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市場調查報告書
商品編碼
1679283
適應原市場至2030年的預測:按性質、來源、形式、分銷管道、應用、最終用戶和地區的全球分析Adaptogens Market Forecasts to 2030 - Global Analysis By Nature (Organic and Synthetic), Source, Form, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的資料,全球適應原市場在2024年達到 112億美元,預計到2030年將達到 188億美元,預測期內的年複合成長率為 9.0%。
適應原是一種天然物質,透過調節生理過程幫助身體應對壓力並保持平衡。源自草藥、根和蘑菇,如睡茄和紅景天,可支持腎上腺並促進體內平衡。透過影響下視丘-腦下垂體-腎上腺(HPA)軸,適應原可以使皮質醇等壓力荷爾蒙正常化,減少慢性壓力的負面影響。人們也認為它可以提高頭腦清晰度、身體耐力和免疫功能。
根據世界壓力組織的報告,近年來近75%的人經歷了中度到高度的壓力。
壓力、焦慮和心理健康問題日益嚴重
快節奏的現代生活方式,包括工作壓力和個人責任,導致焦慮和憂鬱症的激增。諸如睡茄、紅景天和聖羅勒等適應原草藥因其能夠幫助身體應對身體和精神壓力的能力而越來越受歡迎。此外,人們對整體健康的認知不斷增強,鼓勵人們將適應原納入日常生活中。這些天然的減壓劑在機能性食品、食品飲料和補充劑中的應用越來越多,進一步推動了市場的成長。
缺乏標準化法規和品管
不同國家對草藥補充劑有不同的標準,這導致產品品質和功效的差異。法律規範複雜且耗時,製造商經常面臨合規問題。此外,缺乏嚴格的測試措施引發了人們對基於適應原的產品的純度、效力和真實性的擔憂。如果沒有適當的監督,仿冒品和劣質產品可能會流入市場,削弱消費者信心並降低採用率。
天然和草藥補充劑需求激增
消費者擴大尋求非藥物替代品來維持他們的整體健康和保健,導致含有適應原的產品數量增加。適應原在運動營養、認知健康和免疫支持領域的廣泛應用為市場參與者創造了豐厚的機會。此外,不斷增加的研發投入有助於檢驗這些天然化合物的功效,進一步促進它們的接受。
來自合成和藥用緩解壓力產品的競爭
抗憂鬱症和抗焦慮藥物等處方藥物具有更快、更有針對性的效果,因此成為一些消費者的首選。此外,成熟的製藥品牌擁有強大的監管支持和廣泛的臨床試驗來支持其產品的優勢。製藥公司採用的激進行銷策略可能會給適應原的認知和採用蒙上陰影。因此,適應原市場面臨來自合成替代品的激烈競爭,這可能會阻礙其成長潛力。
COVID-19 的影響
COVID-19 疫情對消費者的健康重點產生了重大影響,導致對增強免疫力和減輕壓力的補充劑的需求激增。封鎖和社會限制增加了焦慮和心理健康問題,促使人們探索適應原等自然療法。疫情過後,人們對自我護理和預防醫學的重視有助於激發人們對適應原補充劑的持續興趣。此外,遠端醫療和數位健康平台的興起使得適應原更容易獲得,推動了市場的持續成長。
預計在預測期內,有機區隔將成為最大的組成部分。
有機適應原草藥受到注重健康的買家的青睞,因為它們不含合成殺蟲劑、除草劑和化學添加劑。永續農業實踐和道德採購舉措的興起進一步加強了這一領域的成長。隨著越來越多的品牌重視潔淨標示和天然配方,有機產品預計將在市場上保持主導地位。
預計預測期內, 睡茄區隔將以最高的年複合成長率成長。
由於南非睡茄在膳食補充劑、機能飲料和個人保健產品中的應用日益廣泛,推動了市場的快速成長,預計預測期內睡茄細分市場將呈現最高成長率。它的適應原特性,加上消費者日益增強的意識,使其成為健康產業最受歡迎的草藥之一。此外,進行的臨床研究檢驗了它在減輕焦慮和支持免疫系統方面的有效性,這進一步提升了它的受歡迎程度。
預計預測期內北美地區將佔據最大的市場佔有率。該地區消費者意識高,加上對天然草藥補充劑的需求不斷增加,推動了市場成長。主要企業的存在以及強大的零售和線上分銷網路的建立提高了產品的可得性。此外,人們對心理健康和壓力管理的日益關注導致機能性食品和飲料中添加的適應原越來越多。政府大力推廣草藥和自然療法,進一步促進了該地區適應原產品的普及。
預計預測期內亞太地區將呈現最高的年複合成長率。這是因為印度和中國等國家長期以來一直在傳統草藥中使用適應原草藥,為市場擴張奠定了堅實的基礎。可支配收入的增加和都市化的加快推動了消費者對天然保健產品的興趣。隨著阿育吠陀和傳統中醫在全球健康領域的影響力日益增強,亞太市場將迎來顯著成長。
According to Stratistics MRC, the Global Adaptogens Market is accounted for $11.2 billion in 2024 and is expected to reach $18.8 billion by 2030 growing at a CAGR of 9.0% during the forecast period. Adaptogens are natural substances that help the body manage stress and maintain balance by regulating physiological processes. Derived from herbs, roots, and mushrooms like ashwagandha and rhodiola, they support the adrenal glands and promote homeostasis. By influencing the hypothalamic-pituitary-adrenal (HPA) axis, adaptogens normalize stress hormones such as cortisol, reducing the negative effects of chronic stress. They are believed to improve mental clarity, physical endurance, and immune function.
