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市場調查報告書
商品編碼
1453925
至 2030 年杏仁奶市場預測:按類型、包裝類型、類別、分銷管道、應用和地區進行的全球分析Almond Milk Market Forecasts to 2030 - Global Analysis By Type (Plain and Flavored), Packaging Type (Carton, Glass and Other Packaging Types), Category, Distribution Channel, Application and By Geography |
根據Stratistics MRC預測,2023年全球杏仁奶市場規模將達96億美元,預計2030年將達到241億美元,預測期內年複合成長率為14.05%。
杏仁奶是傳統乳製品的一種流行的植物來源替代品,由磨碎的杏仁和水製成。杏仁奶因其奶油質地、堅果風味和眾多健康益處而廣受歡迎。杏仁奶天然不含乳糖,適合乳糖不耐症或乳製品過敏的人。杏仁奶可以用作烹飪和糖果零食的替代,也可以單獨作為飲料享用。杏仁奶是一種永續的選擇,與乳製品相比,生產所需的水和資源更少,使其受到具有環保意識的消費者的歡迎。
根據美國國立衛生研究院的報告,大多數乳糖不耐症患者來自東亞。因此,杏仁奶生產商進入這些地區的機會增加。
便利性和可用性
杏仁奶市場的便利性和可用性促進因素與消費者對容易取得且方便的植物來源替代品不斷成長的需求有關。隨著人們擴大採取更健康的生活方式和飲食偏好,杏仁奶因其公認的健康益處和多功能性而成為流行的選擇。杏仁奶在超級市場、保健食品、線上平台等廣泛銷售,進一步推動了市場成長。
與其他植物奶的競爭
來自大豆、燕麥和椰子等其他植物奶的競爭是杏仁奶市場的主要限制。隨著消費者擴大尋求乳製品替代品,除了杏仁奶之外,還有很多選擇。每種替代品都有獨特的風味、質地和營養成分,讓潛在的杏仁奶消費者望而卻步。此外,對永續性和環境影響的擔憂,特別是杏仁種植的用水量,導致一些消費者選擇更環保的選擇。這加劇了競爭並挑戰杏仁奶市場的主導地位。
多種口味和混合物
多樣化口味和混合物的機會在於能夠滿足不同消費者的偏好和飲食需求。透過提供香草、巧克力和抹茶等多種口味,以及杏仁椰子和杏仁燕麥等創新混合物,該品牌吸引了各種口味偏好,並提供了冰沙和糖果零食等一系列口味。這種方法不僅提高了消費者的滿意度,而且開拓了注重健康的食品植物來源品日益成長的需求。
杏仁價格波動
杏仁價格波動是指杏仁價格隨時間的波動,受到天氣、全球需求和收穫量等因素的影響。這種波動對杏仁奶市場構成威脅,因為它依賴穩定且負擔得起的杏仁供應。杏仁價格的大幅上漲可能會導致杏仁奶製造商的生產成本上升,推高零售價格並減少消費者需求。此外,杏仁價格波動可能會阻礙對杏仁奶生產和創新的投資,從而阻礙市場成長和永續性。
COVID-19 大流行在多個方面對杏仁奶市場產生了重大影響。首先,隨著消費者的優先考慮轉向健康和保健,對杏仁奶等植物來源食品的需求激增,推動了市場成長。然而,停工造成的供應鏈和物流中斷導致暫時短缺和價格上漲。此外,經濟不確定性導致一些消費者選擇更實惠的替代品和自製產品,從而影響了銷售。儘管面臨最初的挑戰,但市場很快就適應了線上銷售的增加和創新的行銷策略,最終在大流行期間穩定並持續了其成長軌跡。
預計瓶裝市場在預測期內將是最大的市場
由於向環保包裝的轉變,杏仁奶市場的瓶裝市場正在顯著成長,消費者更喜歡瓶子而不是紙盒和利樂包裝,而且瓶子更容易回收。瓶子方攜帶帶,適合許多消費者忙碌的生活方式。此外,瓶裝杏仁奶具有新鮮和優質的形象,這也有助於其受歡迎。此外,隨著消費者尋求更健康、更永續的選擇,對植物來源的需求不斷成長也推動了瓶裝杏仁奶的成長。
預計傳統細分市場在預測期內的年複合成長率最高。
傳統產業的成長是由於對由傳統杏仁而非有機種植杏仁製成的傳統杏仁奶產品的需求增加。這種成長歸因於多種因素,包括負擔能力、廣泛的可用性以及消費者對傳統產品的熟悉程度。製造商通常專注於增強傳統杏仁奶的味道、質地和營養成分,以吸引更廣泛的消費者。此外,隨著杏仁奶作為乳製品替代品繼續受到歡迎,由於其具有競爭力的價格和可用性,傳統細分市場經歷了穩定成長,並且許多尋求植物來源替代品的人正在經歷穩定成長,它已成為消費者的首選。
由於健康和環境問題,植物性飲食和傳統乳製品替代品的趨勢不斷成長,推動了北美杏仁奶市場的成長。杏仁奶被認為是一種營養豐富且永續的選擇,吸引了注重健康的消費者。人群中乳糖不耐症和乳製品過敏的增加刺激了對杏仁奶等非乳製品替代品的需求。此外,各種口味和強化食品的供應正在擴大消費者基礎。強調杏仁奶好處的積極行銷宣傳活動也促進了其受歡迎程度,進一步推動了該地區的市場成長。
隨著消費者健康意識的增強,亞太地區將出現顯著成長,導致人們轉向杏仁奶等植物來源替代品,與牛奶相比,杏仁奶被認為是更健康的選擇。乳糖不耐症和乳製品過敏的增加正在推動對杏仁奶等非乳製品替代品的需求。此外,印度和中國等國家素食者數量的增加也推動了市場的發展。此外,分銷管道的改善、製造商積極的行銷策略以及產品創新也促進了亞太地區杏仁奶消費的快速成長。
