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市場調查報告書
商品編碼
1462731
數位最後一哩平台市場至2030年的預測:按平台類型、組件、部署、應用程式、最終用戶和地區的全球分析Digital Last-Mile Platform Market Forecasts to 2030 - Global Analysis By Platform Type, Component, Deployment, Application, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球數位最後一哩平台市場規模將達到 74.6 億美元,預計到2030年將達到 217 億美元,預測期內年複合成長率為 16.5%。
數位最後一哩平台是一種技術主導的解決方案,目的是最佳化向客戶提供產品和服務的最後階段。它整合了物流、配送和通訊管道等各個組件,以簡化和精簡最後一英里的業務。這些平台利用資料分析、人工智慧演算法和即時追蹤來改善路線規劃、縮短交貨時間並增強客戶體驗。
電子商務成長
電子商務的快速擴張是數位最後一哩平台的主要驅動力。隨著越來越多的消費者在線上購物,對高效、可靠的送貨服務來履行訂單並確保及時送貨的需求日益成長。因此,企業轉向數位最後一哩平台,透過提高交付速度、準確性和整體客戶滿意度來獲得競爭優勢。因此,電子商務的成長已成為加速市場需求的因素。
安全和隱私問題
這些平台處理客戶資訊、送貨地址和付款詳細資訊等敏感資料,使其容易成為網路攻擊和資料外洩的目標。此外,數位化最後一哩平台往往包括零售商、物流提供商和第三方交付合作夥伴等多個相關人員,並且高度互聯,增加了安全管理和供應鏈的複雜性,帶來了潛在的脆弱性。總體而言,安全和隱私問題阻礙市場成長。
都市化和人口集中
都市化的不斷加快和城市人口的集中推動對數位最後一哩解決方案的需求。按需服務的興起以及都市區消費者對快速且方便的交付選擇的期望進一步推動了對數位最後一哩平台的需求。此外,這些平台允許企業提供靈活的交付選項,例如當日交付和快捷郵件交付,這對於滿足重視速度和便利性的都市區客戶的期望非常重要。
激烈的競爭
隨著對最後一哩交付解決方案的需求持續成長,包括老牌公司和新興企業在內的眾多參與者進入市場,競爭也加劇。此外,數位最後一哩領域的進入門檻較低,使得新參與企業能夠利用現成的技術和解決方案來快速開發和推出競爭平台,加劇競爭。這些因素限制了市場的拓展。
COVID-19 的影響
COVID-19 的爆發對數位最後一哩平台市場產生了重大影響。隨著世界各地實施關門和社交距離措施,消費者轉向網路購物必需品和非必需品,對電子商務的需求激增。電子商務的快速成長給最後一哩交付系統帶來了巨大壓力,並凸顯了高效可靠的數位最後一哩平台的重要性。
軟體預計將在預測期內成為最大的區隔
預計軟體產業將佔據最大佔有率。軟體在實現最後一哩交付業務的高效管理和最佳化方面發揮著非常重要的作用。該軟體包含廣泛的功能,目的是簡化交付流程的各個方面,從路線規劃和最佳化到即時追蹤和客戶溝通。它還可以透過最小化行駛距離和最大化交付效率來幫助降低運輸成本並提高整體業務績效。
預計零售和電子商務行業在預測期內將出現最高的年複合成長率。
預計零售和電子商務行業在預測期內將出現良好成長。數位最後一哩平台為零售商和電子商務業者提供了簡化最後一哩交付業務所需的工具和功能。這些平台利用路線最佳化演算法、即時追蹤系統和預測分析等先進技術來最佳化配送路線、最大限度地縮短配送時間並提高整體效率。
在估計期間,北美佔據了最大的市場佔有率。該地區擁有成熟的電子商務生態系統,龐大而富裕的消費者群體擴大採用網路購物來購買各種產品和服務。電子商務的激增對高效的最後一哩交付解決方案產生了很高的需求,促使企業投資數位最後一哩平台,以滿足不斷變化的客戶期望。
預計歐洲在預測期內將出現盈利成長。該地區多元化且高度發達的電子商務導致網路購物的快速成長以及對高效最後一英里交付解決方案的需求增加。此外,歐洲嚴格的環境法規和永續性目標推動數位最後一哩平台的採用,這些平台優先考慮環保的交付方式,例如路線最佳化和使用電動車來減少排放。
According to Stratistics MRC, the Global Digital Last-Mile Platform Market is accounted for $7.46 billion in 2023 and is expected to reach $21.7 billion by 2030 growing at a CAGR of 16.5% during the forecast period. A digital last-mile platform is a technology-driven solution designed to optimize the final leg of product or service delivery to customers. It integrates various components like logistics, distribution, and communication channels to streamline and enhance the efficiency of last-mile operations. These platforms leverage data analytics, AI algorithms, and real-time tracking to improve route planning, minimize delivery times, and enhance customer experiences.
