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市場調查報告書
商品編碼
1636652
2030 年汽車揚聲器市場預測:按產品、安裝位置、技術、應用、最終用戶和地區進行全球分析Automotive Speaker Market Forecasts to 2030 - Global Analysis By Product (Coaxial Speakers, Component Speakers, Subwoofers, Mid-range Speakers and Other Products), Installation Location, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球汽車揚聲器市場規模預計在 2024 年達到 94 億美元,到 2030 年將達到 152 億美元,預測期內的複合年成長率為 8.4%。
汽車揚聲器是專門設計用於車輛的揚聲器,可在移動環境中提供高品質的聲音再現。它是汽車音響系統的一部分,傳送音樂、語音命令和其他音訊訊號。它們具有多種尺寸、類型和配置,可滿足您的車型和音訊需求。常見類型包括整合多個驅動器的同軸揚聲器和具有獨立低音揚聲器和高音揚聲器以獲得更清晰的聲音的組件揚聲器。汽車揚聲器採用聚丙烯錐體、橡膠環繞和耐腐蝕組件等材料設計,經久耐用。這些揚聲器可提供清晰、豐富的聲音,可補償道路噪音和引擎聲音,讓您在旅行時獲得身臨其境的音訊體驗。
車載娛樂系統需求不斷成長
高級音響系統需要能夠提供清晰、沉浸式聲音的高傳真揚聲器。高頻驅動器、重低音揚聲器和多路揚聲器系統等創新技術可提供豐富、平衡的聲音。定向揚聲器和消音器系統等揚聲器技術的進步提高了車載娛樂的品質。環繞音響系統重現了戲院般的體驗。客製化對於消費者來說至關重要,豪華車,尤其是高檔車,都配備了客製自訂調節的揚聲器系統。
高級音響系統價格高昂
高階音響系統的高價格促使人們轉向更具成本效益的替代品。消費者正在尋找價格實惠、高品質的音響系統,以提供良好的音訊體驗且價格不高。製造商和售後市場供應商正將注意力轉向價格實惠但品質優良的揚聲器,以在成本和性能之間提案平衡。廉價品牌正在與更便宜的揚聲器產品競爭,使得高價系統對優先考慮成本而非性能的消費者缺乏吸引力。
電動車和自動駕駛汽車的興起
電動車(EV)可以減少噪音污染並提高音質。這推動了對高階車載揚聲器的需求,從而實現了更身臨其境的音訊體驗。自動駕駛汽車 (AV) 還將充當娛樂中心,將汽車從交通工具轉變為移動娛樂空間。汽車內部已成為適合看電影、聽音樂、玩遊戲等休閒活動的空間,推動了高品質音響系統的需求。
相容性和整合問題
汽車揚聲器系統必須與車輛的電子架構相容,以避免音質差或控制故障等性能問題。售後市場整合也可能是一個挑戰。售後系統很難與車輛現有的基礎設施整合,導致複雜的安裝過程、額外的成本或性能問題,例如聲音失真、連接性差或與汽車現有控制單元故障。
COVID-19 的影響
COVID-19 疫情擾亂了生產和供應鏈,導致零件延遲和短缺,嚴重影響了汽車揚聲器市場。消費支出下降和汽車產量放緩也抑制了對新型汽車音響系統的需求。然而,隨著出行限制的放寬,人們對升級車輛的興趣增加以及在車上花費的時間增加,對車載娛樂系統的需求開始恢復。隨著汽車廠商復工復產以及疫情後消費者信心回暖,市場逐漸復甦。
預計在預測期內同軸揚聲器市場將佔據最大的佔有率。
預計同軸揚聲器部分將在整個預測期內佔據最大的市場佔有率,因為它無需高級揚聲器系統即可提供清晰的人聲和清脆的高音,為預算部分提供更好的音質。同軸揚聲器將低音揚聲器和高音揚聲器組合成一個單元,覆蓋更寬的頻寬並產生深沉的低音和清晰的高音。這使得它適合廣泛的音頻品味和流派,並且適合沒有空間或預算安裝複雜音響系統的車輛。
預計預測期內無線/藍牙揚聲器領域將以最高的複合年成長率成長。
預計預測期內無線/藍牙揚聲器領域將以最高的複合年成長率成長。這使得用戶無需手動連接電纜即可立即播放音樂、播客和撥打電話。無線和藍牙揚聲器還提供了音訊串流的靈活性,允許用戶透過 Spotify、Apple Music 和 YouTube 等串流服務存取個人播放清單。
由於人們對個人化汽車(尤其是音訊體驗)的興趣日益濃厚,預計北美地區將在預測期內佔據最大的市場佔有率。這導致使用獨特音響系統客製化汽車的趨勢日益成長,包括重低音、擴大機和無線藍牙系統,從而導致汽車揚聲器市場蓬勃發展。此外,與智慧型手機和平板電腦等數位設備無縫整合的需求正在推動汽車製造商和售後市場供應商的發展,進一步推動市場成長。
預計亞太地區將在整個預測期內以最高的複合年成長率成長,因為其佔全球汽車產量的大部分。這種需求是由汽車擁有率的上升所推動的,尤其是在中國和印度等新興市場。隨著這些國家的中階不斷擴大及其購買力的增強,對高檔音響系統等先進車輛功能的需求也日益成長。因此,消費者願意花更多的金額配備高級音響系統的汽車,從而促進該地區汽車揚聲器市場的成長。
According to Stratistics MRC, the Global Automotive Speaker Market is accounted for $9.4 billion in 2024 and is expected to reach $15.2 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Automotive speakers are specialized speakers designed for vehicles to provide high-quality sound reproduction in a mobile environment. They are part of a car's audio system and deliver music, voice commands, and other audio signals. They come in various sizes, types, and configurations to suit different vehicle types and audio needs. Common types include coaxial speakers, which integrate multiple drivers, and component speakers, which separate the woofer and tweeter for better sound clarity. Automotive speakers are engineered for durability, using materials like polypropylene cones, rubber surrounds, and corrosion-resistant components. They deliver clear, rich sound that compensates for road noise and engine sounds, providing an immersive audio experience during travel.