According to Stratistics MRC, the Global Almond Milk Market is accounted for $9.60 billion in 2023 and is expected to reach $24.10 billion by 2030 growing at a CAGR of 14.05% during the forecast period. Almond milk is a popular plant-based alternative to traditional dairy milk, made from ground almonds and water. It has gained popularity due to its creamy texture, nutty flavor, and numerous health benefits. Almond milk is naturally lactose-free, making it suitable for those with lactose intolerance or dairy allergies. It can be used as a substitute in cooking, baking, or enjoyed on its own as a beverage. Almond milk is a sustainable option, requiring less water and resources to produce compared to dairy milk, making it a favorite among environmentally conscious consumers.
According to a National Institutes of Health report, the majority of lactose-intolerant people are from Eastern Asia. This gives almond milk producers more opportunities to reach these regions.
Convenience and availability
The convenience and availability driver in the almond milk market pertains to the growing consumer demand for easily accessible and convenient plant-based milk alternatives. As people increasingly adopt healthier lifestyles and dietary preferences, almond milk emerges as a popular choice due to its perceived health benefits and versatility. The widespread availability of almond milk across supermarkets, health food stores, and online platforms further fuels its market growth.
Competition from other plant-based milks
Competition from other plant-based milks, such as soy, oat, and coconut, presents a significant restraint on the almond milk market. As consumers increasingly seek dairy alternatives, they have a plethora of options beyond almond milk. Each alternative offers unique flavors, textures, and nutritional profiles, diverting potential almond milk consumers. Moreover, concerns regarding sustainability and environmental impact, particularly related to almond cultivation's water usage, have prompted some consumers to opt for more eco-friendly options. This intensifies competition and challenges almond milk's market dominance.
Variety of flavors and blends
The Variety of Flavors and Blends opportunity lies in its ability to cater to diverse consumer preferences and dietary needs. By offering a wide range of flavors, such as vanilla, chocolate, and matcha, along with innovative blends like almond-coconut or almond-oat, brands can attract different taste preferences and provide versatility in usage, such as for smoothies or baking. This approach not only enhances consumer satisfaction but also taps into the growing demand for plant-based alternatives among health-conscious individuals and those with lactose intolerance or dairy allergies.
