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市場調查報告書
商品編碼
1636765
2030 年孕婦零食市場預測:按產品類型、成分類型、分銷管道、包裝類型、口味和地區分類的全球分析Pregnancy Snacks Market Forecasts to 2030 - Global Analysis By Product Type, Ingredient Type, Distribution Channel, Type of Packaging, Flavor and By Geography |
根據 Stratistics MRC 的數據,2024 年全球孕期零食市場價值將達到 61.2 億美元,預計到 2030 年將達到 87.8 億美元,預測期內複合年成長率為 6.2%。
孕期點心是專門為滿足孕婦營養需求而配製的食品。這些零食提供蛋白質、纖維、維生素和礦物質等必需營養素,可支持孕產婦健康和胎兒發育。它們通常含有懷孕期間重要的成分,如葉酸、鈣、鐵和Omega-3脂肪酸。懷孕零食方便、營養豐富,專門針對噁心和精力不足等常見懷孕症狀而設計。
根據億滋國際的 2021 年零食習慣報告,72% 的人尋求控制份量的零食。
提高孕產婦健康意識
隨著越來越多的準媽媽意識到懷孕期間健康飲食的重要性,對含有重要營養素的特定零食的需求不斷成長。這些零食富含蛋白質、維生素和礦物質,不僅能促進胎兒的發育,還能促進母親的健康。注重健康的孕婦擴大尋找能夠提高能量水平、消化和骨骼健康的零食。這種意識導致懷孕期間專用產品的供應增加,例如富含葉酸、鐵、鈣和Omega-3脂肪酸等健康懷孕必需營養素的零嘴零食。
特色產品價格高
葉酸、鈣、鐵和Omega-3脂肪酸等必需營養素強化產品的高價可能會導致對價格敏感的消費者難以獲得這些零嘴零食。因此,懷孕專用食品可能不會普及,特別是在成本是主要因素的開發中國家。此外,這些零嘴零食中含有天然和有機成分通常會增加生產成本,進而進一步影響最終成本。儘管健康零嘴零食的市場仍在成長,但由於價格上漲,許多孕婦可能會選擇更經濟的傳統選擇。
對營養豐富食品的需求不斷成長
人們對孕產婦營養知識的不斷成長以及孕期均衡飲食的重要性正在推動孕期零食市場的發展,增加對營養豐富食品的需求。這些趨勢導致強化零食選擇的增加,包括專門為滿足這些營養需求而製作的營養棒、冰沙和開胃菜。此外,對天然和最低限度加工飲食的渴望,加上對有機和潔淨標示產品的選擇,正在推動該市場區域的創新和成長。
新鮮零食保存期限短
許多新鮮、營養的零食,如水果、蔬菜和乳製品,保存期限較短,因此難以在商店運輸和管理。這可能會導致製造商廢棄物和成本增加,並影響產品的可用性和客戶的承受能力。此外,當需要冷藏或特殊儲存條件時,物流和供應鏈變得更加複雜。新鮮零嘴零食因其天然和健康的特性而受到青睞,但與保存期限較長的包裝零嘴零食相比,它們的易腐爛性使其吸引力較低,影響了消費者的偏好和市場成長。
COVID-19 的影響
COVID-19 大流行對懷孕零食市場產生了重大影響,改變了消費者的偏好和行為。由於許多準媽媽在緊張的時期尋求安慰和營養支持,對營養豐富的零食的需求增加,以彌補生鮮食品的缺乏。顧客選擇的零食注重免疫力和健康,並補充了重要的維生素和礦物質。此外,電子商務的發展使這些產品變得更加廣泛,讓孕婦能夠安全、舒適地購物。
無麩質零嘴零食市場預計將成為預測期內最大的市場
由於人們對麩質敏感性和乳糜瀉的認知不斷提高,無麩質零嘴零食預計將成為最大的市場。患有麩質不耐症的孕婦和出於健康原因選擇無麩質飲食的人尋求專門的零食來滿足他們的營養需求。此外,無麩質飲食在注重健康的消費者中越來越受歡迎,導致無麩質懷孕零食的種類越來越多。這些產品通常富含蛋白質、纖維和維生素等營養成分,滿足人們對更健康、更全面的零食選擇的需求。
預計超級市場和大賣場領域在預測期內將呈現最高的複合年成長率。
由於種類繁多且便利,超級市場和大賣場預計在預測期內將出現最高的複合年成長率。這些零售商提供多種孕婦專用零食,讓消費者可以輕鬆地在一個地方獲得營養產品。隨著消費者對專業健康零食的需求增加,超級市場和大賣場正在擴大其選擇範圍,包括有機、強化和無麩質食品。超級市場和大賣場擁有大型商店,庫存種類繁多,提高了懷孕零食的認知度和銷量,促進了市場成長。
在孕產婦健康和營養意識不斷提高的推動下,亞太地區預計將在預測期內佔據最大的市場佔有率。隨著中產階級人口的不斷成長和可支配收入的增加,女性擴大尋求營養且方便的適合懷孕的零食。此外,該地區正在經歷向更健康飲食習慣的轉變,對有機和天然產品的需求進一步推動市場成長。由於印度和中國等國家的出生率仍然很高,對懷孕專用零食的需求持續成長並推動了市場。
預計北美地區在預測期內的複合年成長率最高。這是因為孕婦的健康意識越來越強,在懷孕期間優先考慮營養、方便、功能性的點心。人們對孕產婦健康以及葉酸、鈣和Omega-3脂肪酸等某些營養素的益處的認知不斷提高,正在推動對懷孕專用產品的需求。此外,人們對有機、無麩質和強化零食日益成長的偏好也與北美的健康趨勢一致。超級市場、電子商務平台和保健食品商店提供的懷孕零食也進一步促進了市場的成長。
According to Stratistics MRC, the Global Pregnancy Snacks Market is accounted for $6.12 billion in 2024 and is expected to reach $8.78 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Pregnancy snacks are specially formulated foods designed to meet the nutritional needs of pregnant women. These snacks provide essential nutrients such as protein, fiber, vitamins, and minerals that support both maternal health and fetal development. They often contain key ingredients like folic acid, calcium, iron, and omega-3 fatty acids, which are vital during pregnancy. Pregnancy snacks are convenient, nutritious, and tailored to help manage common pregnancy symptoms, such as nausea or energy dips, while ensuring a healthy diet for expectant mothers.
