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市場調查報告書
商品編碼
1462608
印度香米市場至2030年的預測:按類型、等級、包裝、加工方法、分銷管道、最終用戶和地區的全球分析Basmati Rice Market Forecasts to 2030 - Global Analysis By Type (Traditional Basmati, Pusa Basmati, Sugandha Basmati, Brown Basmati and Other Types), Grade, Packaging, Processing Method, Distribution Channel, End User and By Geography |
根據Stratistics MRC的資料,2023年全球印度香米市場規模為206.7億美元,預計到2030年將達到434.7億美元,預測期內年複合成長率為11.3%。
印度香米起源於印度半島,以其獨特的香氣和細長的穀物而聞名。這款優質米因其味道細膩、質地蓬鬆且煮熟時不粘而備受推崇。印度香米主要種植在印度北部和巴基斯坦肥沃的平原,那裡理想的氣候條件有助於水稻的生長。它被全世界公認為各種美食的主食,特別是印度、巴基斯坦、中東和波斯美食。它的多功能性使其成為抓飯、印度香飯和其他米食譜中的最愛,吸引了世界各地的烹飪愛好者。
根據 Tridge 的報告,2020-21年間,歐盟對印度香米的需求增加了 70%。此外,2020年4月至2020年11月,印度向歐盟出口了231,930噸印度香米。
對民族食品的需求不斷成長
對民族食品的需求不斷成長,特別是在具有不同烹飪偏好的地區,這是印度香米的主要推動力。隨著越來越多的消費者尋求正宗和傳統的風味,印度香米因其芳香品質和在印度、中東和東南亞等各種民族料理中的多功能性而成為首選。全球對印度香米獨特口味和文化意義的讚賞推動了需求激增,推動了市場成長並增加了其在國際貨架和菜單上的存在。
價格波動
價格波動會擾亂供應鏈,使生產商難以有效規劃生產和投資決策。高價格可能會降低消費者購買印度香米的意願,導致需求下降,而低價可能會影響生產者的盈利並降低他們投資種植的意願。此外,價格波動可能會破壞市場信心和穩定性,降低對投資者的吸引力,並阻礙印度香米產業的長期成長前景。
收入成長和都市化
隨著收入的增加,消費者往往優先考慮更高品質和優質的食品,而印度香米因其卓越的口味和感知品質而成為首選。此外,都市化帶來了生活方式的改變和對簡便食品的轉變,而印度香米為城市居民提供了方便且營養的選擇。因此,收入的增加和都市化共同增加了印度香米的消費量,推動了全球市場的成長。
貿易壁壘
印度香米市場的貿易壁壘包括進口國施加的關稅、配額和嚴格的監管要求。此外,衛生和植物檢疫標準等非關稅壁壘給出口商帶來了挑戰,因為它們需要遵守特定的法規。這些壁壘限制了印度香米的國際貿易,影響了市場擴張和生產商盈利。這些壁壘增加了印度香米的出口成本並限制了生產者的市場進入,阻礙了市場成長。
COVID-19 的影響
COVID-19 大流行對印度香米市場產生了重大影響。最初,運輸和物流中斷擾亂了供應鏈,導致暫時短缺和價格波動。然而,由於關門和外食的限制,人們開始更多地在家做飯,對印度香米的需求激增,導致銷量增加。儘管面臨挑戰,印度香米市場仍表現出韌性,適應新的條件並利用數位平台進行分銷,以確保在大流行的不確定性中持續供應和穩定。
預計特級細分市場將成為預測期內最大的細分市場
預計特級細分市場將出現良好的成長。特級印度香米以其卓越的品質而聞名,米粒細長,香氣濃鬱。主要產於喜馬拉雅山麓,獨特的土壤和氣候條件賦予其無與倫比的風味和質地,使其成為世界各地米鑑賞家夢寐以求的佳品。憑藉嚴格的品質標準確保均勻性和純度,特級印度香米提供了始終如一的卓越飲食體驗,並贏得了米品種領域卓越標誌的地位。
預計生米細分市場在預測期間內年複合成長率最高
預計生米領域在預測期內年複合成長率最高。生印度香米以其獨特的香氣和細長的穀物而聞名,是世界各地美食的主食。主要種植於印度半島,因其精緻的味道和煮熟時鬆軟的質地而備受推崇。它因其品質而備受推崇,經常用於各種菜餚中,從美味的抓飯到芳香的印度香飯。印度香米生米具有全球吸引力,並繼續受到追求卓越口味和質地的挑剔廚師的選擇。
預計亞太地區在預測期內將佔據最大的市場佔有率。印度香米以其芳香和長粒而聞名,在亞太地區的烹飪領域佔有重要地位。印度香米起源於印度半島,現已傳播到印度、巴基斯坦和尼泊爾等國家,成為許多傳統美食的主食。它的受歡迎程度已經超越了國界,成為各種亞洲料理中的最愛。印度香米的文化和經濟重要性持續成長,為亞太地區豐富的烹飪遺產做出了貢獻。
預計歐洲在預測期內將經歷最高的年複合成長率。印度香米在歐洲很受歡迎,因其細膩的香氣、長粒和多種烹飪用途而備受推崇。印度香米已成為歐洲廚房的主要原料,並用於各種菜餚中。歐洲消費者欣賞印度香米的多功能性、高營養價值以及與多種食材和口味相輔相成的能力。印度香米在歐洲各地的超級市場和專賣店隨處可見,滿足歐洲個人和家庭的多樣化食品偏好。
