![]() |
市場調查報告書
商品編碼
1603793
到 2030 年軟裝地板市場預測:按產品、結構類型、材料、應用、最終用戶和地區進行的全球分析Soft Covering Flooring Market Forecasts to 2030 - Global Analysis By Product (Carpet Tiles, Broadloom Carpet, Rugs, Matting and Other Products), Installation Type, Material, Application, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,2024 年全球軟地板市場規模為 396.2 億美元,預計到 2030 年將達到 582.7 億美元,預測期內複合年成長率為 6.7%。
軟裝地板是指由彈性、緩衝或柔軟物質製成的地板材料,旨在提供舒適、溫暖和降噪功能。這些地板材料通常包括地毯、墊子、乙烯基、軟木和橡膠,並且易於安裝,並且與硬地板材料相比,提供更柔軟的腳感。軟裝地板可以客製化,通常因其絕緣性和防滑性而受到重視。
根據國際貿易管理局(ITA)預測,2019年至2023年,中國建設產業預計年均實際成長5%。
建築和住宅裝修計劃增加
隨著住宅、辦公室和公共設施的建設和重建的增加,對美觀、耐用和舒適的地板材料的需求不斷成長。地毯、地毯和乙烯基等軟覆蓋地板材料提供舒適、溫暖和隔音效果,使其成為室內設計的熱門選擇。此外,地板材料通常會隨著住宅的重建而升級,導致銷量增加。這種趨勢在快速都市化和住宅開發的地區尤其明顯。
耐用性問題
軟裝地板存在耐用性問題,因為地毯和墊子等材料比硬木地板磨損得更快。地毯和地毯等材料比硬木地板磨損得更快,更容易出現污漬和刮痕,更容易受到人流量大的區域、寵物和濕氣的損壞。如此短的使用壽命,加上需要頻繁的清潔和維護,可能會阻礙消費者尋求持久、低維護的解決方案。因此,許多消費者轉向更耐用的替代品,如硬木、瓷磚和乙烯基,阻礙了軟裝地板市場的成長。
加大對綠建築的承諾
不斷成長的綠色建築措施正在推動對環保和永續材料的需求。這些措施優先考慮能源效率、環境永續性和更健康的室內空氣質量,並鼓勵使用由天然、回收和低排放材料製成的地板材料產品。隨著越來越多的建築計劃追求 LEED 和其他綠色建築認證,對此類環保地板材料解決方案的需求不斷增加,推動住宅和商業領域的市場成長。
維護成本高
軟裝地板,尤其是地毯和墊子,很容易積聚污垢、灰塵、污漬和過敏原,需要大量維護。定期清潔、吸塵和偶爾的深度清潔對於保持外觀和衛生至關重要。這種維護既耗時又昂貴,喜歡低維護產品的消費者會避免這種維護。頻繁維護的需要以及磨損的可能性正在阻礙軟覆蓋地板市場的成長。
COVID-19 的影響
COVID-19 大流行嚴重影響了軟地板市場,導致製造、供應鏈和需求中斷。停工期間,建設和改造計劃放緩,導致銷售額下降。然而,隨著人們待在家裡的時間越來越多,對包括軟地板在內的住宅維修的需求也隨之增加。遠距工作的興起以及對家庭舒適度的關注增加了人們對地毯和地毯等軟覆蓋地板的興趣。大流行後復甦的特徵是住宅和商業領域的重新成長。
剝離和粘貼建築業預計在預測期內規模最大
剝離和粘貼建築領域預計將在預測期內獲得最大的市場佔有率。即剝即貼法是一種方便用戶使用的施工方法,它使用黏合劑背襯材料作為地板材料,使其可以輕鬆地固定在底層地板上,而無需使用黏劑、釘子或訂書釘。由於其安裝簡單快捷,這種結構類型在 DIY計劃中特別受歡迎。它的便利性、成本效益和最小的混亂使其成為住宅和商業空間以及臨時和租賃環境的理想選擇。
預計商務用領域在預測期內複合年成長率最高。
由於其美觀、舒適和降噪特性,商業領域預計在預測期內將出現最高的複合年成長率。常用於辦公室、飯店、學校、醫療機構、零售店以及其他注重舒適性和隔音性的場所。此外,柔軟的覆蓋地板材料可以減少聲音混響,有助於創造有利於生產力和溝通的空間。對可自訂設計和耐用、易於維護選項的需求正在進一步推動商業採用。
由於都市化加快、可支配收入增加以及對住宅和商業基礎設施的需求不斷成長,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家的住宅裝修和建設活動正在激增,推動了對地毯、地毯和乙烯基等軟覆蓋地板材料解決方案的需求。此外,房地產和餐旅服務業的擴張進一步支持了市場擴張。
在住宅和商業領域需求不斷成長的推動下,預計北美在預測期內的複合年成長率最高。向環保和永續地板材料的轉變也影響消費者的選擇,許多消費者選擇可回收和低排放的選擇。此外,設計、質地和功能方面的創新繼續塑造該地區的市場動態。
According to Stratistics MRC, the Global Soft Covering Flooring Market is accounted for $39.62 billion in 2024 and is expected to reach $58.27 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Soft covering flooring refers to floor materials made from flexible, cushioned, or soft substances designed to provide comfort, warmth, and noise reduction. These floorings typically include carpets, rugs, vinyl, cork, or rubber, which are easy to install and offer a softer feel underfoot compared to hard flooring options. Soft covering floors allow for customization, and they are often valued for their insulating properties and slip resistance.