According to the 2021 report of Mondelez International about snacking habits, 72% of people look for portion-controlled snacking options, which mean they require their nutrition needs to be fulfilled by snacking.
Rising awareness of maternal health
The demand for specific snacks that include vital nutrients has grown as more expecting moms are aware of the significance of healthy eating during pregnancy. Rich in protein, vitamins, and minerals, these snacks promote the development of the fetus as well as the health of the mother. Pregnant women who are concerned about their health are increasingly looking for snacks that will boost their energy levels, digestion, and bone health. This awareness has led to a rise in the availability of pregnancy-specific products, including fortified snacks containing folic acid, iron, calcium, and omega-3 fatty acids, all of which are vital for a healthy pregnancy.
High cost of specialized products
Premium pricing for products that are fortified with essential nutrients like folic acid, calcium, iron, and omega-3 fatty acids can make these snacks less accessible to price-sensitive consumers. This may prevent pregnancy-specific foods from becoming widely used, particularly in developing nations where cost is a major factor. Furthermore, the inclusion of natural and organic ingredients in these snacks frequently raises production expenses, which further affects the final cost. Even though the market for wholesome snacks is still expanding, many expectant mothers may choose more economical, traditional options due to the increased price.
Increasing demand for nutrient-dense foods
Growing knowledge of maternal nutrition and the significance of balanced diets throughout pregnancy are driving the market for pregnancy snacking, which is seeing an increase in demand for nutrient-dense foods. The availability of fortified snack choices, such as bars, smoothies, and nibbles made especially to satisfy these nutritional requirements, has increased as a result of this trend. Furthermore, the desire for natural, minimally processed meals is in line with the choice for organic and clean-label products, which encourages innovation and growth in this market region.