According to Stratistics MRC, the Global Basmati Rice Market is accounted for $20.67 billion in 2023 and is expected to reach $43.47 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Basmati rice, renowned for its distinct aroma and long, slender grains, originates from the Indian subcontinent. This premium rice variety is prized for its delicate flavor, fluffy texture, and non-sticky consistency when cooked. Basmati rice is primarily cultivated in the fertile plains of northern India and Pakistan, where ideal climate conditions foster its growth. It has gained worldwide recognition as a staple ingredient in various cuisines, particularly in Indian, Pakistani, Middle Eastern, and Persian dishes. Its versatility makes it a favourite choice for pilafs, biryanis, and other rice-based recipes, appealing to culinary enthusiasts globally.
According to a report by Tridge, demand for basmati rice increased by 70% in 2020-21 in European Union. Moreover, India exported 231,930 metric tons of basmati rice to the EU from April 2020 to November 2020.
Growing demand for ethnic foods
The growing demand for ethnic foods, particularly in regions with diverse culinary preferences, acts as a significant driver for the basmati rice. As consumers increasingly seek authentic and traditional flavors, Basmati rice emerges as a preferred choice due to its aromatic qualities and versatility in various ethnic cuisines such as Indian, Middle Eastern, and Southeast Asian. This demand surge is fueled by a global appreciation for the distinct taste and cultural significance of Basmati rice, propelling its market growth and expanding its presence on international shelves and menus.
Fluctuations in prices
Price volatility can disrupt supply chains, making it difficult for producers to plan production and investment decisions effectively. High prices may deter consumers from purchasing Basmati rice, leading to a decline in demand, while low prices may affect the profitability of producers and discourage investment in cultivation. Moreover, price volatility can erode trust and stability in the market, making it less attractive for investors and hindering long-term growth prospects for the Basmati rice industry.
Rising incomes and urbanization
As incomes increase, consumers often prioritize higher-quality and premium food options, with Basmati rice being a favoured choice due to its superior taste and perceived quality. Additionally, urbanization leads to lifestyle changes and a shift towards convenience foods, with Basmati rice offering a convenient yet nutritious option for urban dwellers. The combination of rising incomes and urbanization therefore results in increased consumption of Basmati rice, driving market growth globally.
