市場調查報告書
商品編碼
1530882
2030 年營養與健康市場預測:按產品類型、年齡層、分銷管道和地區進行的全球分析Nutrition and Wellness Market Forecasts to 2030 - Global Analysis By Product Type, Age Group, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球營養和健康市場在預測期內將以 8.5% 的複合年成長率成長。
營養和健康是相互關聯的概念,對於維持健康的生活方式至關重要。營養是指身體為了生長、修復和提供能量而攝取和使用食物。它包括攝取的營養素的質量和數量,例如碳水化合物、蛋白質、脂肪、維生素和礦物質,這些對於身體的正常功能至關重要。另一方面,健康是指一種整體的健康方法,包括身體、心理和情緒的健康。做出有意識的選擇以過平衡和充實的生活非常重要。最佳營養透過為身體提供有效運作和維持免疫力所需的營養來支持整體健康。
越來越重視預防保健
對預防醫學的日益重視正在透過優先採取積極主動的方法來維持健康,從而徹底改變營養和健康的面貌。這種轉變鼓勵個人透過均衡營養、定期運動和謹慎的生活習慣來採取更健康的生活方式。預防性醫療保健提倡食用有利於整體健康的食品,例如水果、蔬菜、全穀穀物和瘦蛋白,同時盡量減少高糖、飽和脂肪和添加劑的加工食品。透過注重預防,醫療保健提供者和個人都致力於降低糖尿病、心血管疾病和肥胖等慢性病的發生率。
監管限制
監管限制對產品配方、行銷聲稱和健康相關實踐施加嚴格的指導方針和限制,給營養和健康領域帶來了重大挑戰。這些法規通常是為了保護消費者安全並確保透明度,但它們也會抑制創新,並使公司難以推出新的健康食品和替代療法。例如,嚴格的標籤要求可能會阻礙微妙的健康益處的傳達,而有關特定成分的法規可能會限制潛在有益的補充品和食品的開發。
人口老化與都市化進程
隨著都市區的擴大和人口老化,人們對可獲取的營養食品選擇的認知和需求不斷增加,以滿足各種健康需求。都市化通常會導致生活方式的改變,從而影響飲食習慣和促進更健康選擇的機會。老齡化人口通常需要富含特定營養素的飲食來維持健康和活力,進一步推動食品生產和分配系統的創新。此外,城市環境為多樣化的烹飪體驗和營養教育提供了平台,大規模地影響飲食習慣。
環境影響
環境對營養和健康的影響變得越來越明顯和令人擔憂。氣候變遷、污染和不永續的農業實踐對食品品質和供應產生直接影響。氣溫上升和不利的天氣會破壞作物的產量,並減少水果、蔬菜和穀物的營養成分。工業活動污染污染水源和土壤,影響食品安全和營養完整性。森林砍伐和棲息地喪失威脅著生物多樣性,減少了可用食品的種類,並影響了飲食多樣性,而飲食多樣性對於最佳健康至關重要。
COVID-19 大流行對營養和健康市場產生了重大影響。封鎖和限制擾亂了食品供應鏈,導致必需品短缺和價格上漲,這可能導致一些人的飲食多樣性和營養品質下降。在家工作和偏遠地區工作改變了日常生活,影響身體活動水平並促進久坐的生活方式。由於孤立、焦慮和不確定性而帶來的心理健康挑戰也影響著飲食行為,有報告稱,人們對高糖和高脂肪的舒適食品和零嘴零食的消費增加。
預計營養食品行業在預測期內將是最大的行業。
營養保健品食品結合了食品和藥品的元素,以促進基本營養以外的健康益處,預計在預測期內將成長最快。這些產品包括營養補充劑、機能性食品和飲料。食品不僅可以提供必需的營養素,還可以提供潛在的治療益處,提供特定的健康益處,例如增強免疫力、心血管支持、消化器官系統健康和改善認知功能。
預計直接面對消費者的細分市場在預測期內將出現最高的複合年成長率。
DTC 品牌繞過傳統零售管道,透過線上平台與客戶建立直接關係,根據消費者資料和偏好提供個人化體驗和客製化推薦。這種方法不僅簡化了採購流程,還提高了產品採購、成分和製造方法的透明度,並培養注重健康的消費者的信任和忠誠度。
在預測期內,北美地區佔據了最大的市場佔有率。消費者越來越意識到食品的食品選擇對環境和社會的影響,推動全部區域轉向本地種植、有機和道德生產的食品。這一趨勢推動了對供應鏈透明度的需求,並導致全部區域的食品標籤和認證標準更加嚴格。此外,營養和健康領域的公司正在北美採取永續實踐,包括減少碳排放、最大限度地減少廢棄物和支持公平勞動實踐。
預計歐洲地區在預測期內將保持盈利成長。在歐洲,政府法規和政策在加強營養和健康領域中發揮著至關重要的作用。透過嚴格的指導方針和舉措,歐洲各國政府正在其公民中促進更健康的食物選擇和生活方式。強制食品標籤、不健康食品廣告監管以及有機農業補貼等政策有助於提高全部區域的消費者意識和獲取營養選擇的機會。此外,學校的公共衛生教育和以營養為重點的計劃有助於從小培養健康的飲食習慣。
According to Stratistics MRC, the Global Nutrition and Wellness Market is growing at a CAGR of 8.5% during the forecast period. Nutrition and wellness are interconnected concepts essential for maintaining a healthy lifestyle. Nutrition refers to the intake of food and its utilization by the body for growth, repair, and energy. It encompasses the quality and quantity of nutrients consumed, including carbohydrates, proteins, fats, vitamins, and minerals, crucial for proper bodily functions. Wellness, on the other hand, represents a holistic approach to health, encompassing physical, mental, and emotional well-being. It involves making conscious choices that promote a balanced and fulfilling life. Achieving optimal nutrition supports overall wellness by providing the body with essential nutrients to function efficiently and maintain immunity.