Short shelf life of fresh snacks
The short shelf lives of many fresh, nutrient-dense snacks, such as fruits, vegetables, and dairy products, make them challenging to transport and stock in stores. This can affect the availability and affordability of products for customers by increasing waste and expenses for manufacturers. Furthermore, the logistics and supply chain become more complicated when refrigeration or specific storage conditions are required. Fresh snacks' natural and healthful attributes make them desirable, but their perishability restricts their appeal in comparison to packaged snacks with longer shelf life, which has an impact on consumer preferences and market growth.
Covid-19 Impact
The COVID-19 pandemic had a major effect on the market for pregnancy snacks, changing consumer preferences and behavior. There was a rise in the demand for nutrient-dense snacks to make up for the lack of fresh food availability as many pregnant moms looked for solace and nutritional assistance during these stressful times. Customers chose snacks supplemented with vital vitamins and minerals due to the emphasis on immunity and wellness. Furthermore, the growth of e-commerce made these products more widely available, enabling expectant mothers to shop comfortably while following safety precautions.
The gluten-free snacks segment is expected to be the largest during the forecast period
The gluten-free snacks segment is estimated to be the largest, due to increasing awareness of gluten sensitivities and celiac disease. Expectant mothers with gluten intolerance or those choosing a gluten-free diet for health reasons seek specialized snacks to meet their nutritional needs. Additionally, the rising popularity of gluten-free diets among health-conscious consumers has expanded the availability of gluten-free pregnancy snacks. These products, often rich in nutrients like protein, fiber, and vitamins, cater to the demand for healthier, inclusive snack options.
The supermarkets and hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets and hypermarkets segment is anticipated to witness the highest CAGR during the forecast period, due to their wide reach and convenience. These retail stores provide a diverse range of pregnancy-specific snacks, making it easier for consumers to access nutrient-rich products in one location. With increasing consumer demand for specialized, healthy snacks, supermarkets and hypermarkets have expanded their offerings, including organic, fortified, and gluten-free options. Their large-scale presence and ability to stock a variety of products help boost awareness and sales of pregnancy snacks, driving market growth.
Asia Pacific is expected to have the largest market share during the forecast period fueled by rising awareness of maternal health and nutrition among expectant mothers. With growing middle-class populations and increasing disposable incomes, women are increasingly seeking nutritious, convenient snacks tailored for pregnancy. Additionally, the region's shift toward healthier eating habits and the demand for organic and natural products further fuel market growth. As birth rates remain high in countries like India and China, the demand for pregnancy-specific snacks continues to expand, driving the market forward.
During the forecast period, the North America region is anticipated to register the highest CAGR, owing to increasing health-consciousness among expectant mothers, who prioritize nutritious, convenient, and functional snacks during pregnancy. Rising awareness of maternal health and the benefits of specific nutrients like folic acid, calcium, and omega-3 fatty acids is boosting demand for pregnancy-focused products. Additionally, the growing preference for organic, gluten-free, and fortified snacks aligns with North America's trend toward healthier eating. The availability of pregnancy snacks through supermarkets, e-commerce platforms, and health stores further contributes to market growth.
Key players in the market
Some of the key players profiled in the Pregnancy Snacks Market include Nestle S.A., Danone S.A., The Kraft Heinz Company, General Mills, Inc., Unilever, Kerry Group, Arla Foods, Hain Celestial Group, The Hershey Company, Hormel Foods Corporation, PepsiCo, Inc., Abbott Laboratories, Nature's Path Foods, Kirkland Signature, LARABAR, Tata Consumer Products Limited, Bumble Bee Foods, LLC, Clif Bar & Company, Mothers' Nutrition, and Mama Mio.
In March 2023, General Mills, Inc. announced it has completed the acquisition of Whitebridge Pet Brands' North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at $1.45 billion.
In March 2023, Nestle and UNESCO have announced a new partnership to provide young people with the resources and the skills they need to develop and carry forward innovative solutions to achieve positive social impact in their communities. The project will begin in Latin America with a call for applications across the region.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.