Trade barriers
Trade barriers in the basmati rice market include tariffs, quotas, and stringent regulatory requirements imposed by importing countries. Additionally, non-tariff barriers such as sanitary and phytosanitary standards pose challenges for exporters, requiring compliance with specific regulations. Such barriers restrict the volume of Basmati rice traded internationally, impacting market expansion and profitability for producers. These barriers hinder market growth by increasing the cost of exporting basmati rice and limiting market access for producers.
Covid-19 Impact
The covid-19 pandemic profoundly impacted the basmati rice market. Initially, disruptions in transportation and logistics hindered supply chains, causing temporary shortages and price fluctuations. However, as people cooked more at home due to lockdowns and restrictions on dining out, demand for basmati rice surged, leading to increased sales. Despite challenges, the basmati rice market demonstrated resilience, adapting to new circumstances and leveraging digital platforms for distribution, ensuring continued availability and stability amidst the pandemic's uncertainties.
The premium grade segment is expected to be the largest during the forecast period
The premium grade segment is estimated to have a lucrative growth. Premium grade basmati rice is renowned for its exceptional quality, characterized by long, slender grains and exquisite aroma. Sourced predominantly from the foothills of the Himalayas, where unique soil and climate conditions impart unparalleled flavor and texture, it stands out as a coveted variety among rice connoisseurs worldwide. With rigorous quality standards ensuring uniformity and purity, premium grade basmati rice consistently delivers a superior culinary experience, earning its place as a hallmark of excellence in the realm of rice varieties.
The raw segment is expected to have the highest CAGR during the forecast period
The raw segment is anticipated to witness the highest CAGR growth during the forecast period. Raw Basmati rice, renowned for its unique aroma and long, slender grains, is a staple ingredient in cuisines worldwide. Cultivated primarily in the Indian subcontinent, it's cherished for its delicate flavor and fluffy texture when cooked. Prized for its quality, it's often used in various dishes, from savoury pilafs to aromatic biryanis. With its global appeal, raw Basmati rice continues to be a preferred choice for discerning cooks seeking exceptional taste and texture in their culinary creations.
Asia Pacific is projected to hold the largest market share during the forecast period. Basmati rice, renowned for its aromatic fragrance and long grains, holds a significant position in the culinary landscape of the Asia-Pacific region. Indigenous to the Indian subcontinent, Basmati rice cultivation extends across countries like India, Pakistan, and Nepal, where it is a staple in numerous traditional dishes. Its popularity has transcended borders, becoming a favoured choice in various Asian cuisines and beyond. Basmati rice's cultural and economic importance continues to thrive, contributing to the rich culinary heritage of the Asia-Pacific region.
Europe is projected to have the highest CAGR over the forecast period. Basmati rice has gained popularity in Europe, cherished for its delicate aroma, long grains, and versatile culinary applications. It has become a staple ingredient in European kitchens, featured prominently in various dishes. European consumers appreciate Basmati rice for its versatility, nutritional benefits, and ability to complement a wide range of ingredients and flavours. It's readily available in supermarkets and specialty stores across Europe, catering to the diverse culinary preferences of individuals and families across the continent.
Key players in the market
Some of the key players profiled in the Basmati Rice Market include KRBL Limited, LT Foods Limited, Amira Nature Foods Limited, McCormick & Company, Kohinoor Foods Limited, Aeroplane Rice, Best Foods Limited, Tilda Basmati Rice, Hanif Rajput Rice Mills, Hanuman Rice Mills, Matco Foods Limited and Amar Singh Chawal Wala Company.
In December 2023, KRBL owned India Gate Foods, a company that sells basmati rice, has launched a new campaign "Basmati Rice Se No Compromise", nudging consumers to pick packaged basmati over loose basmati.
In June 2023, LT Foods' Daawat Basmati Rice has launched a 360-degree multi-country digital campaign supported by a television, digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative with on-ground events.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.