Price volatility of almonds
Price volatility of almonds are fluctuations in the cost of almonds over time, influenced by factors such as weather conditions, global demand, and crop yields. This volatility poses a threat to the almond milk market due to its reliance on a stable and affordable almond supply. Sudden spikes in almond prices can lead to increased production costs for almond milk manufacturers, potentially driving up retail prices and reducing consumer demand. Moreover, uncertainty in almond prices may discourage investment in almond milk production and innovation, hindering market growth and sustainability.
The COVID-19 pandemic significantly impacted the almond milk market in several ways. Firstly, as consumer priorities shifted towards health and wellness, there was a surge in demand for plant-based alternatives like almond milk, driving market growth. However, disruptions in the supply chain and logistics due to lockdowns led to temporary shortages and increased prices. Additionally, economic uncertainties prompted some consumers to opt for more affordable alternatives or homemade options, impacting sales. Despite initial challenges, the market quickly adapted with increased online sales and innovative marketing strategies, ultimately stabilizing and continuing its growth trajectory amidst the pandemic.
The bottles segment is expected to be the largest during the forecast period
The bottle segment within the almond milk market has experienced significant growth due to the shift towards environmentally friendly packaging that has led consumers to prefer bottles over cartons or Tetra Paks, as bottles are more easily recyclable. Bottles offer greater convenience and portability, catering to the on-the-go lifestyle of many consumers. Moreover, the perception of freshness and quality associated with bottled almond milk has contributed to its popularity. Additionally, the rise in demand for plant-based alternatives to dairy has also boosted the growth of almond milk in bottles as consumers seek healthier and more sustainable options.
The conventional segment is expected to have the highest CAGR during the forecast period
Conventional segment growth is because of the increasing demand for traditional almond milk products made from conventionally grown almonds rather than organic ones. This growth can be attributed to several factors, such as affordability, widespread availability, and familiarity with conventional products among consumers. Manufacturers often focus on enhancing the taste, texture, and nutritional profile of conventional almond milk to appeal to a broader audience. Furthermore, as almond milk continues to gain popularity as a dairy alternative, the conventional segment is witnessing steady growth due to its competitive pricing and accessibility, making it a preferred choice for many consumers seeking plant-based alternatives.
The growth of the almond milk market in North America can be attributed to growing trend towards plant-based diets and alternatives to traditional dairy products due to health and environmental concerns. Almond milk is seen as a nutritious and sustainable option, appealing to health-conscious consumers. Increasing lactose intolerance and dairy allergies among the population have fueled the demand for non-dairy alternatives like almond milk. Moreover, the availability of a variety of flavors and fortified options has widened the consumer base. Aggressive marketing campaigns highlighting almond milk's benefits have also contributed to its popularity, further driving market growth in the region.
The Asia-Pacific region has experienced significant growth due to increasing health consciousness among consumers has led to a shift towards plant-based alternatives, like almond milk, which is perceived as a healthier option compared to dairy milk. Rising lactose intolerance and dairy allergies have driven demand for non-dairy alternatives like almond milk. Moreover, the growing vegan population in countries like India and China has fuelled the market. Furthermore, improved distribution channels, aggressive marketing strategies by manufacturers, and product innovations have also contributed to the surge in almond milk consumption across the Asia-Pacific region.
Key players in the market
Some of the key players in Almond Milk market include Blue Diamond Growers , Califia Farms LLC, Campbell Soup Company, Daiya Foods Inc, Danone SA, Earth's Own Food Company Inc, Ecotone, Hiland Dairy Foods , Malk Organics LLC, Nestle SA, Pacific Foods of Oregon LLC, Sanitarium, SunOpta Inc, The Hain Celestial Group Inc and The WhiteWave Foods Company.
In January 2024, Daiya, a leading dairy-free brand, has launched "Fromage Forgery," a marketing campaign to promote the newly launched formula, introducing its newly revamped dairy-free cheese to a wider audience in collaboration with actor Lionel Boyce, known for his work on the award-winning series "The Bear".
In December 2023, Almond producer Blue Diamond Growers is launching a new plant-based milk product for health-conscious consumers. The beverage is formulated from an oat and almond base, and each 1-cup serving contains 45 calories, 450 mgs of calcium and 4 grams of sugar. Blue Diamond's Almond Breeze Original Almond & Oat Blend joins the company's dairy alternative portfolio that includes a variety of almond-based creamers, shelf-stable milks, and blended milk offerings.