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市場調查報告書
商品編碼
1700185
2032 年甜甜圈市場預測:按產品類型、品種、分銷管道、最終用戶和地區進行的全球分析Doughnuts Market Forecasts to 2032 - Global Analysis By Product Type, Type, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球甜甜圈市場預計在 2025 年達到 118 億美元,到 2032 年將達到 176 億美元,預測期內的複合年成長率為 5.8%。
甜甜圈是一種油炸甜糖果零食,通常呈環形,或填充果醬、奶油或蛋奶醬等各種配料。它由酵母和發酵粉發酵的麵團製成,質地柔軟蓬鬆。甜甜圈上通常塗有糖、釉料或糖霜,上面可能撒上糖屑、堅果或其他裝飾物。甜甜圈是世界各地流行的小吃和甜點,其口味和做法因地區而異。
根據美國新興企業Krispy Kreme 的消費者調查報告,51% 的消費者更喜歡購買每日新鮮送貨(DFD)的新鮮出爐的甜甜圈。
快餐店 (QSR) 和麵包連鎖店的擴張
快餐店(QSR)和麵包連鎖店的快速成長是甜甜圈市場的主要推動力。唐恩都樂 (Dunkin' Donuts) 和 Krispy Kreme 等品牌正在擴大其全球影響力,讓更多人能夠享用甜甜圈。甜甜圈的便利性和價格實惠性使其成為快餐店的熱門選擇。此外,創新口味和獨家產品的推出也吸引了顧客。全年 365 天營業的麵包店和咖啡店的興起也促進了市場的成長。
健康議題和對營養日益成長的興趣
對甜甜圈高糖高熱量的健康擔憂正在抑制市場的成長。消費者對肥胖和糖尿病的認知不斷提高,他們對更健康零食的偏好也隨之改變。減少烘焙點心中糖和反式脂肪的監管壓力帶來了進一步的市場挑戰。小型麵包店面臨著調整配方以滿足健康標準的挑戰。這些因素限制了注重健康的消費者對傳統甜甜圈的消費。
生產和包裝技術的進步
甜甜圈生產和包裝技術的進步為市場成長帶來了巨大的機會。自動化生產線提高了大規模製造的效率和一致性。環保包裝材料的創新符合永續性趨勢,並將吸引有環保意識的消費者。線上訂購和客製化的數位平台提高了客戶參與。此外,延長保存期限技術的進步有助於減少食物廢棄物並改善分銷。
來自更健康零食替代品的競爭
蛋白質棒和烤薯片等更健康的零食替代品越來越受歡迎,這對甜甜圈市場構成了威脅。越來越多的消費者選擇低熱量、更有營養的零食,而不是偏好。無麩質和生酮產品的興起進一步加劇了競爭。現有的零食品牌正大力投資行銷更健康的選擇。消費者偏好的這些變化對傳統甜甜圈的銷售成長提出了挑戰。
新冠疫情對甜甜圈市場產生了雙重影響。一方面,麵包店和快餐店的關門導致銷售額下降。一方面,家庭烘焙店和網路配送服務的興起部分抵消了損失。疫情期間,消費者一直渴望甜甜圈等舒適食品,從而推動了需求。然而,供應鏈中斷和勞動力短缺影響了生產。隨著限制的放寬和消費者信心的恢復,市場開始復甦。
巧克力甜甜圈市場預計將成為預測期內最大的市場
由於巧克力甜甜圈在所有年齡層中都很受歡迎,預計在預測期內將佔據最大的市場佔有率。巧克力口味的產品因其誘人的口味一直吸引著消費者。巧克力甜甜圈和雙層甜甜圈等創新產品將進一步刺激需求。該行業在北美和歐洲尤為強勁。快餐店和超級市場價格實惠也支持了巧克力甜甜圈的市場主導地位。
預計在預測期內,食品服務通路部分將以最高的複合年成長率成長。
在快餐店和咖啡館擴張的推動下,食品服務管道部分預計將在預測期內見證最高成長率。消費者越來越偏好外出用餐和在旅途中輕食,這推動了這個細分市場的發展。數位訂購系統的整合將增加客戶的便利性。甜甜圈品牌和咖啡連鎖店之間的合作也將推動成長。都市化和忙碌的生活方式進一步促進了這一領域的快速擴張。
在預測期內,由於甜甜圈消費量高,預計北美將佔據最大的市場佔有率。 Dunkin'Donuts 和 Krispy Kreme 等主要品牌的存在正在推動市場成長。對甜食和早餐糕點的文化偏好也發揮著重要作用。此外,行銷宣傳活動和季節性特價商品吸引了消費者,該地區成熟的餐飲服務業也有助於推廣甜甜圈。
在預測期內,由於都市化進程加快和西方影響,預計亞太地區將呈現最高的複合年成長率。可支配收入的增加和飲食習慣的改變將增加對甜甜圈的需求。中國和印度等國家的國際快餐連鎖店的擴張正在推動市場成長。當地麵包店也採用全球趨勢來吸引顧客。政府推動食品工業現代化的措施進一步支持了市場擴張。
According to Stratistics MRC, the Global Doughnuts Market is accounted for $11.8 billion in 2025 and is expected to reach $17.6 billion by 2032 growing at a CAGR of 5.8% during the forecast period. A doughnut is a sweet, deep-fried pastry typically shaped like a ring or filled with various ingredients such as jam, cream, or custard. It is made from dough that is leavened with yeast or baking powder, resulting in a soft and fluffy texture. Doughnuts are often coated with sugar, glaze, or frosting and may be topped with sprinkles, nuts, or other decorations. They are a popular snack or dessert enjoyed worldwide, with regional variations in flavors and preparation methods.
