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市場調查報告書
商品編碼
1617077
網頁過濾市場至2030年的預測:按組件、部署、方法、最終用戶和地區的全球分析Web Content Filtering Market Forecasts to 2030 - Global Analysis By Component (Solutions and Services), Deployment, Technique, End User and By Geography |
根據 Stratistics MRC 的資料,2024年全球網頁過濾市場規模將達到 43.2億美元,預計到2030年將達到 97.3億美元,預測期內年複合成長率為 14.5%。
Web 內容過濾是根據預先定義的標準阻止或限制對某些網站和線上內容的存取的過程。使用軟體或硬體解決方案監控、評估和過濾網路流量,以防止存取有害、不適當或不相關的內容。該技術被組織、教育機構使用,並且在家庭中常用。
據賽門鐵克公司表示,2018年每天攔截 953,000 次網路攻擊,高於去年每天攔截 611,000 次網路攻擊。
網路安全威脅呈上升趨勢
網路安全風險的上升是推動網路內容過濾市場的主要因素。隨著惡意軟體、網路釣魚、勒索軟體和資料外洩等網路攻擊的增加,組織面臨著針對其網路和用戶的網路威脅的風險增加。網路內容過濾解決方案在阻止存取惡意網站和防止用戶無意中下載有害內容或成為網路釣魚詐騙。透過即時監控網路流量,這些系統增強了網路安全、保護敏感資訊並降低網路攻擊的可能性。隨著網路威脅的不斷發展,對有效內容過濾解決方案的需求將會增加。
安裝和維護成本高
高實施和維護成本是網路內容過濾市場的主要阻礙因素。進階過濾解決方案的初始投資可能非常昂貴,特別是對於難以分配足夠資源的中小型企業(SMB)而言。此外,更新、安全性修補程式和系統監控等持續維護也會增加總擁有成本。對於擁有大型分散式網路的組織來說,整合和定期維護的複雜性進一步增加了成本。這些財務障礙可能會限制網路內容過濾解決方案的採用,特別是在網路安全投資預算有限的成本敏感產業或地區。
更多採用雲端基礎的解決方案
隨著業務轉移到雲端,企業尋找擴充性、靈活且經濟高效的內容過濾解決方案,這些解決方案可以輕鬆地跨分散式網路部署。與傳統的本地系統相比,雲端基礎的Web 過濾具有即時更新、集中管理和降低基礎設施成本等優勢。這一轉變使企業能夠從任何地方監控和控制網際網路存取,支援遠端工作環境和多位置設定。隨著雲端滲透率的提高,對雲端基礎的Web 內容過濾解決方案的需求將會增加,推動市場成長。
對網際網路服務供應商(ISP)的依賴
許多公司依賴其 ISP 在網路層級實施內容過濾,這可能會導致效能不一致。過濾系統的品質和有效性取決於 ISP 的基礎設施、政策和區域能力,這些能力可能因提供者和位置的不同而有很大差異。這種依賴性可能會造成漏洞,惡意或不適當的內容可以繞過過濾控制並使用戶面臨網路風險。此外,ISP 提供的過濾自訂選項有限,使企業難以滿足特定的安全性和合規性要求。因此,企業可能會透過獨立的本地或雲端基礎的過濾解決方案尋求減少對 ISP 的依賴並加強控制。
COVID-19 的影響
COVID-19 的疫情對網頁過濾市場產生了重大影響,並加速了對強大網路安全解決方案的需求。隨著公司轉向遠端工作,確保在家工作的員工安全可靠地存取網路已成為當務之急。網路瀏覽、視訊會議和電子商務等線上活動的增加日益增加企業的網路安全風險,使它們更容易受到網路釣魚和惡意軟體攻擊等威脅。網路流量的快速成長增加了對網路內容過濾工具的需求,以保護敏感資料、執行策略和維持生產力。
預計解決方案領域在預測期內將是最大的
對更強大的網路安全的需求不斷成長,以防範惡意軟體和網路釣魚等線上威脅,以及醫療保健、金融和教育等行業對監管合規性的需求不斷成長,預計將推動解決方案領域成為人們關注的焦點。對員工生產力和保護未成年人免受有害內容侵害的日益關注也推動了需求。此外,雲端基礎的技術的廣泛採用實現了擴充性、靈活且經濟高效的過濾解決方案,進一步推動了市場成長。
預計醫療保健領域在預測期內年複合成長率最高
醫療保健領域預計在預測期內將出現最高的年複合成長率,因為必須遵守 HIPAA 等嚴格法規,並確保敏感的患者資料免受未授權存取。 Web 內容過濾解決方案有助於防止存取惡意網站並防範網路威脅,例如醫療保健環境中普遍存在的網路釣魚和惡意軟體。此外,醫療保健組織必須為其員工維護安全且高效的線上環境,同時控制對不當內容的存取並確保病患機密性和法規遵循。
由於數位轉型的加速、網際網路使用量的增加以及雲端基礎的解決方案的日益採用,預計亞太地區將在預測期內佔據最大的市場佔有率。隨著企業和教育機構接受遠距工作和線上學習,越來越需要強大的網路安全措施來防範惡意軟體、網路釣魚和資料外洩等網路危險。此外,中國和印度等國家嚴格的資料保護法加劇了對確保合規性和安全線上空間的內容過濾解決方案的需求。
資料外洩和網路釣魚等網路攻擊日益頻繁,迫使企業實施更強力的線上安全措施。 GDPR 和 CCPA 等嚴格的法律規範也推動內容過濾解決方案的採用,以確保合規性並保護敏感資料。此外,北美對雲端技術、遠距工作和數位學習的日益依賴,進一步增加了各行業對可擴展且有效的Web 內容過濾解決方案的需求。
According to Stratistics MRC, the Global Web Content Filtering Market is accounted for $4.32 billion in 2024 and is expected to reach $9.73 billion by 2030 growing at a CAGR of 14.5% during the forecast period. Web content filtering is the process of blocking or restricting access to specific websites or online content based on predefined criteria. It involves using software or hardware solutions to monitor, evaluate, and filter web traffic to prevent access to harmful, inappropriate, or irrelevant content. This technology is commonly used in organizations, educational institutions, and homes to enhance cybersecurity, ensure compliance with regulations, and protect users from malicious sites, inappropriate materials, and online threats like malware or phishing attacks.