According to the reports of global organization of stress, it was founded that almost 75% of the people experience moderate to high level of stress in the recent years.
Growing concerns about stress, anxiety, and mental health
The fast-paced modern lifestyle, characterized by high work pressure and personal responsibilities, has led to a surge in anxiety and depression cases. Adaptogenic herbs like ashwagandha, Rhodiola, and holy basil are gaining traction for their ability to help the body cope with physical and emotional stress. Additionally, the growing awareness of holistic wellness has prompted individuals to incorporate adaptogens into their daily routines. The rising adoption of these natural stress relievers in functional foods, beverages, and supplements further propels market growth.
Lack of standardized regulations & quality control
Different countries have varying standards for herbal supplements, leading to inconsistencies in product quality and efficacy. Manufacturers often struggle with compliance issues, as regulatory frameworks can be complex and time-consuming to navigate. The lack of stringent testing measures also raises concerns about the purity, potency, and authenticity of adaptogen-based products. Without proper oversight, counterfeit or substandard products can enter the market, undermining consumer trust and slowing adoption rates.
Surge in demand for natural & herbal supplements
Consumers are increasingly looking for non-pharmaceutical alternatives to support their overall well-being, leading to a rise in adaptogen-infused products. The expanding application of adaptogens in sports nutrition, cognitive health, and immune support presents lucrative opportunities for market players. Moreover, growing investments in research and development are helping to validate the benefits of these natural compounds, further driving their acceptance.
Competition from synthetic & pharmaceutical stress-relief products
Prescription medications such as antidepressants and anti-anxiety drugs offer faster and more targeted effects, making them a preferred choice for some consumers. Additionally, well-established pharmaceutical brands have the advantage of strong regulatory backing and extensive clinical trials supporting their products. The aggressive marketing strategies employed by pharmaceutical companies can overshadow the awareness and adoption of adaptogens. As a result, the adaptogens market faces stiff competition from synthetic alternatives, which may hinder its growth potential.
Covid-19 Impact
The COVID-19 pandemic significantly influenced consumer health priorities, leading to a surge in demand for immunity-boosting and stress-reducing supplements. Lockdowns and social restrictions heightened anxiety and mental health concerns, prompting people to explore natural remedies like adaptogens. The increased emphasis on self-care and preventive health post-pandemic has contributed to sustained interest in adaptogenic supplements. Furthermore, the rise of telehealth and digital wellness platforms has made adaptogens more accessible, driving continued market growth.
The organic segment is expected to be the largest during the forecast period
The organic segment is expected to account for the largest market share during the forecast period because organic adaptogenic herbs are free from synthetic pesticides, herbicides, and chemical additives, making them a preferred choice among health-conscious buyers. The rise in sustainable farming practices and ethical sourcing initiatives has further strengthened the growth of this segment. As more brands emphasize clean-label and natural formulations, the organic segment is expected to maintain its dominance in the market.
The ashwagandha segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the ashwagandha segment is predicted to witness the highest growth rate owing to the increasing adoption of ashwagandha in dietary supplements, functional beverages, and personal care products is driving its rapid market growth. Its adaptogenic properties, combined with rising consumer awareness, have positioned it as one of the most sought-after herbs in the wellness industry. Moreover, ongoing clinical studies validating its effectiveness in anxiety reduction and immune support further boost its popularity.
During the forecast period, the North America region is expected to hold the largest market share due to the region's high consumer awareness, coupled with increasing demand for natural and herbal supplements, has fueled market growth. The presence of key players, coupled with strong retail and online distribution networks, has enhanced product availability. Additionally, a growing emphasis on mental well-being and stress management has led to increased incorporation of adaptogens in functional foods and beverages. Government initiatives promoting herbal medicine and natural therapies further contribute to the widespread adoption of adaptogenic products in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR attributed to countries such as India and China have long used adaptogenic herbs in traditional medicinal practices, creating a strong foundation for market expansion. The rising disposable income and increasing urbanization have led to greater consumer interest in natural health products. With the growing influence of Ayurveda and Traditional Chinese Medicine in the global wellness space, the Asia Pacific market is set to experience significant growth.
Key players in the market
Some of the key players in Adaptogens market include Amax NutraSource, Inc., Colgate-Palmolive Company, Embria Health Sciences LLC , Himalaya Global Holdings Ltd., Indena S.P.A, kairali ayurvedic group, KSM-66 Ashwagandha, Natreon, Inc., Nutraceutical International Corporation, Organic India Private Limited, Patanjali Ayurved Limited, PLT Health Solutions, Inc., Procter & Gamble, Rejuvenating Herbs & Nutrition, Inc., Shahnaz Ayurveda Pvt. Ltd, Unilever and Xiamen Kingdomway Group Company.
In February 2025, Colgate-Palmolive Company announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company's Hill's Pet Nutrition division with an entry into the fast-growing fresh pet food category.
In January 2025, Hindustan Unilever Limited announced it has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist. This marks another step in the transformation journey of its Beauty & Wellbeing portfolio towards evolving and higher growth demand spaces.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.