E-commerce growth
The rapid expansion of e-commerce is a significant driver for digital last-mile platforms. As more consumers shop online, there is a growing need for efficient and reliable delivery services to fulfill orders and ensure timely deliveries. As a result, businesses are turning to digital last-mile platforms to gain a competitive edge by improving delivery speed, accuracy, and overall customer satisfaction. Therefore, e-commerce growth is an element that accelerates market demand.
Security and privacy concerns
These platforms handle sensitive data, such as customer information, delivery addresses, and payment details, making them attractive targets for cyber attacks and data breaches. Moreover, the interconnected nature of digital last-mile platforms, which often involve multiple stakeholders such as retailers, logistics providers, and third-party delivery partners, increases the complexity of security management and introduces potential vulnerabilities in the supply chain. Overall, security and privacy concerns hinder the market's growth.
Urbanization and population density
The increasing urbanization and concentration of populations in cities drive the demand for digital last-mile solutions. The rise of on-demand services and the expectation for fast, convenient delivery options among urban consumers further amplify the demand for Digital Last-Mile Platforms. Moreover, these platforms enable businesses to offer flexible delivery choices such as same-day or express delivery, which are essential for meeting the expectations of urban customers who value speed and convenience.
Intense competition
As the demand for last-mile delivery solutions continues to rise, numerous players, including both established companies and startups, enter the market, intensifying competition. Moreover, the low barriers to entry in the digital last-mile space contribute to increased competition, as new entrants can quickly develop and launch competing platforms, leveraging readily available technologies and solutions. These factors limit the market's expansion.
Covid-19 Impact
The COVID-19 pandemic has had a profound impact on the digital last-mile platform market. As lockdowns and social distancing measures were implemented worldwide, e-commerce experienced a surge in demand as consumers turned to online shopping for their essential and non-essential needs. This rapid increase in e-commerce activity placed immense pressure on last-mile delivery systems, highlighting the critical importance of efficient and reliable digital last-mile platforms.
The software segment is expected to be the largest during the forecast period
The software segment is estimated to hold the largest share. Software plays a pivotal role in enabling the efficient management and optimization of last-mile delivery operations. This software encompasses a wide range of functionalities designed to streamline various aspects of the delivery process, from route planning and optimization to real-time tracking and customer communication. Additionally, by minimizing travel distances and maximizing delivery efficiency, this software helps businesses reduce transportation costs and improve overall operational performance.
The retail & e-commerce segment is expected to have the highest CAGR during the forecast period
The retail & e-commerce segment is anticipated to have lucrative growth during the forecast period. Digital last-mile platforms offer retailers and e-commerce businesses the tools and capabilities needed to streamline their last-mile delivery operations. These platforms utilize advanced technologies such as route optimization algorithms, real-time tracking systems, and predictive analytics to optimize delivery routes, minimize delivery times, and enhance overall efficiency.
North America commanded the largest market share during the extrapolated period. The region boasts a mature e-commerce ecosystem with a large and affluent consumer base that is increasingly adopting online shopping for a wide range of products and services. This surge in e-commerce activity has created a high demand for efficient last-mile delivery solutions, prompting businesses to invest in digital last-mile platforms to meet evolving customer expectations.
Europe is expected to witness profitable growth over the projection period. The region's diverse and highly developed e-commerce landscape has led to a surge in online shopping, driving the demand for efficient last-mile delivery solutions. Moreover, Europe's stringent environmental regulations and sustainability goals are driving the adoption of digital last-mile platforms that prioritize eco-friendly delivery practices, such as route optimization to reduce emissions and the use of electric vehicles.
Key players in the market
Some of the key players in the Digital Last-Mile Platform Market include Zebra Technologies Corporation, Shipwell, Inc., Onro, Inc., Onfleet, Inc., Shipsy.io, Descartes Systems Group Inc., FarEye Technologies, Inc., Loginext Solutions Private Limited, Scurri Ltd., Click Labs Inc, WorkWave LLC and Bringg Delivery Technologies Ltd.
In July 2023, Onfleet, the leading last mile delivery management Software Company and Riptide, a 3-way text messaging platform, announced a partnership integration to provide white glove experiences for every last mile delivery by bringing customers, drivers and dispatchers together instantly and at-scale.
In February 2023, Shipwell is continuing to expand its Managed Transportation Services (MTS) offerings with the addition of a new partnership with Marex Services, a leading provider of MTS for industrial, heavy equipment, and building products companies, as well as additional services such as freight forwarding, ocean, drayage, and more.
In September 2022, Shipwell and NMB Solutions Inc announced their partnership, bringing Shipwell's modern, best-in-class Transportation Management System (TMS) to the Microsoft D365 community.