According to International Trade Administration (ITA), the Chinese construction industry is forecasted to grow at an annual average of 5% in real terms between 2019 and 2023.
Increased construction and home renovation projects
As more homes, offices, and public buildings are constructed or renovated, the need for aesthetic, durable, and comfortable flooring options rises. Soft covering floors, such as carpets, rugs, and vinyl, offer added comfort, warmth, and sound insulation, making them popular choices in interior design. Additionally, home renovations often involve upgrades to flooring, leading to increased sales. This trend is especially prominent in regions experiencing urbanization and a surge in housing development.
Durability concerns
Durability concerns in soft covering flooring arise because materials like carpets and rugs can wear out faster than hard flooring options. They are more prone to stains, scratches, and damage from heavy foot traffic, pets, or moisture. This shorter lifespan, along with the need for frequent cleaning and maintenance, can deter consumers seeking long-lasting, low-maintenance solutions. As a result, many turn to more durable alternatives like hardwood, tiles, or vinyl, hampering the growth of the soft covering flooring market.
Rising green building initiatives
Rising green building initiatives increases the demand for eco-friendly, sustainable materials. These initiatives prioritize energy efficiency, environmental sustainability, and healthier indoor air quality, encouraging the use of flooring products made from natural, recycled, or low-emission materials. As more construction projects aim for LEED or other green building certifications, the demand for such environmentally conscious flooring solutions rises, fueling market growth in both residential and commercial sectors.
High maintenance costs
Soft covering flooring, particularly carpets and rugs, requires high maintenance due to their tendency to trap dirt, dust, stains, and allergens. Regular cleaning, vacuuming, and occasional deep cleaning are essential to maintain their appearance and hygiene. This maintenance can be time-consuming and costly, deterring consumers who prefer low-maintenance alternatives. The need for frequent upkeep, along with the potential for wear and tear, hampers the growth of the soft covering flooring market.
Covid-19 Impact
The covid-19 pandemic significantly impacted the soft covering flooring market, causing disruptions in manufacturing, supply chains, and demand. During lockdowns, construction and renovation projects slowed, leading to a decline in sales. However, as people spent more time at home, demand for home improvement, including soft flooring, increased. The rise in remote work and focus on home comfort led to higher interest in soft flooring options like carpets and rugs. Post-pandemic recovery is marked by renewed growth in residential and commercial sectors.
The peel & stick installation segment is expected to be the largest during the forecast period
The peel & stick installation segment is predicted to secure the largest market share throughout the forecast period. Peel & Stick installation in soft covering flooring refers to a user-friendly method where the flooring material has an adhesive backing, allowing it to be easily applied to the subfloor without the need for glue, nails, or staples. This installation type is particularly popular for DIY projects due to its simplicity and quick setup. They provide convenience, cost-effectiveness, and minimal mess, making them ideal for residential and commercial spaces, as well as for temporary or rental environments.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to witness the highest CAGR during the forecast period owing to its aesthetic appeal, comfort, and noise reduction properties. It is commonly found in offices, hotels, schools, healthcare facilities, and retail spaces, where comfort and acoustic control are important. Additionally, soft covering flooring contributes to reducing sound reverberation, making spaces more conducive to productivity and communication. The demand for customizable designs and durable, low-maintenance options further drives its adoption in commercial settings.
Asia Pacific is expected to register the largest market share during the forecast period driven by rising urbanization, increasing disposable incomes, and a growing demand for residential and commercial infrastructure. Countries like China, India, and Japan are witnessing a surge in home renovation and construction activities, boosting the demand for soft flooring solutions such as carpets, rugs, and vinyl. Additionally, the expanding real estate and hospitality sectors are further propelling market expansion.
North America is projected to witness the highest CAGR over the forecast period propelled by increased demand in both residential and commercial sectors. The shift toward eco-friendly and sustainable flooring materials is also influencing consumer choices, with many opting for recyclable and low-emission options. Additionally, innovations in design, texture, and functionality continue to shape market dynamics in the region.
Key players in the market
Some of the key players profiled in the Soft Covering Flooring Market include BASF SE, Sika India Pvt. Ltd., Dow Chemical Company, Arkema S.A., Ashland Inc., Mohawk Industries Inc., Shaw Industries Group Inc., Cargill Inc., Interface Inc., Beaulieu International Group, Fosroc Inc., Mannington Mills Inc., Dixie Group Inc., Bentley Mills Inc., Tarkett S.A., Forbo Management SA and Milliken & Company.
In April 2024, Shaw Floors introduced the Caress by Shaw carpet collection, a series designed to offer both style and sustainability. The collection uses eco-conscious materials, including recycled fibers, while ensuring superior comfort with its plush texture. Shaw's proprietary Anso(R) Nylon fiber provides durability, enhanced with R2X(R) stain and soil protection, and the LifeGuard(R) spill-proof backing.
In February 2024, Mohawk Industries launched RevWood Plus, a premium hybrid flooring product that combines the softness of traditional carpeting with the durability and aesthetic appeal of hardwood. This innovation offers an advanced alternative to typical laminate flooring by utilizing technology that enhances both its structural integrity and its water resistance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.