According to a consumer research report of Krispy Kreme Doughnut Inc., one of the emerging companies in America, 51% of consumers preferred buying freshly baked donut through Delivery Fresh Daily (DFD).
Expansion of quick service restaurants (QSRs) and bakery chains
The rapid growth of Quick Service Restaurants (QSRs) and bakery chains is a major driver for the doughnuts market. Brands like Dunkin' Donuts and Krispy Kreme are expanding their global presence, increasing accessibility to doughnuts. The convenience and affordability of doughnuts make them a popular choice in QSRs. Additionally, the introduction of innovative flavors and limited-edition offerings attracts customers. The rise of 24/7 bakeries and coffee shops also contributes to the market's growth.
Health concerns and growing focus on nutrition
Health concerns related to high sugar and calorie content in doughnuts act as a restraint for market growth. Increasing consumer awareness about obesity and diabetes is shifting preferences toward healthier snacks. Regulatory pressures to reduce sugar and trans fats in baked goods further challenge the market. Small-scale bakeries face difficulties in reformulating recipes to meet health standards. These factors limit the consumption of traditional doughnuts among health-conscious consumers.
Technological advancements in production & packaging
Technological advancements in doughnut production and packaging present significant opportunities for market growth. Automated production lines enhance efficiency and consistency in large-scale manufacturing. Innovations in eco-friendly packaging materials align with sustainability trends, attracting environmentally conscious consumers. Digital platforms for online ordering and customization improve customer engagement. Additionally, advancements in shelf-life extension technologies help reduce food waste and improve distribution.
Competition from healthier snack alternatives
The growing popularity of healthier snack alternatives, such as protein bars and baked chips, poses a threat to the doughnuts market. Consumers are increasingly opting for low-calorie, nutrient-dense snacks over indulgent treats. The rise of gluten-free and keto-friendly products further intensifies competition. Established snack brands are investing heavily in marketing healthier options. This shift in consumer preferences challenges the growth of traditional doughnut sales.
The COVID-19 pandemic had a dual impact on the doughnuts market. On one hand, the closure of bakeries and QSRs during lockdowns led to a decline in sales. On the other hand, the rise of home baking and online delivery services partially offset the losses. Consumers sought comfort foods like doughnuts during the pandemic, boosting demand. However, supply chain disruptions and labor shortages affected production. The market is recovering as restrictions ease and consumer confidence returns.
The chocolate doughnut segment is expected to be the largest during the forecast period
The Chocolate Doughnut segment is expected to account for the largest market share during the forecast period. due to its widespread popularity among all age groups. Chocolate-flavored products consistently attract consumers due to their indulgent taste. Innovations like chocolate-filled and double-glazed doughnuts further drive demand. This segment is particularly strong in North America and Europe. The affordability and availability of chocolate doughnuts in QSRs and supermarkets also support their market dominance.
The food service channels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Food Service Channels segment is predicted to witness the highest growth rate due to the expansion of QSRs and cafes. Increasing consumer preference for dining out and on-the-go snacks boosts this segment. The integration of digital ordering systems enhances customer convenience. Partnerships between doughnut brands and coffee chains also drive growth. Urbanization and busy lifestyles further contribute to the segment's rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share due to the high consumption of doughnuts in the region. The presence of major brands like Dunkin' Donuts and Krispy Kreme drives market growth. Cultural preferences for sweet snacks and breakfast pastries also play a significant role. Additionally, marketing campaigns and seasonal offerings attract consumers and the region's well-established food service industry supports the widespread availability of doughnuts.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing urbanization and Western influence. Rising disposable incomes and changing dietary habits boost the demand for doughnuts. The expansion of international QSR chains in countries like China and India drives market growth. Local bakeries are also adopting global trends to attract customers. Government initiatives to modernize the food industry further support market expansion.
Key players in the market
Some of the key players in Doughnuts Market include JAB Holding Company, The Restaurant Brands International, Inc., Daylight Donut Flour Co. LLC, Doughnut Time, Grupo Bimbo, J.CO Donuts & Coffee, Dunkin Brands, Inc., McDonald's Corporation, MTY Food Group Inc., Retail Food Group, Mighty-O Donuts, Krispy Kreme, Inc., McKee Foods Corporation, Shipley Do-Nuts, Starbucks Coffee Company, and Cargill, Incorporated.
In March 2024, Krispy Kreme launched a new line of low-sugar, gluten-free doughnuts, catering to health-conscious consumers. These doughnuts are made with alternative sweeteners and gluten-free flour, offering a guilt-free indulgence.
In March 2024, Tim Hortons announced the rollout of eco-friendly packaging for its doughnuts, replacing plastic with biodegradable materials. This initiative aligns with global sustainability goals.
In February 2024, Doughnut Time, an Australian chain, introduced a digital customization platform, allowing customers to design their own doughnuts online with various toppings, fillings, and glazes.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.