Increasing demand for in-car entertainment systems
Premium audio systems require high-fidelity speakers for clear, immersive sound. Innovations like high-frequency drivers, subwoofers, and multi-way speaker systems provide rich, balanced sound. Advancements in speaker technologies like directional speakers and sound-dampening systems improve in-car entertainment quality. Surround sound systems replicate a theater-like experience. Customization is essential for consumers, leading to the availability of custom-tuned speaker systems in high-end vehicles, particularly luxury cars.
High cost of premium audio systems
The high cost of premium audio systems is causing a shift towards cost-effective alternatives. Consumers are seeking affordable, high-quality audio systems that offer a good audio experience without the high price tag. Manufacturers and aftermarket suppliers are focusing on affordable yet quality speakers, offering a balance between cost and performance. Budget brands are also competing by offering lower-cost speakers, reducing the appeal of high-cost systems for consumers who prioritize cost over performance.
Rise in electric and autonomous vehicles
Electric vehicles (EVs) reduce noise pollution, enhancing the quality of sound. This leads to increased demand for premium automotive speakers, allowing for a more immersive audio experience. Autonomous vehicles (AVs) also serve as entertainment hubs, transforming the car from a mode of transportation to a mobile entertainment space. The cabin becomes more conducive to leisure activities like watching movies, listening to music, and gaming, driving the demand for high-quality audio systems.
Compatibility and integration issues
Automotive speaker systems must be compatible with the vehicle's electronic architecture to avoid performance issues like poor sound quality or malfunctioning controls. Aftermarket integration can also pose challenges, as aftermarket systems may struggle to integrate with the car's pre-existing infrastructure, leading to complex installation processes, additional costs, or performance issues like sound distortions, poor connectivity, or failure to function with the vehicle's existing control units.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the automotive speaker market by disrupting production and supply chains, leading to delays and shortages of components. Reduced consumer spending and a slowdown in vehicle production also dampened demand for new automotive audio systems. However, as travel restrictions eased, the demand for in-car entertainment systems began to recover, driven by increased interest in vehicle upgrades and more time spent in vehicles. The market saw a gradual rebound as automakers resumed production and consumer confidence improved post-pandemic.
The coaxial speakers segment is expected to be the largest during the forecast period
The coaxial speakers segment is predicted to secure the largest market share throughout the forecast period owing to coaxial speakers which offer better sound quality for budget segments, providing clear vocals and crisp treble without requiring premium speaker systems. They integrate a woofer and tweeter into a single unit, covering a wider frequency range, delivering deep bass and clear highs. This makes them suitable for various audio preferences and genres, making them suitable for vehicles without the space or budget for more complex sound systems.
The wireless/bluetooth speakers segment is expected to have the highest CAGR during the forecast period
The wireless/bluetooth speakers segment is expected to have the highest CAGR growth during the estimation period because bluetooth connectivity enables easy device pairing with a vehicle's audio system, eliminating the need for physical connections or complicated setups. This allows users to instantly play music, podcasts, or take calls without manually connecting cables. Wireless and Bluetooth speakers also offer flexibility in audio streaming, allowing users to access personal playlists via streaming services like Spotify, Apple Music, or YouTube.
During the estimation period, the North America region is expected to capture the largest market share owing to increasingly interested in personalizing their vehicles, particularly in the audio experience. This has led to a booming market for automotive speakers, with a growing trend of customizing vehicles with unique sound systems like subwoofers, amplifiers, and wireless Bluetooth systems. The demand for seamless integration with digital devices, such as smartphones and tablets, has also driven automakers and aftermarket suppliers to incorporate boosting the market growth.
The Asia Pacific region is predicted to witness the highest CAGR rate throughout the forecast period due to its significant share of global vehicle production. This demand is driven by the rise in car ownership, particularly in emerging markets like China and India. The expanding middle class in these countries has increased purchasing power, leading to higher demand for advanced features in vehicles, including premium sound systems. As a result, consumers are willing to pay more for vehicles with premium sound systems, contributing to the growth of the automotive speaker market in the region.
Key players in the market
Some of the key players in Automotive Speaker market include Alpine Electronics, Inc, Bang & Olufsen A/S, Bose Corporation, Bowers & Wilkins, Clarion Co., Ltd., Continental AG, DENSO Corporation, Focal-JMLab, Harman International, HERTZ, Infinity Systems, JL Audio, JVC Kenwood Corporation, Masimo Corporation, Panasonic Corporation, Pioneer Corporation, Rockford Fosgate and Sony Corporation.
In November 2024, Bose Corporation announced the acquisition of McIntosh Group, the parent company of renowned high-performance and luxury audio brands that include McIntosh and Sonus faber.
In October 2024, Continental expanded capacity of its tire plant in Thailand. The gradual expansion plan of the operations stands for a planned total investment of more than 300 million euros (13 billion Thai Baht).
In October 2024, Continental's Surface Solutions business area, part of the ContiTech group sector, announced the official opening of the Phase III expansion at Benecke Changshun Eco Trim Co., Ltd. This expansion not only highlights Continental's continuous investment in green and intelligent production, but also further strengthens its localization strategy
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.