Growing emphasis on preventive healthcare
The growing emphasis on preventive healthcare is transforming the landscape of nutrition and wellness by prioritizing proactive approaches to health maintenance rather than reactive treatments. This shift encourages individuals to adopt healthier lifestyles through balanced nutrition, regular exercise, and mindful living practices. Preventive healthcare promotes the consumption of nutritious foods that support overall well-being, such as fruits, vegetables, whole grains, and lean proteins, while minimizing processed foods high in sugars, saturated fats, and additives. By focusing on prevention, healthcare providers and individuals alike aim to reduce the incidence of chronic diseases such as diabetes, cardiovascular conditions and obesity.
Regulatory constraints
Regulatory constraints pose significant challenges to the field of nutrition and wellness by imposing strict guidelines and limitations on product formulations, marketing claims, and health-related practices. These regulations, often put in place to protect consumer safety and ensure transparency, can sometimes stifle innovation and make it difficult for companies to introduce new health products or alternative therapies. For instance, stringent labeling requirements may hinder the communication of nuanced health benefits, while restrictions on certain ingredients could limit the development of potentially beneficial supplements or foods.
Aging populations and increasing urbanization
As urban areas expand and populations age, there is a heightened awareness and demand for accessible and nutritious food options tailored to varying health needs. Urbanization often brings with it lifestyle changes that can impact dietary habits, leading to opportunities in promoting healthier choices. Aging populations typically require diets rich in specific nutrients to maintain health and vitality, further driving innovation in food production and distribution systems. Moreover, urban environments provide a platform for diverse culinary experiences and nutritional education, influencing dietary behaviors on a large scale.
Environmental impact
The environmental impact on nutrition and wellness is increasingly evident and concerning. Climate change, pollution, and unsustainable agricultural practices are directly influencing the quality and availability of food. Rising temperatures and erratic weather patterns disrupt crop yields and diminish nutrient content in fruits, vegetables, and grains. Pollution from industrial activities contaminates water sources and soil, affecting food safety and nutritional integrity. Deforestation and habitat loss threaten biodiversity, reducing the variety of foods available and impacting dietary diversity essential for optimal health.
The COVID-19 pandemic significantly influenced nutrition and wellness market. Lockdowns and restrictions disrupted food supply chains, causing shortages and price increases for essential items, potentially leading to reduced dietary diversity and nutritional quality for some populations. Stay-at-home orders and remote work setups altered daily routines, affecting physical activity levels and contributing to sedentary lifestyles. Mental health challenges stemming from isolation, anxiety, and uncertainty also impacted eating behaviors, with reports of increased consumption of comfort foods and snacks high in sugar and fat.
The Nutraceuticals segment is expected to be the largest during the forecast period
Nutraceuticals segment is expected to be the largest during the forecast period by combining elements of both food and pharmaceuticals to promote health benefits beyond basic nutrition. These products include dietary supplements, functional foods, and beverages fortified with bioactive compounds such as vitamins, minerals, antioxidants, probiotics, and herbal extracts. Nutraceuticals are designed not only to provide essential nutrients but also to offer potential therapeutic effects, addressing specific health concerns like immunity enhancement, cardiovascular support, digestive health, and cognitive function improvement.
The Direct-to-consumer segment is expected to have the highest CAGR during the forecast period
Direct-to-consumer segment is expected to have the highest CAGR during the forecast period, by bypassing traditional retail channels, DTC brands establish direct relationships with customers through online platforms, offering personalized experiences and tailored recommendations based on consumer data and preferences. This approach not only streamlines the purchasing process but also enhances transparency in product sourcing, ingredients, and manufacturing practices, fostering trust and loyalty among health-conscious consumers.
North America region commanded the largest share of the market over the projection period. Consumers are becoming more mindful of the environmental and social impacts of their food choices, prompting a shift towards locally sourced, organic, and ethically produced foods across the region. This trend is driving demand for transparency in supply chains, leading to stricter standards for food labeling and certifications throughout the region. Furthermore, businesses in the nutrition and wellness sector are responding by embracing sustainable practices such as reducing carbon footprints, minimizing waste and supporting fair labor practices in the North America region.
Europe region is poised to hold profitable growth during the forecast period. Government regulations and policies have played a pivotal role in enhancing the Nutrition and Wellness sector in Europe. Through stringent guidelines and initiatives, European governments promote healthier dietary choices and lifestyles among their citizens. Policies such as food labeling requirements, restrictions on advertising of unhealthy foods, and subsidies for organic farming have contributed to greater consumer awareness and access to nutritious options across the region. Additionally, programs focusing on public health education and nutrition in schools have been instrumental in fostering healthier eating habits from an early age.
Key players in the market
Some of the key players in Nutrition and Wellness market include Abbott Laboratories, Cargill, Incorporated, Coca-Cola Company, GNC Holdings, Herbalife Nutrition, Johnson & Johnson, Mondelez International, Nestle, PepsiCo, Inc, Procter & Gamble, The Nature's Bounty Co and Walmart.
In May 2024, Abbott, the global healthcare company, announced the launch of XIENCE Sierra Everolimus (drug) Eluting Coronary Stent System in India. Abbott has developed several tools and devices that have improved the angioplasty procedure over the years. Percutaneous coronary intervention (PCI), also called coronary angioplasty, is a nonsurgical, minimally invasive procedure that improves blood flow to the heart.
In March 2024, Global healthcare leader Abbott has announced the launch of its innovative automation solutions, GLP systems Track, to support laboratories' high-volume needs. India is now the world's most populous nation, and the population is experiencing rising chronic disease burden.