appointments, multi-location scheduling, and customer self-service portals also encourage adoption.
The cloud-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud-based segment is predicted to witness the highest growth rate. With the flexibility and scalability that on-premise systems cannot provide, cloud-based solutions allow spa businesses to run their operations from any location. Cloud-based platforms improve operational efficiency while lowering IT infrastructure costs with features like inventory tracking, automated customer engagement, real-time appointment scheduling, and secure data storage. The trend toward cloud solutions has also been accelerated by the growing use of mobile applications and AI-driven automation, as well as by the increased focus on data security and compliance. Additionally, small and medium-sized spas can now afford these platforms owing to subscription-based pricing models, which increase their uptake.
During the forecast period, the North America region is expected to hold the largest market share. Cloud-based and AI-driven spa management software is in high demand in the region due to the abundance of spas, salons, and wellness centers that place a high priority on customer satisfaction and operational effectiveness. Furthermore, the growing popularity of online booking, self-care, and disposable income has all contributed to the acceleration of SaaS solution adoption. North America's dominance is further reinforced by the existence of top SaaS providers and ongoing technological developments like automated scheduling, Sales force integrations, and analytics driven by artificial intelligence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Spa companies are increasingly implementing cloud-based management systems in nations like China, India, Japan, and South Korea in an effort to increase productivity and client interaction. The demand for SaaS-based spa solutions is being further accelerated by the increasing use of smart phones and internet connectivity, as well as the growing inclination for online reservations and digital payments. The growth of luxury spa chains and government programs encouraging wellness travel also supports market expansion. Moreover, Asia-Pacific is the fastest-growing market due to the affordability of subscription-based SaaS models, the region's expanding middle class, and rising awareness of digital automation.
Key players in the market
Some of the key players in SaaS for Spa Management Market include Mindbody Inc, Rosy Salon Software, Aesthetics Pro, Zenoti, Fresha.com SV Ltd, Vagaro, Mangomint, SimpleSpa, Boulevard, Treatwell and Meevo.
In January 2025, Vagaro announced that they have strategically acquired Schedulicity, scheduling software for businesses across beauty & wellness industries. The acquisition, effective immediately, further expands Vagaro's commitment to quality business solutions for professionals.
In March 2023, Treatwell announced a partnership with mParticle, Inc., a customer data management platform. This collaboration aims to enhance Treatwell's digital experience by leveraging mParticle's Customer Data Platform (CDP) to deliver better personalization at scale.
In October 2021, Mindbody, a leading wellness experience technology platform, announced its acquisition of ClassPass in an all-stock deal. Alongside this acquisition, Mindbody secured a $500 million investment led by Sixth Street, a global investment firm.