According to Symantec Corporation, in the year 2018, 953 thousand web attacks were blocked daily, up from 611 thousand daily blocked attacks in the previous year.
Increasing Cybersecurity Threats
Growing cyber-security risks are a major factor propelling the market for web content filtering. With the rising prevalence of cyber attacks like malware, phishing, ransomware, and data breaches, organizations face heightened risks of cyber threats targeting their networks and users. Web content filtering solutions play a crucial role in blocking access to malicious websites, preventing users from inadvertently downloading harmful content, or engaging with phishing scams. By monitoring web traffic in real-time, these systems enhance network security, safeguard sensitive information, and reduce the potential for cyber attacks. As cyber threats continue to evolve, the demand for effective content filtering solutions will grow.
High deployment and maintenance costs
High deployment and maintenance costs are a significant restraint in the Web Content Filtering Market. The initial investment in advanced filtering solutions can be expensive, especially for small and medium-sized businesses (SMBs) that may find it challenging to allocate sufficient resources. Additionally, ongoing maintenance, including updates, security patches, and system monitoring, adds to the total cost of ownership. For organizations with large, distributed networks, the complexity of integration and regular upkeep further increases costs. These financial barriers can limit the adoption of web content filtering solutions, especially in cost-sensitive sectors or regions with limited budgets for cybersecurity investments.
Growing adoption of cloud-based solutions
As businesses increasingly move their operations to the cloud, they seek scalable, flexible, and cost-effective content filtering solutions that can be easily deployed across distributed networks. Cloud-based web filtering offers advantages such as real-time updates, centralized management, and lower infrastructure costs compared to traditional on-premise systems. This transition allows organizations to monitor and control internet access from anywhere, supporting remote work environments and multi-location setups. As cloud adoption continues to rise, the demand for cloud-based web content filtering solutions will increase, driving market growth.
Dependence on internet service providers (ISPs)
Many organizations rely on ISPs to implement content filtering at the network level, which can lead to inconsistent performance. The quality and effectiveness of filtering systems depend on the ISP's infrastructure, policies, and regional capabilities, and these can vary widely across different providers and locations. This reliance may result in gaps where malicious or inappropriate content bypasses filtering controls, exposing users to cyber risks. Additionally, ISPs might offer limited customization options for filtering, making it difficult for businesses to meet specific security or compliance requirements. As a result, organizations may seek more control through independent, on-premise, or cloud-based filtering solutions, reducing their reliance on ISPs.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the Web Content Filtering Market, accelerating the demand for robust cyber security solutions. As businesses shifted to remote work, the need to ensure safe and secure internet access for employees working from home became a priority. The rise in online activity, including web browsing, video conferencing, and e-commerce, has heightened cyber security risks for businesses, making them more vulnerable to threats like phishing and malware attacks. This surge in internet traffic heightened the demand for web content filtering tools to protect sensitive data, enforce policies, and maintain productivity.
The solutions segment is expected to be the largest during the forecast period
The solutions segment is estimated to be the largest, due to the increasing need for enhanced cyber security to protect against online threats such as malware and phishing, as well as the rising demand for regulatory compliance in industries like healthcare, finance, and education. The growing focus on employee productivity and the protection of minors from harmful content also contributes to the demand. Additionally, the widespread adoption of cloud-based technologies enables scalable, flexible, and cost-effective filtering solutions, further driving market growth.
The healthcare segment is expected to have the highest CAGR during the forecast period
The healthcare segment is anticipated to witness the highest CAGR during the forecast period, due to the need to comply with strict regulations such as HIPAA, ensuring that sensitive patient data is protected from unauthorized access. Web content filtering solutions help prevent access to malicious websites and safeguard against cyber threats like phishing and malware, which are prevalent in healthcare environments. Additionally, healthcare organizations must control access to inappropriate content, maintaining a secure, productive online environment for staff while ensuring patient confidentiality and regulatory compliance.
Asia Pacific is expected to have the largest market share during the forecast period due to accelerated digital transformation, rising internet usage, and expanding cloud-based solution adoption. Strong cyber security measures are becoming more and more necessary as companies and educational institutions adopt remote work and online learning to guard against internet dangers including malware, phishing, and data breaches. Furthermore, the need for content filtering solutions to guarantee compliance and safe online spaces is fueled by strict data protection laws in nations like China and India.
North America is projected to witness the highest CAGR over the forecast period, owing to the increasing frequency of cyberattacks, such as data breaches and phishing, pushing businesses to implement stronger online security measures. Stringent regulatory frameworks like GDPR and CCPA also drive the adoption of content filtering solutions to ensure compliance and protect sensitive data. Additionally, the growing reliance on cloud technologies, remote work, and e-learning in North America further fuels the demand for scalable and effective web content filtering solutions across industries.
Key players in the market
Some of the key players profiled in the Web Content Filtering Market include Cisco Systems, Inc., McAfee Corp., Fortinet, Inc., Barracuda Networks, Inc., Zscaler, Inc., Trend Micro Incorporated, SonicWall, Inc., Forcepoint LLC, Palo Alto Networks, Inc., Kaspersky Lab, Smoothwall Ltd., WatchGuard Technologies, Inc., ClearSwift Ltd., F5 Networks, Inc., Hornetsecurity GmbH, and SonicWall, Inc.
In November 2023, Forcepoint launched an upgraded version of its Web Security Cloud, designed to enhance threat protection and simplify web security for remote workers. The solution integrates AI-driven risk-based content filtering and helps businesses mitigate cyber threats while enabling safe internet use.
In October 2023, Trend Micro introduced enhanced content filtering capabilities within its Cloud App Security solution to provide better protection against harmful online content in cloud-based environments. The solution also focuses on preventing data loss and ensuring secure collaboration.
In September 2023, Barracuda launched an updated version of its Web Security Gateway, offering improved content filtering and real-time threat protection. The new release integrates cloud-based intelligence for more effective threat mitigation and content categorization.
In June 2023, Cisco expanded the capabilities of its Umbrella platform, offering advanced web content filtering to protect users against cyber threats. The new features focus on enhanced visibility, easier policy management, and better detection of high-risk content.